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    Tag: email marketing

    3 ways you can digitally market your travel brand?

    Posted on by Alex Wilks

    travel marketing

    Since pretty much everyone loves when they get to escape on a dream vacation, it may seem silly that you need to put to effort into travel marketing at all. However, spring is the time of year when many people start their researching and booking for upcoming getaways and you want your travel brand to start out from the rest. Whether you’re gearing towards an audience looking for a budget hotspot, some family-friendly deals, exotic flight packages or an easygoing cruise line, you need to be equipped with the right advertising tools to stand out above your competition. That being said, do you know of any digital marketing weapons that you can use to win over consumers?

    Email marketing

    Email marketing is a great digital marketing tactic to use if you’re wanting to create some noise about your travel brand. So, if you possess a subscription list, perhaps it’s time to start sending out some emails to inform potential customers about any exciting buzz or promotions that your company has going on. Not only is email marketing an effective way to improve sales conversions, but it also helps to improve brand awareness, build a relationship with your ever-growing audience and increase visibility within your industry. Start your email marketing strategy by sending out two carefully crafted emails per month. These emails could include a special promotion code that will give them a discount if they proceed through with a booking or even a simple email highlighting some of the excursions your brand may be offering at a hotspot destination. If you sell products rather than accommodation services, endorsing a sale is always an effective way to stimulate your marketing strategy.

    Social media marketing

    Social media marketing is one of the easiest, stress-free and profitable digital marketing platforms that a business can use to increase their visibility. Needless to say, if you possess time constraints with managing the social strategy of your travel brand, you may be missing out on heightening the experience of your target audience. Successful travel marketing is all about advertising through social channels. Whether you’re geared towards customers on Instagram through the sharing of a creative video story or you post insightful, relatable memes on Facebook about flight delays, each social media channel has something very unique to offer your brand. Don’t miss out on the channeled potential of your business by not utilizing social media marketing!

    Blogging

    Although blogging should be a digital marketing must, it’s often an overlooked element even though it’s probably the most effective way a business owner can build brand awareness. People who enjoy travel usually also enjoy reading and researching all about their aspired destinations, which is why you’re able to utilize this to create relevant and useful content geared towards your target audience. If you’re a suitcase company looking to selling your luxurious products to upper-class businessmen, then perhaps you could write an article such as, “15 things every businessman needs to pack into his suitcase”, outlining how easily it would fit into whichever model(s) you’re wanting to promote. On the other hand, if you run a cute Bed and Breakfast in the Amalfi Coast of southern Italy, then perhaps you could write a story about authentic Italian cuisine, highlighting a few local vineyards and cafes that are must-visits for travelers coming to that particular region. Blogging is all about telling your customers a story without sounding too pushy. It also allows you to create a connection and assert your knowledge within your niche.

    Have you found any of the above suggestions effective for your marketing strategy? Tell us in the comments section below.

    Aside from SMM, how else can you build brand awareness?

    Posted on by Alex Wilks

    brand awareness

    When it comes to creating brand awareness, social media marketing is a powerful tool that many businesses use to utilize their influence. However, although various social media platforms possess vast advantages to reach a company’s target audience, when it comes to building a brand, the more you diversify your strategy, the quicker and more effectively you will be able to spread the world. That’s why in addition to SMM you may also want to consider the following effective brand building options.

    Blogging

    While blogging can take a long time to generate traction in terms of conversion rates, it has the ability to help spread brand awareness. Not only is blogging a free and easy tool to use but when it’s done right it can be an extremely powerful way to draw customers to your e-commerce website by educating the general public and creating a connection to potential buyers through the expression of your niche expertise. That being said, blog posts should follow a regular blogging schedule and discuss an array of subjects, such as upcoming promotions, how to use your products and other various industry discussions that are taking place on social media platforms or in the news. Blogging isn’t just a weekly journal, it’s a tool to establish a professional feel with your target audience.

    Email Marketing

    Email marketing is a marketing strategy that’s known for its intense ability to generate sales. After all, people are constantly checking their emails and if they receive an exciting, generous promotion, it may give them that little extra nudge to finish placing their aspired orders. That’s why you should offer an email subscription as a way to build up your brand awareness and as a reward to your loyal customers. Email marketing allows subscribers to receive sales, promotions and giveaways as well as establishes a strong, branded connection between the business and each individual customer.

    The Extras

    While social media marketing, blogging and email marketing are all insightful digital marketing tools there are a few other options that you can use to help assist with your brand awareness.

    • Enhancing your customer service: Customers are the beating heart of your business and although having quality products and good marketing is important, an active voice in dealing with questions and concerns will also help you to gain an enhanced brand reputation.
    • Knowing your target audience: Although you want anyone and everyone to buy your products or services, knowing the demographics, values and needs of the audience you’re targeting is essential if you’re going to be able to effectively build your brand. Reaching out to your target audience will create a “quality over quantity” approach to your digital marketing strategy.

    Are there other tactics that you’ve personally used to build the brand awareness of your company? Tell us in the comments section below.

    Tune into these inspiring 4 marketing podcasters

    Posted on by Alex Wilks

    marketing podcasts

    Staying involved in your niche can prove to be a challenging task when your time is already split up between other business ventures and commitments. However, if you’re on the hunt to up your marketing game or in need of some help understanding new, trending strategies, then they’re some innovative marketing podcasts out there that will allow your team to gain some further insights into the world of marketing and business developments. 

    Moreover, for those of you who may not be technologically savvy, a podcast is a collection of digital audio files that are made available for listening or downloading to your computer or mobile device. They are personalized series that feature regular installments about a wide range of interesting topics. Now, that you’re in touch with the lingo, let’s take a look at some marketing podcasts that you absolutely must keep up with.

    Call to Action

    This marketing podcast focuses on highlighting online marketing success stories and how these real-life achievements can be de-constructed and used on your own marketing campaigns. The weekly show consists of candid interviews with digital marketing professionals and leaders and features tips for improving your conversion rates, optimization, content marketing and more.

    Social Media Marketing Podcast

    As the title of the podcast suggests this podcast helps you learn to engage with your customers through the use of social media profiles. There’s a lot to learn about social media marketing and this talk show podcast breaks down the barriers of the marketing genre and makes it easy for you to listen on-the-go to success stories and interviews as well as some in-depth insight from industry pros.

    Marketing Over Coffee

    Just like the title of this marketing podcast suggests, it’s best to tune into this ingenious discussion and get your creative juices flowing with your morning coffee. After all, the host of the show does. That being said, the show primarily likes to focus on traditional marketing methods that work as a good foundation for your marketing strategy and branch off to other topics such as rebranding.

    Copyblogger FM

    If you’re an aspiring copywriter, an entrepreneur or even a digital marketing manager, you would be able to benefit from this particular marketing podcast. The show analyzes the trends of digital marketing and talks about the challenge of changing practices in content marketing, copywriting, email marketing, conversion optimization and so much more.

    If you need help developing your digital marketing strategy, Trek, alongside these amazing marketing podcasts, can help get you on the path to increase your brand’s recognition.

    Are there any other marketing podcasts that you enjoy? Drop their details below to share with our readers.

    How do you digitally engage with your hotel guests?

    Posted on by Alex Wilks

    hotel digital marketing

    Digital marketing for hotels is more than simply advertising your accommodation online — it’s about building a relationship with potential and prior hotel guests. In most cases, an engaged patron can often become a recurring guest because they have found value in sharing their experience. By taking the time to build up a committed engagement strategy, you’re upholding the standard within your industry and giving people an opportunity to feel appreciated. So, if you’re looking to power-up your guest engagement, the following tools can help you deliver superior results within your hotel digital marketing.

    Offer a mobile check-in & check-out

    Sometimes the first steps towards guest engagement begin before your visitors even make it through your doors. Giving them the option to check-in through their mobile device has many advantages like speeding up the check-in process, reminding them about their check-in times so that you can ensure their hotel room is nicely groomed and it also gives you an excuse to request their email during the booking phase. In other words, your guests will value the convenience of bypassing the front desk and seizing a full day of opportunity.

    Build a digital guest survey

    Engaging with your guests starts from the moment they book their accommodation and should aim to continue well after they check-out from their stay. It’s all about finding a helpful, yet, not annoying balance. When you’re experiencing with hotel digital marketing, sometimes the most effective way to advertise your business and build a report with your guests is by encouraging a survey at the end of their stay. Often when you leave a physical survey sheet in hotel rooms it can get misplaced, go unnoticed and even be forgotten, but when you email your guests an interactive survey, it gives them the opportunity to choose a time and a place that works best for them.

    Utilize your social platforms

    The best part of social media, other than the fact that most people have it, is that it’s less intrusive and in-your-face than other hotel digital marketing strategies. While a reminder email for some people is a simple nudging gesture, for others it’s a bothersome way of networking. Posting across your social accounts allows you to reach the right audience and also gives you opportunities to create connections long after your visitors have checked-out. It’s even possible to reach people that are interested in accommodation at your location but haven’t quite made a reservation yet.

    Implement a loyalty program

    When you’re looking for innovative ways to promote your hotel, a great way of encouraging engagement, and future bookings, is by implementing a loyalty program for your guests to sign up for. Once they have stayed at your hotel, send them a coupon with a discount that can be used towards their next stay. While they may not be in the area anytime soon, this strategic move simply shows that you appreciate their support and that you’re looking forward to being their first choice in the future.

    If you’re looking for a team to manage your hotel digital marketing strategy, we can help you get started on the road to success.

    Are there any other pressing ways that you can digitally engage with your hotel guests? Tell us in the comments section below.

    Why is digital marketing important for hotel sales?

    Posted on by Alex Wilks

    hotel digital marketing

    Both vacationing and traveling for work are done a little differently in 2019. At one time a physical advertisement would have been enough to attract the attention of potential guests, but those traditions are quickly losing their ability to make meaningful impacts. This is why we’re promoting and strongly emphasizing on growing your company through the use of a digital connection. In fact, more than ever before, businessmen and women, families, couples and solo travelers are booking their flights, accommodation and even travel excursions online; almost as if the entire customer lifecycle has switched over to a more digital world. So, if you’re a medium-sized hotel chain that’s looking to heighten the reach of your target market or a small Bed and Breakfast that’s looking to gain some recognizable traction, then you’ll want to learn how digital media can significantly boost your booking numbers.

    So many people spend time in the digital world

    The modern-day traveler is accustomed to being connected to technology. So, naturally, that means that there is an influx in people taking the time to scan through their social media channels for travel inspiration. Wouldn’t it be great if a revelation sprang to their minds after they saw your company’s digital advertisement?

    Keeping that in mind, it was reported in 2018 that 57% of hotel bookings occurred online, half of which were processed through the use of a smartphone. Further, this means that Gen Z, Millennials, Generation Xers and even possibly Baby Boomers are slowly catching onto this sophisticated way of travel booking. So, if you’re aren’t developing or constantly tweaking your digital marketing strategy, you run the risk of losing reach to these prospecting guests.

    Digital media is an easier method for booking

    Your hotel chain absolutely needs an easy-to-use, eye-catching booking system that makes the customer feel both comfortable giving out their credit card credentials, while also excited at your choice of visual design and photo features. After all, it’s your responsibility to get your guests excited about their experience.

    That being said, it’s important to understand that when someone selects a destination as their vacation hotspot, they have many choices in terms of accommodation. So, why should they go with you? By making your booking process an enticingly fun, care-free experience, you’re locking in your guest’s approval and potentially even encouraging them to spread the word about their stay. Keep in mind that your hotel digital marketing strategy should accelerate your guest’s experience, so, think carefully about how your website is built and how your social media channels are curated — consider engaging information that entices prospecting travelers to make a booking.

    Digital media is a great space to flaunt your brand

    Hotel digital marketing is the perfect opportunity for you to express what your brand is all about. There are many social media platforms where you can spread the word about your hotel, allowing you to connect with current or past guests and even effectively attract new clients. Just keep in mind that formulating a digital marketing strategy takes a lot of time, brainstorming and patience and might require the help of a social media or digital media manager embellish unique branded content. Remember, this is a creative space where you should feel comfortable sharing beautiful images, engaging photos and even thought-provoking stories. Hire someone who understands your image and your undying need to put your hotel on the map.

    It’s time to take advantage of digital media and communication with your audience, share historic insights, write interesting content, take incredible photos and encourage a connective memory that your guests will never forget.

    Can you think of an example of a hotel digital marketing strategy? Share with our readers below.

    Why You Shouldn’t Overlook the Power of Pay per Click Advertising

    Posted on by Alex Wilks

    PPC advertising

    There are so many methods available to market your online business. While blogging, sending newsletters and spreading the world on social media all prove to be effective cranks turning the wheel towards audience awareness, one of the most advantageous marketing techniques is pay per click (PPC) advertising. Not only does PPC advertising take a close look at your current business objectives, but it will also determine which media channels you’re getting noticed on and will target how to reach your buying consumers. After all, doesn’t it make more sense to pay for an advertising technique that only charges you once a customer has actually noticed your endorsement?

    What is PPC advertising?

    Also known as cost per click, PPC advertising is an internet advertising model that is used by marketing companies to direct traffic to websites. The best part is that the advertiser will only pay the publisher if the ad was clicked on. So, essentially, it’s a way of buying visits to your business website, rather than trying to obtain those visits in a more organic way.

    Search engine advertising is one of the most popular forms of PPC advertising because it allows advertisers to bid for ad placement in the search engine’s sponsored link section. This is determined by selectively choosing relevant keywords that are related to the business or product offering. By getting ahead of organic search results you’re asserting your position as a leader in your industry.  

    What is Google Ads?

    Formally known as Google AdWords, this PPC advertising tool enables businesses to create ads that will appear on Google’s search engines. It operates as a pay-per-click model, which means that every time a search is initiated, Google will pull a few winners from their database to appear in the ad space in the search results. The winners are chosen based on a combination of factors, including the quality of their chosen keywords as well as of amount that they bid. It’s basically an auction to determine which businesses will be seen first.

    Why should you take advantage of PPC advertising?

    • Budget-friendly: Full-on ad campaigns can be expensive and require money allocation before they roll out. PPC advertising allows you to set a small to medium budget and then analyze how your campaign is performing. If you’re starting to create traction and making money, then you can slowly start investing more into your marketing budget.
    • Keywords: PPC advertising helps you determine which keywords are appearing in your industry and allows you to use those words to also create organic traffic.
    • Targets your audience: PPC advertising has the power to help your conversion rates by targeting the audience that’s actually interested in your product or service to click-through to your website. If they click, chances are you’re drawing in the right people.

    Are there any other ways in which PPC advertising is beneficial to business owners? Share your comments with our readers below.

    How do you create marketable holiday themed content?

    Posted on by Alex Wilks

    content creation

    Happy holidays everyone! Before you become completely occupied with the anticipation of unwrapping your gifts and indulging in roast turkey and all the fixings, we want to help you get into the festive spirit… marketing style. Now, although the holiday season is almost over, a new year is upon us, and there will be plenty of other holidays for you to embellish your creative side in the months to come. So, let’s have some fun with your holiday-themed content creation. In fact, here are a few ways that you can stay relevant in your industry, engage with your audience and create timely, developed content for your business.

     Content creation that is easy to understand

    Whether you decide to post engaging memes or custom themed images, the text is equally as important as the image and should be clear and concise. It’s important to start off with developing a creative connection. For example, if you were posting something about the holiday season, then you would maybe discuss which of your products would make great stocking stuffers. However, it’s important to really drive home that connection. Since people are constantly scrolling through their news feeds and glancing at a little of everything, you want to make your content hard to ignore.

    Content creation that is relatable

    Once you make the connection between your brand and the holidays, then you want to make your content relatable to your target audience. It’s only human nature to automatically tune into messages that you feel a connection too. Creating content for customers who already value your product or service is a good start, but try and draw them in with something that is thought provoking and relatable.

    Content creation that mimics the spirit of that season

    Every holiday has a certain festive spirit to it. Whether it’s something that many families do or certain colours they decorate with, it’s important to mesh your content with the vibe of that holiday season. Christmas is cozy and a time for giving, Valentine’s Day is a time for love and Romance, while Halloween is all about making everything spooky. Consumers love any excuse to get excited about any upcoming holidays or festive events.

    Content creation that includes a call-to-action

    Never forget the notion that holiday-themed content is timely and needs to be effectively spread a few weeks before the celebration. To create a larger impact when you share holiday-themed content, we recommend including a call-to-action in your posts. Whether you start a poll asking about people’s favorite beers to drink on St. Patrick’s Day or you ask a question about which of your products would make the best Christmas gift in your blog, showing off your brand’s personality sports true creativity and allows your consumers to feel connected to your company.

    How have you built your content creation to embellish the holidays? Tell us in the comments section below.

    3 Reasons to Never Overlook the Power of Email Marketing During the Holiday Season

    Posted on by Alex Wilks

    email marketing

    Email marketing is incredibly advantageous around the holidays. In a technological age where almost everyone is connected to a device on a daily basis, emails have the power to spread the word to your target audience much quicker than any non-digital marketing strategy. While email marketing can sometimes overwhelm potential customers, it also has the ability to allure them with impressive sales and convincing bylines. So, what are you waiting for? Hurry up and email your customers about your boxing day sale or the start of a 2019 promotion.

    If our little introductory paragraph wasn’t convincing enough to get you on-board, here are a few reasons that should have you head-over-heels for email marketing.

    Portable email inboxes

    With the development of smartphones and the forceful inclusion of data on most phone plans, people have their email inboxes where ever they go. This is a beautiful thing for e-commerce business owners who are trying to market new products and services or an upcoming sale. No one is ever truly offline.

    Combine marketing strategies

    While email marketing is effective on its own, combining your efforts with other digital marketing strategies, such as social media marketing or content marketing, can make your digital marketing strategy much more effective. If you don’t have the time to manage all of your campaigns, hiring a professional to do it for you can really help take the load of and allow you to dedicate your time to different areas of your business.

    Emails build relationships

    Email marketing is a very reliable way to reach potential shoppers during a time of year where everyone is scrambling to fulfill a shopping list. This is because people have opted to receive your newsletters to let them know about anything important that’s going on within your company. While posting to Facebook is a great tool as well, not every follower will actually see your all of your posted content. In comparison, emails are sent directly to the inbox of every person that is subscribed which is a much easier way to build trust within your customers and get the word out there about the fantastic products or services you have that gift receivers would love to get as a gift during the holidays.

    Do you know any other benefits of doing email marketing? Tell us in the comments section below.

     

    The ultimate guide to holiday marketing

    Posted on by Alex Wilks

    holiday marketing

    In the world of business, the holiday season is probably the craziest time of year for sales. Naturally, that means that marketing to potential online shoppers becomes essential from October through to the New Year. With the rise in online shopping most e-commerce business owners take advantage of holiday marketing which can make it very difficult to stand out from your competitors. That being said, as a online retailer you need to strengthen your marketing strategies this time of year in order to make yourself noticed during the holiday rush, boost your sales and meet the expectations of your consumers. Here are a few helpful ways that you can make that happen.

    Offer free or discounted shipping

    Advertising free or discounted shipping is very good method to use when you’re trying to attract shoppers. The holidays can be daunting for many consumers, especially when it comes to fitting their shopping needs into a particular budget. Offering them free shipping is a very good way to encourage them to carry through with a purchase, while discounted shipping, if they live far away, can also seem like a reasonable exchange for a buy-worthy product.

    Start marketing for the holidays as soon as you can

    Most experienced e-commerce business owners have already started holiday marketing, but for those of you who are just starting to get the ball rolling ensure that you are dedicated to advertising your products or services in the coming weeks. Pre-plan and schedule your social media on all your channels, start pumping out newsletters outlining your sales and holiday gift suggestions and keep your blog up-to-date and informative for shoppers that want a little read while passing through.

    Bombard the social world

    Pre-planning and scheduling on your social channels are a good start, but bombarding the social world is much more effective when it comes to increasing your online sales. Many shoppers wait until the absolute last minute to make their holiday purchases which can be beneficial for last minute marketing strategies. Highlight on social media why your product or service would make a great gift, make a meme about last minute shopping deals or simply share some photos of your products gift wrapped and ready to ship. Image-worthy content has the ability to draw in shoppers who can see themselves handing off your product to their loved ones on Christmas morning.

    Drive shoppers to click-through to checkout

    Send a personalized email to shoppers that added products to an online shopping cart but abandoned it prior to purchase. This holiday marketing tactic will remind shoppers about the items that they were interested in buying and also gives you a chance to issue further price reductions if they carry through with their purchase within a certain time-frame. This gentle reminder may help your customers make a purchase.

    Are there any other last-minute methods you use to market your business around the holidays? Tell us in the comments section below.

    How do you market a pet business?

    Posted on by Alex Wilks

    marketing a niche business

    As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that have the ability to benefit and grow their business. That being said, since there are never enough hours in the day, we’ve crafted a few helpful suggestions to help you with marketing your pet business.

    Review and update your webpage

    When was the last time that you scrolled through your website and refreshed the information available on it? Sometimes a simply rewrite of your biography, a couple new photos and an update to your personal information will go a long way in attracting new, prospective customers.

    Review your marketing strategy

    Creating an effective marketing strategy for a pet business doesn’t need to be a tedious task… all it takes is a little imagination, a few set-in-stone goals and the attitude to see it through. Start by figuring out a few achievable goals to focus your energy on. Next, figure out how to reach your ideal audience — maybe you’re not on the right social media network? Lastly, figure out your business strengths and focus on how you can use them to capitalize the revenue of your pet business.

    Pre-schedule your social media posts

    Social media has the power to reach a vast group of people in a very short period of time. So, it would be silly not to utilizate as many platforms as you can manage when you’re marketing a niche business. Promote your business using a combination of memes, videos, pictures, quotes and customized texts that promote sales or special offers. Then pre-schedule it to ensure that you keep an active presence online without allowing social media to take over your probably already busy business schedule.

    Encourage customer reviews

    Testimonials have the ability to skyrocket the success of any e-commerce business. When pet parents are deciding where they want to make their purchases, they will often read customer reviews to find out more about a product or service. Since trust is one of the most important factors, especially for a pet service provider, a glowing review on your webpage or social media channels will really help potential customers find their way to your online shopping cart checkout.

    Try sending newsletters

    Email marketing is one of the best ways to use your marketing budget. Sending out newsletters allows you to promote new products and sales, stay in touch with your customers and offer your supporters special, exclusive promotions. Regular, bi-monthly newsletters that are well-written, catchy and concise will show your customers that you’re dedicated to providing them great service.

    If you need help with any of the marketing techniques above, it’s best to contact a professional that can get you started on your marketing journey.

    Do you have any other questions about marketing a niche business? Let us know all about it in the comments section below.