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    Tag: digital marketing

    Why User Experience (UX) Design Matters

    Posted on by Wall E
    UX design concept on chalkboard with SEO elements

    The Importance of UX Design

    In today’s digital world, first impressions matter. Your website needs to impress—and fast. Studies show that users decide within just a few seconds whether they’re going to stay on a site or leave. That split-second decision is often based on how easy your website is to use.

    This is where user experience design, or UX design, comes into play. Good UX design makes it simple for visitors to find what they’re looking for, understand what you want them to do, and have a positive feeling about your brand. It’s more than just pretty buttons and nice fonts; it’s about understanding your users and designing for their needs.

    How to Make Your Website UX-Friendly

    Various devices showcasing responsive web design

    Want more surprises? Half of all web traffic comes from mobile devices, but many sites aren’t designed for small screens.

    Plus, less than 70% of people who search for local businesses online find what they’re looking for RIGHT AWAY.

    Your website has to be:

    • Fast: Websites that load slowly can quickly drive users away. To maintain user engagement, aim for a loading time of three seconds or less. Optimize images, leverage browser caching, and minimize HTTP requests to ensure swift page performance.
    • Easy to Navigate: A well-structured menu is crucial for user experience. Ensure that your navigation is intuitive, with clearly labeled categories and logical organization. Consider implementing breadcrumb trails and easily accessible search features. This helps users find what they need without confusion.
    • Responsive: Your website must provide a seamless experience across all devices, including desktops, tablets, and smartphones. Utilize flexible grid layouts and media queries to adapt your design to different screen sizes. Prioritize touch-friendly elements for mobile users to enhance usability.
    • Accessible: It’s essential that your website is usable by everyone, including individuals with disabilities. Implement features like alt-text for images, keyboard navigation, and screen reader compatibility. Adhering to the Web Content Accessibility Guidelines (WCAG) will help ensure inclusivity and broaden your audience.

    Small Changes That Make a Big UX Impact

    Person sketching a UX design layout on paper

    Sometimes, small tweaks lead to huge results.

    For example, adjusting button size and color can draw the eye and encourage clicks. Changing button text to action-oriented phrases like “Get Started” instead of just “Submit” can clarify what you want users to do.

    Having clear headings, short paragraphs, and plenty of white space make your content easier to scan.

    Every word, color, and click counts when creating a great customer experience.

    How Trek.ca Improves Website UX

    Dancing woman on pavement representing dynamic website UX improvements

    At Trek Digital, we take UX design seriously. Our website is designed with you in mind. We’ve organized our menu to make it simple to find what you’re looking for, streamlined our pages for faster loading times, and ensured everything is responsive.

    But we also know that even great websites need regular attention, so we constantly analyze how visitors use our site.

    Based on real user behavior, we:

    Next Steps in User Experience Design

    UX Design on a paper

    Understanding why user experience (UX) design matters is the first step. Making it a priority on your website is the next.

    Start by examining how users currently interact with your site. What’s working? What’s causing frustration? Use that information to get started.

    Don’t forget to continually test and refine your UX. A website isn’t “done” once it’s launched; it’s an ongoing project that evolves with your business and your users.

    Need help? Contact Trek Digital. As an experienced digital marketing agency in Vancouver, we combine great UX design with expert SEO, ensuring users not only enjoy your site but can also find it with ease.

    How Your Competitors Are Winning With Pinterest Marketing & What You Can Do to Catch Up

    Posted on by Nurul Afsar
    Pinterest app on tablet screen

    If you’ve ever scrolled through Pinterest and wondered how some brands make their products go viral while yours barely get a glance, you’re not alone. Pinterest marketing is an art, and I’ve cracked the code for my clients.

    Why Pinterest Is Your Secret Weapon

    Social media smartphone apps including Pinterest

    Pinterest is a goldmine. If your competitors are using it and you’re not, they’re winning. Let me show you why. In 2025, Pinterest remains a top platform for ecommerce brands, with over 460 million monthly active users actively seeking products and inspiration. Unlike other social media platforms, Pinterest is a search engine at its core. Users are more likely to make purchases after discovering products on Pinterest than any other platform. But here’s the kicker: while the average Pinterest user spends 14 minutes a day on the app, many businesses still don’t leverage Pinterest’s full potential.

    The average online business generates less than 10% of its revenue from Pinterest. That means there’s an enormous opportunity for growth if you know what you’re doing. Pinterest buyers spend 2x as much as Facebook buyers and are 3x more likely to purchase after seeing a pin. The data doesn’t lie: if your competitors are winning with Pinterest ads, it’s because most businesses using Pinterest are doing it wrong.

    The 80/20 Rule: Working Smart, Not Hard

    Pinterest social media icon

    Most businesses don’t have a Pinterest marketing strategy but think they do. They’re missing the point. Most people use Pinterest wrong and focus on cake ideas instead of B2C marketing. If you’re just pinning more of what you already sell, it’s pointless. You need to stop wasting time on Pinterest ads and Pinterest trends and learn how to make what you’re already posting turn into sales.

    Why video pins work but pointless pin designs don’t. Why you should be pinning to group boards when ad spend is 2x less effective than it is on Facebook and Google. Let’s break it down.

    Creating Pins that Convert: The Art & Science

    Person using an iPad for Pinterest marketing research

    Not every pin is worth the same. I’ll break down why this pin went viral and why this other one flopped. Learn which fonts convert, which colors are stealing from your sales, and why you’ve been wasting your time with Canva templates that make no money.

    Here’s a guaranteed method to see the difference: recreating high-performing pins, reversing the styles of your competitors, and testing under which ones sell.

    The biggest mistake you don’t know you’re making. Why Pinterest SEO is better than blogging. Why some boards trap you in a sports niche and how others get more customers than you do.

    Driving Traffic Without Paying Pinterest Ads

    Laptop showing Pinterest traffic analytics

    People think PPC traffic is insane. It is, but everyone’s doing it now, and you don’t need to spend $500 on pins, do you?

    If you’re still relying on Pinterest ads, you’re doing it wrong. Organic Pinterest traffic converts like crazy if you know how to do it right. I’ll show you why some pins outperform ad campaigns without spending a dime.

    How do I know this? Because I’ve already reversed my competitors’ marketing strategies, gotten clients from Google, and now they pay me to grow their businesses. Here’s how I do it:

    • Focusing on low-competition Pinterest keywords that drive traffic and make sales
    • Creating fathead vs. long-tail keywords using Pinterest Keyword Planner
    • Growing Pinterest audiences without backlinks
    • Having Pinterest Group boards save your pins at 10x speed
    • Still using Pinterest ads but at half the cost

    Real Results, Real Strategies

    Person analyzing Pinterest marketing data

    As a Pinterest marketing expert, I’ve helped my clients increase their Pinterest-generated sales by over 30% this year by reversing what their competitors are doing wrong. Want to know how? Let’s talk.

     

    Creating Evergreen Content: A Year-Round Strategy

    Posted on by Nurul Afsar

    Understanding Evergreen Content

    Evergreen content is the workhorse of digital marketing — articles, videos, and infographics that remain relevant long after their initial publication. Unlike trendy pieces that fizzle out, evergreen assets provide sustained value, attracting traffic, engagement, and backlinks over time.

    evergreen content, long-term SEO, digital marketing strategy

    Why Create Evergreen Content?

    Countless marketers and business owners pour energy into creating content that drives demand, only to see their hard work wither after a few weeks. If this cycle resonates, it may be time to switch to an approach that both delivers immediate results and continues to pay dividends into the future.

    What is evergreen content? Think of it as articles, videos, and SEO assets that stay relevant long after publication. Unlike trendy pieces that fizzle out, this content provides sustained value, attracting traffic, engagement, and backlinks over time.

    Benefits of Creating Evergreen Content

    Why do so many professionals prioritize creating this type of content? Here are a few key reasons:

    Longevity and Sustained Traffic

    Evergreen content continues to attract organic traffic long after the publish date. Unlike a news article that quickly loses relevance, a how-to guide or comprehensive resource can keep bringing in readers.

    SEO Value

    This type of content boosts your authority and search rankings over time. High-quality, relevant articles earn backlinks from other sites as they remain useful. Plus, they often rank for a variety of keywords related to your niche.

    Time and Resource Efficiency

    Creating an article takes time and resources. So, does promoting it. Evergreen content allows you to maximize that initial investment and get more from your work as you funnel additional traffic through SEO, social media, and email marketing.

    What is Content Marketing

    Tips For Creating Evergreen Content

    People want information and insights that stand the test of time. Here are a few popular types of content to consider:

    How-To Guides

    Do it yourself seems to be a pretty popular concept — just look at how many home projects people shared during the pandemic! Comprehensive guides explaining everything from learning to ride a bike to building a shed in your backyard still attract search traffic.

    FAQs

    What do people always need help with? If you give them answers and solutions, you can drive traffic to your article.

    Product Reviews

    People are always searching for advice on the latest and greatest — and not-so-greatest — products. A comprehensive blog article reviewing everything on a car or tech company’s latest release often stays relevant for years.

    Case Studies and Research

    If you’re operating from an authoritative position, it stands to reason that more people in the industry and associated industries will pay attention. Then, if they quote your research and insights in their articles, you get valuable external links.

    Choosing Topics that Stand the Test of Time

    The reality is, it’s tough to know how to make evergreen content. Even SEO experts struggle to identify topics worth prioritizing.

    Focus on Industry Staples

    What do you always need to have? Start there.

    Answer Big Questions

    What do people always want to know?

    Provide Proven Solutions

    What problems continually impact your industry? As long as they persist, so, too, will your article.

    Updating Existing Content

    Just because something is no longer fresh doesn’t mean it’s not valuable.

    Identify Past Hits

    What articles, videos, and other types of content attracted traffic and engagement? If people were interested, odds are good that they still are.

    Validate and Revise

    Before you make a few edits and put your work back into circulation, validate whether the existing suggestions and insights still hold true. If not, revise what you have and improve it. If so, polish it and present it as new.

    Leverage Trek.ca Services for Content Creation

    The hardest part of content creation may just be getting started. If that’s the case, why not take the easy way out and partner with Trek.ca’s experienced SEO and content creation pros? Instead of inventing ways to make content evergreen, immerse yourself in topics that only require a TikTok video today and explore potential opportunities for tomorrow.

    Final Word on Evergreen Content Strategy

    Creating evergreen content isn’t about turning your back on time-sensitive posts. Instead, it’s about building a collaborative process that delivers both quick wins and long-term results. Contact Trek.ca to learn more about content and SEO services.

    How to Create a Winning PPC Campaign in 2025

    Posted on by Nurul Afsar

    In the competitive landscape of digital marketing, pay-per-click (PPC) advertising stands out as one of the most effective ways to drive targeted traffic to your website. However, simply setting up a PPC campaign isn’t enough to guarantee success. You need a strategic approach to create a winning PPC campaign that delivers results. Whether you’re new to PPC or looking to improve your existing campaigns, this step-by-step process will help you achieve better results.

    Understanding the Basics of PPC Advertising

    PPC advertising is a model where you pay a fee each time someone clicks on your ad. It’s not just about spending money; it’s about investing wisely to achieve maximum returns. The key to PPC success is creating campaigns that resonate with your target audience while also optimizing for conversions. This guide covers everything you need to know, from conducting market research and defining your targets to creating compelling ad copy and optimizing landing pages for conversions.

    Why PPC? – The Benefits of Pay-Per-Click Advertising

    PPC offers several advantages for businesses looking to increase their online visibility. Some of the key benefits include:

    • Immediate Traffic: Once your campaign is live, you can start receiving clicks and traffic to your site almost immediately.
    • Targeted Audience Reach: PPC allows you to target specific demographics, interests, and behaviors, ensuring your ads reach the right people.
    • Measurable Results: You can track the performance of your ads in real-time, making it easier to adjust your strategies for better results.
    Ad Spend Meeting

    How to Create a Winning PPC Campaign in 2025

    Building a successful PPC campaign involves several steps:

    1. Conduct Market Research

    Before launching your campaign, spend time researching your market, competitors, and target audience. This will help you understand what keywords to target, what ads will resonate with your audience, and how to position your products or services effectively. Use tools like Google Trends and SEMrush to gather data and insights.

    2. Define Your Target Audience

    Knowing who you want to reach is crucial for creating effective ads. Define your target audience based on demographics, interests, and online behavior. This will help you craft messages that speak directly to their needs and preferences, increasing your chances of engagement and conversion.

    3. Choose Your PPC Platforms

    Not all PPC platforms are created equal. Depending on your target audience and marketing goals, you may choose Google Ads, Facebook Ads, or other social media platforms. Consider where your audience spends their time and choose the platform that aligns with your marketing strategy. For more insights, visit our PPC product page.

    4. Create Compelling Ad Copy

    Your ad copy should be attention-grabbing and relevant to your target audience. Highlight the benefits of your product or service, use strong calls to action, and consider using dynamic content to increase engagement. Remember, your ad is often the first impression you make on potential customers, so make it count.

    5. Optimize Landing Pages for Conversions

    Driving traffic to your website is only half the battle; you need to convert that traffic into sales. Ensure your landing pages are optimized for conversions, with clear calls to action, relevant content, and user-friendly designs. Test different elements on your pages to see what resonates best with your audience.

    Ad Campaign

    6. Monitor and Adjust Your Campaigns

    PPC is not a set-it-and-forget-it strategy. You need to continuously monitor your campaign performance and make adjustments as needed. Analyze which ads are performing well, which keywords are driving traffic, and where you might be losing potential customers. Use this data to refine your campaign and maximize your return on investment (ROI).

    A winning PPC campaign in 2025 requires a thoughtful approach, from market research to ad copy creation and landing page optimization. By following these steps, you can create campaigns that not only attract clicks but also convert those clicks into sales. Remember, the goal of PPC is not just to drive traffic but to generate meaningful interactions that lead to business growth. Whether you’re new to PPC or looking to improve your existing campaigns, this step-by-step process will help you achieve better results.

    For comprehensive PPC management services, contact Trek Marketing. We help businesses launch and optimize campaigns that drive growth.

    Top Digital Marketing Trends to Watch in 2025

    Posted on by Nurul Afsar
    digital marketing trends 2025, AI in marketing, social commerce

    As we move further into 2025, it’s clear that the digital marketing landscape continues to evolve at an unprecedented pace. From advancements in AI technology to shifts in consumer behavior, staying ahead of the curve is crucial for businesses looking to maintain a competitive edge. This article will highlight the top digital marketing trends shaping 2025, including personalization, social commerce, and sustainability. By understanding these trends, businesses can better align their marketing strategies and drive greater engagement and loyalty among their target audiences.

    Embracing AI and Machine Learning

    AI in digital marketing 2025, machine learning, personalized marketing

    Artificial Intelligence (AI) and machine learning are set to revolutionize digital marketing in 2025. These technologies enable businesses to analyze vast amounts of data, identify patterns, and make data-driven decisions. From chatbots providing 24/7 customer service to AI-generated content engaging consumers on social media, the possibilities are endless. As businesses strive for greater efficiency and effectiveness in their marketing efforts, AI will play a pivotal role in automating processes, personalizing customer experiences, and driving overall engagement.

    The Rise of Personalization

    personalization in marketing, customer experience, AI technology

    One of the most significant digital marketing trends in 2025 is the push towards greater personalization. Consumers are becoming increasingly accustomed to tailored experiences, and those who fail to deliver may find themselves at a disadvantage. Personalization goes beyond simply using a customer’s name in an email; it involves curating content, product recommendations, and marketing messages that resonate with individual preferences and behaviors. With advancements in AI and data analytics, businesses can now gather and analyze consumer data on an unprecedented scale, allowing them to create highly targeted and relevant marketing campaigns.

    Why Personalization Matters

    Personalization is crucial for building strong customer relationships and driving conversions. When consumers feel that brands understand their needs and preferences, they are more likely to engage with the content, make purchases, and develop brand loyalty. In a crowded digital space, personalized marketing messages stand out, capturing the attention of potential customers and encouraging them to take desired actions, such as visiting a website or making a purchase. For more information on how we can help you with your personalized marketing efforts, visit https://trek.ca/digital-strategy/.

    Social Commerce Takes Center Stage

    social commerce 2025, shopping on social media, consumer behavior

    With the continued growth of social media platforms, social commerce is set to become a dominant force in 2025. Consumers are increasingly turning to social media to discover and purchase products, making it essential for businesses to leverage these platforms for marketing and sales. Social commerce goes beyond simple product tagging; it involves creating a seamless shopping experience within social media platforms. Consumers can browse, share, and purchase products without leaving the app, making it a convenient and engaging way to shop.

    How to Capitalize on Social Commerce?

    To succeed in social commerce, businesses must create engaging and shoppable content that resonates with their target audience. This includes using high-quality images and videos, writing compelling product descriptions, and encouraging user-generated content. Additionally, businesses should focus on building strong relationships with their followers, as social commerce thrives on engagement and community. We can assist you with social media marketing.

    Digital Marketing Channels

    Investing in Sustainability

    As consumers become more conscious of their impact on the environment, sustainability will play a crucial role in digital marketing strategies in 2025. Businesses that prioritize eco-friendly practices and communicate their commitment to sustainability will have a competitive advantage. This includes using sustainable materials, reducing carbon footprints, and supporting ethical sourcing practices. Brands that effectively communicate their sustainability efforts are more likely to resonate with socially conscious consumers, driving brand loyalty and advocacy.

    How to Implement Sustainable Practices?

    Implementing sustainable practices in marketing can involve using eco-friendly materials for product packaging, reducing digital carbon footprints, and promoting sustainable consumption patterns among consumers. Brands should also focus on transparent communication, sharing their sustainability goals and progress with their audience. This approach not only builds trust but also encourages consumer engagement and loyalty. For more information on how we can help you with your sustainability marketing efforts, visit https://trek.ca/digital-marketing-for-tour-operators-activity-providers/.

    The Continued Importance of Content Marketing

    Content marketing remains a pivotal part of digital marketing strategies in 2025. As consumers seek authentic and valuable information, businesses that prioritize content creation will have a distinct advantage. From blog posts and articles to videos and social media content, diverse content formats cater to different audience preferences and engagement styles. Effective content marketing not only drives traffic but also builds brand authority and trust.

    Types of Content to Consider

    Businesses should focus on creating high-quality, relevant content that addresses their audience’s needs and interests. This includes informative blog posts, engaging social media updates, video content, and email newsletters. By consistently delivering valuable content, businesses can establish themselves as industry leaders and attract a loyal customer base. For more details on our blogging services, visit our blogging service page.

    As we navigate through 2025, it’s clear that the digital marketing landscape is more dynamic and consumer-driven than ever. From the rise of AI and personalization to the growing importance of social commerce and sustainability, businesses must adapt their marketing strategies to stay relevant and competitive. By embracing these trends, companies can forge stronger connections with their audiences, drive engagement, and ultimately achieve their marketing objectives. For a comprehensive look at how we can support your digital marketing effort feel free to contact us.

    The customer buying journey explained

    Posted on by Alex Wilks

    With the accessibility of the internet and vast amounts of information available, the modern shopper is now more informed than ever. Because of this transition, sales conversations are in the hands of the buyer. With no pushy salesperson to push the features of a particular product like it used to be, instead, online businesses must adapt to continue to target their audience on their path to purchase. This is known as the customer buying journey. 

    What’s the customer buying journey?

    The customer buying journey is everything that happens on their path to purchase. Since people don’t usually just wake up and decide to make purchases on a whim (this can happen!) the process in which they become aware of a product and/or service, consider and evaluate that product and/or service, and decide to purchase that product and/or service is known as the customer buying journey. Understanding the experience of the customer buying journey can help business owners to influence their digital marketing decisions and allocate their budget to a service that best reaches their consumer audience.

    What are the stages of the customer buying journey?

    There are three steps in the customer buying journey:

    1. Awareness: The buyer because aware of a problem or something that they need
    2. Consideration: The buyer defines their problem or their needs and considers options that might solve it/them
    3. Decision: The buyer evaluates and devices on the right provider to administer a solution—this includes elements like price, delivery time, reviews, etc.

    The awareness stage applied:

    The buyer is experiencing a problem with pain in their back and their goal would be to alleviate it. They may then decide to use online resources to understand and frame the problem. For example, “Why is my back hurting?”

    The consideration stage applied:

    The buyer has defined that their back pain is a problem and they are committed to researching and understanding all of the available approaches to solving their problem. For example, “How do you treat back pain when you sit at work?”

    The decision stage applied: 

    The buyer has decided on their solution strategy, method, or approach. Their goal now is to compile a list of available online vendors, and ultimately, make a final purchase decision. For example, “Is better chair support needed? Should I get a sit-stand desk? 

    How to tailor your sales process to better meet the customer buying journey

    With everything mentioned above, it remains important for sellers to know that buyers don’t wish to be pursued and simply want to rely on your knowledge when the time feels right. We recommend utilizing services like social media marketing and search engine optimization as a way to get noticed, display your knowledge, and await sales.

    Did you have any further questions about the customer buying journey? If so, drop them below for a prompt response.

    Boost your brand’s visibility using PPC

    Posted on by Alex Wilks

    While many digital marketing services aim to increase business brand awareness, pay-per-click (PPC) advertising is a unique technique that stares consumers in the eye. Since awareness is about getting your brand in front of the right people, PPC is kind of like the billboard of the digital world, and the best part is that unless the right shopper sees it and clicks, you don’t pay for that campaign. Plus, you can set a daily budget, so there are no hidden costs to run your next PPC advertising service. Continue reading to learn more about PPC and its connection to brand visibility. 

    What is brand awareness and why is it important?

    Brand awareness is a phrase that’s used to describe how recognizable your business is in the noisy online world. It’s the extent to which customers can recall or reconize your brand under a variety of conditions. As a crucial step in the marketing funnel that will help your business acquire and maintain customers, brand awareness is a huge part of what drives consumer decision. Familiarization differentiates your brand, establishes trust with the customer, and creates a positive association which in turn, will increase your sales and conversions.  

    How does our PPC advertising service work to boost your brand’s visibility?

    PPC works to increase brand awareness by introducing your business within ads that your target market sees. This is the space where you can present an introduction of your brand to your customer base and hopefully creating a lasting impression. Whether it’s click-through rates that are important or physical sales, you can analyze your PPC campaign over time and modify your goals as needed. The best part is you only pay for the people that click on your ad and a daily budget can be set. 

    Tips for growing brand visibility using our PPC advertising service

    There are many creative opportunities that come with growing brand awareness, but the ultimate goal is to build a reputation with your target audience that eventually leads to driven sales. This means that strategic decisions need to be made to keep things moving forward. 

    Here are some examples: 

    • Know who your target market is
    • Understand the habits of your target market
    • Diversify your ads
    • Research and use the right keywords and phrases
    • Add a flair of creativity
    • Include the right information 

    Boosting your brand’s visibility is right at your fingertips with our PPC advertising service!

    Do you have any other questions about how PPC advertising works? Please drop a comment below for a prompt reply.

    4 free tools that you can utilize as part of your content strategy

    Posted on by Alex Wilks

    A digital content strategy is a huge part of an effective game plan for e-commerce businesses. Whether you’re a new company on a limited budget or an established brand that’s looking for a fresh avenue to allocate your funds, there are plenty of awesome tools out there that help you to amplify your content marketing efforts—many of which are free to use!  

    #1: Canva

    While Adobe Photoshop is a great platform for professional photo editing, Canva is an amazing free tool that allows business owners to easily touch-up graphics, while also enabling them to create custom images through modifiable templates, graphics, and fun, animated elements. This is a game-changer regardless of the industry you’re in, as it allows your team to get creative, but also gives them the safety net of having graphical elements pre-made and ready-to-use. Although there’s no need to pay for the software, there’s an option to upgrade to Canva Pro for additional access to a bunch of editing features and templates!

    #2: Trello

    For this one, we’re taking it right out of our personal digital content strategy. Here at Trek Marketing, we swear by Trello. This virtual project board allows you to keep track of your content projects by creating lists—writing, editing, launch days, etc. Not only can you better manage your deadlines and tasks but other team members who have access to your Trello board can as well, streamlining your digital content strategy with a better workflow. 

    #3: HubSpot

    Captivating headlines and titles are essential to content marketing success. However, many entrepreneurs are expert copywriters, which can make it challenging to come up with catchy titles. That said, HubSpot’s Blog Topic Generator is a great resource for e-commerce captions. All you need to do is write three important nouns that are relevant to your topic and niche industry and HubSpot will generate something on the spot. It’s that easy!

    #4: Thinglink

    We’re living in a time where you need to catch your audience’s attention by sticking out from your competition, which means that you need to generate buzz to become popular and powerful. Since most consumers today are drawn in by interactivity over words, Thinglink is a great digital content strategy tool for creating interactive images, videos, and 360 content. It’s so important to have a strong collection of visual content, especially when further explanation is needed to explain complex ideas or topics about a product or service. 

    Are there any other free platforms that we missed on our list? Drop a comment below to share with our readers. 

    How to use digital marketing to get leads for your real estate business

    Posted on by Alex Wilks

    Not so long ago, online real estate marketing was a nice-to-have asset for real estate professionals. However, times have changed and businesses that don’t invest in their digital portfolios risk falling behind their competitors. As technology continues to govern our lives, our reliance on it will only continue to grow. Thus, the best way to ensure that your leads continue to grow alongside your company is to work with a digital marketing agency that understands how important clicks can be. 

    Take advantage of geo-fencing 

    What’s geo-fencing you ask? It’s a virtual perimeter for a real-world geographic area. This location-based technology allows business owners, in this case, real estate agents and/or companies, to hone in on a target audience based on location. Since a huge majority of prospective home sellers and buyers use their mobile phones to search for real estate, “geo-fencing” is an effective way to deliver relevant messages to the right people. How your campaign works are by precisely targeting a radius around a specific location, which makes it easy for smartphone audiences to find you based on that defined region. The region could be a small neighbourhood or an entire city, and you can also specify types of real estate such as apartments, single-family homes, and office spaces. 

    Build out your SEO strategy 

    While this digital marketing service is best used in a wide variety of industries, real estate marketing greatly benefits from an effective search engine optimization (SEO) strategy. That said, because location is such a key factor in selling something like real estate, local SEO is important when formulating your business goals. For example, it’s essential to rank for local search terms like “best real estate agent” and “homes for sale near me” as these are common phrases that clients type in search consoles to find their ideal agent and/or open houses. 

    Here are some other ways to utilize SEO in your real estate marketing:  

    • Create and optimize a Google Business Profile
    • Regularly write and publish content through that profile
    • Build backlinks from professional and general directories
    • Gain reviews on Google, Facebook, and Yelp

    Social media harnesses huge power 

    When it comes to online selling, social media platforms are a goldmine, especially for those looking to generate real estate leads. This is because many active homebuyers are from the generational group who regularly use social media. So, by leveraging the power of popular channels, your real estate marketing can easily reach the audience that currently dominates the market. 

    Below are some ways we suggest;

    • Research relevant hashtags and use them to optimize your social content
    • Use your accounts to educate buyers
    • Chat with your followers and answer their comments
    • Promote amenities and neighbourhoods, not just the house
    • Share your real estate success stories
    • Consider utilizing video as part of your social strategy

    Real estate marketing is rapidly growing, how are you going to remain relevant in a heavily saturated industry? Drop a comment below to let us know.

    3 ways holiday shopping has changed since the beginning of the pandemic

    Posted on by Alex Wilks

    Now that we have been living amid a pandemic for almost two years, there is less uncertainty around what might happen. Most people are understanding that measures taken are to keep them safe and are on board with following these recommendations and presumptive measures to avoid the need for business closures. We’ve also adapted to the world of working-from-home, virtual appointments, and opting to get back to activities through a pre-booking system. Needless to say, one thing that hasn’t slowed down is holiday online shopping! 

    Shoppers are spending more

    At the beginning of the pandemic, many businesses were forced to close which means employers laid off working staff to front the costs until they could reopen. Now that we know more about how this virus is transmitted, we know that masks and social distancing do wonders for keeping people well, which has allowed brick-and-mortar businesses to reopen alongside in-person meetings, conferences, and events. That said, customers who enjoy online shopping have continued to do so, and those who learned how to make purchases online to avoid contact in stores, have also continued to rely on e-commerce businesses as a method of convenience. 

    In 2021, both e-commerce and brick-and-mortar stores are booming once again, and with a regular paycheck, and appreciation for hugs and gathering, shoppers are spending more, especially on their holiday online shopping. Whether they’re making up for lost times or simply eager about seasonal festivities, consumer spending is on the rise and it doesn’t appear to be slowing down anytime soon. 

    Shoppers are carrying out purchases with time to spare

    While e-commerce businesses and their digital marketing teams begin prepping for the holiday season before the end of summer, shoppers too, are prepping their lists early. If COVID has taught us anything, it’s to expect shipping delays and stocking issues. These supply-chain shortages have prompted earlier holiday online shopping, giving gift-givers a greater opportunity to find the items they want to wrap up this season. While last-minute shopping habits die hard for some (partially due to the flexibility of shopping in-store for more generic items), many people relish finishing their shopping early, and we expect this trend to continue. 

    Shoppers are willing to hunt around

    Before the pandemic, if their favorite chain store or small business was out of the desired item, many consumers would opt for an emailed reminder when the item became in stock. However, with some businesses unable to restock inventory must-haves for weeks, shoppers question their loyalty and are willing to look elsewhere to fulfill their checklists. 

    We’re sincerely hoping that this issue becomes gets buried for 2022! Although, we recommend that you use your email and social media platforms to keep customers updated if you’re experiencing a shipping or supply issue. Honest transparency is a great way to maintain customer loyalty. Also, be sure you pass on the savings by setting up a promotion code schedule to offer a meaningful way for shoppers to return to your online store. 

    Have you noticed any ongoing changes in your industry since the start of the pandemic? Please drop them in the comments section below to spark a conversation.