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    Why having a professional digital strategy will help you to boost sales throughout the pandemic

    Posted on by Alex Wilks

    Before the pandemic, established brick-and-mortar businesses were still finding success through regular foot traffic, however, as non-essential shops were closed to slow the spread of the virus, e-commerce has heightened in popularity (even more so than before) to accommodate the influx in online shopping, live-streamed events, and social connections by way of digital platforms. This means that many companies that only had a physical presence moved to e-commerce, while those who had an online store needed to revamp their strategies to attract more customers and increase sales. Since the global crisis is far from over, the solution to continuing business as usual rests with a proper strategy from a reputable digital marketing agency in Vancouver. Let the suggestions begin.

    Allows you to turn online platforms into an opportunity

    Online marketplaces, such as Amazon and eBay, are commonly used platforms where vendors sell their products at wholesale prices to be fulfilled by the company. For example, Amazon places orders in bulk and holds inventory in their fulfillment centres (except vendors who can fulfill their orders and ship directly to the consumer). That being said, with help from a professional digital marketing agency in Vancouver, your e-commerce storefront could start gaining traction as a top shopping destination. Whether you choose to use PPC advertising to launch ads that drive results or rely on social channels like Facebook and Instagram to promote your products and services, there are opportunities everywhere!  

    Make strategic changes to your website

    Regardless of whether you’re building an e-commerce website from scratch with a web development company or you’re reevaluating what can be done internally to drive traffic, it’s important to make strategic decisions when deciding how to use your budget to invest in your business. An abundance of people have flocked to the web as a replacement for their in-person purchase, and with everything from search engine optimization services to blog and content marketing available at your fingertips, you need to find a good digital marketing agency that promotes a seamless pivot to digital. 

    Utilize the current capabilities of digital innovations

    We’re living in a technological era and this digital world is only expanding more each day. This is why it’s so important for the modern retailer to invest in digital technologies that possess the power to provide users with a compelling online experience. 

    Here are some things that your digital marketing provider might suggest:

    • Predictive analytics to help you offer what your audience wants/needs.
    • AI-powered search to help your audience find the best products. 
    • Real-time inventory management to optimize your budget and reduce your overall business costs.
    • Interactive functionalities.
    • More multimedia content.

    The pandemic has changed the way retailers are conducting their businesses. What plans do you have on the horizon for your e-commerce company? 

    How to build SEO resources for your e-commerce business

    Posted on by Alex Wilks

    Whether you’re looking to build the perfect set of SEO resources for your e-commerce business or you’re wanting to research the methodologies used by many search engine optimization services before committing to the help, we’re here to share with you the framework that’s needed to establish your ideal SEO strategy. Continue reading to learn more about the process and some awesome terms that could help you as you move forward. 

    How can you steer towards success using search engine optimization (SEO)?

    Search engine optimization services aim to improve the quality and quantity of website traffic to an e-commerce web page directly from search engines. Since this realm of digital marketing targets unpaid traffic rather than direct or paid traffic, it requires an orchestrated effort from within a team of skill sets to get your business noticed. Since the greatest challenge of SEO is not knowing how to properly optimize your website, our digital marketing agency offers an in-depth search engine optimization service that has solutions for both on-page and off-site issues. 

    After all, the success of your SEO strategy is dependent on how well your team can execute a higher search ranking based on the improvement of the following efforts: 

    On-page SEO efforts:

    • Page layout optimizations
    • SEO Audits
    • Page speed optimizations
    • Fixing broken links*
    • Schema markup*
    • Optimizations for voice search
    • The creation of engaging content*

    Off-site SEO efforts:

    • Local Directories and Listings
    • Claiming Missed Opportunities
    • Public Relations
    • Guest Posting

    Let’s dive into the scope of some of the above areas to see why they are so critical for your business’s SEO strategy. 

    Why is link development essential? 

    The reason that link development is such a big part of the success of your SEO strategy is that its authority metrics are the backbone of search engine algorithms. The biggest part of link development involves finding and fixing broken links, but link acquisition is also important and looks very different from brand to brand. When looking at this area, your SEO strategist will take the time to improve your backlinking, which will increase your site’s authority by getting other websites to link back to you. 

    How can you boost your SEO by using schema markup? 

    Schema markup is code that you place on your website to help search engines return more informative results for users. When a prospecting shopper searches a key term on a search engine, the scheme markup will tell the search engine results page (SERP) to display added microdata in the form of a small snippet that may help the user to determine if they want to click based on the provided information. For example, if you’re looking to rent a room at a nearby hotel and search the phrase, “hotels available near me”, a collection of options will appear and the schema markups may include prices for certain upcoming dates. Not only is this extremely helpful in driving traffic, but schema markup ensures the quality of users coming to your site. 

    What’s SEO content and how does it help improve your ranking?

    The creation of any type of unique, engaging website content, with the strict purpose of attracting more search engine traffic, is what you can expect when your SEO strategist starts working away at building up your content. 

    Below is a list of some of what will be done to SEO your web content: 

    • Keyword research: Before any writing can commence, your SEO strategist will need to spend some time researching your niche market to see which keywords currently exist and what their search volume is.
    • Keyword optimization: This is the process of writing content with maximum searchability using those keywords.
    • Content Organization: Content within your website will need to be organized in a logical way to help visitors navigate your site and stay there longer. 
    • Content Promotion: This process will increase the visibility of any new content shared via social networks and/or link building on external websites. 

    Are you ready to have a chat with one of our SEO strategists? Drop any further questions in the comments section below, along with your email address if you wish to be contacted right away. 

    What can emojis do your marketing strategy

    Posted on by Alex Wilks

    The use of emojis is a great way to personalize your business promotions and with World Emoji Day (July 17) just around the corner, it would be beneficial for you to learn how to incorporate these visually attractive icons as a means of brand communication. Chances are that your target marketing communicates using emojis as a way to cut down words and convey their emotions on various social media platforms. So, why haven’t you started using them to convey a richer understanding of your products and services? 

    What is emoji marketing?

    Emoji marketing is a visual engagement tool that can be used within your professional digital marketing strategy to drive social engagement in a way that impacts each consumer differently. While innovative brands likely already have experience using graphics and copy to creative inviting advertising, emoji marketing is a fairly new concept that has managed to bridge the gap between assorted demographics. 

    Emojis, also known as emoticons, are cute, cartoon pictures that convey more information in a single character than an entire sentence of copy. However, the best part about emojis is their capability to portray intent and mood (ex. puns, jokes, or realism). Nevertheless, if you’ve been looking for ways to give your brand a friendly, humanistic element, emoji marketing could present a more favourable way to be broadcasting your message.  

    What are the benefits of marketing with emojis

    Before we skip to how emoji marketing can further the professional development of your digital marketing strategy you will need to decide which platforms would best connect to your audience. Aside from ensuring that emojis are supported, you will need to brainstorm how to effectively promote them so that they promote shareability among consumers. 

    Benefits that come from effective emoji marketing:

    • Works as a fun way of promoting a brand, product, or service.
    • Personally interact with each consumer. 
    • The information or message is perceived in different ways.
    • Sometimes nonverbal information can be processed differently.
    • Works to provide a more emotional form of communication. 
    • Increases user engagement.

    Tips to consider in your next emoji marketing campaign

    The use of emojis in your professional digital marketing strategy requires finding the right balance between the marketing message, the intent of the advertisement, and the emotion you’re attempting to portray. It’s always best to use emojis to convey something that you want to be memorable or stir emotion with your audience. 

    Here are some things that need to be considered first: 

    • Research your audience: Not every demographic perceives emojis marketing the same, so you will want to select emoticons that fit the right persona for your brand. Be sure that there are no alternative meanings for the emojis you’ve used before integrating them within the message. 
    • Context and relevance are everything: Ask yourself, “Will my target audience understand the intent of this message, does it resonate with their needs and lifestyle, and will they express interest.”   
    • Use emojis in moderation: It can be easy to get carried away by using too many emojis in your marketing message, so be sure to not go overboard by creating a cryptic message that may be overlooked. 

    What did you learn about emoji marketing and how it works with your professional digital marketing strategy? Drop a comment below to start a conversation. 

    Why is photography important in digital marketing?

    Posted on by Alex Wilks

    Business owners and manufacturers have effectively used advertising to drawn attention to their products and services for centuries, however, it wasn’t until the dawn of modern marketing that customers were able to see the hype that they were buying into. So, since upscale photography is now an integral part of our everyday lives, find out how you can be using it to help boost your digital marketing strategies. 

    Why does digital marketing rely on profound imagery? 

    A picture is worth a thousand words and if you’re trying to catch the attention of consumers, it’s important to utilize photography to increase their interest and engagement. 

    Here are some interesting statistics to support imagery in digital marketing: 

    • Articles that contain relevant images average about 94% more in total views than articles without. 
    • Press releases that contain photos get 15% online than text-only ones. 
    • 60% of online consumers say they prefer to contact businesses that possess an image in their online listing. 
    • About 70% of e-commerce shoppers say that an image will help them with their purchasing decision. 

    How can your business utilize photography on Instagram? 

    Instagram is a growing advertising platform and while you should make it your mission to stay as involved as possible, it’s always best practice to post featured photos of new and sales-based products to encourage Instagrammers to browse, shop, and even like and comment on your images. 

    If you aren’t well-versed on Instagram, it’s important to know that there are several ways that you can draw in potential shoppers. For example, using already trending hashtags is a great way to start luring in the people that may enjoy your products or services and when you create a branded hashtag, you’re able to narrow your focus and potentially even start a trend of your own. Alas, stories are another great way to increase your popularity on Instagram. These 24-hour, 5-second clips give ample opportunity to advertise and show off your company’s energetic personality. Of course, aside from adding filters, text, stickers, and emojis, you can also archive your favorite submissions into highlights that will sit on your profile page for easy clicking. Lastly, while creating an abundance of content increases your opportunity for success, ensure that your photos, hashtags, and text are engaging, giving passersby the suggestion to comment and share your feeds. Who knows? You might be able to use your photography skills to create a massive following or you may want to seek out product photography services to grab hold of some snaps that are worth sharing online! 

    What skills do you need to photograph for digital marketing? 

    There’s more to professional photography than simply clicking a button and if you’re hoping to use vibrant imagery in your upcoming digital marketing campaigns, here are a few aspects to consider.  

    • Creative Imagery: Not everyone has an eye for creativity and if you want customers to notice your product images, you’ll want to take photos from a variety of angles. Think outside the box and use distance, colour, and surroundings to your advantage. 
    • Lighting: Whether you use natural lighting or studio lighting, you’ll need the right type of illumination to showcase your product effectively. After all, nobody wants to see a dark image that hides the quality of your product’s features. 
    • Editing: A raw image often lacks the professional quality of an edited image so be sure to enhance your photos and videos before placing them in your digital marketing campaigns.

    Do you still need help taking photos? You may want to consider hiring a digital marketing agency to handle product photography services for you. 

    What is the most alluring feature that a product photo can have? Drop your opinion below to collaborate with other readers.

    Gobble up these 4 Thanksgiving-themed marketing tips

    Posted on by Alex Wilks

    November is a busy time of year for digital marketing agencies and the businesses that they manage, though it’s probably because there are so many holidays that are stuffed into the mix — Remembrance Day/Veterans Day, American Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. So, with so much going on it’s important to take a moment to pick and choose which seasonal holidays you’re going to focus your energies on, because, let’s face it, it’s rather difficult to juggle them all. That being said, if marketing for Thanksgiving is your projected winner, here are some tips we recommend using in your strategy carrying into this month. 

    Market your products with the season

    It isn’t hard to curve the appeal of your products during American Thanksgiving, especially if you use the right wording as an elevated part of your strategy. For example:

    • If your business sells clothing, put some Thanksgiving dinner outfit ideas together.
    • If your business sells perfumes and candles, market essences that exhibit cinnamon, pumpkin or any woodsy scents. 
    • If your business is decor-based, market some products that could be used for Thanksgiving centrepieces. 
    • If your business sells toys, position your content to market how your selected products work well to entertain kids while dinner is cooking. 

    Keep in mind that when you’re marketing for Thanksgiving or any holiday for that matter, it’s always best to promote across all your channels, including your varied social media accounts and informative newsletters. If time is a considered factor, have a marketing agency do the work for you. 

    Use all the hashtags

    Since you’ve chosen to go with a themed strategy, the next step would be to use and create hashtags to engage with your social media followers. You could ask them to drop a comment on your Thanksgiving-inspired products by asking them to share their favorite memory (#thanksgivingthoughts) or even by inspiring them to share what they’re most thankful for (#givethanks). Be sure to post a mention coordinating to how you’re thankful for their support and continued business. 

    Create some custom, Thanksgiving-themed content

    If you want your marketing efforts to be noticed, we recommend using a little Thanksgiving inspiration when you’re crafting your content. This means that you can utilize your blog to self-advertise some products, while still keeping to the seasonal theme of being thankful, indulging in family time, and pigging out on a delicious, wholesome feast. Think of how your products connect to the subject of Thanksgiving, research industry keywords and also be sure to include undertones that feature seasonal words like harvest, pilgrims, feast, and thankful. 

    Have a sale!

    A lot is going on in November, but it’s also the month where you start your preparations for December’s holiday festivities. So, by hosting a flash sale to promote celebrations this month, you’ll also be able to tease customers into taking advantage of your last sale before the holiday season. You can even position your marketing efforts to include a blurb about how awesome your products and services would be as a holiday stocking stuffer or how easy it would be to just start ticking away at their shopping lists. Even 10% can be enough incentive for potential customers to carrying out their purchase, especially if the sale is for a limited time only. 

    Do you know any other Thanksgiving marketing tips that customers would gobble up? Drop a comment below to inspire other readers.

    What Are Some Ways to Keep Your Digital Marketing Team Motivated?

    Posted on by Alex Wilks

    Working in a marketing space presents new challenges every day which is why you want to equip your team with the best tools possible. The thing is, agency life is demanding, especially if the clients are, which can easily lead to burnt-out staff members. So, what can you do as an employer to keep your team feeling motivated? Let’s take a look.  

    Host team discussions 

    Whether you have daily, weekly or monthly meetings, one of the best ways to keep your team working hard is by opening the floor to discussion. Everyone wants to feel appreciated and heard, and sometimes communicating by email isn’t as efficient as face-to-face interaction. That’s why sitting down as a team is super important. Not only does this create a welcoming atmosphere among employees in your office, but it also allows each team member to discuss projects and campaigns as well as any struggles faced with clients. Looking at what has been and what needs to be accomplished allows achievable goals to be set and knowledge gained in areas that are outside of their expertise. Also, try encouraging your digital marketing agency team to come to your meetings with a few ideas, so that everyone has an opportunity to take the floor and feel involved and engaged.

    Share company results

    You can choose to highlight your company results during your team meetings or simply make upscale announcements through your team chat, however, when there’s a collection of staff performing various jobs that are closely interlinked, it’s always beneficial to let them know that their work performed well and was admired by the client. This is especially important if your digital marketing agency has multiple departments. Not only does sharing results present a challenge for each employee to perform better during the next campaign, but it also motivates your team to help one another achieve success. Whether success is determined by providing each other with interesting topics, helping to optimize past content or simply going over performance reports, it’s impactful when each person feels the need to be accommodating and helpful so that the entire office is driven to work smarter. 

    Celebrate the wins

    The first step to celebrating wins starts with sharing company results, although the next step is recognizing your teammates. Toss aside the mindset, “what have you done for me lately?” and remember to praise even the smallest accomplishments. 

    Here are a few ways that you can show your appreciation: 

    • Say, “thank you” at the next team meeting
    • Write a personalized note congratulating a staff member
    • Give a small, appropriate gift (gift card, extra vacation day, etc.)
    • Host a happy hour event

    Provide ongoing training 

    It’s no secret that employees that are valued are likely to stay at a company longer. That’s why providing ongoing training can show your team that you’re invested in their development. Training can come in the form of industry presentations or exercises and extend to conference and event invitations. Whatever route you choose to follow, notify your staff that you’re committed to their growth and help them to build up their skills.

    What keeps you motivated while working? Drop a comment below to share with our readers. 

    Digital marketing growth hacks to consider

    Posted on by Alex Wilks

    Like anything, the tricks of the trade are something that’s generally learned over time, making experienced digital marketing agencies the experts when it comes to SEO and e-commerce. And while it’s important to start developing your own set of skills as you grow into your role as a business owner, it’s also significant to scale your digital operations to generate successful campaigns. After all, money is what makes the business world go around and if you don’t possess the know-how to utilize industry growth hacks your budget may start to dwindle faster than you anticipated. So, here’s are some tips for those seeking first-hand insight into how to grow their startup companies. 

    Create long-tail content 

    If you’re unfamiliar with the phrase “long-tail”, simply think of it as the holy grail for SEO and e-commerce. Using long-tail content as part of your website’s marketing strategy, which includes URLs, page titles and meta descriptions, is a great way to build authority and increase the organic traffic that’s coming to your site. For example, think about all the different combinations of words that people type into search engines every day and then think about how people describe what they’re looking for. Finding specific search terms and adding them to your content helps these people find what you’ve written, increasing the likelihood of them clicking the other parts of your site. So, we recommend that you always consider keywords when formulating your content, because it holds the power to climb the online rankings.  

    Run blogs as Google dynamic search ads

    While most e-commerce business owners are running search or display ads on Google, you could be the one who drives traffic strategically by using content pages you’ve already created. For example, if you went ahead and focused on our tip above, you would have implemented long-tail keywords within your content. If this is the case, your blog is already ranking organically somewhere in the search results. Content-focused pages rank higher than pages with no copy, so using your blog can help to increase your high-quality score. Thus, if you want to increase your chances of receiving clicks, give this tip a try and see how it works out for you!

    Follow up with potential shoppers

    Once you generate more traffic and increase your leads, you should create a means of following up with clickers. While it can be difficult to personally target each person, it’s easy enough to use some form of marketing automation to do it for you. We recommend using email marketing as your way to connect to your target audience. Start by creating a series of emails to engage with these leads, including subjects like product information, customer testimonials, and even something that tells the story behind the brand. All of this content is valuable and can work as a channel to reach your prospecting clientele. 

    We hope the above ideas will help you to get on track and start scaling up your business. However, since new hacks are readily growing, if you aren’t keeping up with the changes, it’s easy to lose the customer’s interest. That’s why sometimes it makes more sense to leave the work to the professionals.

    Which SEO and e-commerce hack did you find the most interesting? Drop a comment below to share with our readers. 

    3 Automated Email Marketing Messages that You Should Be Using

    Posted on by Alex Wilks

    Email marketing is one of the best digital marketing services available and the power it holds can allow your company to exponentially grow in sales and noticeability. That being said, while you want your campaigning efforts to create the right amount of traction on their own, sending out automated messages that target specific customers based on their behaviours is another advantageous way to create buzz and draw in paying customers. So, whether you write these messages yourself or hire an agency to build upon up your automation list, here’s are a few types of email suggestions that can leverage conversions. 

    Sales trigger

    As part of your email marketing strategy you should formulate a sales trigger email so that when someone completes a purchase on your e-commerce website, they are automatically sent a thank you message. Not only will this establish a sense of trust in your brand, but it also shows that you’re an appreciative business owner who values your customers. You can even use this automated email as an opportunity to cross-sell another product, featuring something that your new customer may also find interesting. In your email copy, write something along the lines of “Since you loved [insert name of item here], we thought you’d also like [insert cross-sell item name here] too!” It’s that simple. 

    Customer support follow-up

    If you haven’t been following up with your customers post-purchase then you’ve been missing out on a great opportunity to connect with them. While following up by phone or online chat offers a more immediate response, many people find these methods to be bothersome, catching them at an inappropriate time where they feel pressured to respond. However, a friendly email allows your customer to know that you’re interested in their feedback, putting the choice in their court to open and read the message at a time that’s convenient for them. Not only do follow-up emails give your customers a support option if something is wrong but it also opens up the field of communication if they’re wanting to rave about their recent purchase as well. The best part is that it’s easy to integrate a customer support tool into your email marketing strategy. Simply write your follow-up message and have it sent automatically whenever a contact from your subscription list carries out a purchase. This message could include how to get help if they need it and even offer a survey to track the quality of their experience. We recommend also including a discount for a future purchase as an added incentive.

    Abandoned cart email

    Abandoned cart messages should play an important role in your email marketing strategy. When someone takes the time to find a product that they like on your website and proceeds to add that item to their cart, it means that they’re interested in making a purchase, now or later. This is a great opportunity to up your conversions by crafting an automated email that will send out encouraging them to come back and complete the sale. A simple reminder may be enough to spark that, “Oh, yeah” feeling in some customers, but an added incentive, such as a discount coupon may help to encourage more customers to jump back to their shopping carts and proceed to the check out with that desired item. 

    What important messages did we leave out of our automation list? Drop a comment below if there’s something that should be included.

    Utilize These Actionable Copywriting Techniques to Improve Your Digital Marketing

    Posted on by Alex Wilks

    Proficient writers are always looking for ways to expand their skills and those who’re designated composition tasks for e-commerce businesses need actionable writing techniques if they’re going to gain the attention of an online audience. The general population is exposed to numerous advertisements every day, so the ability to create engaging blogs, social media posts and newsletters can be troublesome. That’s why you must learn new approaches if you’re hoping to gain traction with your editorial content. Let’s learn how to correspond professionally to meet the needs of contemporary copywriting for digital marketing. 

    #1 Know your audience

    While we probably sound like a broken record when we give you this advice, writing is all about the reader and they need to be your focus point when you’re crafting your copy. If you aren’t able to pinpoint a definitive audience, start by anticipating the values of the type of people that might be reading your stuff.     

    #2 Make a plan

    While it may seem like most writers simply dive into creating longhand scribbles, good writers will take the time to make a plan before beginning the process. This could include a small brainstorm, research on some crafty words that they would like to include or even a brief outline to use as a resource while they’re writing the copy. We can assure you that your introduction will be rewritten multiple times if you start your content before a foundation is in place. 

    #3 Quick edits are a no-go 

    Most people think that an aspiring copy takes a demanding amount of time to write, but the truth is the editing process will consume some of the biggest chunks of your writing time. We all make mistakes and while the intention is for your copy to flow fluidly with a sense of concise clarity, grammatical errors, spelling mistakes, and punctuation flaws have the power to stop your readers dead in the tracks trying to comprehend your translation. What’s even more frustrating is that their trust in you as a writer, and in the brand that you’re writing about, can easily be swayed in another direction based primarily on lack of editing. 

    #4 Use headings in copywriting for digital marketing

    Headings allow writers to craft an exponential amount of copy while keeping it organized on the page. Avid readers will enjoy the white space that headings bring to the copy, while potential customers will use this as a way to scan through the general concept of the writing. It also helps you to construct your copy based on priority, keeping the most important information at the top just in case your readers never make it fully through. 

    #5 It’s all about the energy

    Lively content yields great power in the world of digital marketing. That’s why we encourage copywriters to use lots of verbs to pivot the points in each sentence. Not only are these actionable words super punchy, but they’re the best way to sell products and services. Just be sure that the verbs you use apply to your audience, directing structurally complicated words at the right demographic. 

    You can also rely on these imperative tips if you’re copywriting for digital marketing: 

    • Avoid exclusionary words: These could be job titles that imply gender. (ex. Police officer vs. policeman). 
    • Avoid jargon: The overuse of relative phrases can often become meaningless. 
    • Own your work: Don’t start sentences with “I suggest”, instead, write confidently and command your audience with transitions such as, “I recommend. 
    • Use the Oxford comma: Business writers love this stylistic piece of punctuation to add consistency and clarification to the writing. 
    • Avoid redundancy: The same verb modifiers, again and again, make your writing boring and repetitive. Perhaps consider using an online thesaurus to familiarize yourself with fun, new words that have similar meanings. 

    Are you ready to tackle a piece of copy? Drop some tips below if you have some advice to offer our readers.

    What are content calendars and how can they be used?

    Posted on by Alex Wilks

    Let’s face it, cultivating creative content for your webpage and social channels isn’t as easy as it may seem. While your digital advertisements, high-quality graphics, videos and memes may be enticing to some degree, with the influx in brands and competition, there’s a likely chance that you won’t get noticed. However, the best way that you can combat this business hurtle is by building yourself a standard content calendar. Whether you’re a content specialist or a business owner who’s looking for ways to revisit your content strategy, using a content calendar is one of the best ways for you to keep organized, reflect your brand and provide engaging subject matter that’s both coordinated and formed around important dates, upcoming holidays and seasonal sales and promotions. How else do you expect to keep up with the pace?

    What is a content calendar?

    We define a content calendar as a shareable resource that allows the content specialist, business owner, or digital marketing team to plan all content activity and to visualize the content that is up for distribution. Usually created using a calendar-based format, the content calendar has several business benefits:

    • Access to the resources: Everyone who’s involved in the digital marketing content strategy process will have access to what’s being published when it’s being published and where it’s being published.
    • Avoids duplications: Because everyone is aligned with access to the content calendar, duplicate content is easily avoidable. 
    • Provides a well-round, visual representation: Whether you plan a week, a month, or a season ahead, a content calendar creates a clear vision of how your content with be distributed. 
    • Plan content milestones: Key events and important dates should always be a focus in your digital marketing content strategy. So be sure to use a content calendar to check off all the seasonal celebrations. 
    • Spot content gaps: Planning allows you to gain a sense of what needs to be planned and gives you more time leading up to deadlines. 
    • Plan ahead: One of the biggest benefits of creating a content calendar is the ability to organize far in advance, allowing you to pre-schedule your content. 

    How do you build a content calendar?

    Content calendars are an essential part of your digital marketing content strategy, so here is how you can go about creating your own.

    • Repurpose past videos, images, and blogs and formulate them to appeal to the current calendar you’re working on.
    • Do some research and leverage the data that you found to create infographics or industry stories. 
    • Tap into the expertise of your colleagues and create a video or audio interview to share. 
    • Utilize whitepapers and reports and add them to your calendar as automated content. 

    Now that you know the type of content that can be repurposed and created, we will show you how to formulate this content into something that can be planned and published. 

    First, download an online calendar or create one using Microsoft Excel and ensure that you’ve highlighted all the important dates that month, including industry anniversaries, holidays and social media celebrations. Then, it’s essential for you to take note of the season or month you’re planning for. For example, if it’s October, you should be looking at your Halloween content plan but also preparing to market for Black Friday and Cyber Monday. Remember to give yourself enough time when planning out your content calendar to ensure that when your content is published, it will be at an appropriate time. Once your calendar has been filled full of content, start creating it and pre-scheduling it. Once it’s published, you can choose to promote it across all your social channels to track analytics about how your content is getting noticed, at what time people are engaging and which days are working well. After you make note of this data you can tweak the upcoming content in your calendar and utilize what you’ve learned to published more engaging content in the future. 

    Sound too complicated? You can hire content specialists that will handle all the workload for you and even create the calendar for your approval! 

    Do you plan to create a content calendar and integrate it into your digital marketing content strategy?