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    From Keywords to Reviews: How SEO Powers Your Google Business Profile (GBP)

    Posted on by Bernadette Galang

    If you aren’t maximizing the online reach you can get with a free Google Business Profile yet, or if you want to optimize Google Business Profile categories, photos, descriptions and more, check out our tips to help you punch up your local presence on Google. 

    For those of you who don’t have a GBP yet, Trek Marketing can easily set one up for you. Please contact us, as while this can be done yourself, getting it right is super important, so you get the best opportunity to gain the traffic you want.

    If you want to set it up yourself and then have us manage it for you – an ongoing process that’s definitely worth it for reaching out to and staying in touch with local customers – we can do that, too!)

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    Why Google Business Profile SEO Matters

    Being found locally on every device means you must be found on Google. Google Business Profile ranking starts with ensuring your business description includes relevant, researched keywords. You’ll want to be clear and specific. Perhaps you offer organic lawn treatments that encourage native plants and grasses. Whatever your unique selling point is, describe it fully and accurately, and include researched keywords that will match users’ search intent (more on that in a moment).

    Be Careful with How You Present Your Contact Information

    Display your business name, address, phone number (NAP) using the same structure and spelling everywhere (website, GBP, local directories): variations like street vs. St.; Suite vs. Ste., confuse Google. This important local SEO tip can help you be found online. 

    Keywords. SEO, Search engine optimization and internet marketing concept on screen.

    Keywords: The Foundation of SEO for Google Business Profile

    Importance of Keywords for Google Business Profile

    What you want to highlight in your GBP are keywords that reflect what people are actually searching for. 

    Example: You want to be found for “Vancouver family restaurant.” You serve burgers, sandwiches, and desserts. If local customers are mainly searching for hamburger and sandwich shops, you’ll want to optimize your GBP for those keywords to connect with your customers. Focus on the things they are searching for. You can also mention that you are a family restaurant.

    Be sure to research keyword synonyms. Ever notice the many words for couch? Sofa, davenport, lounge, sectional…the list goes on. Your local SEO for GBP should include multiple synonyms for what you sell that are highly searched, so you bring in traffic for all those search terms. 

    With keywords, you need to mostly use the ones that signal intent to convert. It’s great to attract people who may only be curious about you, but if you target buying intent keywords, you’ll likely bring in some new or casual visitors too, and be able to connect with them, anyway. 

    Let our experts conduct your keyword research so you don’t miss any opportunities to reach your target audience.

    Add Pictures and Videos to GBP

    It’s essential to include lots of pictures and videos in your GBP, as they can help build trust and familiarity. They should be high quality, and show people what your business looks like inside and out, what your products look like, and examples of your creations or team performing your services. Google has a few guidelines, such as videos being only up to 30 seconds long. It’s proven that good visual content in a GBP can get you more click-throughs and engagement.

    How to Get More Customer Reviews for your eCommerce Website according to our eCommerce marketing agency

    This is a Must! Actively Solicit and Connect with Customers via Google Reviews 

    GBP review management is one of the top ways you can interact with current customers, and potentially influence new customers to try your services. The best review strategy is to be proactive. Check your reviews at least several times per week, or ask your SEO company to assist you with review management.

    The best way to get people to provide reviews is to make it easy for them to do so. Generate a review link from your GBP dashboard. Go ahead and share it on social media and other channels. Put it in your text messages, emails, and everywhere you make contact with customers. 

    Track your reviews and be as proactive with responding as you are with requesting reviews. Thank people for their reviews and if there’s a negative comment, politely acknowledge it, apologize and offer a personalized resolution offline.

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    Maximize Your Local Reach with Trek Marketing

    There is a lot more involved in developing and maintaining GBP, but our tips will get you started. You can do it! And if you’re too busy or want to really maximize your reach, that’s what Trek Marketing is here for! Our experts offer the latest local SEO knowledge and skills. Make sure you connect with everyone looking locally for you. Contact Trek Marketing today for your free local SEO proposal.

    What’s Included in a Professional SEO Audit (And Why It Matters)

    Posted on by Bernadette Galang

    A professional SEO audit evaluates a website’s search engine optimization health, and its effectiveness in converting visitors (to make a purchase, contact you, download a file). It identifies what’s working, weaknesses and opportunities for improvement. The audit breaks down findings into several categories: technical, on-page, off-page, and user experience factors. Both small businesses and larger companies can benefit from an SEO audit service. The result is that the audit provides actionable insights, which can be especially helpful for businesses targeting specific regions. For example, a company can order an SEO audit, Vancouver region focused, so it can work on strategies to reach more local customers. 

    Everything found in an audit should be weighed against these criteria: whether they improve humans’ and search engines’ ability to use, navigate, and understand the website.

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    1. Technical SEO Audit

    A technical SEO audit examines factors that make a website accessible, indexable, and user-friendly for search engines. How to conduct a technical SEO site audit begins with going through the site for anything that could block search engines from crawling it. It checks the presence or lack of various types of essential website code, such as robots.txt files, crawl errors, broken links, and redirects (301s, 302s, redirect chains) that may impede search engine bots. 

    The audit includes search engine indexability checks. It analyzes noindex tags, canonical issues, and XML sitemaps (all these are various coding factors) to confirm pages are properly indexed. Site speed and more website performance features are reviewed, too, to ensure fast load times and a smooth user experience. Security is included in the check, as it’s important for trustworthy and secure site visits and transactions. This includes checks for HTTPS (secure communication between website and web browser). Mobile-friendliness and responsive design are tested to confirm compatibility across devices. Structured data/schema markup are also checked to see if they are present or need updating (these tell search engines what your pages are about).

    You might wonder, even if you request an SEO site audit, why invest in professional technical SEO audit tools? They can give you indications about the health of your website, and help you to know when you should call in experts to help.

    2. On-Page SEO Audit

    An on-page SEO audit focuses on multiple criteria, including header tag structure (H1, H2, etc.), keyword usage and relevance and content depth and quality. The key is to gauge if pages provide valuable, comprehensive information to increase user engagement and drive better search performance.

    3. Off-Page SEO Audit

    This is an analysis of external factors influencing your site’s authority and trustworthiness. A link building audit is the main part of this, which reviews the quantity and quality of inbound links. Toxic/spammy link identification flags harmful links that could trigger penalties. Domain authority and referring domains are measured to gauge your site’s credibility. It’s also important to conduct a competitor backlink comparison, so opportunities can be found to close gaps with rivals. 

    4. Local SEO Audit

    Especially if you want to compete in your local area, a local SEO audit is critical. This involves checking that your Google Business Profile ranks well in local searches. NAP (Name, Address, Phone) consistency across directories prevents confusion and boosts credibility. The local audit also checks local directory presence and performance in location-specific searches. Customer review signals are another key point this part of the audit covers.

    5. Content Audit

    The quality, relevance, and performance of your website’s content are some of the most important parts of your SEO audit. Pages are reviewed for depth, readability, and uniqueness to avoid thin or duplicate content. Content freshness is a major point of concern; the analysis includes recommendations for updating outdated information to maintain relevance. Traffic and engagement is reviewed to identify top-performing and underperforming pages. Recommendations for new content to add to the site are often a part of this audit.

    6. User Experience (UX) & Conversion Audit

    A UX and conversion audit evaluates how users interact with your site. Page load experience, mobile usability issues, navigation, and site structure are reviewed to ensure users can easily find information. This audit identifies friction points that may deter conversions.

    7. Analytics & Tracking Review

    An analytics and tracking review looks at your Google Analytics setup and goals (or other tracking you have installed). This evaluation also looks at Google Search Console, Tag Manager, and other analytics, so your conversion goals can be analyzed over time. 

    8. Competitor SEO Analysis

    Your site’s strengths and weaknesses are compared to your competitors. While you have unique differentiators for your business, it’s important to analyze competitors, to find gaps in your own website technical and content areas. These findings can be evaluated for new website update and content creation opportunities.

    9. Audit Summary & Actionable Recommendations

    The audit concludes with a detailed summary. It presents findings by order of priority and provides action steps. The recommendations are tailored to your business goals. The action steps are designed to provide you with measurable results over time, so you can track your progress. 

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    How Trek Marketing’s SEO Site Audit Services Can Help You

    Your website is more than a storefront. It provides a first impression of your company, and also plays a central role in how your target audience interacts with you and how search engines rank you against your competitors. It is vital that your website position you competitively, and to do that, it must be optimized and kept up to date.

    A professional SEO audit addresses technical, on-page, off-page, and local SEO factors, so you can unlock your site’s potential. These areas, while they are analyzed separately, are also reviewed in connection to each other to gauge how they influence search engine friendliness and human visitor usability.

    Trek Marketing provides years of experience analyzing websites of every size, in every industry. For expert guidance, call Trek Marketing (855.686.4649 ext.707) to schedule your comprehensive SEO audit, or contact us online.

    Leveraging Micro-Influencers for E-Commerce Growth in Small Cities

    Posted on by Bernadette Galang

    Why Micro-Influencers Are Ideal for Small City E-Commerce

    In 2025, e-commerce brands looking to grow beyond major urban centers are turning to micro-influencers as a powerful, cost-effective alternative to traditional advertising. Micro-influencers typically have 5,000 to 50,000 followers and boast engagement rates two to three times higher than larger influencers. Their audiences trust their recommendations, making them ideal for promoting products in smaller, localized markets where authenticity matters most.

    Unlike broad-reach campaigns that can be expensive and less targeted, micro-influencers allow brands to connect with niche communities. For e-commerce businesses in small Canadian cities, partnering with local creators helps establish brand credibility and drives measurable sales. This approach also reflects a broader shift in consumer behavior, where trust in traditional advertising continues to decline, and peer recommendations have become a primary influence on buying decisions.

    a marketing team searching for influencers

    Finding and Collaborating with Micro-Influencers

    Successful influencer marketing starts with finding the right partners. Begin by researching local content creators whose values align with your brand. Trek.ca’s digital marketing team recommends looking for influencers who actively engage with their community and have a genuine interest in your product category. This alignment ensures that promotions feel natural and authentic, rather than forced or purely transactional.

    When reaching out, focus on building authentic relationships rather than one-off campaigns. Collaboration ideas include product reviews, unboxing videos, giveaways, and co-created content that resonates with their audience. Small city influencers appreciate working with brands that support their creative vision. Remember, an influencer who feels genuinely enthusiastic about your product is more likely to produce compelling content that resonates with their followers.

    a young graphic designer

    Integrating Micro-Influencers into Your Digital Strategy

    Micro-influencer campaigns should complement your overall digital marketing efforts. Combine influencer partnerships with Trek.ca’s proven SEO strategies by creating content that amplifies influencer stories. For example, blog posts, social media highlights, and email newsletters can extend the reach of your campaigns. Each platform offers a unique opportunity to reinforce the influencer’s message and introduce your brand to a broader audience.

    Additionally, consider supporting influencer promotions with targeted Google Ads or social media advertising to drive conversions. Trek.ca’s team can help you develop a cohesive marketing plan that leverages micro-influencers alongside SEO, SEM, and other channels. By synchronizing these efforts, you create multiple touchpoints that guide potential customers from awareness to purchase.

    Discussing analytics

    Tracking Success and Measuring ROI

    One of the benefits of micro-influencer marketing is its measurability. Use unique promo codes, trackable links, or dedicated landing pages to monitor performance. Key metrics include engagement rates, website traffic from influencer referrals, and e-commerce sales attributed to each partnership. This data not only demonstrates the value of each collaboration but also informs future investment decisions.

    Trek.ca can assist with setting up analytics dashboards and providing insights on which influencer collaborations deliver the best return on investment, ensuring your marketing budget is well spent. By continually optimizing based on real-world results, you can scale the most effective partnerships for sustained growth.

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    Unlocking E-Commerce Growth with Micro-Influencers in 2025

    As digital marketing evolves, micro-influencers offer e-commerce brands an effective way to break into small city markets. By partnering with local creators, integrating campaigns with SEO and advertising, and tracking results closely, your business can achieve sustainable growth in Canada’s emerging regions. This strategy not only drives immediate sales but also builds long-term brand loyalty in communities where word-of-mouth carries significant weight.

    Consider working with Trek.ca to start your micro-influencer marketing journey and see how this strategy can complement your existing digital efforts. With their expertise in local SEO, paid advertising, and influencer integrations, Trek.ca can tailor a comprehensive plan that maximizes the impact of each partnership and positions your brand for success in Canada’s small city e-commerce landscape.

    Top Qualities of a Qualified SEO Company in Vancouver

    Posted on by Bernadette Galang

    If you’re looking for an SEO agency in Vancouver, you’ve likely read the same claims over and over. What qualities actually make the top SEO companies stand out? And once those points are identified, how do they translate into getting you the online visibility you need?

    Use this checklist to evaluate agencies with an apples to apples comparison. Spoiler alert: if you want to know how to choose an SEO agency, click through on all the links in this post, and you’ll see how Trek Marketing excels in every category.

    landing page parts

    Be Sure the SEO Agency You Choose is Qualified in All These Areas

    You may have some additional specialized criteria to judge which SEO agency you want to work with, but the core competencies lie in these key areas:

    SEO Rankings

    1. Proven Track Record with Real Results

    A good way to find out if a Vancouver SEO services company has the track record they claim is to review case studies. You can ask for specific case studies and testimonials aligned to what you yourself want to accomplish. Make notes and follow up with the SEO company to pin down if they can prove their claims.

    business presentation seo training and communication

    2. Communication, Transparent Processes & Reporting

    Signing up for a campaign is step one. Getting regular, clear status reports is key to tracking progress. Plus, receiving these reports provides a good jumping off point for you to ask questions, and ensure that the campaign is on track. 

    Before you sign a contract with an SEO company, ask to see sample reports. Ensure they are easy-to-understand, and mention any points you need visualized (particular graphs or tables you would find useful for your team to review each month).

    Local SEO

    3. Local SEO Company, Vancouver Focus 

    If you’re selling in the Vancouver area, a Vancouver local SEO expert is what you need to compete. This includes managing your Google Business Profile to ensure accurate business information, optimizing for location-specific keywords, and building citations—mentions of your business on local directories and websites. For example, a fast-food restaurant in Vancouver needs to be found online for terms like “Vancouver burger restaurant” and appear in local map results. A skilled SEO company knows how local search algorithms work so you can get maximum visibility.

    4. White-Hat SEO Practices

    When you interview SEO agencies, it’s vital to investigate if they’re using white-hat digital strategies. One way to find out if agencies are using ethical SEO practices is to get references and ask about quick rankings gains that suddenly disappeared, or unusual activities or suspect content added to their websites. Weigh this information carefully, as some agencies use black-hat tactics to get quick wins, which could end up in search engine penalties later.

    5. Strong Technical SEO Knowledge

    Some professional SEO services have more technical knowledge than others. The sweet spot with this is to gauge their expertise on using that technical knowledge. Again, case studies can be of help here, and you can ask them directly, “Once you detected this technical problem on the website, what steps did you take to correct it?”

    During your interviews of SEO agencies, you may have been told that your site has a specific problem. If you don’t understand it, bring someone knowledgeable to the follow-up meetings with you. It’s often about issues with site speed, schema markup, mobile optimization or Core Web Vitals (Google metrics that measure user experience). Note what is said and ask for a written recap.

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    6. Content Strategy & On-Page Optimization

    What a qualified SEO company can offer is not only content creation but experience in content strategy–how, where, when, and why to deploy content that converts people on your website (so they take actions you want like contacting you and placing orders). You might think of content as copy on service pages, blogs, or articles. It also includes micro-content such as title tags, meta descriptions and headers. Micro-content is high-value content, as it helps search engines know what your pages are about. It also entices people to click through to your website, as much of it is shown in search results pages. 

    sticky notes words related to content marketing

    Choosing the Best Qualified SEO Company

    Selecting a qualified SEO company is a pivotal decision that can shape your business’s online future. By focusing on a proven track record, transparent processes, local SEO expertise, white-hat practices, technical proficiency, and robust content strategies, you can partner with a firm that delivers real results. 

    At Trek Marketing, we embody these traits, offering tailored SEO services backed by experience and skill. Please click through on all the links in the paragraphs above for examples of our knowledge and experience that will deliver the SEO results you’re looking for.

    Contact us today for a free proposal. Discover how Trek Marketing excels in every category a top SEO company should be measured against.

    Here’s the infographic for Top Qualities of a Qualified SEO Company in Vancouver. Save this and use this as a reference the next time you search for an SEO company.

    Top Qualities of a Qualified SEO Company in Vancouver

    Mastering Lead Generation for B2B Services: Proven Digital Strategies That Work

    Posted on by Bernadette Galang
    Business team planning digital marketing strategy on laptop

    B2B Lead Generation: Digital Strategies That Drive Results

    Why B2B Lead Generation Demands a Different Digital Strategy

    Lead generation is the lifeblood of any B2B service business, but the best strategies in 2025 look very different from even a few years ago. B2B buyers are more digitally savvy, research-driven, and selective than ever, meaning your digital marketing must be highly targeted, data-driven, and focused on building real trust. This guide breaks down the most effective, ROI-driven digital tactics for attracting high-quality leads in today’s competitive B2B landscape.

    Unlike traditional B2C marketing, where impulsive purchases can happen, B2B lead generation involves a longer sales cycle with multiple stakeholders. Buyers often spend weeks researching vendors, comparing options, and seeking third-party validation before ever talking to a sales rep. That’s why modern B2B strategies emphasize education, relationship-building, and nurturing leads at every stage—rather than quick wins or high-pressure tactics.

    Learn how a custom digital strategy can transform your B2B lead generation.

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    SEO for B2B: Attracting Decision-Makers with Smart Keyword Targeting

    SEO remains one of the most powerful lead generation channels for B2B firms—but only if you target the right keywords. The best opportunities are high-intent, low-competition keywords that your ideal clients are searching for, such as “IT services for law firms” or “Calgary B2B digital marketing.” Long-form content, case studies, and service pages optimized for these terms can bring decision-makers straight to your site.

    B2B keyword research requires a deep understanding of your audience’s pain points and industry lingo. Instead of broad terms like “IT support,” savvy B2B marketers focus on specific verticals, locations, and business outcomes. This not only drives better organic rankings but also attracts leads who are further along the buying journey and more likely to convert.

    Real-World Example

    A B2B IT company saw a 200% increase in leads after focusing their SEO on niche service keywords and publishing in-depth guides that answered their clients’ biggest questions.

    Case studies, detailed product comparisons, and FAQ content all help position your business as a trusted advisor. The key is to demonstrate your expertise and provide actionable insights that resonate with decision-makers—not generic blog posts or surface-level information.

    Discover how our SEO services can bring qualified leads to your B2B business.

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    LinkedIn & Paid Social: Reaching Your Exact Target Audience

    Organic social can build brand awareness, but paid social—especially on LinkedIn—lets you put your message in front of your ideal client by job title, industry, and company size. Sponsored content, lead gen forms, and retargeting campaigns can fill your sales funnel with qualified prospects who are ready to talk business.

    LinkedIn advertising is uniquely effective for B2B because you can target decision-makers with incredible precision. Unlike broad display ads, a well-crafted LinkedIn campaign ensures every dollar is spent reaching the right accounts. Lead generation forms within LinkedIn streamline the process and lower barriers for prospects. Retargeting further boosts ROI by nurturing leads who have already interacted with your brand.

    Pro Tip

    Combine LinkedIn ads with remarketing on Facebook and Google to stay top-of-mind throughout the B2B buyer’s long decision process.

    Layering your ad strategy across multiple platforms increases brand touchpoints and keeps your company visible as prospects move from initial research to final decision. This multi-channel approach is especially important in industries with lengthy sales cycles.

    See how our social media marketing services can amplify your B2B reach.

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    Conversion Optimization: Turning Traffic into Qualified Leads

    Driving traffic is only half the battle. Your website must be designed to convert visitors into leads with clear calls to action, concise service descriptions, trust signals (like client logos and testimonials), and frictionless contact forms. A/B testing headlines, button text, and page layouts can dramatically improve your conversion rates.

    Key Elements of a High-Converting B2B Landing Page

    • Strong, benefit-focused headlines
    • Short, relevant case studies or testimonials
    • Mobile-friendly, easy-to-complete forms

    Every element on your site should reinforce your credibility and make it easy for prospects to take the next step—whether that’s booking a consultation or requesting a proposal.

    Our conversion optimization services help turn your website traffic into real business leads.

    How Trek.ca Builds Custom Lead Generation Funnels for B2B

    At Trek.ca, we help B2B service firms develop integrated lead generation strategies tailored to their ideal clients. Our team combines SEO, paid ads, LinkedIn marketing, and on-site CRO to ensure every stage of your digital funnel is optimized for results. We don’t believe in one-size-fits-all solutions—every campaign is customized for your goals, industry, and target audience.

    We start by understanding your unique value proposition and mapping out the buyer journey. From there, we build a digital funnel that attracts, nurtures, and converts your highest-value prospects—backed by continuous data analysis and optimization. The result is a sustainable pipeline of high-quality leads, not just short-term traffic spikes.

    See our client success stories on our Work page or explore all our digital marketing services.

    Final Thoughts: Level Up Your B2B Lead Gen in 2025

    The most successful B2B firms in 2025 are those that treat digital lead generation as a holistic, continuously optimized process. By combining targeted SEO, precise paid social, and relentless conversion optimization, you can build a steady pipeline of high-quality leads. Ready to see what customized digital lead gen can do for your business? Contact Trek.ca for a free consultation and start attracting your ideal clients today.

    Mastering Multi-Platform Ecommerce Marketing: SEO, PPC, and Social Strategies That Work Together

    Posted on by Bernadette Galang

    Why Integration Drives Ecommerce Success in 2025

    Successful ecommerce marketing in 2025 is all about meeting customers where they are—whether that’s on Google, Instagram, or their favorite news site. Today’s digital consumers expect a seamless shopping experience, moving effortlessly from product discovery on social media, to research through search engines, to checkout in online stores. Modern buyers interact with multiple touchpoints before making a purchase, making it ever more crucial for businesses to create a consistent experience across all channels. This omnichannel behavior means your SEO, PPC, and social strategies must work together for maximum impact, ensuring you capture attention, nurture interest, and convert leads into loyal customers.

    big data domain web page seo concept

    SEO Foundations for Ecommerce Growth

    Strong SEO is the backbone of long-term ecommerce success. This starts with optimizing product pages, category collections, and blog content for relevant keywords and user intent. Ecommerce SEO goes beyond basic technical fixes—it’s about anticipating what customers are searching for and surfacing the best possible results. Key strategies include:

    • Using clear, keyword-rich product titles and descriptions that match how customers search
    • Structuring category pages for easy navigation, improved crawling, and indexing by search engines
    • Publishing blog content that answers buyer questions, highlights unique selling points, and targets long-tail searches with high purchase intent

    Well-optimized SEO content drives sustained organic traffic, reduces dependency on paid advertising, and builds trust with both customers and search engines by providing helpful, authoritative information. It also enhances your brand’s credibility, as higher rankings signal industry leadership and reliability to potential buyers.

    PPC That Accelerates Results

    Pay-per-click (PPC) advertising complements SEO by driving immediate traffic and sales while your organic rankings grow. For ecommerce businesses, PPC offers a flexible, controllable way to generate quick wins and capitalize on real-time trends. Effective PPC for ecommerce includes:

    • Google Ads campaigns targeting high-intent shopping keywords that are most likely to convert
    • Product listing ads (Google Shopping) that showcase your inventory with compelling visuals and pricing, appearing directly in search results
    • Paid social ads (on platforms like Facebook and Instagram) to retarget visitors who have shown interest but haven’t yet converted

    PPC provides instant visibility and actionable data, allowing you to test which products, offers, and messages resonate with your audience. This data can then inform your SEO and organic content strategies, creating a virtuous cycle of improvement. Smart bidding strategies and continuous optimization ensure your ad spend delivers a high return on investment.

    Close-up of smartphone screen showing social media apps used in ecommerce marketing

    Social Media for Brand Building and Engagement

    Social media is essential for connecting with your audience, driving top-of-funnel traffic, and building long-term brand loyalty. As ecommerce becomes more competitive, consumers increasingly turn to social platforms for inspiration, brand interactions, and customer support. Successful ecommerce brands tailor their content to each platform—for example, using Instagram for visual storytelling and influencer partnerships, Facebook for community engagement and retargeting, and TikTok for viral product demos and user-generated content. Consistently engaging social content keeps your store top-of-mind, nurtures relationships, and encourages repeat purchases through ongoing interaction.

    ecommerce website products

    How Trek.ca Powers Multi-Platform Ecommerce Marketing

    At Trek.ca, we specialize in managing integrated digital marketing campaigns for ecommerce brands. Our expert team develops a comprehensive strategy that ensures your SEO, PPC, and social efforts work in harmony, maximizing every channel’s strengths. By leveraging data-driven insights, proven best practices, and the latest marketing technologies, we help you reach customers at every stage of their journey and maximize your ROI across all channels. Whether you’re looking to scale up your store, launch new products, or dominate your niche, Trek.ca offers the expertise and hands-on support to drive measurable ecommerce growth.

    Final Thoughts on Mastering Multi-Platform Ecommerce Marketing

    The best ecommerce marketing in 2025 connects every channel, from Google search to social feeds and email campaigns. By unifying your SEO, PPC, and social strategies, you can drive consistent growth, outpace competitors, and adapt quickly to changing market trends. In an era where customer journeys are more fragmented and dynamic than ever, an integrated, multi-platform approach is the key to sustained success. Ready to see how a customized, multi-platform approach can work for your ecommerce business? Contact Trek.ca for a digital marketing consultation tailored to your goals and start building your competitive advantage today.

    Content Repurposing at Scale: How E-Commerce Brands Can Stretch Every Idea Across Multiple Platforms

    Posted on by Bernadette Galang

    Content Repurposing at Scale for E-Commerce

    If your e-commerce brand is struggling to keep up with the constant demand for new content, it’s time to rethink your approach. The smartest marketers in 2025 aren’t working harder—they’re working smarter by repurposing every great idea across multiple channels. Content repurposing at scale ensures your best insights reach wider audiences, drive more sales, and maximize your marketing ROI without reinventing the wheel.

    In a fast-moving digital environment, brands no longer have the luxury of letting valuable ideas go unused after a single post or campaign. By systematically breaking down and distributing content, businesses create more customer touchpoints, improve brand awareness, and extract more value from existing investments. This results in increased traffic, higher conversion rates, and a more agile marketing operation that consistently delivers results.

    A poster with a text written content strategy

    Adopting a Repurposing Mindset

    The old way of content marketing focused on single-use blog posts or social updates. Today, the most successful e-commerce brands see every content asset as a starting point for multi-channel distribution. This mindset shift—viewing content as modular and reusable—allows your team to get 5-10x the value from every idea, while staying visible everywhere your customers spend time.

    Embracing a repurposing mindset requires leadership buy-in and a culture of continuous optimization. Teams must collaborate across channels, share data and insights, and proactively look for new ways to revive high-performing content. Over time, this approach reduces creative fatigue and ensures that marketing investments continue to pay dividends long after the first publish date.

    Real-World Examples of Content Atomization

    Content atomization breaks down larger pieces into smaller, channel-specific assets. For example:

    • Blog Posts become LinkedIn updates, Instagram carousels, and email newsletter tips.
    • Product Guides are repurposed into YouTube video scripts and FAQ sections.
    • Case Studies turn into social proof graphics and sales enablement material.

    Trek.ca works with e-commerce clients to map every content idea across the entire digital funnel, ensuring no asset sits idle.

    Consider these additional scenarios:

    • Webinars and Live Streams are edited into short highlight reels for social media and packaged as lead-generating downloads.
    • Expert Interviews are transformed into quote graphics, podcast episodes, and authority-building blog posts.
    • Monthly Promotions are repurposed into recurring campaign frameworks, improving efficiency for future launches.

    Through content atomization, brands achieve greater message consistency and maintain an active presence across all key platforms, ultimately expanding their digital footprint and customer engagement with minimal additional effort.

    Illustration of mobile UX and prototyping for e-commerce conversion optimization

    Workflows and Tools for Scaling Repurposing

    Effective repurposing at scale requires clear processes and the right tech stack. Leading brands use collaboration platforms, AI writing tools, and editorial calendars to plan content breakdowns in advance. A typical workflow might include:

    1. Creating long-form content as the foundation.
    2. Assigning team members to adapt sections for email, social, or video.
    3. Using tools to track distribution and measure performance across channels.

    This approach streamlines production and ensures brand consistency.

    Recommended tools and best practices include:

    • Content Planning Software like Trello or Asana to manage ideas and deadlines.
    • AI-Powered Editing Tools such as Grammarly or Jasper for efficient copy editing and cross-channel adaptation.
    • Analytics Platforms like Google Analytics and social media dashboards to monitor engagement and identify repurposing opportunities.

    By investing in robust workflows and proven technologies, brands can reduce bottlenecks, accelerate turnaround times, and ensure that every repurposed asset aligns with business objectives.

    How Trek.ca Powers Content Repurposing for E-Commerce

    Trek.ca’s content marketing strategies are built for efficiency and long-term impact. We develop repurposing frameworks tailored to each client’s goals, audience, and resources. Our team ensures that every asset supports SEO, social engagement, and conversion throughout the buyer journey. We also provide content calendar templates and strategy sessions to help in-house teams maintain momentum.

    Clients benefit from our hands-on approach, which includes detailed roadmaps for scaling content, regular performance reviews, and ongoing optimization consulting. Whether you need to turn a single blog post into a multi-touch campaign or develop a full-funnel content strategy, Trek.ca leverages industry best practices and cutting-edge tools to maximize your marketing ROI.

    With Trek.ca, e-commerce brands can confidently move from ad hoc content creation to a sustainable, results-driven system that fuels long-term business growth.

    Final Thoughts on Content Repurposing at Scale

    The future of e-commerce content is scalable, strategic, and omnichannel. By adopting a repurposing mindset and proven workflows, your brand can stretch every idea further, outpace competitors, and drive sustained growth in 2025 and beyond.

    Brands that embrace repurposing not only see better marketing performance but also build stronger, trust-based relationships with their customers through consistent, high-quality touchpoints. As the digital landscape becomes more crowded and competition intensifies, the ability to quickly adapt and maximize every content asset will determine the winners in online retail.

    Contact our team for a customized content marketing consultation and start maximizing your digital presence today.

    How SEM Can Provide Immediate Visibility For New Businesses

    Posted on by Bernadette Galang

    You’ve spent a lot of time and effort developing your new company. Getting your products and services in front of customers is now your main focus. You want the phone to ring faster and get more signups and downloads. How do you ramp up that momentum?

    Building an online presence takes time, but you need some quick wins to gain traction. That’s where paid search advertising comes in. Unlike organic methods that take time to build influence, SEM delivers immediate results. It’s a vital tool for new businesses when it’s managed effectively.

    search-searching-online-network-website-concept

    How SEM Works

    SEM operates on a pay-per-click (PPC) model. Businesses bid on keywords tied to their products or services. Ads appear at the top of the search engine results pages (SERPs) and on ad networks, driving targeted traffic to a website. Depending on how much you bid, and the competitiveness of the niche, your business can get seen by interested people, right when they’re looking for what you’re selling.

    Top Ad Networks for New Businesses

    So, the next question becomes, ‘where should you place your ads?’ These ad networks (there are many others; some specialized to various niches) can deliver targeted traffic to your website:

    • Google Ads: Google offers massive reach through search and display ads.
    • Microsoft Advertising: This can be a budget-friendly adjunct to your Google campaign, for targeting specific demographics with potentially less competition.
    • Facebook Ads: Use Facebook to build brand awareness and potentially reach a highly targeted audience.
    • LinkedIn Ads: This platform can connect you with professionals and decision-makers.

    Tip: Research where your target audience likes to spend time online, and buy ads on those networks. For example, start with some Google Ads and targeted Facebook or LinkedIn campaigns and adjust as you review your analytics.

    Trek Marketing can help you get quick wins on the online ad networks that your customers frequent. Call us 855.686.4649 ext.707 or contact us online for your free SEM proposal.

    a man searching on the internet

    Why Immediate Visibility Matters for Startups

    Immediate visibility means generating leads, making sales, and building brand awareness fast. This quick exposure can mean the difference between just making it in a crowded market and becoming successful. With SEM, there’s no waiting. Ads put your business front and center, showing your potential clients that you have what they want.

    SEM vs SEO: Why SEM Wins Early

    SEO is a long-term play. SEM can bring faster results to get the phone ringing and the contact forms pouring in. With Google Ads for startups, the waiting game gets skipped. The process needs to be expertly managed to ensure you reach the right people, and your cost per acquisition for each customer is within your budget.

    Key SEM Strategies for New Businesses

    Small business digital marketing is especially tied to budgetary constraints, where there’s a fine line between competing with big business and staying within your spending limit. 

    • Focused strategies can maximize impact and keep SEM costs in check. Mastering these points will help you create ads that motivate your audience to contact you:
    • Keyword Research: Pinpoint high-intent keywords that match what the target audience searches for.
    • Compelling Ad Copy: Write ads that hit pain points and spark interest, with a clear call to action.
    • Landing Page Optimization: Landing pages (pages linked to your ads) must be designed to convert visitors into customers. They need to provide a straightforward experience and a strong pitch.
    • Budget Management: Start small, test often, and scale up your best performing ads. These tasks require continuous management via humans and automated tools.

    SEM can drive traffic, but needs to be managed by experts to stay within budget and get the results you want. Call Trek Marketing 855.686.4649 ext.707 or contact us online for your free SEM proposal.

    Common Mistakes to Avoid

    SEM can give you fast results, but watch for pitfalls:

    Overbidding on Keywords: Throwing too much cash at popular terms can burn through a budget fast. Your SEM agency can identify less costly keywords to deliver steady traffic.

    Neglecting Negative Keywords: Irrelevant terms must be excluded to prevent reaching the wrong audience.

    Ignoring Analytics: Performance tracking is a must. An experienced SEM agency can proactively adjust ads to drive targeted traffic for the greatest return on investment.

    Trek Marketing: SEM Experts Who Connect You to Customers

    SEM for new business isn’t just an option—it’s a must-have. With its power to provide instant online visibility and act as a quick traffic generation strategy, SEM levels the playing field for startups facing off against big players. The benefits of search engine marketing shine through: fast results, precise targeting, and trackable success. For new businesses ready to grow, SEM is the launchpad that works.

    Contact Trek Marketing now for your free SEM campaign proposal.

    TikTok Shop in Canada: What It Is, How to Buy & Sell, and How to Get Started

    Posted on by Bernadette Galang

    In Canada, TikTok is immensely popular. According to Statista: “The number of TikTok users in Canada was forecast to continuously increase between 2024 and 2028 by a total of 1.7 million (+11.12 percent). After the tenth consecutive increasing year, the TikTok user base is estimated to reach 17.02 million and therefore a new peak in 2028.”

    With this kind of current popularity and projected growth, it’s no wonder that Canadian businesses are interested in starting TikTok Shops.

    What is a TikTok Shop?

    TikTok Shop is an in-app shopping feature. It lets brands, creators, and sellers sell directly on TikTok. The attraction that TikTok Shops have is that they combine entertainment with shopping. It’s a growing platform for businesses to reach engaged shoppers. When they shop on TikTok, users don’t have to leave the app so they get an easy shopping experience, and get to know their favourite brands, due to staying engaged with them via brands’ content posted to TikTok. 

    buy your goods using tiktok

    Is TikTok Shop Available in Canada? 

    If you’re wondering how you get a TikTok Shop in Canada, it is said to be on the horizon very shortly. Marketing News Canada reported on May 14, 2025 that it may come soon, so now is a good time to ramp up your TikTok marketing in anticipation of TikTok Shop’s availability. While it’s not a requirement, there are huge advantages to getting established with your business account on TikTok before opening your shop. 

    Why You Should Get Established on TikTok Before Opening Your Shop

    It’s likely you use a content calendar for planning, research, and audience understanding, for all your channels, so it’s important to do so for TikTok, too. Learning about what your target market likes and translating that research into compelling content is vital. Hootsuite recommends doing the same for TikTok while digging into its unique characteristics and tools. Getting your style, visibility and message right on TikTok so it aligns with your brand and your marketing goals is essential.

    Trek Marketing can help you tailor your content to your TikTok audience. Plus, we can help you repurpose your non-TikTok content for this platform. Another big plus Trek Marketing can provide is our understanding of what motivates people and the types of content and calls to action they respond to (what motivates people to buy). We know what works on TikTok and can get your business in front of your audience so they know you and trust you. People who trust you will be more likely to buy from you.

    selling your goods on titktok canada

    How to Sell on TikTok Shop

    To make your shop a success, it’s important to have a plan. Trek Marketing can help you focus on your goals. Who are you marketing to? What actions do you want interested people to take? Maybe you have a book you’re promoting. You might be a fitness guru or someone who provides self-help courses or beauty products and recommendations. Mapping out your goals and how you want to present yourself on TikTok is your first step. Creating content around those goals is next. You might even want to create some content around the theme “how do I buy from TikTok Shop,” to attract buyers searching for that when TikTok Shop becomes available in Canada. Then reviewing analytics and adjusting your content and shop offerings is an ongoing step to make your entire business presence on TikTok more effective.

    Now that you know you have a potential audience of engaged Canadians out there who use TikTok daily, and you’ve worked to establish your TikTok presence, how do you open your shop? Follow these tips:

    • Eligibility: You’ll need a valid Canadian business license and compliance with local rules.
    • Sign Up: Register as a seller, submit documents (like a business license), and get approved in 1–2 days. 
    • Add Products: Upload your items to TikTok Shop and link it to your account.
    • Promote: Use your own videos, LIVE streams, or team up with creators through TikTok’s Affiliate Program.

    So, if you’re asking “how do I sell stuff on TikTok?” the most important thing is to have a plan and align it with user intent.

    Trek Marketing Helps You Build TikTok Revenue

    For Canadians, TikTok Shop is a fresh way to shop or sell. Buyers enjoy a fun, fast shopping experience, while sellers can tap into an active, engaged audience. Start small with affordable items, test ads, and use tools like Shopify integration to simplify things. It’s an exciting opportunity to turn TikTok’s Canadian fan base into customers! 

    Make your TikTok Shop a success with Trek Marketing! Contact us to get your TikTok campaigns thriving, and all the marketing services, support and creativity you need to drive revenue with your shop!

    How to Effectively Present SEO Services to Clients

    Posted on by Bernadette Galang

    SEO is all about improving a website’s placement on search engines like Google so it reaches more people. Clients may not know much about it, and that’s okay. Your job is to make it clear, useful, and relevant to them. With these guidelines, you can learn how to pitch SEO services in a way that’s instructional, relatable, and focused on your clients’ needs.

    big data domain web page seo concept

    What SEO Is and Why It Matters

    SEO is the practice of updating a website so it ranks higher when people search for specific key phrase terms in search engines. This could mean adjusting content, improving site speed, or building links from other reputable sites. Why does it matter? Right now, there are people searching for your client’s products and services. It’s your job to connect customers to your client.

    Imagine a bakery. If it doesn’t show up when someone searches “fresh bread near me,” it’s losing customers to competitors who do. When you talk to clients, frame it simply: SEO makes their website easier to find, which can mean more visitors, more leads, and more sales.

    businessman strategy presentation and ceo

    Getting Ready to Talk to Clients

    The best way to pitch SEO services to clients is to show you understand their world. Preparation turns a generic conversation into one that feels personal and practical. Here’s how to do it:

    • Learn About Their Business: Go through each section of their website. Check their social media. Look at reviews. Notice what’s working—like a great blog they’ve got going—or what’s not, like a site that takes forever to load. Tools like Google’s “Site:” search (“site:theirwebsite.com”) can show you how they’re doing in search results already.
    • Know Their Customers: Figure out who they’re trying to reach. A landscaper’s audience might search “backyard design ideas,” while a dentist’s might look for “teeth whitening costs.” Understanding this helps you explain how SEO can connect them to those people.
    • Highlight Their Challenges: Look for areas that need improvement. Are competitors ranking higher for obvious terms? Is their site missing key information? These are opportunities to show how SEO can help, without making it about “selling” anything.
    • Match Their Goals: Ask what they want: more phone calls, online orders, or just a bigger online presence. Once you know, you can tie SEO directly to that. For example, “If you want more local customers, we can focus on terms that bring them to your door.”

    Your conversation needs to be about solving their problems, not pushing your services.

    view of seo manager holding a paper

    Explaining SEO Services Clearly

    When it’s time for your sales pitch for SEO services, think of it less as a pitch and more as a helpful explanation. Here’s how to approach it:

    • Start with Something They’ll Get: Open with a fact or idea like: “Most people searching for a business like yours will pick one from the first page of Google. SEO can help you be that business.” 
    • Keep It Simple: Skip the tech language unless they ask. Say something like, “We’ll make your website show up higher when people search for what you offer, so more of them visit you.” That’s easier to grasp than talking about meta tags or backlinks.
    • Link It to Their World: For a gym owner, you might say, “We could target ‘fitness classes near me’ so locals find you first.” For a consultant, “We’ll aim for ‘business coaching tips’ to draw in clients who need your expertise.” 
    • Describe What You Do: Highlight benefits. Such as, “We’ll research the best search terms for your business and update your site so it ranks for them. That means more people see you as a trusted option.” 
    • Answer Their Questions: They might ask, “How long will this take?” Be straight: “SEO builds over time. Initial progress can often be seen in 3–6 months.” Case studies can help, but try not to overload people.
    • Wrap Up Simply: End with an easy next step: “If this sounds useful, we can set up a time to dig into what’d work best for you.” It’s low-pressure and keeps things moving.

    This approach makes your SEO services sales pitch feel like a conversation with a purpose. It can help potential clients see how SEO fits their needs.

    Key Takeaways to Share

    Talking about SEO doesn’t need to be complicated or pushy. Focus on what your prospects care about and show how you can make that happen. Explain it in terms they’ll relate to, and let them connect the dots. You can try these steps next time you’re discussing SEO with a client, and you’ll find it’s less about convincing and more about collaborating on something that works for them.

    Maybe you need SEO services and want a personal approach like the one we’ve outlined here. Contact Trek Marketing for a free custom proposal now.