• Leading Digital Marketing Agency
  • 900+ Websites Launched
  • $100M+ Client Revenue Generated

    Your comprehensive guide to marketing in the New Year

    As we step into the New Year, businesses are gearing up for a fresh wave of opportunities and challenges on the marketing front. To ensure a successful journey through the upcoming months, a well-crafted marketing plan is indispensable. In this comprehensive guide, we’ll deliver into the key elements of devising a robust marketing strategy that will set the stage for your business to thrive in 2024. 

    Crafting your marketing plan

    Firstly, let’s emphasize the importance of starting the year off with a marketing plan. This crucial document serves as the roadmap for your business, outlining objectives, target audiences, and the tactics required to achieve your goals. Begin by conducting a thorough analysis of your previous year’s performance. Identify what worked well and areas that need improvement. This reflection will lay the foundation for a strategic marketing plan that is tailored to your business’s unique needs and aspirations. 

    Embracing innovation

    In the New Year, it’s essential that you embrace innovative approaches to stay ahead of the competition. Your marketing plan should incorporate emerging trends and technologies. Leverage social media platforms, explore influencer collaborations, and harness the power of video content to engage your audience. Incorporating these contemporary strategies into your marketing plan ensures that your business stays relevant and resonates with the evolving preferences of your target market. 

    Consistency is key

    Consistency is key when executing a marketing plan. Regularly review and adjust your strategies based on performance metrics and feedback. Flexibility is essential in the dynamic landscape of marketing. Also, be ready to adapt to changing marketing conditions and consumer behaviours, ensuring that your marketing plan remains agile and effective throughout the year.

    The power of collaboration

    Moreover, remember that collaboration is an especially important tool in the marketer’s toolkit. Be sure to take the time to forget partnerships and collaborations within your industry to amplify your reach and influence. Integrating cooperative efforts into your marketing plan can result in shared resources, expanded networks, and increased brand visibility. 

    A marketing plan is a dynamic and innovative way to set up your business objectives to ensure success this year. We hope you have a year of growth and prosperity ahead, but if you need any added help, Trek Marketing is here to help adjust your strategies to keep pace with the ever-changing landscape of marketing. 

    What goals do you have for your business in 2024? Drop a comment below to share. 

    3 creative ideas for your holiday marketing campaigns

    Halloween is long over, Thanksgiving, Black Friday, Cyber Monday are upon us, and the holiday season is coming up quickly! Now is the perfect time to revamp your holiday marketing campaigns to get customers excited about your brand and give them a reason to shop. It goes without saying that incorporating some holiday spirit into your digital marketing campaigns acts as the best method to grab their attention, but since every other business will be doing the same, listed below are three creative ideas that can help to separate you from the rest. 

    Send out festive emails

    Whether you’re planning to offer a holiday discount code that can be used during a sale’s event or you’ve simply restocked some top-selling products and want your customers to know, to achieve optimal engagement with your email-based holiday marketing campaigns, be sure to put some added time into making them festive. This could include simple elements like a red, green, and white colour scheme and cheery, jovial imagery like presents, garlands, holidays lights, and snowman. This will ensure that you’re mindful of your audience and the fact that they may celebrate different holidays. However, if your demographics align, feel free to throw in a Christmas or Santa to appeal to the masses! 

    Since the holiday season is the perfect time of year to let your customers know that they’re valued, we recommend offering some sort of incentive to be considered as an online vendor for their shopping lists. 

    Launch a holiday-themed ad

    Google Ads is a great place to launch holiday-themed advertisements and promotions. That said, e-commerce businesses need to remember to research and utilize relevant keywords, such as “holiday”, “Christmas”, or “seasonal sale”. While the Google Ads platform is a great start, don’t shy away from promoting your products and services on social media sites like Facebook or Instagram if these platforms are places where your target audience can be reached and your holiday marketing campaigns thrive. 

    While there aren’t many weeks left before the holiday season, you can spend time now optimizing your website for technical SEO to achieve higher search engine rankings in the future. SEO is a great way to increase organic presence and creating high-quality content is still one of the best ways to get noticed online. 

    Advertise a contest or giveaway

    During the holiday season, it’s certainly a struggle to gain attention from your audience, especially with so many competitors looking to do the same. However, by promoting contests or giveaways that encourage people to participate, many brands can expand their reach, which grows their following! The trick to hosting a contest is to do so on social media. Ask users to follow your account, tag friends for more entries, share on their stories for added entries, and remain following to take part in future contests. While you will need to giveaway a prize with a certain value, access to new, interested consumers is far more rewarding. 

    What other ways do you prepare for the holiday season? Drop a comment below to share with our readers.

    How to use digital marketing for the insurance industry

    In today’s digital age, insurance marketing trends rely on the internet as their key to success, and with companies slowly improving their approach towards digital marketing strategies, new tools are being used to retain and attract new customers. Below are a couple of important tips that insurance companies can use to improve their brand presence using digital marketing as their strategy. 

    Utilize a variety of social media channels to advertise your brand

    Many established insurance brands invest their efforts into offline marketing services like billboards or newspaper advertisements, but it’s incredibly beneficial to use a mix of both traditional and digital marketing approaches if you’re hoping to reach new clients. That being said, it has become essential for insurance companies to expand their online footprints to appeal to the younger demographic, which includes a presence on a variety of social media platforms and channels. Creating a channel on YouTube or a business page on Facebook offers a different type of consumer reach, and since every platform has its own charm, it’s important to utilize each component that’s offered. Take advantage of the fast-paced ability to provide customer service and enjoy a breezy communication style that gives you ample opportunity to solve any issues the customers are experiencing.  

    Since insurance marketing trends show that social media is the ultimate source of traffic and new customers, it’s important for you to create an official, verified account where customers can reach professional representation with queries, complaints, and positive reviews. Chatbots are also a great choice for businesses who are left answering the same basic questions, simply pre-program some responses into the system and provide immediate, detailed information with the addition of a request to speak to a representative for further questions and assistance. 

    Content marketing helps to build effective customer relationships

    You’ve probably heard the phrase, “content is key” and when it comes to insurance marketing trends, it’s essential for your business to produce prudent, useful content to ensure that customers will return when their policy needs to be renewed. While staying in touch with returning customers is a feat on its own, it’s also important to attract new customers through the use of content as part of your ever-growing marketing strategy. However, you’re likely wondering how easily this can be achieved? 

    Search engine optimization techniques help to improve the organic reach of your website and are able to improve your brand’s image in the eyes of the consumer. When content is written on your website using target keywords and phrases (this could be within your “About Us” page, blog, or even a product description) your landing page will creep up in the search results, making your website easier to find and more likely to be clicked. 

    Do you have any advice to offer insurance companies on the web? Drop a comment below to share with our readers. 

    How to handle customers displeased by long waiting times, delayed shipping amid the pandemic

    You’ve been living amid life-changing events and it’s important as an e-commerce business owner to focus on providing professional digital marketing and to be mindful of the situation around you to revamp your services accordingly. Such initiatives will boost your company’s reputation and also help to improve the overall experience for your clientele. After all, putting customers before the profits will give you the power to earn their respect and loyalty. So, if you’ve been on the receiving end of some displeasing calls or emails lately, perhaps it’s time to consider a change in the way you handle purchaser complaints. 

    Write personalized emails to your customers

    While automated communication will give you some added time to dedicate to other tasks, these types of emails lack personalization and have the potential to lose much of their meaning. That’s why personalization is an essential marketing practice that should be used for both your new and long-standing customers! Aside from ensuring that they’re recognized and valued as individuals, personalized emails tend to stand out from the generic sales pitches in your inbox with highly relevant and tailor-made content that strengthens your customer relationships and even increases the likelihood of being opened and clicked.

    So, during these unprecedented times where your supply may be on backorder and postal services are shipping essentials first, be sure to reach out to your customers to let them know that while things are a little slower than usual, you’re working around the clock to keep business moving and to provide the same standard of service. 

    Provide customers with lots of updates

    Whether your manufacturer is behind on fulfilling business orders or your shipped delivery are being delayed, you need to continue to update your customers with their new estimated delivery times. While both of the above examples are things that are beyond your control, it’s important to take ownership by apologizing for any inconvenience that may be passed onto the consumer. Some business owners even consider overestimating their shipping dates, that way if they adjust the delivery date to something sooner, customers are happy with the speedier level of service. So, since shoppers often base their purchase decisions on an expected arrival date, it’s important to put yourself in their shoes and be honest about the quickness of your turn-around time.

    Seeing that it has been a few months since the start of the pandemic, and most shoppers are settled into the new system, they should anticipate their purchases to have flexible delivery times. However, sending off a quick update is a great means of satisfying customer service and helps to remind shoppers that you appreciate their business and are dedicated to ensuring that their order arrives as soon as possible. 

    Use the power of social media to relay information

    Just like you’re able to spread the word about a new product or service by using your social media channels, you’re also able to discuss shipping delays. Be sure to present your updates using a lively energy, especially if the discussion presents an issue that impacts your customers. For example, we recommend selecting an image that’s personable and full of expression to be paired with a short, sweet explanation, “While the shipping and delivery of your orders may be experiencing delays, your order will be worth the wait!”  

    For those who don’t know how to probably word or respond to customers through social media, you should also consider hiring a professional digital marketing agency to manage your campaigns and ensure that your brand followers receive the help and attention they need until we get back to a new normal. 

    Do you have another communicative means for dealing with unhappy customers? Drop a comment below to have it added to the list.

    How to use social media to market for the healthcare industry

    Although social media for healthcare marketing offers organizations a one-of-a-kind opportunity to inspire trusting relationships with their audiences, it can often be overlooked due to privacy and regulatory concerns. While most consumers are used to receiving their health results word-of-mouth from a medical physician, this is slowly becoming an outdated means of retrieval as it can be frustrating and timely, waiting on the scheduling availability of the medical facility. While we can agree that the results of personal health records are best handled in person, there are terrific opportunities to boost brand awareness by utilizing social platforms to educate on health issues and provide followers with the relevant hospital or clinic information. But just how beneficial can social media for healthcare marketing be?

    What are the benefits of having a social media marketing strategy? 

    There are several advantages for healthcare organizations to build meaningful relationships through social media. Let’s name a few:

    • To provide informative health information through social channels. 
    • Healthcare workers can proactively respond to questions. 
    • Hospitals can share high-quality content (ex. videos).
    • Ability to provide fundamental knowledge to help patients select the right treatment options, teach about preventative care and provide relevant how-to’s (ex. How to prep for major surgery).
    • Share links to credible industry studies.
    • Social listening will enable the industry to improve on new products and services. 
    • Healthcare professionals can demonstrate thought leadership through posts and conversations while making connections to industry peers. 

    Tips: Social media for healthcare marketing

    If you’re new to healthcare marketing, here are a few strategies that you can use to engaging with your audiences online.

    Position yourself as a trusted source for healthcare information: There are many questions about personal health that patients may be discouraged from asking. Although, most of the adult population will first look up their symptoms on the internet before scheduling an appointment with their physician. That’s why it’s important to assert yourself as a trusted source through the use of social media. This will enhance your credibility by allowing you to share helpful content that educates and informs your audience. 

    Share patient stories: With the permission of the patient, of course. A powerful way to connect to your audience is to share meaningful stories that put a face on the journey of a real person. This will allow you to evoke a sense of possibility and demonstrate that we’re not alone when we go through our healthcare challenges. 

    Have some fun: Health and wellness shouldn’t just be about diseases and pain, which is why healthcare organizations shouldn’t just restrict themselves to sharing serious and alarming stories and conditions. Social media for healthcare marketing should be engaging and the best way to engage is to make the content more human, unique and approachable. This means that from time to time, share a few memes and cartoons about health and wellness that has a more light-hearted feel. Your audience will appreciate the shared laughter. After all, it’s the best medicine! 

    What are your favorite health and wellness social media pages? Drop a comment below to share your thoughts.

    How do you market a pet business?

     marketing a niche business

    As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that have the ability to benefit and grow their business. That being said, since there are never enough hours in the day, we’ve crafted a few helpful suggestions to help you with marketing your pet business.

    Review and update your webpage

    When was the last time that you scrolled through your website and refreshed the information available on it? Sometimes a simply rewrite of your biography, a couple new photos and an update to your personal information will go a long way in attracting new, prospective customers.

    Review your marketing strategy

    Creating an effective marketing strategy for a pet business doesn’t need to be a tedious task… all it takes is a little imagination, a few set-in-stone goals and the attitude to see it through. Start by figuring out a few achievable goals to focus your energy on. Next, figure out how to reach your ideal audience — maybe you’re not on the right social media network? Lastly, figure out your business strengths and focus on how you can use them to capitalize the revenue of your pet business.

    Pre-schedule your social media posts

    Social media has the power to reach a vast group of people in a very short period of time. So, it would be silly not to utilizate as many platforms as you can manage when you’re marketing a niche business. Promote your business using a combination of memes, videos, pictures, quotes and customized texts that promote sales or special offers. Then pre-schedule it to ensure that you keep an active presence online without allowing social media to take over your probably already busy business schedule.

    Encourage customer reviews

    Testimonials have the ability to skyrocket the success of any e-commerce business. When pet parents are deciding where they want to make their purchases, they will often read customer reviews to find out more about a product or service. Since trust is one of the most important factors, especially for a pet service provider, a glowing review on your webpage or social media channels will really help potential customers find their way to your online shopping cart checkout.

    Try sending newsletters

    Email marketing is one of the best ways to use your marketing budget. Sending out newsletters allows you to promote new products and sales, stay in touch with your customers and offer your supporters special, exclusive promotions. Regular, bi-monthly newsletters that are well-written, catchy and concise will show your customers that you’re dedicated to providing them great service.

    If you need help with any of the marketing techniques above, it’s best to contact a professional that can get you started on your marketing journey.

    Do you have any other questions about marketing a niche business? Let us know all about it in the comments section below.