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    Tag: SEO

    Creating Evergreen Content: A Year-Round Strategy

    Posted on by Nurul Afsar

    Understanding Evergreen Content

    Evergreen content is the workhorse of digital marketing — articles, videos, and infographics that remain relevant long after their initial publication. Unlike trendy pieces that fizzle out, evergreen assets provide sustained value, attracting traffic, engagement, and backlinks over time.

    evergreen content, long-term SEO, digital marketing strategy

    Why Create Evergreen Content?

    Countless marketers and business owners pour energy into creating content that drives demand, only to see their hard work wither after a few weeks. If this cycle resonates, it may be time to switch to an approach that both delivers immediate results and continues to pay dividends into the future.

    What is evergreen content? Think of it as articles, videos, and SEO assets that stay relevant long after publication. Unlike trendy pieces that fizzle out, this content provides sustained value, attracting traffic, engagement, and backlinks over time.

    Benefits of Creating Evergreen Content

    Why do so many professionals prioritize creating this type of content? Here are a few key reasons:

    Longevity and Sustained Traffic

    Evergreen content continues to attract organic traffic long after the publish date. Unlike a news article that quickly loses relevance, a how-to guide or comprehensive resource can keep bringing in readers.

    SEO Value

    This type of content boosts your authority and search rankings over time. High-quality, relevant articles earn backlinks from other sites as they remain useful. Plus, they often rank for a variety of keywords related to your niche.

    Time and Resource Efficiency

    Creating an article takes time and resources. So, does promoting it. Evergreen content allows you to maximize that initial investment and get more from your work as you funnel additional traffic through SEO, social media, and email marketing.

    What is Content Marketing

    Tips For Creating Evergreen Content

    People want information and insights that stand the test of time. Here are a few popular types of content to consider:

    How-To Guides

    Do it yourself seems to be a pretty popular concept — just look at how many home projects people shared during the pandemic! Comprehensive guides explaining everything from learning to ride a bike to building a shed in your backyard still attract search traffic.

    FAQs

    What do people always need help with? If you give them answers and solutions, you can drive traffic to your article.

    Product Reviews

    People are always searching for advice on the latest and greatest — and not-so-greatest — products. A comprehensive blog article reviewing everything on a car or tech company’s latest release often stays relevant for years.

    Case Studies and Research

    If you’re operating from an authoritative position, it stands to reason that more people in the industry and associated industries will pay attention. Then, if they quote your research and insights in their articles, you get valuable external links.

    Choosing Topics that Stand the Test of Time

    The reality is, it’s tough to know how to make evergreen content. Even SEO experts struggle to identify topics worth prioritizing.

    Focus on Industry Staples

    What do you always need to have? Start there.

    Answer Big Questions

    What do people always want to know?

    Provide Proven Solutions

    What problems continually impact your industry? As long as they persist, so, too, will your article.

    Updating Existing Content

    Just because something is no longer fresh doesn’t mean it’s not valuable.

    Identify Past Hits

    What articles, videos, and other types of content attracted traffic and engagement? If people were interested, odds are good that they still are.

    Validate and Revise

    Before you make a few edits and put your work back into circulation, validate whether the existing suggestions and insights still hold true. If not, revise what you have and improve it. If so, polish it and present it as new.

    Leverage Trek.ca Services for Content Creation

    The hardest part of content creation may just be getting started. If that’s the case, why not take the easy way out and partner with Trek.ca’s experienced SEO and content creation pros? Instead of inventing ways to make content evergreen, immerse yourself in topics that only require a TikTok video today and explore potential opportunities for tomorrow.

    Final Word on Evergreen Content Strategy

    Creating evergreen content isn’t about turning your back on time-sensitive posts. Instead, it’s about building a collaborative process that delivers both quick wins and long-term results. Contact Trek.ca to learn more about content and SEO services.

    The Impact of Google’s February 2025 Core Update on SEO

    Posted on by Nurul Afsar

    Google has rolled out its February 2025 core update, aiming to improve search results and reward high-quality content. This update affects rankings, making it crucial for websites to adapt their SEO strategies. In this article, we’ll discuss the key changes brought by the February update, how it impacts website rankings, and what you need to do to ensure your site remains competitive. Whether you’re a seasoned SEO professional or a business owner looking to improve your online presence, this guide will help you navigate the changes and optimize your strategy for success.

    Understanding Google’s February 2025 Core Update

    Google’s core updates are designed to improve the overall quality of search results. The February 2025 core update focuses on rewarding high-quality, relevant content while demoting low-quality or spammy content. This update is part of Google’s ongoing efforts to provide users with the best possible search experience.

    Key Changes in the February 2025 Update

    The February 2025 update introduces several key changes that impact how content is ranked. Some of the most significant changes include:

    • Increased emphasis on content quality: Google is placing a higher value on high-quality, original content that provides real value to users. This means that websites with thin, duplicate, or low-quality content may see a decline in rankings.
    • Improved recognition of expertise, authoritativeness, and trustworthiness (EAT): The update reinforces the importance of EAT, encouraging content creators to establish their authority in their respective fields. This is particularly crucial for YMYL (Your Money or Your Life) topics.
    • Changes to ranking signals: The update may have adjusted the ranking signals used to determine the order of search results, affecting some websites’ positions.

    How the February Update Impacts Website Rankings

    SEO Rankings

    The February 2025 core update has a significant impact on website rankings. Sites that have invested in high-quality content and have strong EAT may see improvements in their rankings, while those that have not may experience declines. It’s essential to understand that this update is not a penalty but a recalibration of how Google evaluates content quality.

    If your website has been negatively affected, it’s crucial to analyze your content and identify areas for improvement. Focus on enhancing your EAT, removing low-quality content, and optimizing your remaining content for relevance and user engagement. For more details, visit our Social Media Marketing page.

    Adapting Your SEO Strategy Post-February Update

    Post-February 2025 core update SEO strategies, content optimization, traffic recovery

    With the February 2025 core update, it’s more important than ever to adapt your SEO strategy. Here are some steps you can take to ensure your site remains competitive:

    • Focus on content quality: Invest in producing high-quality, original content that provides value to your audience. This includes in-depth articles, informative videos, and engaging multimedia elements.
    • Establish EAT: Work on enhancing your expertise, authoritativeness, and trustworthiness. This can be achieved by authoring content, building backlinks from reputable sources, and establishing a strong online presence.
    • Monitor your analytics: Keep a close eye on your website’s performance metrics. Identify any drop in traffic or rankings and take timely action to address the issues.

    The February 2025 core update serves as a reminder of the importance of high-quality content and effective SEO strategies. By understanding the key changes and adapting your approach, you can navigate the update’s impact and maintain your website’s competitive edge. If you have any questions or need assistance with your SEO strategy, feel free to contact us. We’re here to help you succeed in the ever-evolving digital landscape.

    4 reasons you need a digital marketing strategy and shouldn’t wing it

    Posted on by Alex Wilks

    It’s 2021 and there’s no questioning that digital marketing is becoming a must for growing businesses around the world. Whether it’s through SEO, email marketing, Google Ads, or blogging, crafting a digital marketing strategy is crucial if you hope to compete in your industry. Aside from hiring a full service digital marketing agency, the information below can help you understand the benefits that digital tools possess when combined with a kickass strategy.   

    What is encompassed within digital marketing?

    While the realm of marketing is vast, a full service digital marketing agency utilizes large amounts of technology and digital tools to achieve a wide range of marketing objectives. 

    These tools may include: 

    • Online search engines 
    • Mobile apps
    • Websites
    • Social media pages
    • Email
    • SMS marketing
    • Digital partnerships

    The key to integrating the above digital marketing strategies is to create some business goals with clear benefits that meet your future objectives. This will ensure that each strategy possesses an incentive aimed at growing your business.

    Reasons that you need digital marketing

    There are so many ways to improve your customer relations and outreach through the use of digital marketing. Listed below are some benefits:

    1. Measure success: With the use of traditional advertising methods, it can take a long time to analyze the progress your campaign has made, but with the help of digital marketing solutions, you can complete progress reports in a few hours through the use of digital analytics tools that bolster your digital efforts. Leads, conversions, and impressions are just a few of the tools that you can use to measure your companies success and the best part is that you can optimize your strategies as you go.
    2. Levels the playing field: Whether you own a tiny startup or a small, established business, it can be challenging to compete with the big brands. Although promising digital marketing can give your name recognition by adding a little flair to some cost-effective ad campaigns. Using elements such as Google Ads and SEO trends, over time you will generate strong customer relationships and have more visitors flocking to your website. 
    3. Reach a large audience: The internet is a vast network filled with tons of impressionable users, so it doesn’t matter how big your brand is, all that matters is that you use the right digital marketing tools to help you make valuable impressions. Social media marketing is a great way to reach your target demographic and if your level of reach is strong, you can use information collected in your campaigns to target customers outside of your general geographic region. 
    4. Increase revenue: The purpose of any digital marketing strategy is to lead to increased revenue, and with trusted customer relations, your followers will spread the word to their friends and family, helping to generate more online conversions. Even a simple shoutout holds the power to draw more people to visit your site, which offers a greater chance for you to make a sale. 

    Are there other reasons that you feel should be included in our list above? Drop a comment below to share with our readers. 

    Digital marketing techniques that hold the most value for business owners

    Posted on by Alex Wilks

    Your online presence is essential, regardless of whether you’re starting a new e-commerce business or simply taking over from a previous owner. While the 2020 year has brought about a lot of changes, the only change to online shopping is that it has become more important than ever before, as more customers are flocking to the web to make their essential purchases. We’re in the wake of the COVID-19 pandemic, and it’s your job to keep on top of your digital marketing efforts to ensure that you prosper in the years to come. Here are some techniques that we recommend. 

    Understanding your audience

    As a growing, e-commerce business owner, one of the most important aspects of operation resides in knowing who your customers are. An engaged audience is key, regardless of whether you’re a startup business or you’ve been in the industry for years. For those who are hoping to better relate to your audience, this would require narrowing your content to meet the needs of that demographic, which as a result, will allow you to cater your digital marketing efforts towards campaigns that understand their pains, problems, and priorities. It could be as simple as communicating a compelling message that encourages a prospecting customer to purchase your product. However, it often involves digging a little deeper into the shopping habits of your target audience. 

    If you’re looking for professional digital marketing services that satisfy the above objectives, have a word with a member of the Trek Marketing team to get started. 

    Email marketing is booming

    One of the most cost-efficient, professional digital marketing services available is email marketing. Why is this? It’s because this type of digital service bridges the gap between generations. Pretty much everyone nowadays has an email, aside from using them to communicate with loved ones, most enjoy receiving special discounts from the online businesses they subscribe to. After all, who doesn’t love a good deal? However, the best part about email marketing is a quicker return-on-investment (ROI). While many professional digital marketing services take time to generate revenue, business owners can see the money that’s being made from a good email right away! Emails also help to create brand awareness, which translates to more valuable traffic leads down the road.

    Search engine optimization helps to increase your ranking

    Even if you have the most aesthetically-pleasing website, if you aren’t able to increase your search ranking, shoppers will have a hard time finding your online business. So, while there are many e-commerce entrepreneurs that don’t understand SEO, most invest in this content creating, link-building service! Since SEO involves a variety of crucial tactics, such as an initial audit, ongoing research, on-page optimization, and link building, it’s far easier to hire a professional to help you achieve your search result goals! 

    Don’t forget to be socially involved

    Social media marketing has become an integral part of professional digital marketing strategies for businesses. Its importance is huge in helping e-commerce companies expand their following, as many small businesses start gaining traction through positive reviews and customer word-of-mouth. Needless to say, building your brand involves consistency and relevance in the quality of content you publish. That’s why many e-commerce business owners seek professional digital marketing to help utilize tools that are available on social platforms, create a vibrant posting schedule, and cross-share their content. 

    Blogging adds value too 

    While many e-commerce business owners often overlook blogging, we believe that it holds great value in the expansion of your reach to potential customers. Blogging allows you to establish credibility for your business, inputting regular entries that offer insightful information, as well as take a sales-based approach. Keeping in mind that it’s essential that you create a regular posting schedule (once a week is ideal), unless you’re full of industry ideas, many look to professional resources to create ongoing website content.  

    Can you think of other digital marketing techniques that have added major value to your online business? Drop a comment below to share. 

    What core values do the top marketing companies share?

    Posted on by Alex Wilks

    The concept of core values is quite powerful and these little bricks of communication possess the ability to embellish the beliefs and work ethic of your digital media agency. So, if you’re hoping to attract an influx of clients and show off your shared vision as a brand, perhaps the first step would be to incorporate the following core values and align them alongside your brand. 

    What values should the foundation of your company be built upon?

    Whether you’re a new up-and-coming company looking for core-value inspiration or you’re a part of an older brand that requires a revamp, integrating as many of the below standards of business will help you to get closer to your goal of joining the list of top marketing companies worldwide. So, let’s examine which company values create long-lasting, successful, and motivating movements.  

    • Integrity: When an e-commerce brand or digital media agency maintain their moral uprightness and sense of unification, they’re upholding a strong degree of integrity that reflects the business as a whole.  
    • Boldness: Digital media agencies need to be prepared to take risks to exemplify a certain degree of confidence with their customers. 
    • Trust: Nothing will ever improve long-term for your company if the trust does not exist. It holds the most significant, marketable power and is a major focus for all mega brands. 
    • Accountability: While business owners enjoy the ability to control how their business is operating, a responsible digital media agency that offers the element of e-commerce ownership embodies the best representation of accountability. Remember to exercise your obligation to report, explain or justify something, but remain answerable and approachable for all your clients’ actions and results. 
    • Commitment: While going into business is a commitment on its own, mastering the skills that further company development goes a long way in the consumer world. Be sure to engage regularly with all of your clients. 
    • Passion: This element separates your agency from the rest! It’s essential to be a passionate organization that possesses strong ideas and believes in what they’re sell to business owners. Thus, this drive excellence often results in profitability and success. 
    • Fun: All work and no play will make you a boring digital media agency. Be sure to reach out to your clients to touch base and not just talk about their campaign successes. 
    • Ownership: Every client wants a marketing agency to stand up and take responsibility for the execution of an upcoming project. While this kind of ties into accountability, it’s portrays that you’re a leader in your industry. 
    • Continuous learning and improvement: It’s impossible to know everything there’s to know about digital marketing, which is why it’s imperative to show how your company is focused on industry changes and evolvements. Maybe you attend location seminars or workshops? Highlight this on your websites to show prospecting customers that you’re involved in the evolution of marketing! 
    • Leadership: Whether you make it your mission to achieve challenging goals, get things time quickly and efficiently or take decisive action when needed, it’s always good to outperform your competition, and inspire others in your field. 
    • Creativity: Since online advertising can often be considered subjective, you must keep your creative juices flowing. This means that you want to take the time to analyze the competition and find ways to top their ad campaigns. Keep in mind that the general public is subject to thousands of advertisements daily and you want to ensure that your target audience notices yours from the crowds. 
    • Quality: Go above and beyond to satisfy your customer’s expectations, but ensure that you maintain a level of quality along the way. This means that you’ll want to set the tone of your workplace culture by letting clients know when a deadline may not be feasible or suggesting to add to their budget to improve the quality of a campaign. 

    At Trek Marketing, we take a holistic approach to business and are steadfast in ensuring that your e-commerce business is performing well to maximize the return on your investment. Are you interested in being on the receiving side of all of the above core values? Then choose a digital media agency that will be dedicated to boosting your business!  

    Which core value is the most important thing you look for in a digital media agency? Drop a comment below to share with our readers. 

    Do outbound links affect SEO?

    Posted on by Alex Wilks

    The internet is full of diverse websites that are connected and linked via their commonality. However, depending on the type of e-commerce business you run, there’s a chance that relevant outbound links could affect the performance of your search engine optimization strategy. In this blog, we’ll take a look at the definition of outbound links, how they should be used to impact your SEO efforts. 

    What are outbound links?

    Outbound links, also referred to as external links, are clickable, content sections that send visitors to other pages on your website, or in most cases, other applicable websites. For example, if another website links to your e-commerce page in their content, it’s considered an outbound link. At the same time, if you link to another website in your content, it’s also considered an outbound link. 

    Typically, an external link can pass on more value than internal links because search engines believe that what other people say about you is more important than you simply crediting yourself. Essentially, when other online companies link to your website, you will appear as a more credible source. 

    What type of outbound links are there?

    There are two types of outbound links, dofollow and nofollow. Do follow links pass on ranking power from your website to the target page, while nofollow links aren’t able to do this. In other words, nofollow links tell search engines not to follow the links provided. 

    That being said, all links are automatically dofollow links by default, so to create a nofollow link, you would need to add a “nofollow” tag inside your code. 

    Why are outbound links an important part of your search engine optimization strategy? 

    There are several reasons that Trek Marketing suggests that you include outbound links on your website:

    Heightens popularity: Search engines show searchers the most relevant results, and external links determine the popularity of a given page by boosting the page’s rank. 

    Increases relevance: Outbound links are extremely helpful when it comes to giving users the information they’re looking for. The anchor text that’s used in the link is a good way to target your page and provide helpful hints about the relevancy of your page. Linking to relevant content is always beneficial when relying on search engines for traffic. 

    Improves reputation: Outbound links improve the reputation of your business because it allows you to develop an avenue towards resourceful content. Linking to spammy sites will reflect negatively on you as a business owner, so remember to link to studies and informative content as it holds the most authority. 

    Boosts value: It doesn’t matter if you dedicate all your time to developing informative content, chances are that you will never have enough relevant writing. This is why linking can increase the value of your website and make your visitors experience more rewarding. While you’re asserting yourself as an industry expert, you’re also accounting for the information that you’re not as knowledgeable about. 

    Encouraging backlinks: Linking out to other credible sources on the web means that these other websites may even be willing to link back to your site. As the web’s natural linking environment, not only are you increasing your engagement, but you’re also giving other business owners to interact and link to products associated with yours. 

    Are there any other ways that outbound links can affect your search engine optimization strategy? Drop your thoughts below to share with our readers. 

    3 ways to diversify your hotel marketing strategy?

    Posted on by Alex Wilks

    hotel marketing strategy

    The best part about operating a business within the travel and hospitality industry is that since we’ve entered an era where people are extremely co-dependent on foreign getaways, your business has a greater opportunity to thrive and be noticed.  While the opportunity to vacation abroad has always existed, for many people in contemporary society it was always beyond reach because of commitments like buying a home and starting a family. However, the dawn of this new era has unhinged an assortment of growth and opportunities for hoteliers worldwide. So, in order to keep up with the fast pace of the industry, you’ll want a strong, digital hotel marketing strategy in order to steer potential go-getters in your direction. Here’s how to get started.

    Customize and personalize your hotel brand

    With the technological development of social media, travelers are always on the hunt for an “Instagram-worthy” experience that extends beyond the traditional, cookie-cutter one that their peers may have already done. That’s why it’s incredibly important for you to capitalize on this concept when you’re formulating your hotel marketing strategy. This means that you should ensure that all of your digital marketing posts and campaigns highlight an assortment of authentic experiences so that your hotel seems like an edgy choice. Not only does this bring focus to the top things to do in the area, but you’ll also want to mix in some personalization when you’re trying to target a particular audience. For example, if you’re seeking out a millennial audience it’s best to connect with them by showing pictures of amenities such as a rooftop view or an attraction, such as a booze cruise, that can be easily added to their booking. However, if you’re targeting a more seasoned age range, perhaps highlighting relaxing luxuries like the pool and bar area would be a strong marketing tactic to try. Keep in mind that you want to represent your brand in a way that caters to all demographics in order to show that your hotel space is a spot that’s suitable for couples, families, business people and retirees.

    Get social

    We’re sure by now that you know how the power of social media has the ability to take a simple brand or idea and spread it vastly across the social sphere. So, why are you not taking advantage of this opportunity? You have the ability to can climb Google ratings through the use of marketing methods like SEO and also, by joining popular social channels like Instagram, Facebook, Twitter and LinkedIn, you’re able to gain access to a wider range of consumer demographics. This will allow you to establish a concrete sense of authenticity and build a solid foundation with your customer relationships. After all, engagement is one of the most advantageous ways to build trust within your brand and since all your competition is already on-board, it’s about time that you started getting social.

    Don’t forget about mobile devices

    The ability to browse and book through the use of your mobile is one of the most important ways for today’s travelers to find out about your business. After all, many potential customers are searching for hotel accommodation, carrying out bookings, receiving confirmations and tracking accommodation addresses and deadlines through the use of their booking website or app. That’s why it’s essential for your business to have a responsive website that’s easily available on all mobile devices. However, don’t forget about developing your traditional interactions as well!

    Are there other ways that you can diversify your hotel marketing strategy? Please drop a comment below to join the conversation.

     

    What is Google shopping and how does it work?

    Posted on by Alex Wilks

    Google Shopping

    While there are many digital marketing tools that business owners can use to find advertisement opportunities online, investing in Google Shopping is a very advantageous way to display your product right at the origin of a customer’s search. After all, since many people use Google as their primary search engine when they’re on the hunt for a particular item, it seems like an appropriate way to get ahead of your competition. Needless to say, although Google Shopping is incredibly popular, it’s crucial to understand how this tool should be used to drive sales, leads and overall website traffic.

    What is Google Shopping?

    Google Shopping is a service that’s provided by Google which allows customers to search for, view and compare product pricing. It’s powered by two platforms, Google Merchant Center — where your product feed lives — and AdWords — where your shopping campaigns live, as well as where you set your budget, manage your bids, gain insights and make optimizations based on the performance of the campaign.

    What makes it so unique?

    Google Shopping is quite a bit different from traditional text ads. The setup and management that triggers your ads are determined by the feed, the site, and the bids that you make. While there are some strong similarities to SEO, success in the field of Google Shopping boils down to the following areas.

    • Feed creation and optimization: The diversity of your product data, product images and the price are all included in this area. After all, the more relevant your ad is to the searched keyword, the more likely that Google will display your product on that given search.
    • Bidding: If you bid too much your campaign will not work efficiently, but if you bid too little it will not be able to gain traction. When considering the amount that you’re going to spend consider the price of the product, your profit margin and the e-commerce conversation rate. Keep in mind that you want to make a profit, so, it’s important to find a sweet spot where you’re able to slowly increase your bids over time as they prove to be profitable.
    • Monitoring and Optimization: An added benefit of Google Shopping is the ability to keep tabs on your campaign performances. It’s important to monitor your data frequently so that you’re able to make adjustments to your strategy throughout the cycle of the campaign.

    How does Google Shopping work?

    The best part about Google Shopping is that initially, you don’t have to pay anything. Once a Google user searches your key term, if they happen to click on your product ad a payment will then be made. Following the click, the user will be directed to your online store in the hopes that they will follow through with a purchase.

    How can you set up Google Shopping?

    Before you’re ready to start promoting your products on Google you will need to set up an AdWords account and follow a series of steps to launch your campaign. If this sounds too complicated for you it’s best to speak with a digital marketing team that’s experienced with campaign management so that they can set up, launch and manage your Google Shopping campaign moving forward. Best of luck!

    Are there any disadvantages with Google Shopping over other digital marketing advertisement methods? Please drop a comment below to start a conversation.

    Why great websites should include an SEO plan

    Posted on by Alex Wilks

    search engine optimization

    You can have a beautifully designed website and a stellar marketing team backing up your products and services on social media but if your businesses website is lacking search engine optimization it won’t be getting the attention that it deserves. Needless to say, if you understand the importance of SEO implementation, you’re well on your way to creating the right traction to get noticed in your niche industry.

    Why do so many e-commerce businesses lack SEO?

    There are many reasons that a startup e-commerce business may lack an SEO strategy:

    • They don’t have the extra income: There are a lot of costs that go with operating an online business and it’s possible that when a company is just getting off the ground, they won’t have the extra funds that are needed for search engine optimization.
    • They don’t have the time: While this point is only applicable if they’re doing their own in-house SEO, if you’re a business owner who is juggling multiple tasks it’s possible that SEO is something that can and will be forgotten.
    • It’s hard to keep up with the progression: An SEO specialist has the incentive to follow what’s changing in the landscape of the industry, whereas a business owner may find it hard to know all the grooves of search engine optimization.
    • You don’t have the resources: Small businesses aren’t able to invest enough into the tools that may be needed, such as better analytics, keyword research, reporting tools and conversion optimization tools. 

    Design your website with SEO in mind

    Regardless of whether you already have a fully functioning web design or if you’re in the process of starting one from scratch, just keep in mind that there are always ways you can keep your design SEO-oriented. That being said, the most important thing you can do is to build a plan for how your target audience is going to notice you. Creating brand awareness should be an essential part of growing your business and your SEO strategy is crucial when it comes to generating leads. So, if you want your website to flourish, considering content marketing. Content marketing entails many digital marketing elements, such as blogging, creating videos and sharing social posts across your channels. Consider using this as an opportunity to flaunt your SEO knowledge and use industry keywords within all of your content to increase your chances of being ranked organically on various search engines.  

    So, why should you invest in SEO?

    You already know that there are tons of companies out there that are competing with you that also have products just as innovative and budget-friendly as yours are, so, why wouldn’t you want to invest in the opportunity to stand out from the competition? SEO allows you to design and create content using industry-specific keywords. Then you’re able to start attracting traffic from people who are already interested in what you’re selling. After all, they typed in a particular set of words and BAM there was your site conveniently awaiting their future click. So, now instead of only being an information portal, your website is a place where people can come to find exactly what they’re looking for.

    Do you have any positive experiences with search engine optimization? How has it changed the ranking of your business? Tell us in the comments section below.

    Why is digital marketing important for hotel sales?

    Posted on by Alex Wilks

    hotel digital marketing

    Both vacationing and traveling for work are done a little differently in 2019. At one time a physical advertisement would have been enough to attract the attention of potential guests, but those traditions are quickly losing their ability to make meaningful impacts. This is why we’re promoting and strongly emphasizing on growing your company through the use of a digital connection. In fact, more than ever before, businessmen and women, families, couples and solo travelers are booking their flights, accommodation and even travel excursions online; almost as if the entire customer lifecycle has switched over to a more digital world. So, if you’re a medium-sized hotel chain that’s looking to heighten the reach of your target market or a small Bed and Breakfast that’s looking to gain some recognizable traction, then you’ll want to learn how digital media can significantly boost your booking numbers.

    So many people spend time in the digital world

    The modern-day traveler is accustomed to being connected to technology. So, naturally, that means that there is an influx in people taking the time to scan through their social media channels for travel inspiration. Wouldn’t it be great if a revelation sprang to their minds after they saw your company’s digital advertisement?

    Keeping that in mind, it was reported in 2018 that 57% of hotel bookings occurred online, half of which were processed through the use of a smartphone. Further, this means that Gen Z, Millennials, Generation Xers and even possibly Baby Boomers are slowly catching onto this sophisticated way of travel booking. So, if you’re aren’t developing or constantly tweaking your digital marketing strategy, you run the risk of losing reach to these prospecting guests.

    Digital media is an easier method for booking

    Your hotel chain absolutely needs an easy-to-use, eye-catching booking system that makes the customer feel both comfortable giving out their credit card credentials, while also excited at your choice of visual design and photo features. After all, it’s your responsibility to get your guests excited about their experience.

    That being said, it’s important to understand that when someone selects a destination as their vacation hotspot, they have many choices in terms of accommodation. So, why should they go with you? By making your booking process an enticingly fun, care-free experience, you’re locking in your guest’s approval and potentially even encouraging them to spread the word about their stay. Keep in mind that your hotel digital marketing strategy should accelerate your guest’s experience, so, think carefully about how your website is built and how your social media channels are curated — consider engaging information that entices prospecting travelers to make a booking.

    Digital media is a great space to flaunt your brand

    Hotel digital marketing is the perfect opportunity for you to express what your brand is all about. There are many social media platforms where you can spread the word about your hotel, allowing you to connect with current or past guests and even effectively attract new clients. Just keep in mind that formulating a digital marketing strategy takes a lot of time, brainstorming and patience and might require the help of a social media or digital media manager embellish unique branded content. Remember, this is a creative space where you should feel comfortable sharing beautiful images, engaging photos and even thought-provoking stories. Hire someone who understands your image and your undying need to put your hotel on the map.

    It’s time to take advantage of digital media and communication with your audience, share historic insights, write interesting content, take incredible photos and encourage a connective memory that your guests will never forget.

    Can you think of an example of a hotel digital marketing strategy? Share with our readers below.