The internet is full of diverse websites that are connected and linked via their commonality. However, depending on the type of e-commerce business you run, there’s a chance that relevant outbound links could affect the performance of your search engine optimization strategy. In this blog, we’ll take a look at the definition of outbound links, how they should be used to impact your SEO efforts.
What are outbound links?
Outbound links, also referred to as external links, are clickable, content sections that send visitors to other pages on your website, or in most cases, other applicable websites. For example, if another website links to your e-commerce page in their content, it’s considered an outbound link. At the same time, if you link to another website in your content, it’s also considered an outbound link.
Typically, an external link can pass on more value than internal links because search engines believe that what other people say about you is more important than you simply crediting yourself. Essentially, when other online companies link to your website, you will appear as a more credible source.
What type of outbound links are there?
There are two types of outbound links, dofollow and nofollow. Do follow links pass on ranking power from your website to the target page, while nofollow links aren’t able to do this. In other words, nofollow links tell search engines not to follow the links provided.
That being said, all links are automatically dofollow links by default, so to create a nofollow link, you would need to add a “nofollow” tag inside your code.
Why are outbound links an important part of your search engine optimization strategy?
There are several reasons that Trek Marketing suggests that you include outbound links on your website:
Heightens popularity: Search engines show searchers the most relevant results, and external links determine the popularity of a given page by boosting the page’s rank.
Increases relevance: Outbound links are extremely helpful when it comes to giving users the information they’re looking for. The anchor text that’s used in the link is a good way to target your page and provide helpful hints about the relevancy of your page. Linking to relevant content is always beneficial when relying on search engines for traffic.
Improves reputation: Outbound links improve the reputation of your business because it allows you to develop an avenue towards resourceful content. Linking to spammy sites will reflect negatively on you as a business owner, so remember to link to studies and informative content as it holds the most authority.
Boosts value: It doesn’t matter if you dedicate all your time to developing informative content, chances are that you will never have enough relevant writing. This is why linking can increase the value of your website and make your visitors experience more rewarding. While you’re asserting yourself as an industry expert, you’re also accounting for the information that you’re not as knowledgeable about.
Encouraging backlinks: Linking out to other credible sources on the web means that these other websites may even be willing to link back to your site. As the web’s natural linking environment, not only are you increasing your engagement, but you’re also giving other business owners to interact and link to products associated with yours.
Are there any other ways that outbound links can affect your search engine optimization strategy? Drop your thoughts below to share with our readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.