×
  • Leading Digital Marketing Agency
  • 900+ Websites Launched
  • $100M+ Client Revenue Generated








    855.686.4649 ext.707 Get A Proposal

    Tag: keyword strategy

    WooCommerce SEO Best Practices 2025: Proven Strategies That Deliver Results

    Posted on by Nurul Afsar

    WooCommerce is one of the most popular e-commerce solutions for WordPress—especially among merchants who demand flexibility and growth potential. But simply launching a WooCommerce store doesn’t guarantee customers will find it. For sustainable traffic and conversion growth, WooCommerce SEO must be built on strategy, not shortcuts. Get the fundamentals right, and you’ll generate search visibility that compounds year after year.

    Setting the SEO Foundation: Verify, Then Optimize

    SEO blue print

    Many WooCommerce store owners skip vital basics in their rush to launch. But the first layer of SEO involves building a solid technical foundation that Google (and users) can trust. Start with these baseline checks:

    • Mobile Responsiveness: Google prioritizes mobile-first indexing. WooCommerce themes are responsive by default, but customizations can break layouts. Test every template on real devices to ensure they work flawlessly.
    • Secure & Indexed by Default: WooCommerce forces SSL on checkout, but all pages—especially product and category URLs—must serve over HTTPS. Check sitewide SSL and ensure no critical URLs are blocked by robots.txt or noindex tags.
    • Base-level Performance: Slow stores lose rankings and trust. Start with native speed improvements: enable WooCommerce’s AJAX caching and limit plugins that add bloat.
    • Crawlability & Visibility: Don’t let launch-time settings (like ‘Discourage search engines’) linger. Use an XML sitemap, submit it in Google Search Console, and ensure all SERP-worthy pages are accessible to bots.

    WooCommerce Keyword Strategy: Lead with Buyer Intent

    Scrabble tiles spelling keyword planning for WooCommerce buyer intent SEO

    E-commerce SEO fails when store owners only target broad, attractive keywords (like ‘running shoes’) instead of phrases people actually use to shop. A solid WooCommerce keyword strategy should take into account how real buyers search:

    • Long-tail Keywords: These often have lower competition and stronger intent. Think ‘men’s waterproof trail running shoes’ or ‘Nike Vaporfly Next% 2 size 11’. Ranking for many hyper-specific terms brings higher aggregate traffic over time.
    • Product-driven Keyword Mapping: Assign unique terms to individual products, categories, and even attributes (such as brand, color, gender). This prevents keyword cannibalization and helps each page rank for its primary intent.
    • Buyer Intent Trumps Volume: ‘Buy online’ and ‘best price’ signals high readiness to purchase. Optimize for these phrases rather than high-volume keywords with ambiguous intentions.

    Trek’s SEO projects show WooCommerce stores that target intent-led queries see 22% higher conversion rates on organic traffic compared to those chasing vanity terms.

    Schema & Rich Snippets: Structured Data for Structured Results

    structured wooden blocks

    WooCommerce SEO plugins set up basic schema—like product name and price—but full enhancement is rarely done. To stand out in search with CTR-boosting features, implement schema for:

    • Trusted Product Review Markup: Displaying review stars in search results can raise organic clicks by 5-7% if ratings are genuine. WooCommerce supports this, but it must be tied to real, verified customer feedback.
    • Price, Inventory, & Variants: Use schema to show live product data, including availability status. Customers get vital purchase info—like ‘In stock’ or ‘Low stock’—directly in Google results.
    • Automate Rich Snippet Fields: With correct defaults and well-structured WooCommerce product data entry, rich snippets update automatically as customer reviews and prices change.

    WooCommerce Linking Structures: Internal Linking that Converts

    a blue link chain

    Linking isn’t just about usability—it boosts SEO by signaling authority to Google and guiding users along a thoughtful journey. WooCommerce has built-in options:

    • Breadcrumb Navigation: Reinforces site hierarchy and facilitates easier backtracking for both Googlebot and real shoppers.
    • Cross-sells & Upsells: Feeding authority from multiple products to a parent category or brand page strengthens internal SEO and encourages additional purchases.
    • Contextual Linking: Linking product descriptions to related blog posts or landing pages supports both SEO and the buyer journey.

    User Experience Signals that Drive Traffic & Trust

    Google’s algorithms now measure site performance based on how actual people experience it. WooCommerce’s design flexibility can sometimes work against UX—and rankings—if not carefully managed. Focus on:

    • Optimized Product Images: Compress photos for fast loading, use video and 360-degree views (via plugins), and add descriptive alt text to boost discoverability.
    • Minimize Clicks to Checkout: Simplify navigation to reduce drop-offs. Improving UX via CRO can lift organic conversions without extra traffic.
    • Performance Tuning: Use responsive layouts, lazy load images, and minify CSS/JS to deliver better user experiences and support higher search rankings.

    Trek.ca WooCommerce SEO Services: Built for Growth

    Trek offers a suite of WooCommerce SEO services—including technical audits, targeted keyword research, schema optimization, and internal linking structures—designed to boost customer visibility and conversion efficiency. Our expertise and understanding of WooCommerce’s flexibility and SEO capabilities enable WooCommerce stores powered by Trek’s services to consistently achieve outstanding performance:

    • 10% average quarter-over-quarter organic growth sustained over 18 months.
    • Organic search recovery from 3% to 29% over a one-year period.
    • Zero negative SEO impact from platform migration and 87% YoY organic growth post re-platforming.
    • Significant increases in keyword visibility, with one client now ranking in the top 10 for 126 keywords and in the top 3 for 69 keywords.
    • Strong organic performance with increased position 1-3, expanded page 1 keyword presence, and maintained goal completions month over month.
    • Successful traffic and engagement improvements even after a site overhaul, with 3.5k monthly visits, 5.7k impressions, and notable ecommerce conversion recovery.

    WooCommerce SEO Built for Tomorrow’s Shoppers

    SEO is an ongoing process, not a one-time setup. Start with technical checks, align your keyword strategy to buyer intent, strengthen your structured data, refine internal architecture—and stay vigilant about UX. Each of these WooCommerce SEO fundamentals supports discoverability, authority, and sustainable growth for the long term. Looking to futureproof your visibility? Trek’s WooCommerce SEO audits deliver a tailored, data-driven blueprint that addresses weaknesses and amplifies what’s working. Get in touch to book your audit and make WooCommerce SEO work seamlessly.

    How do you create a social listening strategy?

    Posted on by Alex Wilks

    social listening

    Social media has the power to influence the world around us. Whether it’s our every day relationships, longstanding education or our enhanced shopping experiences, for the most part, we solidify these social connections by the way we choose to communicate through our social channels. But, before the widespread fame of social media, marketers heavily relied on television, radio stations or billboard advertising to get the word out about the benefits and advantages of their products and services. With the steady progress of technology and the hands-on accessibility of the internet, social media has drastically changed our world and the world of marketing. So, if you’re seeking a better way to understand your customers or simply want to engage, then perhaps you should consider diving in and creating a social listening strategy.

    What is social listening?

    Social listening is the process of listening to the online conversations of customers and potential buyers. Primarily done through the use of social media, this practice allows a business owner, or digital marketing firm, to be able to collect valuable data revolving around specific topics related to their industry niche, and even brands, services and products.

    How does social listening differ from monitoring?

    Since these two terms are often compared in the digital marketing sphere, we thought that we would break down the barriers that differ between them.

    While, you’re somewhat familiar with social listening, social monitoring is simply the process of watching for @mentions and comments that pour into your social media channels, mobile apps and blogs. Although it’s important to be aware that not all the conversations are relevant to your brand will appear within your notifications, so you’ll need to be diligent with your digging.

    On the other hand, social listening dives much deeper by tracking relevant keywords, phrases, events and organizations that are implemented within your social strategy in order to actively find all the relevant conversations that are able to provide insight, meaning or context to your brand and niche.

    What are some advantages of social listening?

    Let’s consider the data that social listening has the ability to provide you with.

    Social measurement: Successful social media marketing involves a little bit of trial and error. In order to drive your success, you must first determine the tactics that work for your company. Social listening can help point you in the right direction so that not too much time will be wasted determining tactics that are already working in your niche.

    Content marketing: Most of your success as a business owner will rely on your ability to deliver content to your consumers. Whether it’s your scholarly product descriptions or some guided insights into your service, powerful words can really resonate with your audience. Social listening can provide further insight into what topics your consumers are discussing, which allows your to deliver content that outlines points, concerns and questions before even having to be asked.

    Generates leads: Social listening allows you to boost your lead generation because your organization is constantly tracking relevant industry conversations. Once your team has executed their social listening strategy effectively, they have the potential to uncover new clients through the use of these interactions.

    Competitive analysis: Social listening allows you to gain perspective on the insights on your own company, while also allowing you to maintain tabs on the competition around you. Find out what your competitors are doing well and make a plan to executive it even better.

    Customer service: If you have a person who is in charge of your social listening maintenance, then your organization will constantly be on top of its customer service. Tracking conversations allows you to provide incredible customer service by combating problems in a timely, appropriate manner and offering helpful responses to your customer’s questions. This helps build trust and loyalty that extends far beyond your brand and has the ability to assert your position as a leader in your industry.

    How do you get started?

    It sounds super easy, right? Well, here’s how you can get started on your social listening strategy.

    • Define your goals
    • Develop a keyword strategy
    • Invest in the right tools
    • Take action

    If you need a better understanding of social listening or need any help get started, contact a professional digital marketing agency to help point you in the right direction or simply handle all the elements on your behalf.

    Do you have any other questions about social listening? Ask us in the comments section below.