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    Tag: sms marketing

    4 reasons you need a digital marketing strategy and shouldn’t wing it

    Posted on by Alex Wilks

    It’s 2021 and there’s no questioning that digital marketing is becoming a must for growing businesses around the world. Whether it’s through SEO, email marketing, Google Ads, or blogging, crafting a digital marketing strategy is crucial if you hope to compete in your industry. Aside from hiring a full service digital marketing agency, the information below can help you understand the benefits that digital tools possess when combined with a kickass strategy.   

    What is encompassed within digital marketing?

    While the realm of marketing is vast, a full service digital marketing agency utilizes large amounts of technology and digital tools to achieve a wide range of marketing objectives. 

    These tools may include: 

    • Online search engines 
    • Mobile apps
    • Websites
    • Social media pages
    • Email
    • SMS marketing
    • Digital partnerships

    The key to integrating the above digital marketing strategies is to create some business goals with clear benefits that meet your future objectives. This will ensure that each strategy possesses an incentive aimed at growing your business.

    Reasons that you need digital marketing

    There are so many ways to improve your customer relations and outreach through the use of digital marketing. Listed below are some benefits:

    1. Measure success: With the use of traditional advertising methods, it can take a long time to analyze the progress your campaign has made, but with the help of digital marketing solutions, you can complete progress reports in a few hours through the use of digital analytics tools that bolster your digital efforts. Leads, conversions, and impressions are just a few of the tools that you can use to measure your companies success and the best part is that you can optimize your strategies as you go.
    2. Levels the playing field: Whether you own a tiny startup or a small, established business, it can be challenging to compete with the big brands. Although promising digital marketing can give your name recognition by adding a little flair to some cost-effective ad campaigns. Using elements such as Google Ads and SEO trends, over time you will generate strong customer relationships and have more visitors flocking to your website. 
    3. Reach a large audience: The internet is a vast network filled with tons of impressionable users, so it doesn’t matter how big your brand is, all that matters is that you use the right digital marketing tools to help you make valuable impressions. Social media marketing is a great way to reach your target demographic and if your level of reach is strong, you can use information collected in your campaigns to target customers outside of your general geographic region. 
    4. Increase revenue: The purpose of any digital marketing strategy is to lead to increased revenue, and with trusted customer relations, your followers will spread the word to their friends and family, helping to generate more online conversions. Even a simple shoutout holds the power to draw more people to visit your site, which offers a greater chance for you to make a sale. 

    Are there other reasons that you feel should be included in our list above? Drop a comment below to share with our readers. 

    What is SMS marketing and how does it work?

    Posted on by Alex Wilks

    With the ubiquity of smartphones in recent years, wouldn’t it make more sense to drive engagement through a more direct marketing approach? While email marketing and social media marketing strategies are great for high engagement rates, SMS marketing helps businesses close the gap and is the perfect method for emerging marketings. Continue reading to learn more about this powerful, communicative strategy. 

    What is SMS marketing?

    By definition, SMS marketing means short message service marketing. This technique uses text messages (SMS) to communicate time-sensitive offers, updates, and reminders to customers who have consented to receive these types of messages from your business. While SMS marketing is a great way to enhance your digital marketing strategy, it’s no for everyone, which is why it’s important to analyze how it’s done and emulate if it would work for your target audience before investing the time and money into developing a platform to send out texts. How’s that for proactively developing a relationship with your digital marketing strategy? 

    What are some industry best practices for SMS marketing?

    As consumers become more attached to their phones, text message marketing for small businesses can quickly become the most direct line of contact and effective form of communication. 

    Here are some rules for SMS marketing:

    • Ensure that your contacts have opted in to SMS: Like any type of digital marketing, you need to receive permission from your customers to send them straight to their phones. 
    • Be mindful of the time you’re sending: Unlike email, which is likely only checked by users a couple of times a day, when a text message is received, people tend to open these messages almost immediately. So, when you’re crafting texts, ensure that you’re not disturbing your contacts at odd hours. 
    • Don’t forget to include your company’s name in your message: How awful would it be if your text message generated a lot of interest, but the users couldn’t remember what businesses they’re subscribed to. 
    • Combine text message marketing for small businesses with other elements of your digital marketing strategy: There are a variety of channels to interact with consumers, so be sure they tie together to create a marketing communication system that works to build up these customer connections. In our professional opinion, both SMS marketing and email marketing complement each other quite well!

    What is SMS marketing used for?

    There are two types of messages that you can send with SMS marketing, a campaign message that is linked to coupons or an upcoming event or a transactional message that is triggered by a certain behaviour (order confirmation, shipping notification, etc.). However, text message marketing for small businesses can be used in several ways.

    • Short-term promotions for retail and other e-commerce businesses
    • Urgent updates about events or customer orders
    • Appointment reminders
    • Internal alerts

    Are you ready to start SMS marketing? If you have any further questions about how it works, please drop them in the comments section below.