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    Interested in learning about how Google Shopping can grow your business?

    Are your traffic and leads drying up? Our digital marketing team takes the time to understand what you do and how to make you money, which is why we are happy to manage your Google Shopping ads as part of your online advertising services with us. Google shopping allows vendors an opportunity to reach bottom-funnel customers, giving them an easy way to stand out in search results. For those who have more questions about the advantages of Google Shopping ads, read the information in the article below. 

    How does Google Shopping work for the consumer?

    When a person uses Google Shopping, they can easily browse products from sellers who have chosen to feature their goods on the platform. All offers are ranked based on relevance, the user’s Google activity, and the search terms they choose to use. There will also be some ads peppers in to improve the quality of the search results. However, these offers will have a “sponsored” label underneath, indicating that their spot is based on paying Google rather than the influence of the items displayed. Google will be compensated for any clicks to the ads as well as receiving a commission for each purchase that’s made. 

    Consumers can customize their Google Shopping results by sorting and filtering elements like the price, product category, or brand. This can be viewed under each shopper’s activity section of their Google account. They can also block specific advertisers and opt-out of personalized ads by visiting Google’s Ads Settings page. That way the products displayed on Google Shopping are tailored to each shopper’s experience. 

    When you find a product that you’re interested in on the Google Shopping platform, you’ll then see the item price along with applicable taxes. There is an exception on “Buy on Google” offers, which once clicked upon will take you directly to the seller’s site to make the purchase. Keep in mind that shipping costs vary depending on their final destination, along with shipping method and any applicable information about insurances or warranties. 

    How does Google Shopping work for the vendor?

    Sellers and advertisers who feature products on Google Shopping must comply with all policies to keep their place on this prominent platform. Those that chose to ignore any of the rules may be suspended or have their items removed. To ensure this doesn’t happen, vendors need to provide detailed information about their products and update their listings regularly. 

    To add your products, follow the instructions below:

    1. Log in to your Merchant Center account
    2. Select products from the navigation menu, then click all products
    3. Click the plus button to add the product
    4. Fill out the data fields for each product
    5. If your product has varying colors, sizes, or other attributes, you will want to add these values
    6. Click save

    Why do consumers and vendors alike enjoy the Google Shopping experience? 

    In a world where you can buy products anywhere you go, it’s important to make the experience memorable for the consumer and simplistic for the vendor.

    Google Shopping is a powerful technology that allows consumers to research the products before being pointed towards the vendors who sell them. The best part is that it’s known for its speediness and will instantly provide photos and information, including stores that sell said product, instantly after entering the search. Lastly, the experience is very comprehensive and allows shoppers to find both common and unusual varieties of their search terms. 

    Have you ever purchased a product or sold one using Google Shopping? Drop a comment below to share your experience. 

    4 reasons you need a digital marketing strategy and shouldn’t wing it

    It’s 2021 and there’s no questioning that digital marketing is becoming a must for growing businesses around the world. Whether it’s through SEO, email marketing, Google Ads, or blogging, crafting a digital marketing strategy is crucial if you hope to compete in your industry. Aside from hiring a full service digital marketing agency, the information below can help you understand the benefits that digital tools possess when combined with a kickass strategy.   

    What is encompassed within digital marketing?

    While the realm of marketing is vast, a full service digital marketing agency utilizes large amounts of technology and digital tools to achieve a wide range of marketing objectives. 

    These tools may include: 

    • Online search engines 
    • Mobile apps
    • Websites
    • Social media pages
    • Email
    • SMS marketing
    • Digital partnerships

    The key to integrating the above digital marketing strategies is to create some business goals with clear benefits that meet your future objectives. This will ensure that each strategy possesses an incentive aimed at growing your business.

    Reasons that you need digital marketing

    There are so many ways to improve your customer relations and outreach through the use of digital marketing. Listed below are some benefits:

    1. Measure success: With the use of traditional advertising methods, it can take a long time to analyze the progress your campaign has made, but with the help of digital marketing solutions, you can complete progress reports in a few hours through the use of digital analytics tools that bolster your digital efforts. Leads, conversions, and impressions are just a few of the tools that you can use to measure your companies success and the best part is that you can optimize your strategies as you go.
    2. Levels the playing field: Whether you own a tiny startup or a small, established business, it can be challenging to compete with the big brands. Although promising digital marketing can give your name recognition by adding a little flair to some cost-effective ad campaigns. Using elements such as Google Ads and SEO trends, over time you will generate strong customer relationships and have more visitors flocking to your website. 
    3. Reach a large audience: The internet is a vast network filled with tons of impressionable users, so it doesn’t matter how big your brand is, all that matters is that you use the right digital marketing tools to help you make valuable impressions. Social media marketing is a great way to reach your target demographic and if your level of reach is strong, you can use information collected in your campaigns to target customers outside of your general geographic region. 
    4. Increase revenue: The purpose of any digital marketing strategy is to lead to increased revenue, and with trusted customer relations, your followers will spread the word to their friends and family, helping to generate more online conversions. Even a simple shoutout holds the power to draw more people to visit your site, which offers a greater chance for you to make a sale. 

    Are there other reasons that you feel should be included in our list above? Drop a comment below to share with our readers. 

    What is SMS marketing and how does it work?

    With the ubiquity of smartphones in recent years, wouldn’t it make more sense to drive engagement through a more direct marketing approach? While email marketing and social media marketing strategies are great for high engagement rates, SMS marketing helps businesses close the gap and is the perfect method for emerging marketings. Continue reading to learn more about this powerful, communicative strategy. 

    What is SMS marketing?

    By definition, SMS marketing means short message service marketing. This technique uses text messages (SMS) to communicate time-sensitive offers, updates, and reminders to customers who have consented to receive these types of messages from your business. While SMS marketing is a great way to enhance your digital marketing strategy, it’s no for everyone, which is why it’s important to analyze how it’s done and emulate if it would work for your target audience before investing the time and money into developing a platform to send out texts. How’s that for proactively developing a relationship with your digital marketing strategy

    What are some industry best practices for SMS marketing?

    As consumers become more attached to their phones, text message marketing for small businesses can quickly become the most direct line of contact and effective form of communication. 

    Here are some rules for SMS marketing:

    • Ensure that your contacts have opted in to SMS: Like any type of digital marketing, you need to receive permission from your customers to send them straight to their phones. 
    • Be mindful of the time you’re sending: Unlike email, which is likely only checked by users a couple of times a day, when a text message is received, people tend to open these messages almost immediately. So, when you’re crafting texts, ensure that you’re not disturbing your contacts at odd hours. 
    • Don’t forget to include your company’s name in your message: How awful would it be if your text message generated a lot of interest, but the users couldn’t remember what businesses they’re subscribed to. 
    • Combine text message marketing for small businesses with other elements of your digital marketing strategy: There are a variety of channels to interact with consumers, so be sure they tie together to create a marketing communication system that works to build up these customer connections. In our professional opinion, both SMS marketing and email marketing complement each other quite well!

    What is SMS marketing used for?

    There are two types of messages that you can send with SMS marketing, a campaign message that is linked to coupons or an upcoming event or a transactional message that is triggered by a certain behaviour (order confirmation, shipping notification, etc.). However, text message marketing for small businesses can be used in several ways.

    • Short-term promotions for retail and other e-commerce businesses
    • Urgent updates about events or customer orders
    • Appointment reminders
    • Internal alerts

    Are you ready to start SMS marketing? If you have any further questions about how it works, please drop them in the comments section below. 

    What social media platform is best for marketing a business?

    With so many social media platforms to choose from, it’s easy for a first-time business owner or an entrepreneur looking to expand their networks to be overwhelmed by choice. Needless to say, if you don’t want to drown in the responsibilities of meeting each channel’s demands, it’s important to take a step back and evaluate how you will manage your social media strategy altogether. So, before you become too overwhelmed, it’s time for you to narrow in on the channels that will help you connect better with your audience and boost your brand awareness. 

    How to choose the best social media platforms for your business

    Social media marketing is an artform where businesses decide which platform(s) best fit their brand. For starters, there are a few things you should ask yourself:

    • Am I a business-to-business (B2B) or a business-to-consumer (B2C) company?
    • Who’s my ideal customer/target market?
    • What’s my goal with social media marketing? Some goal examples could be to sell, connect, or build brand awareness.
    • Will I handle posting content and answering questions or will I hire a social media management company to do it for me?

    Since there’s no single platform that will work for every business, it’s important to take the time to explore popular social channels to see their potential for brand development and marketing. 

    Here’s a list of the top social media outlets for business:

    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • Snapchat
    • Pinterest
    • TikTok

    Unless you have extra staff that can help you out or a social media management company assisting you in producing content for all of the above channels, it’s pretty much impossible to be proficient in all of them, especially when conducting other business affairs. This is why you should start by picking a couple based on where you’re most likely to find your audience and build your presence there before moving onto the next platform. 

    How to measure the success of your social campaigns?

    Great! You’ve narrowed down a couple of social platforms and are ready to launch some campaigns. While you may be full of fantastic ideas to spread the word about your brand and create some traction within your industry, once those campaigns are out in the world, the next step is tracking your progress and evaluating what to do next. 

    Thankfully, most social media platforms possess free, easy-to-use tools that can help you to successfully measure the metrics of your social efforts. This will include elements like reach, clicks, reactions, shares, comments, sales, and even elements like the gender, age range, and interest in which type of demographics. While many businesses focus on sales as their primary measure of success, you must look at everything that you’re building and how things are steadily progressing. 

    Do you need any help exploring your target market, selecting the right platforms, or measuring the success of your campaigns? Reach out to our team for more information on our social media management company service. 

    Do you have any questions that weren’t answered in the blog submission above? Please drop a comment below to share with our readers.

    How to create a click-worthy email

    While generating sales is an important component of any digital marketing campaign, it’s equally important to connect with your audience and create an engaging atmosphere that formulates a step beyond a simple business relationship. Email marketing is a great way for companies to generate a loyal following, which is why today’s submission will focus on the best ways to create a click-worthy email

    Step #1: Define your purpose

    Every email that’s sent from your company should have a specific purpose in mind before it’s created. While that purpose may vary from company to company, its effectiveness will depend on the newsletter’s ability to educate, entertain, convince, or persuade the receiver to take action, whatever that action may be.

    Not only does your purpose help you to create cohesive newsletter content, but it also helps to define which metrics will determine success for your email campaign. This is why the best email marketing service involves a team member taking the time to analyze the data and deciding what other purposes will keep the business moving forward. 

    Step #2: Determine your content

    We’re living in an era where people don’t take too much time out of their days to sift through lengthy content, which is why emails need to be quick at covering their topics before the reader loses interest. In looking for topics, a good place to start is your blog. Hunt for articles that have received lots of traffic and then design an email featuring content around that. Next, look to the comments sections of your website and/or social media channels to see what questions and themes arise. These areas will be filled with topics of interest that will make a great subject for your upcoming email. 

    Step #3: Select a tone

    Now that you know what to write about, it’s time to decide how to write it. It isn’t interesting to read a monotone article, so be sure to determine your voice before you put your fingers to work. For example, if your brand’s tone is energized and lively, the newsletter should not be written in a factual tone with large words or statistics. The best thing you can do is put yourself into the shoes of your audience and try writing in a way that makes a connection. 

    Step #4: Have a custom newsletter template created

    While there are many pre-made email templates out there, none will offer the same level of professionalism as something that’s customized to your branding. Our partner company Numinix designs emails from scratch and once you have the template on your email marketing account of choice, you can reuse it for all your future campaigns, or if it’s within the budget, opt to spend it on the best email marketing service there is

    Also, keep in mind that what looks great on your desktop computer may not look the best on a smaller smartphone screen or across multiple browsers, so be sure to check screen size and resolution before clicking send or schedule. 

    Step #5: Choose your subject line

    The first line of communication from your company to your customer is the subject line that pops up in their inbox, and since most people receive multiple emails per day, it’s important that yours stand out above the rest. The best way to compete for someone’s time and get your email opened is to make a solid impression with an eye-catching subject line that entices users to click through. Ensure that it’s catchy, clear, and advertises exactly what the receiver can expect rather than using a click-bait technique that will jeopardize your trust with your potential customer. 

    Step #6: Utilize segmentation

    All of the best email marketing services strategize their emails but segmenting audiences to ensure that the right content reaches the right people. That being said, even the smallest list can reap the rewards of segmentation, increasing your response rate and in turn, increasing your sales and conversion rates. Segmentation not only allows you to create audiences based on their unique tastes but also enables you to slightly alter the email’s appearance by changing small elements such as the content or subject lines. 

    Our email marketing service caters to the niche of each client by strategically developing a monthly plan geared to update our clients’ successes and climb the ladder in their industry. 

    Do you have any other questions about creating a click-worthy email? Drop them in the comments section below for a prompt response. 

    3 SEO insights that Google Analytics offers

    Are you new to the game and looking to learn a few simple, yet useful insights you can take from Google Analytics to help identify opportunities within your organic search engine optimization (SEO) strategy? There’s a wealth of information right at your fingertips to help identify performance and optimization issues.  Check out these three high-level actionable insights that may help you to improve your organic strategy.

    Utilize/create custom segments

    Using segments helps you to learn more about the users who are visiting your website and how they’re engaging with it. These features allow you to see traffic by channel, visitors who have completed goals, and vast demographic data, including further customized segments created from many facets of user data, such as time spent on site, visits to specific web pages, location of visitors, etc. 

    Another insightful segment to explore when utilizing Google Analytics for SEO purposes is to create an audience tab. To do this, navigate to Audience > Interests > Overview to find a display that examines the following three interest reports: Affinity categories, in-market segments, and other categories. This will allow you to look at a graph showing what percentage of users are shoppers and of these shoppers, what percentage have an interest in certain products or services. To dive even deeper, you can navigate from there to the Demographics tab under the Audience tab to view the age and gender of your website’s users. 

    Monitor mobile traffic

    Anyone in e-commerce knows the importance of mobile traffic is huge, however, rather than simply monitor mobile traffic to your site, Google Analytics allows users to monitor the engagement of these mobile visitors. 

    Here are some features that you can assess: 

    • Add a mobile segment and you can view the number of mobile conversions at the individual page level. 
    • Monitor your mobile bounce rate so that you can hone in on potential issues on a certain page. This is an incredible benefit SEO opportunity offered through Google Analytics. 
    • Compare both mobile and desktop bounce rate metrics to differentiate between the two types of experiences. 
    • Compare new and returning mobile users to see if there’s any value in the content that translates to a one-time customer or recurring client. 

    Focus on site search

    If there is a search bar on your website there’s an enormous SEO opportunity that Google Analytics can offer you! Aside from learning about what visitors are looking for once they reach your website, you can also gain insight into how many people are searching for the same items. Also, if a large percentage of your search traffic is relying on the search bar, this is a strong indication that your main navigation features on the website are lacking and not providing visitors with a clear idea of the location of what they’re searching for. 

    Another opportunity, especially on the SEO side of things, is to take the terms that are frequently searched for and generate a page with a good amount of information to make sense of that term. If the term is a product or service, use this as an opportunity to create insightful content that will benefit your shoppers and also consider highlighting the product or service prominently on your website to generate more clicks and create easier accessibility.

    What did you find most interesting about SEO and how it works alongside Google Analytics to reveal incredible insights about your business? Drop a comment below to start a conversation.

    3 ways to write engaging website copy

    You could possess the best product(s) and service(s) on the market but if your copy doesn’t lure your visitors into wanting more, it lacks the engagement needed to make sales. Since the following three tips aren’t specific to any one type of website, it’s time to immerse yourself and learn some content writing techniques that can be used regardless of your industry. 

    Write benefit-driven rather than feature-driven copy

    While it’s good to possess some copy on your website explaining your company’s accomplishments and distinctions, some businesses have far too much content boasting their brand, which distracts visitors from purchasing. Although it might sound harsh, people don’t care about your company, they only care about how it can solve their problems, and while there are fiercely loyal consumers out there, it takes time for your company to build up this type of following. 

    To distinguish what we mean, benefits are the outcomes or results that users can expect from your product’s experience, whereas, the features are some sort of functionality that your product has. It’s important to know the difference and ensure that your website content writer does too!

    Write using the customer’s voice

    The tone and style of your web copy defines the voice of your brand across all of its channels which is why it’s crucial to establish and maintain this editorial consistency. Not only does powerfully persuasive writing reach prospective shoppers, but it also resonates with their wants and needs creating a hierarchical structure of relative importance and satisfaction. Simply put, if the voice on your website is in line with the experience or expectations of your customers, they will want to purchase your products or services. 

    Be sure to A/B test copy on high-value pages

    While nobody knows your business better than you, that doesn’t mean that you should gamble with big decisions based on how you think that visitors to your site will behave. This is why website content writers often work alongside a search engine optimization team to test elements of campaigns, such as landing pages. Not all copy is created equal and the pages with killer conversion rates are the first that need to be addressed.

    Here are some web copy elements that you might want to test:

    • Questions versus statements in headlines
    • Headline length
    • Short-form versus long-form copy
    • Language and/or word choice
    • Points of view

    If conducting an A/B on your web copy seems like a daunting task, consider hiring a website content writer to handle the development of your new website content.

    Are there any other methods that you use to formulate engaging content? Drop a comment below to add a tip!

    2 digital marketing trends to keep an eye on

    While it seemed like the world was stopping at the beginning of 2020, there has been a lot of e-commerce growth since then, paving the way for a variety of promising digital marketing trends to continue evolving far into the future. Those that shopped online pre-pandemic have continued to support this method of acquiring goods and services and for individuals who preferred the in-person experience, many are now comfortable with e-commerce and have become a huge part of the digital revolution. Needless to say, whether you work for an online marketing agency, run an e-commerce company, or simply enjoy perusing digitally for your shopping needs, it’s clear that many digital marketing trends are progressing and revamping the buying process for consumers everywhere. 

    E-commerce sales are at an all time high

    Many businesses that were digitally equipped throughout the pandemic saw their sales soar to an all-time high, with the rise of smaller chains and startups heavily investing in their digital marketing efforts to grab the attention of online audiences. Those that were brick-and-mortar only also jumped into the digital world in order to survive while they awaited the return of their traditional foot traffic. Needless to say, this influx to the digital marketing ecosystem is a great trend for business owners who are prepared to build their brands a powerful online presence. 

    Prompt shipping methods are necessary 

    Shipping has become a growing digital marketing trend that has reshaped the way that businesses interact with their customers. There was once a time where shoppers would get excited simply having the ability to have purchases shipped directly to their homes. Those days have come and gone! Consumers now see shipping as a service they shouldn’t have to pay for and they also expect a much quicker fulfillment. 

    As a result, many businesses rely on fulfillment centers to manage their inventory and streamline any returns to ensure they’re able to keep up with their competitors. Some also offer curbside pickup and free shipping for the ultimate convenience. While shipping can never truly be free, business owners are able to strategically select local fulfillment centres and increase the selling prices of their products to combat these challenges. 

    What other digital marketing trends have you been experimenting with since 2020? Drop a comment below to share with our readers.

    How to successfully migrate a website without harming your SEO

    An old, outdated website isn’t a good representation of your brand, especially if you were hoping to remain competitive and authoritative in your industry. Nevertheless, even the best products and services can accomplish opportunities within their field with a simple website facelift. So, if it’s about time for a re-skin and you’re worried about site migration and how it will harm your search engine optimization (SEO) efforts, we’re here to offer some advice. 

    What is a site migration? 

    The term site migration refers to the process by which a website gets largely revamped in areas that impact its visibility on search engines. Generally speaking, these areas include the website’s design, its user experience, the platform, the location, and the overall structure. The end result will likely be a cleaner interface, an improved user experience, and quicker functionality. 

    That being said, while there are many benefits to an updated website, if the migration is executed poorly, you may end up with status code errors, a negative SEO performance, and some annoyed website visitors. So, how do you prepare to ensure that your site’s migration doesn’t harm important elements like SEO? 

    What should you do to ensure the migration goes smoothly? 

    There are many reasons that you may need a site migration or redesign which could include a website location server change or a simple change in the domain name. Whatever the circumstances, leave yourself time to prepare and execute the migration professionally. 

    What can you expect from SEO services in Vancouver and beyond pre-migration?

    • Crawling of the existing site: This part of the service is retrieving URLs and markup of the site to assist in future mapping.
    • Recording benchmarks: Sometimes, analytics data will get erased during migration, so it’s valuable to take the precautions to retain it before there are any changes to navigation, architecture, or design of the site. 
    • Mapping the URLs: This includes elements like redirections, which from a usability standpoint, assist users greatly in landing on the appropriate page instead of receiving an error on their screen. From an SEO perspective, you don’t want to lose all the history, backlinks, and old page build-ups that have been telling Google where to appear. 
    • Titles, meta descriptions, and HTML markups will be retained: The information that made up the bulk of your website’s content will be lost or look different post-migration if it’s not organized beforehand.  

    What can you expect from SEO services in Vancouver and beyond the day of migration?

    • The preparation of your site’s DNS settings: Moving to a new server involves coordination with your web team and hosting provider to ensure the site’s new location is set up correctly. 
    • Launch: The setup of forwarding redirects, unpublishing old content, and implementing new must be done quickly and efficiently will the site is momentarily down. 
    • Crawl the new site: As soon as the launch is complete, a crawl must be done to ensure that migration happened as expected with the proper indexability and crawlability. 
    • Identify and fix missing or duplicate content: Both missing and duplicate content affect your SEO, so a crawl report must be done to fix these issues. 
    • Update Google Analytics and Google Search Console: This will avoid gaps in data and reporting to make sure things are running properly. 
    • Submit sitemaps: Your XML site map needs to be updated to ensure there are no errors. 

    What can you expect from SEO services in Vancouver and beyond post-migration?

    • Performance monitoring: Your site will experience a temporary dip in traffic after a migration, which means it’s important to monitor the analytics to ensure there is nothing else affecting performance. 
    • Site audit: Any issues affecting your site’s performance can be found using a third-party site audit tool.
    • Update your platform: Any ads that are running on your old platform will need fresh links to bring shoppers to the right place. 
    • Update backlinks: If you have any third-party publishers, you must reach out to them and ask them to swap to your latest things to ensure that your existing SEO efforts will continue from these high-value websites

    What did you learn about website migration and SEO? Drop a comment below to share with our readers.  

    Why do business owners need to be more cyber vigilant with their marketing strategies?

    With technology vastly advancing every day, it’s becoming increasingly important to find new ways to protect your business against the threat of cyberattacks. While virtual assets such as customer information and company financials are at risk, your brand’s reputation is another element that requires businesses to be more aware of cyber-vigilance. So, are you ready to learn about how to better secure your online shop? 

    Bots can affect your marketing strategy

    A bot is a software program that operates on the internet and performs repetitive tasks. While most bot traffic is good, some bots have a negative impact on a website or application and will maliciously attack to collect data. So, if you’ve got a killer marketing strategy, you need to be cyber vigilant to ensure that you’re protected. While Google Analytics can do some of the work for you, this program will miss things that the human eye can catch, which is why it’s always a good idea to have a professional take a look at your digital marketing efforts to ensure good cybersecurity. 

    You want to protect your customer’s information

    While you may not examine your customer’s information daily, its collection is essential to the operation of your business, especially if you have loads of recurring orders. That being said, customer-associated data is very precious and should be stored in a protected order management system to track visitor movements and protect names, addresses, and credit card numbers in the event of a data breach. 

    Since digital marketing is a data-led game, it’s important to carry out security checks to ensure any risks or vulnerabilities within your chosen software are removed. We also recommend that you change your passwords often and keep employee access only to those that require it. 

    Avoid plagiarism of content

    It’s challenging to share content in the online world without the risk of competitors copying your style. While the first step is being aware that plagiarism tends to happen, the next is ensuring that your content creation remains focused on building informative copy that’s written in-house or by a trusted third-party digital marketing company that will write original copy geared towards your brand. 

    If you think you’re a victim, use an online plagiarism checker and once found, contact the offender to have them remove the copy. If they refuse, the next step is to contact their web hosting service with the proof. 

    Remove the risk of brand damage

    Another reason that business owners focus on digital marketing cybersecurity is to ensure their brand’s competence isn’t destroyed due to aggressive or obscene messaging. Many consumers are fixated on a company based on this relationship and if emails or social posts go live with other motives in mind, it can be very challenging to apologize and make a comeback. 

    Are you ready to reduce any threats to your businesses’ security? 

    Have you ever been a victim of a cybersecurity breach? Please share your story in the comments section below with our other readers.