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    Tag: content marketing strategy

    Why is it so important to produce great content for your website?

    Posted on by Alex Wilks

    Since the very popular phrase “content is king” was first coined in 1996 it has continued to connect online customers with their preferred businesses. While it may seem like visual aids have quickly overtaken the written word, if you wish to be successful in marketing your products and services to the masses, a content marketing strategy that works to develop ongoing copy throughout your website is what will help attract consumers, keep them involved, and coming back.

    What is content marketing and how is it strategic?

    Put simply, content marketing is a type of digital marketing strategy that focuses on creating and sharing consistent and relevant content. With a well-planned content marketing strategy—page creations, long-form text, and researched keywords—businesses can ensure that customers remain engaged while targeting a new audience of prospective shoppers. Not only does this approach drive profitability but it allows you to assert your knowledge in your industry among your competition. 

    What are the benefits of having a content marketing strategy?

    Good quality content isn’t simply about slapping copy to the page to racking up your word count, it’s about consistency and making a lasting impression on your audience. 

    Here are some reasons that a content marketing strategy is beneficial for your brand:

    • It allows you to establish a style, feel, and tone that speaks to your audience
    • Knowledge of your industry earns trust and respect for your business
    • The higher your rank via search engines, the easier it will be for shoppers to find you—targeting a wider, new audience
    • Customers are entertained and more fulfilled, building a relationship with your brand
    • It’s a cheap way to boost brand loyalty and create awareness 

    Since creating content from scratch takes time and requires a degree of experience to ensure that it’s search engine optimized, you should consider hiring an agency to perform the following content-related tasks:

    • Write step-by-step and how-to guides that can be used on your product and service pages
    • Update product descriptions and other important landing pages
    • Upload visual and promotional content that’s engaging and informative
    • Offer brand comparison to instill trust with the consumer
    • Write entertaining blogs that possess educational value

    Is your website’s content king? Drop a comment below to ask about getting on board with Trek Marketing’s content creation service. 

    Everything you need to know about keywords and digital marketing

    Posted on by Alex Wilks

    Online visibility is one of the most important ways to achieve high sales and conversions and the measurability requires a strong online presence so that consumers can find, learn, and purchase from your e-commerce business. While there are many ways to get noticed on the wide web, SEO keywords research should be a huge part of your digital marketing strategy. 

    How do keywords relate to digital marketing?

    When consumers enter a query into a search engine like Google or Bing, they type in words or phrases to guide their search. These are referred to as “keywords” and in terms of organic content, whichever websites can best encompass what the user is looking for will pop up as an option for them to click. 

    *Keep in mind that sponsored ads purchase their placement and will always appear at the top, regardless of how well they match your query.

    While this may sound simple enough, search engines use complicated algorithms to assist users with their search results, and there are a wide variety of factors (ex. website credibility, publishing activity, and keywords used) that determine where a website is placed. 

    How do you know which keywords to use:

    • Top keywords are terms that users will search for
    • Relevant keywords should have a connection to your brand
    • It’s important to sprinkle keywords seamlessly by integrating them into all types of content

    We recommend working alongside a Search Engine Optimization expert to assist in your SEO keywords research that you know which terms to focus on and so that you can begin using them strategically throughout your digital marketing content. 

    Are there different types of keywords?

    Yes! There are three types of keywords.

    • Short-tail keywords usually consist of one or two words. These terms are broad and have a high search volume.
    • Middle-tail keywords consist of three to four words and are more specific but might have a lower search volume. 
    • Long-tail keywords consist of four or more words and due to their specificity, the search volume is so low it might only target niche consumers. 

    While it may seem more strategic to opt for keywords that have the highest volume of searches, the best digital marketing strategies use a mixture of types of keywords to ensure they have the highest chance of converting visitors.

    Tips to researching the best keywords for your content strategy

    While there are many SEO keywords research tools available, here are some tips to get you started:

    • Brainstorm ideas: What words do you think that your target audience are searching for to find a company like yours? Write down what comes to mind. 
    • Organize your list: Separate your keywords into categories to keep everything organized.
    • Research trending terms: Enter one of your brainstormed ideas into a search engine and then scroll down to look for related searches. These terms might be relevant queries for your target customer and possibly some phrases that are advertised by your competition. 

    How to add keywords to your digital marketing content

    A successful digital marketing strategy requires finding keywords and effectively using them. Since keywords are one of the main resources bringing consumers to your website, it’s important that your content be well-written and easy to read. 

    Aside from content pages and product descriptions, blog posts are another great way to strategically place keywords throughout your website. Just be sure that you add new blog submissions regularly and use the words naturally throughout the posts to achieve a higher organic search ranking.

    That said, here are some other ways to slip keywords into your content: 

    • The titled
    • Subheadings
    • Photo captions
    • Image file names
    • The URL of the post
    • Meta-description
    • Within the first sentence
    • Within the final paragraph

    Do you have any further questions about SEO keywords research and how to implement the terms? Drop a comment below to share with our readers. 

    4 Digital Marketing Tips for Small Businesses

    Posted on by Alex Wilks

    Whether you’re a new entrepreneur or a seasoned e-commerce business owner, there’s no denying that digital marketing is an important investment for anyone who runs a small business. Since digital approaches to reaching target customers aren’t going anywhere, you should know a lot about the tools at your disposal to ensure that you’re working towards building a strong strategy. Below we will share some digital tips on improving your search engine optimization (SEO), building an audience on social media (SMM), and some best practices for utilizing email. 

    Don’t put all your efforts into one area

    While there are many ways a company can market their potential offline—promotion through relevant events and conferences, business cards and/or flyers, or wrap your car with your business information—digital marketing is a more powerful way to promote a small business. Efforts like SEO, SMM, and email marketing are digital channels that allow you to connect and interact with your target audience with sales and conversions in mind. Since all of these digital marketing strategies provide something different for your small business, be sure to spread the budget around and slowly build up each online strategy over time.

    Be smart with data

    There are many insights that can be found within your business metrics if you know where to look. With everything from Facebook reach to website bounce rates and everything in between. That said, the best way to move forward is to focus on a particular metric and see how it has changed over time, then you can add it to your list of upcoming marketing efforts to get you closer to your overall goals. For example, if you’re trying to grow your audience using existing email subscribers, you might want to track the number of clicks a paid ad earns to attract brand-new customers outside your current audience. If you have three new subscribers, your data should let you know with confidence where those emails came from. 

    Interact with your audience in a meaningful way

    You don’t need to only focus on social media when looking to connect with your target audience. Other elements like creating new content pages or sending out polls by email are also great ways to directly access your customer base and train them to rely on your platforms for meaningful, engaging messages. 

    Heavily invest in your SEO strategy

    Copywriting takes new heights when it’s sprinkled with snazzy, industry-relevant keywords that are highly sought after on search engines. While it’s important to retain information to ensure your copy speaks to customers in a language that they understand, possessing the right keywords will ensure your digital marketing efforts for your small business don’t go unnoticed, as search engines will point visitors towards your site. Aside from content curation, savvy SEO services should include time spent on securing backlinks, reorganizing page layouts, and ensuring best practices for headers, URLs, and meta tags to keep up your presence in ongoing searches.

    Keep Track Of Your Competitors

    Whether you own a large or small business, keeping track of your competitor’s marketing efforts should be automatic as it is one of the best ways to gauge how you are doing in the market. This is also your chance to find your edge amongst other small businesses in your niche, therefore getting more pieces of the pie or market share. This strategy will save you tons of marketing budget and time as you can see what’s working and what’s not. Trial and error are expected, especially in digital marketing, but finding ways to gather data without taking risks efficiently is a huge plus.

    Keep Trying New Things

    What’s cool about digital marketing is the avenue and broad stream of opportunities to gather your online presence. Sure, you have to be consistent in your marketing campaigns, but you shouldn’t be afraid to do things differently from time to time. When the market is bombarded with the same marketing strategies all day long, trying to get the same attention, adding a slightly different touch to your marketing efforts makes all the difference. If you’ve been doing well in SMM for a while, try spending some time on Email Marketing and try your luck. You might be surprised by how many opportunities you leave on the table. 

    Know Your Audience

    Before you make any digital marketing efforts, it is crucial to find out who you are trying to target. As you dabble around market segmentation, you’ll find it easier to know where they are and what type of marketing strategies should be best to get their attention. This increases the accuracy of your marketing efforts, saves you tons of budgets, and allows you to spend your focus where it’s needed. Small Businesses will benefit from this strategy as they tend to have a more focused niche than larger companies. Use this advantage to penetrate those untapped markets.

    Add Visuals to Your Content

    Most of you might agree that content remains the king when marketing. However, the types of content today are pretty different compared to previous years. You may notice that a lot of visual content is the ones that are taking giant leaps, whether in video format or simply adding related images in blogs. Statistics show that including visuals in your content increases more than 80% of the engagement and 20% or more clicks. Creating content with images makes it more shareable than just plain texts. Think of images as icing on top after writing a very insightful and exciting copy.

    Be Consistent With Your Brand

    Being consistent with your brand and what you’re brand is standing for is an excellent way to gain and keep loyal customers. Flexibility is essential in Digital Marketing, but your small business’s mission and vision should remain consistent as it grows with your followers. Always look at the bigger picture and create marketing efforts that you think will last the test of time and stay relevant for years to come.

    Good Customer Feedback for Social Proof

    Have you ever bought a product before without even thinking twice just because your friend bought the same thing? Most of you can probably relate to this. This is the power of feedback. Say you successfully led your potential buyers to your landing page. One of the first things they’ll look for is the reviews. Making efforts to get as many good quality reviews as possible is one of the best ways to grow your business.

    Do you have any questions about our digital marketing tips for your small business? Drop a comment below for a prompt response. 

    How to create a click-worthy email

    Posted on by Alex Wilks

    While generating sales is an important component of any digital marketing campaign, it’s equally important to connect with your audience and create an engaging atmosphere that formulates a step beyond a simple business relationship. Email marketing is a great way for companies to generate a loyal following, which is why today’s submission will focus on the best ways to create a click-worthy email. 

    Step #1: Define your purpose

    Every email that’s sent from your company should have a specific purpose in mind before it’s created. While that purpose may vary from company to company, its effectiveness will depend on the newsletter’s ability to educate, entertain, convince, or persuade the receiver to take action, whatever that action may be.

    Not only does your purpose help you to create cohesive newsletter content, but it also helps to define which metrics will determine success for your email campaign. This is why the best email marketing service involves a team member taking the time to analyze the data and deciding what other purposes will keep the business moving forward. 

    Step #2: Determine your content

    We’re living in an era where people don’t take too much time out of their days to sift through lengthy content, which is why emails need to be quick at covering their topics before the reader loses interest. In looking for topics, a good place to start is your blog. Hunt for articles that have received lots of traffic and then design an email featuring content around that. Next, look to the comments sections of your website and/or social media channels to see what questions and themes arise. These areas will be filled with topics of interest that will make a great subject for your upcoming email. 

    Step #3: Select a tone

    Now that you know what to write about, it’s time to decide how to write it. It isn’t interesting to read a monotone article, so be sure to determine your voice before you put your fingers to work. For example, if your brand’s tone is energized and lively, the newsletter should not be written in a factual tone with large words or statistics. The best thing you can do is put yourself into the shoes of your audience and try writing in a way that makes a connection. 

    Step #4: Have a custom newsletter template created

    While there are many pre-made email templates out there, none will offer the same level of professionalism as something that’s customized to your branding. Our partner company Numinix designs emails from scratch and once you have the template on your email marketing account of choice, you can reuse it for all your future campaigns, or if it’s within the budget, opt to spend it on the best email marketing service there is! 

    Also, keep in mind that what looks great on your desktop computer may not look the best on a smaller smartphone screen or across multiple browsers, so be sure to check screen size and resolution before clicking send or schedule. 

    Step #5: Choose your subject line

    The first line of communication from your company to your customer is the subject line that pops up in their inbox, and since most people receive multiple emails per day, it’s important that yours stand out above the rest. The best way to compete for someone’s time and get your email opened is to make a solid impression with an eye-catching subject line that entices users to click through. Ensure that it’s catchy, clear, and advertises exactly what the receiver can expect rather than using a click-bait technique that will jeopardize your trust with your potential customer. 

    Step #6: Utilize segmentation

    All of the best email marketing services strategize their emails but segmenting audiences to ensure that the right content reaches the right people. That being said, even the smallest list can reap the rewards of segmentation, increasing your response rate and in turn, increasing your sales and conversion rates. Segmentation not only allows you to create audiences based on their unique tastes but also enables you to slightly alter the email’s appearance by changing small elements such as the content or subject lines. 

    Our email marketing service caters to the niche of each client by strategically developing a monthly plan geared to update our clients’ successes and climb the ladder in their industry. 

    Do you have any other questions about creating a click-worthy email? Drop them in the comments section below for a prompt response. 

    Have you considered podcasting as part of your content marketing strategy?

    Posted on by Alex Wilks

    In a world full of businesses looking to make their mark, a well-developed content marketing strategy is essential for reaching and converting a prospective audience. The modern informational age has been ramping up for quite some time, and while delivering content regularly is the gold standard, consumers also expect that content to be available in a variety of formats, with the option to select the method that best connects them with your brand. So, if you want current and future customers to hear your entrepreneurial “voice”, be sure to consider using podcasting as part of your content marketing strategy. 

    Consumers are always looking for ways to reach new content quickly and conveniently

    While you may already have some working methods in place for reaching your target market, depending on the demographics of your ideal consumer, you may also want to consider how they will best engage with your industry. Although some people prefer to sit down and read their content, others enjoy on-the-go convenience, especially if they’re auditory learners. So, all this considered, a podcast possesses the potential to deliver your messages more quickly and conveniently for some, allowing the consumer to absorb your content by listening to your podcasts in the car, while exercising, or during their downtime. Aside from being a quick and convenient content marketing strategy for listeners, it’s also minimalistic, allowing consumers the ability to listen even when they feel mentally drained after a long day. Plus, since podcasting is usually orchestrated and placed together with consequential episodes, it’s a great way to take complex concepts and strategies and slowly teach them over time in ways that help make them easier to understand. 

    Audio content is far easier for business owners to create

    Unless you’re a professional writer, creating good quality written content takes a lot of time and a good amount of energy. This not-so-easy vice is oftentimes a struggle for e-commerce business owners for a variety of reasons—language barriers, low confidence in their writing skills, or lack of time. However, creating a podcast episode—or any auditory content in general—is far quicker, as you simply need to lay out a quick script, or if you’re confident in the topic, wing it by speaking into a microphone or some headphones. Aside from a bit of editing, creating podcast episodes will allow you to produce a whole lot of content in a fraction of the time it would take to write out and publish that same content. This is a great way to free up your spare time for other tasks that will help to build up your business and content marketing strategy overall. 

    Podcast content is diverse and can be repurposed into other content and formats

    While many types of podcast episodes are accessible through iTunes or other podcast players, your auditory creation can also be repurposed and inserted into a blog post, social media post, or newsletter. A great content marketing strategy is all about producing the most amount of content with the smallest amount of effort, so we also recommend repurposing your podcasts so that they can be delivered through other digital marketing efforts, heightening the chance of your reaching your ideal consumer. Since your audience likely uses multiple channels, it’s beneficial to formulate your content to be sent out on all types of mediums. This offers the greatest opportunity for your brand to connect with customers and utilize your curated content to nurture brand presence, which adds value to your business and those who buy your products or services. 

    Are there other reasons that podcasting belongs in your content marketing strategy? Drop a comment below to share with our readers.