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    Why do business owners need to be more cyber vigilant with their marketing strategies?

    With technology vastly advancing every day, it’s becoming increasingly important to find new ways to protect your business against the threat of cyberattacks. While virtual assets such as customer information and company financials are at risk, your brand’s reputation is another element that requires businesses to be more aware of cyber-vigilance. So, are you ready to learn about how to better secure your online shop? 

    Bots can affect your marketing strategy

    A bot is a software program that operates on the internet and performs repetitive tasks. While most bot traffic is good, some bots have a negative impact on a website or application and will maliciously attack to collect data. So, if you’ve got a killer marketing strategy, you need to be cyber vigilant to ensure that you’re protected. While Google Analytics can do some of the work for you, this program will miss things that the human eye can catch, which is why it’s always a good idea to have a professional take a look at your digital marketing efforts to ensure good cybersecurity. 

    You want to protect your customer’s information

    While you may not examine your customer’s information daily, its collection is essential to the operation of your business, especially if you have loads of recurring orders. That being said, customer-associated data is very precious and should be stored in a protected order management system to track visitor movements and protect names, addresses, and credit card numbers in the event of a data breach. 

    Since digital marketing is a data-led game, it’s important to carry out security checks to ensure any risks or vulnerabilities within your chosen software are removed. We also recommend that you change your passwords often and keep employee access only to those that require it. 

    Avoid plagiarism of content

    It’s challenging to share content in the online world without the risk of competitors copying your style. While the first step is being aware that plagiarism tends to happen, the next is ensuring that your content creation remains focused on building informative copy that’s written in-house or by a trusted third-party digital marketing company that will write original copy geared towards your brand. 

    If you think you’re a victim, use an online plagiarism checker and once found, contact the offender to have them remove the copy. If they refuse, the next step is to contact their web hosting service with the proof. 

    Remove the risk of brand damage

    Another reason that business owners focus on digital marketing cybersecurity is to ensure their brand’s competence isn’t destroyed due to aggressive or obscene messaging. Many consumers are fixated on a company based on this relationship and if emails or social posts go live with other motives in mind, it can be very challenging to apologize and make a comeback. 

    Are you ready to reduce any threats to your businesses’ security? 

    Have you ever been a victim of a cybersecurity breach? Please share your story in the comments section below with our other readers.

    Social media marketing: The importance of two-way dialogue

    the importance of two-way dialogue

    The emergence of social media has created an opportunity for businesses to engage with their consumers online. These social media platforms have allowed brands to interact with their target market without actually speaking to them face-to-face. Although this method may seem a little futuristic for some people, it’s important to remember that how we choose to communicate is constantly changing.

    The vast development of social platforms has allowed companies, located anywhere in the world, to spark intriguing conversations with their consumers by understanding the importance of using two-way dialogue.

    What does two-way dialogue do?

    Two-way dialogue allows e-commerce businesses to build online communities, create brand ambassadors out of their customers and increase the positive visibility of their brand.

    Not only does two-way dialogue within social media provide you with the opportunity to provide damage control immediately online, but it is the fastest growing means of conversation.

    What are the benefits of using two-way dialogue?

    • It allows a human-to-human connection: Unlike a one-way conversation where a company dominates the narrative, two-way dialogue allows communication to flow more gracefully between the brand and the consumer.
    • It shows off your brand’s personality: Two-way dialogue within social media allows you to show off a certain cultural humor. By posting memes, responding directly to customer complaints or comments and posting photos for your followers to comment on, you are creating a brand personality that will resonate with your customers.
    • Gain insights into the consumer: Whether you like it or not, the online world can be a mean, miserable place. With that taken into consideration, engaging with your consumer, whether they provide you with positive or negative feedback, is a crucial way to gain insight on how you can improve your customer service and your business overall.

    Just take advantage of social media. If you’re able to get your social media followers interacting, you’ll have an opportunity to build important connections with the people that love your brand.

    We would love to hear about how you’re reaching out to your consumers. Share your strategies in the comments section below.