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    Category: Marketing Strategies

    How Black Friday and Cyber Monday will change amid coronavirus pandemic

    Posted on by Alex Wilks

    While shopping holidays like Black Friday/Cyber Monday may look a little different this year, it doesn’t mean that you can’t utilize the months leading up to the infamous weekend to properly prepare your business to meet the demands of consumers during the pandemic. After all, this new normal has been great e-commerce business traffic and online conversions!

    What impact has COVID-19 had on businesses? 

    At the start of the shutdown, many small to large-scale businesses were forced to conduct mass layoffs and dig deep into their pockets due to their financial fragility. Since then, the economic impact of COVID-19 has only grown, leading to company closures as the take-up rates and fear of contracting the virus have kept consumers out of their stores and saving for a future rainy day. This major economic shock, even with the help of government aid, has devastated the retail sector, alongside arts and entertainment, personal services, food services, and hospitality. While it has been a few months since, remaining businesses are still feeling the aftermath amid this global crisis, and the uncertainty of when or if their operations will be able to return to the normalcy of pre-coronavirus is still unknown.  

    What are the consumer’s expectations? 

    While the famous saying, “business as usual”, is merely a form of marketing designed to assure customers that operations will be conducted the same as they always have, amid the pandemic, this marketing phrase has undergone some re-thinking to not strike the wrong tone with consumers. 

    Right now, while purchasing products and services for personal use or gifting is still shoppers want, they also want a company that aligns with their current values. This means that prospective customers and returning shoppers expect you to regularly update your business procedures for upkeeping provincial/state regulations and maintain your communication with them by providing comforting words to encourage them that shopping can be continued safely. 

    Are you doing your part but need the help of a professional digital marketing agency to do more? 

    Here are some suggestions on what they can assist you with to meet your consumer’s expectations:

    • Educate the public using brand authority. 
    • Highlight more sales and ways to obtain discounted products. 
    • Bring people together on your social channels to help bridge the gap that has been imposed through physical distancing. 

    More shopping will be done online

    Some big-box retailers like Wal-Mart, Kohls, and Target have already decided that they will remain closed this year during the annual shopping weekend with many more to follow as the greenlight for high-traffic, in-store shopping remains on hold. However, while you can’t bank on brick and mortar shops to shop the deals of Black Friday/Cyber Monday, you can be sure that online retailers will be stepping up their game to make this year’s shopping experience one to remember. 

    If you’re the owner of an e-commerce business, here are some ways that you can reap the rewards of Black Friday and Cyber Monday amid the coronavirus pandemic. 

    • Start building a cohesive search engine optimization strategy (SEO) to improve your search rankings. 
    • Attract buyers by hyping up your sales event using company social channels.
    • Run pay-per-click ads based on messaging that proved high-performance and appealed to your target audience in the past. 
    • Send out a vibrant email to your subscription list to ensure that they know what type of promotion you will have and which item(s) and service(s) will be on sale. 

    For those who need assistance getting off the ground and running or simply prefer the expertise for such an important e-commerce shopping weekend, it’s worth hiring a professional digital marketing agency to handle your online affairs and set the groundwork for some successful conversions. 

    How does your brand plan to keep up with the new normal? Drop a comment below to share with other entrepreneurs.

    Exceed your marketing goals with these digital strategies

    Posted on by Alex Wilks

    We all know that marketing is the process of communicating value to customers and many tools help to aid the development of your online strategy. As a savvy e-commerce business whose purpose is to always look for ways to connect products and services with consumers, the opportunities to boost your awareness and credibility are endless in the realm of digital marketing. That being said, here are some cost-effective ways to effectively engage with your target audience.   

    Invest in more time spent on social media engagement 

    If it isn’t already, social media should be an essential part of your business marketing strategy. The diverse world of social platforms helps you to reach out and stay connected with your customers, increase the awareness of your brand, as well as boost leads and sales. So, not only are you better able to improve your company’s image through social influence, but it also aligns with your desire to invest in some low-cost digital marketing strategies. 

    Customer satisfaction plays a vital role in the continued success of your business, which is why social selling has proven to be a great way to reach new and recurring customers by posting relevant content mixed up in between sales and other promotions. The best part is that you’re able to try out various social media channels to determine which platforms reach your target audience and which are disadvantageous for your brand’s demographic. 

    Are you well-versed in visual or auditory storytelling?

    People are drawn to different types of advertising, including magazines, radio, television, billboards, and social endorsements, however, one thing all of the following examples should share is the ability to create an expressive, meaningful story. Regardless of what product or service you’re trying to sell, audiences value content that’s entertaining, informative, and either audial or visually appealing. This means that you should be focusing your attention on low-cost digital marketing strategies that can meet the continual needs of your customers, and there are so many professional services that can you help. 

    At Trek Marketing, we tell your brand’s story in a variety of ways by servicing low-cost digital marketing strategies such as PPC Advertising, Search Engine Optimization, Email Marketing, and Blogging. All of the above strategic digital elements involve carefully creating either content or visual elements to draw in your audience and boost conversions. So, if you’re looking for a service with a return-on-investment (ROI) that you can count on, let’s have a chat about getting you on board with some professional digital marketing services. 

    Looking for other ways to enhance your campaigns?

    If you’re a larger scale business, it’s possible that you already have the above services on-the-go, which is why we have a few more suggestions for those who’re furthering their company goals. 

    • Consider starting a hashtag campaign.
    • Look for new customers on search forums by proactively building relationships. 
    • Promote case studies to advertise on your business webpage. 

    Do you know of any other low-cost digital marketing strategies that may help prospective business owners amp up with advertising? Drop a comment below to share with our readers.

    How to use digital marketing for the insurance industry

    Posted on by Alex Wilks

    In today’s digital age, insurance marketing trends rely on the internet as their key to success, and with companies slowly improving their approach towards digital marketing strategies, new tools are being used to retain and attract new customers. Below are a couple of important tips that insurance companies can use to improve their brand presence using digital marketing as their strategy. 

    Utilize a variety of social media channels to advertise your brand

    Many established insurance brands invest their efforts into offline marketing services like billboards or newspaper advertisements, but it’s incredibly beneficial to use a mix of both traditional and digital marketing approaches if you’re hoping to reach new clients. That being said, it has become essential for insurance companies to expand their online footprints to appeal to the younger demographic, which includes a presence on a variety of social media platforms and channels. Creating a channel on YouTube or a business page on Facebook offers a different type of consumer reach, and since every platform has its own charm, it’s important to utilize each component that’s offered. Take advantage of the fast-paced ability to provide customer service and enjoy a breezy communication style that gives you ample opportunity to solve any issues the customers are experiencing.  

    Since insurance marketing trends show that social media is the ultimate source of traffic and new customers, it’s important for you to create an official, verified account where customers can reach professional representation with queries, complaints, and positive reviews. Chatbots are also a great choice for businesses who are left answering the same basic questions, simply pre-program some responses into the system and provide immediate, detailed information with the addition of a request to speak to a representative for further questions and assistance. 

    Content marketing helps to build effective customer relationships

    You’ve probably heard the phrase, “content is key” and when it comes to insurance marketing trends, it’s essential for your business to produce prudent, useful content to ensure that customers will return when their policy needs to be renewed. While staying in touch with returning customers is a feat on its own, it’s also important to attract new customers through the use of content as part of your ever-growing marketing strategy. However, you’re likely wondering how easily this can be achieved? 

    Search engine optimization techniques help to improve the organic reach of your website and are able to improve your brand’s image in the eyes of the consumer. When content is written on your website using target keywords and phrases (this could be within your “About Us” page, blog, or even a product description) your landing page will creep up in the search results, making your website easier to find and more likely to be clicked. 

    Do you have any advice to offer insurance companies on the web? Drop a comment below to share with our readers. 

    What can emojis do your marketing strategy

    Posted on by Alex Wilks

    The use of emojis is a great way to personalize your business promotions and with World Emoji Day (July 17) just around the corner, it would be beneficial for you to learn how to incorporate these visually attractive icons as a means of brand communication. Chances are that your target marketing communicates using emojis as a way to cut down words and convey their emotions on various social media platforms. So, why haven’t you started using them to convey a richer understanding of your products and services? 

    What is emoji marketing?

    Emoji marketing is a visual engagement tool that can be used within your professional digital marketing strategy to drive social engagement in a way that impacts each consumer differently. While innovative brands likely already have experience using graphics and copy to creative inviting advertising, emoji marketing is a fairly new concept that has managed to bridge the gap between assorted demographics. 

    Emojis, also known as emoticons, are cute, cartoon pictures that convey more information in a single character than an entire sentence of copy. However, the best part about emojis is their capability to portray intent and mood (ex. puns, jokes, or realism). Nevertheless, if you’ve been looking for ways to give your brand a friendly, humanistic element, emoji marketing could present a more favourable way to be broadcasting your message.  

    What are the benefits of marketing with emojis

    Before we skip to how emoji marketing can further the professional development of your digital marketing strategy you will need to decide which platforms would best connect to your audience. Aside from ensuring that emojis are supported, you will need to brainstorm how to effectively promote them so that they promote shareability among consumers. 

    Benefits that come from effective emoji marketing:

    • Works as a fun way of promoting a brand, product, or service.
    • Personally interact with each consumer. 
    • The information or message is perceived in different ways.
    • Sometimes nonverbal information can be processed differently.
    • Works to provide a more emotional form of communication. 
    • Increases user engagement.

    Tips to consider in your next emoji marketing campaign

    The use of emojis in your professional digital marketing strategy requires finding the right balance between the marketing message, the intent of the advertisement, and the emotion you’re attempting to portray. It’s always best to use emojis to convey something that you want to be memorable or stir emotion with your audience. 

    Here are some things that need to be considered first: 

    • Research your audience: Not every demographic perceives emojis marketing the same, so you will want to select emoticons that fit the right persona for your brand. Be sure that there are no alternative meanings for the emojis you’ve used before integrating them within the message. 
    • Context and relevance are everything: Ask yourself, “Will my target audience understand the intent of this message, does it resonate with their needs and lifestyle, and will they express interest.”   
    • Use emojis in moderation: It can be easy to get carried away by using too many emojis in your marketing message, so be sure to not go overboard by creating a cryptic message that may be overlooked. 

    What did you learn about emoji marketing and how it works with your professional digital marketing strategy? Drop a comment below to start a conversation. 

    How does digital marketing increase your e-commerce sales?

    Posted on by Alex Wilks

    An effective digital marketing strategy accomplishes many goals — developing a better online ranking, increasing brand awareness, and building a bigger following — but none are as important as increasing your online sales. So, if you’re hoping to drive more customers to your website and achieve a higher conversion rate optimization, you need to understand what you should be doing to help out your business. 

    Understanding conversion rate optimization

    It’s the job of digital marketing professionals to show their worth by breaking down to business owners how conversion rate optimization (CRO) helps to increase traffic and online sales to their e-commerce websites. But first, they must understand what CRO is and how it works to benefit their online sales strategy. 

    It’s considered a conversion when a consumer visits your website and completes a desirable action. This could include purchasing a product or service, filling out an online request form, clicking through to the website to find out more information, or calling your business. Digital marketing professionals monitor these actions using Google Analytics and complete reports for their clients to determine how improvements can be made to improve sales. They use a simple formula: conversions/website visitors multiplied by 100 and expressed as a percentage. For example, if your e-commerce website has 17 conversions from 1,000 visitors to the page, your conversion rate is 1.7%. 

    How can you increase your digital marketing conversions? 

    Since the average consumer spends almost four hours a day using their smartphone, the potential to increase your online conversions is huge when you implement a digital marketing strategy. However, the first step towards a higher conversion optimization rate is to demonstrate a good first impression to your consumers. 

    The way you approach elements like customer service responses, website copy, and social media content gives an impression of the level of service and value your business brings to the table, and it’s always important to inspire confidence when you’re asserting your brand as a leader in your industry. 

    The next thing you can do is create an easy conversion point. This means that once a visitor is convinced to make a purchase, don’t rely on them to have to search high and low to find that conversion point. It’s important to include multiple ways for them to meet those conversion points, meaning that if you send out an e-newsletter, they can click on the product, on a button that says “buy now”, and even if the consumer clicks on the title of the product within the same area. This will make potential customers more likely to take action and create less confusion on how to buy. 

    Another consideration to increase your digital marketing conversions is quite simple, value all your callers, as picking up the phone to answer their questions or concerns may encourage them to carry out their online purchase. Online shoppers are conditioned to look for a telephone contact number rather than email and wait for a response, so if you’re fixated on improving your CRO, put your phone number where it can be easily found and consider measuring your call conversions (how many people call to ask about a sale or purchase) as well! 

    Lastly, if you or the professional digital marketing agency you hire is already doing all of the above to increase your e-commerce sales, considering leveraging digital ads as a way to increase your online conversion rate. Paid ad platforms such as Facebook and Instagram convert well and are worthwhile if you’re hoping to draw in a target audience demographic that spends ample time on these external social platforms. After all, not all digital marketing conversions require you to make changes to your website.

    What did you find most interesting about the above content? Drop a comment below to start a conversation with other readers. 

    Our guide to copywriting for conversions

    Posted on by Alex Wilks

    Digital marketing is a multifaceted business and for those looking for a viable and profitable method to grow your brand, we recommend professional e-commerce copywriting. Since PPC campaigns, email marketing, social media management, and SEO optimization are all content writing methods that help you to achieve a better SERP (Search Engine Results Page) ranking, your crafted messaging needs to be compelling enough to encourage the click-throughs. 

    What types of digital marketing rely on good copywriting?

    E-commerce copywriting is one of the most important elements of digital marketing because it envelops all of the text-based content created for a website, as well as the advertising methods to spotlight it. Outside of the obvious elements, there are landing pages, banner ads, directed email campaigns, social media marketing posts, product descriptions, “about us” and “our story” pages, among others. So, since the most successful digital marketing heavily relies on strong, conversational content that speaks directly to your audience, it’s important to hire a writer that invites consumers to engage with your brand. 

    What’s conversion copywriting?

    Now that you understand how many digital marketing umbrellas include copywriting, you’re able to dig deeper to determine how conversion-based writing will encourage shoppers to carry out purchases. 

    It can be difficult to craft concise and purposeful writing, which is one of the many reasons that e-commerce business owners look to the professionalism and expertise of digital marketing agencies. Marketing professionals are better equipped to make highly educated guesses about the type of target audience they’re writing for, and based on their prior experience combined with knowledge of the field, they’re able to craft copy that can also reflect brand identity!

    How is it done, you ask? Well, if a large campaign is in the development stages, the ad budget is split between two separate e-commerce copywriting approaches. This allows professional agencies to A/B test, which runs each variation on different sections of the website’s landing page. Eventually, this will weed out which type of copy performs better and is then more appropriately optimized to increase conversions. This is the only way to truly hit the perfect combination of creativity and increased click rates. 

    What else should be considered when creating kick-a** copy?

    For those who may not know, aside from coming up with catchy ways to describe products and services, content that’s created for the web must also be optimized using SEO. This means that content will need to include industry key terms in the titles, subheadings, and within other areas of the text so that the copy is easier to find within the midst of other content that’s available on popular search engines. Aside from encouraging shoppers to click, SEO-based content also helps to increase conversions. 

    However, considering the above, another key to compelling e-commerce copywriting is how the copy is written. Here are some other strategies to consider: 

    • Using an active vs. passive approach.
    • Creating catchy, curiosity-piquing headlines and meta descriptions. 
    • Asking readers questions.
    • Using descriptive language. 
    • Doing your research.
    • Edit, edit, edit. 

    In your opinion, what’s the key to e-commerce copywriting? Drop a comment below to share. 

    How to handle customers displeased by long waiting times, delayed shipping amid the pandemic

    Posted on by Alex Wilks

    You’ve been living amid life-changing events and it’s important as an e-commerce business owner to focus on providing professional digital marketing and to be mindful of the situation around you to revamp your services accordingly. Such initiatives will boost your company’s reputation and also help to improve the overall experience for your clientele. After all, putting customers before the profits will give you the power to earn their respect and loyalty. So, if you’ve been on the receiving end of some displeasing calls or emails lately, perhaps it’s time to consider a change in the way you handle purchaser complaints. 

    Write personalized emails to your customers

    While automated communication will give you some added time to dedicate to other tasks, these types of emails lack personalization and have the potential to lose much of their meaning. That’s why personalization is an essential marketing practice that should be used for both your new and long-standing customers! Aside from ensuring that they’re recognized and valued as individuals, personalized emails tend to stand out from the generic sales pitches in your inbox with highly relevant and tailor-made content that strengthens your customer relationships and even increases the likelihood of being opened and clicked.

    So, during these unprecedented times where your supply may be on backorder and postal services are shipping essentials first, be sure to reach out to your customers to let them know that while things are a little slower than usual, you’re working around the clock to keep business moving and to provide the same standard of service. 

    Provide customers with lots of updates

    Whether your manufacturer is behind on fulfilling business orders or your shipped delivery are being delayed, you need to continue to update your customers with their new estimated delivery times. While both of the above examples are things that are beyond your control, it’s important to take ownership by apologizing for any inconvenience that may be passed onto the consumer. Some business owners even consider overestimating their shipping dates, that way if they adjust the delivery date to something sooner, customers are happy with the speedier level of service. So, since shoppers often base their purchase decisions on an expected arrival date, it’s important to put yourself in their shoes and be honest about the quickness of your turn-around time.

    Seeing that it has been a few months since the start of the pandemic, and most shoppers are settled into the new system, they should anticipate their purchases to have flexible delivery times. However, sending off a quick update is a great means of satisfying customer service and helps to remind shoppers that you appreciate their business and are dedicated to ensuring that their order arrives as soon as possible. 

    Use the power of social media to relay information

    Just like you’re able to spread the word about a new product or service by using your social media channels, you’re also able to discuss shipping delays. Be sure to present your updates using a lively energy, especially if the discussion presents an issue that impacts your customers. For example, we recommend selecting an image that’s personable and full of expression to be paired with a short, sweet explanation, “While the shipping and delivery of your orders may be experiencing delays, your order will be worth the wait!”  

    For those who don’t know how to probably word or respond to customers through social media, you should also consider hiring a professional digital marketing agency to manage your campaigns and ensure that your brand followers receive the help and attention they need until we get back to a new normal. 

    Do you have another communicative means for dealing with unhappy customers? Drop a comment below to have it added to the list.

    How to make the most of your SEO budget

    Posted on by Alex Wilks

    Search engine optimization is one of the most beneficial, cost-effective, digital marketing services available, and if you’ve been on the fence about what to do to boost your business online, this could be the move that gets your company noticed. After all, strategic online marketing is all about understanding your industry, and if you know what consumers are looking for, you’re able to provide them with a better service overall. 

    What’s SEO?

    Have you ever wondered how primary search content results — web pages, videos, images, and local listings — are determined on major search engines like Google or Bing? While the clickable options at the top are likely assured through paid advertisements, the other available ones are ranked based on their relevance to your searched terms and when these highly searched keywords are used adequately, it increases your chances of appearing on the first few pages. This means that filling your website with text exhibiting your industry’s popular terminology will also allow you to crawl up organically to a better ranking.

    But how do you know what to write and where to put it? Often business owners rely on a professional SEO audit service to handle their website’s visibility, as it’s cheaper than direct, paid advertising. Your consultant will inspect your website using specialized tools and their industry experience to come up with a plan to improve your content organically. The best part about search engine optimization is that as long as the work is done by a professional, even if the service is suspended you will still be able to reap the benefits of your improved ranking and continue servicing the consumers brought in through your increased traffic efforts.

    How does the conversion funnel work to your advantage? 

    After your SEO audit service is completed the specialist will go to work establishing the following on-page and off-site SEO practices to allow your e-commerce website to be truly successful! 

    Here’s what is included in Trek Marketing’s SEO service: 

    • SEO audit service
    • Page layout optimization
    • Page speed optimization
    • Finding and fixing of broken links
    • Ensuring use of headers, URLs and meta tags
    • Basic and advanced schema markup
    • Optimizations for voice search
    • Original and engaging content creation
    • Content creation for backlinking
    • Guest posting

    To find out more about our SEO audit service, speak to a representative who will make it their mission to boost your online business.

    Still have questions about SEO and how it works? Drop a comment below to collaborate with our other readers. 

    What makes a great digital marketing strategy?

    Posted on by Alex Wilks

    As a business owner, you’ve likely familiarized yourself with the world of digital marketing and while creating your own strategy isn’t unattainable, it does require knowledge of the trade and lots of dedication. Remember to start by setting professional digital marketing goals that align with your business objectives and consider adding some out-sourced services to ensure you’re handling all the elements of your digital strategy. 

    Increased conversions

    While getting traffic to your website is a good start, if those clicks aren’t converting long-term, your strategy could likely use a revamp. As most businesses gauge the progress of their professional digital marketing campaigns based on the number of sales made, the sole intention of your online efforts should include an increase in conversions.

    While there is a variety of different methods that you can invest in when it comes to digital marketing, search engine optimization (SEO), social media marketing, pay-per-click advertising, and email marketing are part of many businesses’ action plans and are designed to boost your conversions over time. 

    Cost-effectiveness

    Just because you’re paying for professional digital marketing services, doesn’t mean that you’ll be left with a hefty bill. In fact, a common issue that’s plaguing business owners isn’t the cost of services, but the problems they face when investing in inferior assistance. While it would be ideal to have enough money to effectively run every type of marketing campaign, it’s important to dominate your competition by selecting a couple that works best for your type of business. This means that if you run a clothing company, one of the best sources for your customers to reach you would be social media. On the other hand, if you own a boating business, it would be ideal to connect with your target market through email. Keep in mind that there are many types of businesses that can utilize all kinds of professional digital marketing services and if you’re on a budget, express your limits with a customer service representative that can offer you the best bang for your bucks, increasing your conversions to add more services that can build your business long-term. 

    Engagement with the target audience 

    While funds are an important part of business ownership, there’s more to establishing your brand than just making money. Increasing organic traffic to your website is a crucial digital marketing tactic and if you’re hoping to turn prospecting customers into long-standing buyers, then you will need a plan when it comes to consumer engagement. Even the best retailers with the highest-quality products look for ways to retain their current customers, and this is when interacting with the audience comes into play. Whether you choose to offer an inviting blog, fun social posts, or address customer feedback by providing prompt responses, professional digital marketing works as a great platform to cater to the needs and build trust with your clientele. 

    How do you plan to overhaul your current professional digital marketing strategy? Drop a comment below to share with our readers. 

    How small businesses are keeping up with the revolution of digital marketing

    Posted on by Alex Wilks

    Digital marketing, like many technology-based fields, is constantly changing and evolving to keep up with the times, and as business owners, it’s paramount that you understand your reaching potential if you wish to stay ahead of the curve of your industry. While reading about various online strategies is a great start to grasp some understanding of digital marketing affairs, dipping your toes in efforts like search engine optimization, blogging, and social media are better ways to connect yourself with the outside world and increase your web traffic and conversions. 

    Adopting keywords in their website text 

    Whether business owners decide to take a stab at writing their own page content or they hire a professional digital marketing agency to handle the cultivation of some vibrant wording, it’s through the use of keywords that they’re able to compete with some more prominent names in the business. 

    Search Engine Optimization (SEO) is a digital marketing technique that uses determined keywords, in an increased quantity, to improve organic results for searches on a variety of online engines. This means that the more you use a popular word, phrase, or expression, the more likely your content will be able to crawl up search rankings and increase its visibility to potential customers. 

    Take some time to find out which words work well for your business by making a list and each time you write, use a few keywords and supplement them organically within the text. Keep in mind that while you want to use them as much as possible, it’s important to not make your content too wordy by overusing phrases to the point that the context doesn’t make sense, and therefore defeating the purpose of marketing altogether.

    Actively blogging helpful, informative content

    The more purposeful content you possess on your website, the easier it will be to establish your credibility and assert a certain degree of expertise within your industry. Just like we mentioned above, establishing keywords will allow you to achieve a more prominent search result position and when those keywords are sprinkled throughout informational content, it shows that you’re willing to share some knowledge without asking your customers for anything in return. This gives the impression that your brand is more than a store, but instead, a business that focuses on loyalty to achieve higher conversion rates. 

    While a blog is a space to let your creative juices flow, it’s also the area where you can engage with website visitors, while also giving them content that is promotional and shareable. Use it to tell a story that will draw in your target audience by evoking emotions, keep it mid-length, and ensure that the writing is quality and not just a juggled mix of in-depth how-tos! 

    Using the power of social media 

    Social media plays an important role in the life of most businesses and most people’s personal lives, which means that you should be utilizing its power to expand your reach. While providing you with a fantastic customer service tool, managing your social media channels is an easy, relatively inexpensive way for you to meet your potential customers on their level and start life-long relationships by becoming the go-to source for their individualistic needs. However, the key to social media is consistency, and when you don’t have the time because of your other business ventures, your audience is left out to hang, becoming disinterested by your lack of content. So, ensure that you’re always in the loop by sharing informational and helpful subject matter that’s mixed with some occasional advertising and promotions. Not only will this increase your organic growth, but it will build up your relationships with your community and establish a network that will payout in the future. Thus, if your life as a business owner has proved to be busy, consider hiring a professional digital marketing agency to handle your social media affairs by managing your channels and answering customer questions.

    Do you own a small business? How are you keeping up with your industry competition?