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    Which holiday shopping persona are you?

    Posted on by Alex Wilks

    Holiday shoppers and e-commerce businesses have a lot of commonalities — saving money, obtaining and/or selling high-quality products, and having the process be as breezy as possible. So, at a time where festivities are in full swing, it’s important for retailers to know how to appropriately target shoppers with the right amount of consumer confidence to carry out their purchases. Typically, this kind of insight can only come from overviewing potential shopping personas so they can be individually targeted! 

    The cautious consumer 

    People work hard for their money, so when it comes to spending it, many devote their earnings to products that they have engaged with before. This is what professional digital marketing companies refer to as, cautious shoppers. These consumers are at a very impressionable stage where they’re still uncertain of your brand and are commonly careful about making new purchases — alas, they’re still willing to make a change in their priorities. As an e-commerce brand, this means that you will need to market using communication that shows responsibility and focus on content that may align with their values. This type of shopper is a long-term planner and engagement will be the key to hooking them. 

    Loyalty with the brand

    While it’s your job as an e-commerce business owner to establish yourself as an industry leader, it’s also important for you to create a sense of brand loyalty. Retailers that create relationships with their consumers are planting a seed that could keep those shoppers coming back for years to come. That being said, if you’re the type of shopper who knows exactly what you like and continue to go back to that same source, regardless of the prices or promotions available, then you’re a brand loyalist. The best way for businesses to target loyal customers is through email or using key social channels to post about new inventory and products that they may be retiring. 

    The held-up shopper

    This persona embodies people who postpone their shopping experiences, meaning that money isn’t necessarily the factor that holds them back from pursuing a purchase. So, if you’re the type of person who needs to grab a gift for a loved one or you’ve been avoiding the time-consuming task of sorting through your emails on the hunt for a must-have product, then you’re a held-up shopper who waits until the last possible moment to carry out your purchases. So, if you’re an e-commerce business looking to send out relevant campaign content, your key to targeting this group of individuals could be highlighting fast delivery options, giving a last-minute angle that makes buying with you worthwhile. 

    The bargain hunter 

    If you’re the type of shopper who patiently waits for promotional sales only to immediately swoop in and check out your online shopping cart that was abandoned a week before, then you’re what professional digital marketing companies call a bargain hunter. This means that while you may enjoy a particular brand, you’re devoted to whichever business gives you the best bang for your buck and are always anticipating ways that you can save on your order. Interestingly enough, if an e-commerce business is wanting to target this type of shopper, they will need to assume this behaviour and use specific content to reel in these consumers. So, one of the best ways that you can fetch yourself some bargain hunters is by sending out a newsletter or advertising through your social channels when you’re conducting a site-wide sale or discounting certain products. 

    What did you think of this week’s blog submission? Drop a comment below to offer suggestions or spark a conversation.

    Looking for some last-minute holiday marketing campaign tips?

    Posted on by Alex Wilks

    If you’re one of the many entrepreneurs that aren’t quite ready to face this year’s holiday season, why not consider putting an innovative spin on your brand’s marketing? December is a festive time where shoppers are constantly bombarded with an overwhelming influx of holiday-inspired messages, which makes it easy for your campaign(s) to get lost in the noise of the season. So, if you want to generate some added buzz, consider the following tips to ensure that your communication has a quality rather than a chaotic approach. 

    Draw inspiration from your competitors

    Whether your holiday marketing strategy includes some social media promotions, a couple of enticing emails, some extra pay-per-click adverts or all of the above, it’s important to get creative when you’re orchestrating your agenda for the month. Although running a unique campaign is always preferable, when it comes to the holiday season, chances are there’s very little you can do to make your marketing strategy one-of-a-kind, so why not incorporate your brand into a festive year-end campaign that highlights a comparable feel to your competitors, but outshines them in the process? 

    Emphasis seasonal imagery 

    Regardless of what niche industry your business is a part of, brands likely see the holiday season as a time of year to connect to their audience through the use of festive imagery. A prime example of this lies with the graphics you use on your social media channels, emails, and website banners. Since images can visually communicate with your visitors, why not just let them do the talking? After all, setting the tone for the season provides a timely, relevant way for you to get your audience excited about limited-time offers and is a comprehensive way to add a little vibrancy to your holiday marketing strategy.  

    Emotionally charge your communication

    The holiday season is one of the most important and profitable times of the year for many e-commerce businesses, so why not add an element of human touch to your communication? Your choice of wording in your social media posts, emails, and homepage text should invoke emotion and inspire action (purchases) and loyalty (recurring purchases). In other words, your holiday content is most effective when it’s tugging at the heartstrings of potential shoppers. 

    If you’re still struggling to find the time, dialogue, or imagery to pair with your thought-provoking, holiday marketing, we encourage you to speak with a representative from our digital marketing team to get yourself joyously ready!

    Do you have any other tips that are could apply to a last-minute campaign? Drop a comment below to share.

    How Should Your Company Be Preparing for Black Friday?

    Posted on by Alex Wilks

    If you’re stumped on how to market for the holidays, you’ll want to purpose the following tips to easily plan out your seasonal marketing campaigns. After all, Black Friday success is best measured on the culmination of creative, strategic audience development and how well you can carry out your efforts leading up to the big Thanksgiving Day long weekend. So, it’s time that you opened your mind to some digital marketing options that’s pretty much guaranteed to heighten your conversion rates. 

    Prepare as early as possible

    As silly as it sounds, large-scale, e-commerce brands start their holiday preparations at the end of August because as soon as Halloween is over, the following two months are jam-packed with sales, promotions, and social media and email campaigns. So, if you want to start cashing in and taking full advantage of how to market for the holiday season, you’ll want to get a head-start next year by mapping out your plans for American Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, Boxing Day, and Kwanzaa. Keep in mind that some of these celebratory days can be combined into one marketing campaign, such as “Thanksgiving Blowout Sale, all weekend long” because the days are inconsequential order one after another. 

    Build up your audience

    Black Friday shopping is all about zeroing in on your target audience to get them hyped up for the holidays, so, obviously, we suggest that weeks prior to your sale you work on building your customer list. People are less likely to make a purchase, even if you have a killer sale if they’re unfamiliar with your brand. That’s why it’s super important to extend your trust to savvy shoppers and cultivate their interest using social media marketing, email marketing and even blogging. This will give you a more direct line of communication and is a relatively inexpensive way to ensure that your messages are reaching the right people. 

    The key to whisking your audience away using social media and emails is to carry out campaigns and plan ahead to see how well your customers respond to your digital marketing efforts. If done skillfully, you’re able to extract value from the above tactics including repeat sales, word-of-mouth referrals, and an engaged audience. However, if you’re looking to get started on an email list or wanting to branch out to unknown social media channels, a professional digital marketing agency can ensure that you’re marketing content that your clientele will enjoy! 

    Have a simplistic checkout experience 

    While this digital development needs to be coded well in advance to ensure that it will be functional, we do recommend improving the checkout experience before you think of promoting a Boxing Day sale next month. When a user is convinced to click on your website, they’re already driven to make a purchase, however, even great prices aren’t enough to keep them from abandoning their checkout process. That’s why it’s essential to reduce the amount of time that’s needed to check out a customer cart, creating a simplistic experience that will translate to a higher conversion rate. 

    Will your business be running any year-end, holiday sales? Drop a comment below if you’re wanting some assistance with your upcoming campaigns.

    Gobble up these 4 Thanksgiving-themed marketing tips

    Posted on by Alex Wilks

    November is a busy time of year for digital marketing agencies and the businesses that they manage, though it’s probably because there are so many holidays that are stuffed into the mix — Remembrance Day/Veterans Day, American Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. So, with so much going on it’s important to take a moment to pick and choose which seasonal holidays you’re going to focus your energies on, because, let’s face it, it’s rather difficult to juggle them all. That being said, if marketing for Thanksgiving is your projected winner, here are some tips we recommend using in your strategy carrying into this month. 

    Market your products with the season

    It isn’t hard to curve the appeal of your products during American Thanksgiving, especially if you use the right wording as an elevated part of your strategy. For example:

    • If your business sells clothing, put some Thanksgiving dinner outfit ideas together.
    • If your business sells perfumes and candles, market essences that exhibit cinnamon, pumpkin or any woodsy scents. 
    • If your business is decor-based, market some products that could be used for Thanksgiving centrepieces. 
    • If your business sells toys, position your content to market how your selected products work well to entertain kids while dinner is cooking. 

    Keep in mind that when you’re marketing for Thanksgiving or any holiday for that matter, it’s always best to promote across all your channels, including your varied social media accounts and informative newsletters. If time is a considered factor, have a marketing agency do the work for you. 

    Use all the hashtags

    Since you’ve chosen to go with a themed strategy, the next step would be to use and create hashtags to engage with your social media followers. You could ask them to drop a comment on your Thanksgiving-inspired products by asking them to share their favorite memory (#thanksgivingthoughts) or even by inspiring them to share what they’re most thankful for (#givethanks). Be sure to post a mention coordinating to how you’re thankful for their support and continued business. 

    Create some custom, Thanksgiving-themed content

    If you want your marketing efforts to be noticed, we recommend using a little Thanksgiving inspiration when you’re crafting your content. This means that you can utilize your blog to self-advertise some products, while still keeping to the seasonal theme of being thankful, indulging in family time, and pigging out on a delicious, wholesome feast. Think of how your products connect to the subject of Thanksgiving, research industry keywords and also be sure to include undertones that feature seasonal words like harvest, pilgrims, feast, and thankful. 

    Have a sale!

    A lot is going on in November, but it’s also the month where you start your preparations for December’s holiday festivities. So, by hosting a flash sale to promote celebrations this month, you’ll also be able to tease customers into taking advantage of your last sale before the holiday season. You can even position your marketing efforts to include a blurb about how awesome your products and services would be as a holiday stocking stuffer or how easy it would be to just start ticking away at their shopping lists. Even 10% can be enough incentive for potential customers to carrying out their purchase, especially if the sale is for a limited time only. 

    Do you know any other Thanksgiving marketing tips that customers would gobble up? Drop a comment below to inspire other readers.

    What Are Some Ways to Keep Your Digital Marketing Team Motivated?

    Posted on by Alex Wilks

    Working in a marketing space presents new challenges every day which is why you want to equip your team with the best tools possible. The thing is, agency life is demanding, especially if the clients are, which can easily lead to burnt-out staff members. So, what can you do as an employer to keep your team feeling motivated? Let’s take a look.  

    Host team discussions 

    Whether you have daily, weekly or monthly meetings, one of the best ways to keep your team working hard is by opening the floor to discussion. Everyone wants to feel appreciated and heard, and sometimes communicating by email isn’t as efficient as face-to-face interaction. That’s why sitting down as a team is super important. Not only does this create a welcoming atmosphere among employees in your office, but it also allows each team member to discuss projects and campaigns as well as any struggles faced with clients. Looking at what has been and what needs to be accomplished allows achievable goals to be set and knowledge gained in areas that are outside of their expertise. Also, try encouraging your digital marketing agency team to come to your meetings with a few ideas, so that everyone has an opportunity to take the floor and feel involved and engaged.

    Share company results

    You can choose to highlight your company results during your team meetings or simply make upscale announcements through your team chat, however, when there’s a collection of staff performing various jobs that are closely interlinked, it’s always beneficial to let them know that their work performed well and was admired by the client. This is especially important if your digital marketing agency has multiple departments. Not only does sharing results present a challenge for each employee to perform better during the next campaign, but it also motivates your team to help one another achieve success. Whether success is determined by providing each other with interesting topics, helping to optimize past content or simply going over performance reports, it’s impactful when each person feels the need to be accommodating and helpful so that the entire office is driven to work smarter. 

    Celebrate the wins

    The first step to celebrating wins starts with sharing company results, although the next step is recognizing your teammates. Toss aside the mindset, “what have you done for me lately?” and remember to praise even the smallest accomplishments. 

    Here are a few ways that you can show your appreciation: 

    • Say, “thank you” at the next team meeting
    • Write a personalized note congratulating a staff member
    • Give a small, appropriate gift (gift card, extra vacation day, etc.)
    • Host a happy hour event

    Provide ongoing training 

    It’s no secret that employees that are valued are likely to stay at a company longer. That’s why providing ongoing training can show your team that you’re invested in their development. Training can come in the form of industry presentations or exercises and extend to conference and event invitations. Whatever route you choose to follow, notify your staff that you’re committed to their growth and help them to build up their skills.

    What keeps you motivated while working? Drop a comment below to share with our readers. 

    Digital marketing growth hacks to consider

    Posted on by Alex Wilks

    Like anything, the tricks of the trade are something that’s generally learned over time, making experienced digital marketing agencies the experts when it comes to SEO and e-commerce. And while it’s important to start developing your own set of skills as you grow into your role as a business owner, it’s also significant to scale your digital operations to generate successful campaigns. After all, money is what makes the business world go around and if you don’t possess the know-how to utilize industry growth hacks your budget may start to dwindle faster than you anticipated. So, here’s are some tips for those seeking first-hand insight into how to grow their startup companies. 

    Create long-tail content 

    If you’re unfamiliar with the phrase “long-tail”, simply think of it as the holy grail for SEO and e-commerce. Using long-tail content as part of your website’s marketing strategy, which includes URLs, page titles and meta descriptions, is a great way to build authority and increase the organic traffic that’s coming to your site. For example, think about all the different combinations of words that people type into search engines every day and then think about how people describe what they’re looking for. Finding specific search terms and adding them to your content helps these people find what you’ve written, increasing the likelihood of them clicking the other parts of your site. So, we recommend that you always consider keywords when formulating your content, because it holds the power to climb the online rankings.  

    Run blogs as Google dynamic search ads

    While most e-commerce business owners are running search or display ads on Google, you could be the one who drives traffic strategically by using content pages you’ve already created. For example, if you went ahead and focused on our tip above, you would have implemented long-tail keywords within your content. If this is the case, your blog is already ranking organically somewhere in the search results. Content-focused pages rank higher than pages with no copy, so using your blog can help to increase your high-quality score. Thus, if you want to increase your chances of receiving clicks, give this tip a try and see how it works out for you!

    Follow up with potential shoppers

    Once you generate more traffic and increase your leads, you should create a means of following up with clickers. While it can be difficult to personally target each person, it’s easy enough to use some form of marketing automation to do it for you. We recommend using email marketing as your way to connect to your target audience. Start by creating a series of emails to engage with these leads, including subjects like product information, customer testimonials, and even something that tells the story behind the brand. All of this content is valuable and can work as a channel to reach your prospecting clientele. 

    We hope the above ideas will help you to get on track and start scaling up your business. However, since new hacks are readily growing, if you aren’t keeping up with the changes, it’s easy to lose the customer’s interest. That’s why sometimes it makes more sense to leave the work to the professionals.

    Which SEO and e-commerce hack did you find the most interesting? Drop a comment below to share with our readers. 

    3 Things to Consider for An International Digital Marketing Strategy

    Posted on by Alex Wilks

    Are you looking for the right information to scale your digital marketing strategy to an international level? While traffic and profitability are given attributes that will validate your company’s potential to grow across waters, some elements may need to be tweaked to increase your popularity as you grow. That’s why you should analyze the following three components to help you reach your business goals. 

    Use the right marketing methods

    When it comes to investing in your digital marketing strategy, one of the most important things you can do is spend time selecting the most effective and appropriate advertising methods. While some are simply fundamental, others will depend on the type of business you’re running. Let’s discuss some advantageous digital marketing tools that could be favorable for more international opportunities.

    These two are a must, regardless of the type of business you’re operating: 

    • Search engine optimization: allows you to embellish your online presence. While working to achieve a highly searchable ranking is your main objective, it’s also about putting information out there about your business, products, and services. 
    • Social media marketing: is another digital business fundamental that plays a huge role within the consumer market. Since so many people use their social accounts daily, you should be taking this as an opportunity to deliver your marketing messages. 

    Here are some tools that can be added to your digital marketing strategy as your business prospers and grows: 

    • Content marketing: allows businesses to post publishable content that promotes brand awareness, supports search engine optimization keywords, and asserts them as a leader in their industry. The best part is that content comes in an assortment of mediums including, blog articles, videos, memes, images and even diversified text across their website. 
    • Email marketing: is sending marketing materials through email. This can include promotions, informative resources or product information/newsletter. 

    Since all digital marketing methods are time-consuming, consider hiring an agency to handle the campaigns for you. 

    Build relationships

    If you’re hoping to build your company on an international scale then you need to ensure that you’re taking the time to make your customers feel appreciated. These connections can be harder to make when you don’t have the opportunity for intimate, in-person experiences with those who support your business and its products or services. So, the question is, how can you make your customers feel special? A great way to start is by answering their inquiries professionally and promptly. This is because addressing complaints and questions in a timely fashion shows that you have a sense of interest in your business deals and reassures potential or returning shoppers that you’re focused on their needs. After all, first impressions create lasting relationships and contribute to successful business ownership. 

    Monitor and evaluate business decisions 

    Success in international waters is very reliant on measuring the performance of your digital marketing strategy, monitoring your campaigns and evaluating your next course of action. That’s why it’s important to always be updated on what’s happening with your business and to record your progress so that you can make sure that you’re spending your money on the right digital marketing efforts. After all, what you put into your digital marketing strategy should result in increased brand awareness and a bump in sales over time. 

    Do you have any other tips that may help entrepreneurs with their international digital marketing strategies? Drop a comment below to share.

    Strategies to better understand social media marketing

    Posted on by Alex Wilks

    In an age where social media holds such importance in the lives of everyday consumers, it would be silly for business owners to not be utilizing its power. After all, social media marketing is one of the few forms of digital advertising that can bridge the gap between brand and target audience, which in turn connects businesses to an assortment of shoppers that already possess similar beliefs and values. That being said, below are a few ways that you can strategize your social media marketing strategy to strengthen your efforts through popular social platforms. 

    Set yourself achievable goals 

    Like anything, your social media marketing strategy should contain a list of objectives and goals that you hope to achieve as a business owner. However, the most important thing that you can do to set yourself up for success is to formulate some short-term and long-term goals that are attainable. This will give you the confidence you need to overcome difficult business hurdles down the road as well as the tenacity to make critical decisions about your brand. 

    When it comes to social media marketing it’s essential to set yourself some objectives that include the following targets — driving traffic, increasing brand awareness, building brand loyalty, and generating more sales. The following goals should be specific, measurable, achievable, realistic and time-bound so that you’re able to track your progress as a business owner. 

    Know your target audience

    If you’re hoping to crush some of your professional goals it’s worth gearing your social media marketing strategy to reflect the values and interests of a target audience. Consumers that live a lifestyle that could benefit from your product or services are the ones that should be focused on when you’re formulating your promotions, content or advertisements. After all, appealing to as many people as possible is exhausting, so why not start by generating content based on the location of your audience, a particular demographic (age or even gender) or psychographics such as aspirations and attitudes?

    Study your competition

    If you’re wanting to better understand how to reach your targeted consumers through the use of social media marketing, it’s worth taking the time to analyze the successes of your competitors. Now, we’re not encouraging you to directly copy or steal their ideas, however, before you sit down to build a content strategy for your brand, take a look at the tactics that have already proven to be effective in your industry. Start by following other brands on social media, keeping an eye on their post’s performances and crafting your social media marketing strategy to reflect on valued insights that are currently working and modifying them to better suit your brand and audience. 

    Utilize visual content

    While carefully crafted textual content is a definitive must-have for your social media marketing strategy, putting some extra attention to detail on the visuals — such as high-quality images, infographics or videos — has the power to grab the attention of consumers that are aimlessly scrolling through their social feeds. It’s one of the best ways for you to add engagement to your already thought-provoking content. 

    What other ways can you coordinate your social media marketing strategy? Drop a comment below to share with our readers.