Many businesses are experimenting with emoji marketing and it’s quickly changing the way we communicate in terms of modern language. These small icons and images are an innovative form of digital communication that has the ability to embellish emotion through various social media platforms. Studies suggest that 92% of internet users are already on-board with using emojis, with many companies, including Google, Apple and Android, creating their own emojis to keep up with the hype and popularity. So, let’s find out how can you use them to optimize your digital marketing strategy?
Emojis work great within marketing messages
Since so many internet goers are speaking to each other through the use of emojis, it only makes sense for businesses to address their audience using the same language.
Humans are visual creatures and many of us understand images easier than words. In fact, some studies suggest that “people only remember 10% of what they hear and 20% of what they read, but about 80% of what they see and do” becomes stored, memorable information. So, in terms of marketing, roughly 10% to 20% of your written marketing messages are actually able to transform into sales. While you could be using emojis, paired with vibrant imagery, to cue a more impressive impact.
Emojis are attention-grabbers
While emoji marketing allows you to communicate a ton of meaning and emotion using a few simple symbols, it also acts as a means to grab your audience’s attention. Through the clever use of relevant images, designs and figures you’re able to leave a lasting impression with your consumers as well as embellish your brand’s personality through an effective way of relevant communication.
How do you use emojis in your marketing strategy?
A single emoji has the power to communicate a lot. They open the message to be read using a particular voice and allow the business owner to keep things brief when they’re attempting to convey a particular message. But how exactly are marketers and businesses using emoji marketing?
- Emojis in links: If you’re wanting to add an emoji into a link or shortened website URL you will need to code it that way in order to develop compatibility with various browsers and operating systems.
- Emojis in social media: It’s important to keep your social media posts rather short and to the point when you’re trying to attract customer attention. That’s where emojis are great because instead of typing a word like pizza, you can simplify the message and leave 🍕 instead.
When should you avoid emoji marketing?
While we’ve established that emojis are great when you’re wanting to simplify a meaning behind your message or grab the attention of the consumer, there is still a way that business owners and marketers can get carried away with emojis. For example, if you’re writing out your entire message only using emojis, it can quickly become very difficult and distracting for your audience. In order to avoid any break in communication, stick with three emojis or less when you’re writing a social media post.
If you’re wanting some help incorporating emoji marketing into your social media strategy, then you should seek help from a digital marketing team that specializes in managing social media content.
How do you plan to utilize emoji marketing in your digital marketing strategy? Tell us in the comments section below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.