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    How to write great SEO titles as part of your overall strategy

    Did you know that your search engine optimization (SEO) title is your website’s gateway to higher click-through rates? Since the SEO title is a potential customer’s first point of contact with your business, it must work to rank you as high as possible on search engine results pages (SERPs). While simply ranking high allows readers to see you first, it’s typically the title that will capture their attention. This blog will assist you in creating engaging headers, which in turn will take your SEO strategy to the next level. 

    Tips for creating titles that are optimized 

    Here we will provide some best practices for coming up with SEO titles and subheadings that will be optimized: 

    • Utilize a/some keyword(s) throughout the content: Aside from mimicking what competitors are doing, you can invest in your SEO strategy by researching the right keywords to help your content rank better. Be sure to remember that using too many technical words might confuse the reader, so when writing a title, be sure to stick to direct, concise words that are used by the general public. The keyword(s) you select work best when included in the title as well as within the content. 
    • Consider how long it is: While titles should be descriptive to attract readers, you want to make sure that they won’t get cut short on a SERP.
    • Emotional hooks are key: Not only do content titles possess the power to hook a reader emotionally but they should also evoke a response emotionally. For example, excitement or interest. When your title is fun and engaging, a reader thinks, “Oh, I want to know more about that.”
    • Don’t forget to sprinkle in your brand when you can: Now, this tip doesn’t mean that every title should include your company name. However, when it’s appropriate to do so, be sure to use add the name and stick to words that fit your brand voice to promote consistency throughout your site. 
    • Know your capitalization: If you capitalize incorrectly, your title will look spammy and not achieve the best ranking possible. Plus, no one wants to read or take tips from an author who leaves errors in their titles. As a rule of thumb, either capitalize all of your words or just the first one—don’t forget to capitalize the names of people, countries, etc. 

    Consistency and professionalism are key in formatting the titles that are used within the content on your website. So, if you’re looking to revamp your SEO strategy moving into the new year, consider the above tips.

    Which tip did you find most helpful and plan to implement into your SEO strategy? Drop a comment below to share. 

    How does content work to improve your conversion rate?

    Those who own an online business are no strangers to writing content, especially if they have yet to collaborate with a professional digital marketing team. Whether writing copy for pages on the website, updating product information, or delving deep into industry news using a creative blogging platform, content marketing is a crucial part of building brand awareness. That said, your brand’s impression heavily depends on increasing conversion rates to your website, and to do that, you must first understand how conversion rates work to improve visibility, traffic, and sales

    What is a conversion rate?

    A conversion rate is a general term that refers to the recorded percentage of users who have completed a desired action or site goal. The rate is calculated by taking the total number of users who convert—actions and goals come in many shapes and sizes (examples, clicking on an ad or completing a purchase)—dividing it by the overall size of the audience, and converting that figure into a percentage. 

    What is conversion rate optimization? 

    Known as CRO in its short form, conversion rate optimization is the systematic process of increasing the percentage of website visitors who take your desired action or complete your site goal—be that subscribing to a newsletter. CRO also involves understanding how users utilize your website, what actions they take, and what work needs to be done before their complete your actions and goals.

    Search engine optimization and how it works to improve conversion rates

    You could write as much content as you want, but if your copy isn’t following the right search engine optimization (SEO) techniques, potential customers won’t find it on the web. You will simply possess a low-traffic website that has tons of copy. This is because the CRO is closely related to SEO. By writing SEO-friendly content through the use of industry-researched keywords, pages can increase their visibility on popular search engines where customers have the chance to find them and click. There is also an opportunity to improve and generate lead growth by writing bulkier content and answering questions to improve click-through rates, which also assists in improved conversion rates

    What are some ways that you can improve your content to help with conversion rates?

    While content should be written with a clear vision of what needs to be conveyed to the consumer, it can also be crafted to build an emotional connection with the reader. 

    Listed below are actions your business should take to improve your content:

    • Include a call-to-action: Weak or nonexistent call-to-actions (CTAs) give customers zero incentive to engage with your content. Be sure to utilize this part of your copy to offer something truly valuable so that your copy doesn’t become buried over time. 
    • User-friendly development and design: Aside from having a website that functions well and transitions quickly, you should also ensure that it’s mobile-friendly and your information forms are short and sweet. Signups or checkouts that required too many fields or pages often lead to users abandoning before the desired action is complete. 
    • Clear contact page: Customers shouldn’t have to scour your website to find a phone number or email address. 
    • Use high-quality images: Stock images are great when you’re first starting out, but if you want to further establish your brand, we recommend adding photos of the staff, facilities, products, and services to better connect with your customers. 

    What methods have you used in the past to increase your website’s conversion rate? Please share them with our audience in the comments section below.

    5 ways to grow your website traffic through digital marketing

    Many online businesses struggle to come up with innovative ways to increase traffic to a website. Since it can be challenging to know which methods work well to achieve positive results and which are tired strategies, listed below are some organic and paid options that yield great results when it comes to increasing traffic to a website. 

    Perform keyword research

    Keyword research is a practice that search engine professionals use to find terms that are often entered by users into popular search engines when on the hunt for products, services, or general information. The words related to these queries can then be harnessed and used within web content to target consumers and crawl search engines organically. Aside from using keywords in copy, they can always be used in meta descriptions, the page title, the URL, and headers. 

    Those needing help with keyword strategy should consider hiring an SEO expert to offer valuable insights by performing audits and identifying issues where your website can improve. 

    Create content that’s memorable

    While the posting of regular content is a great habit to get into, you need to make sure that your copy is memorable to cut through the expansive options available already on the internet. Not only does this type of noise help to increase traffic, but it also assists in establishing a better bond with your audience. 

    Keep active on your social feeds

    The use of varied social media platforms is a great way to attract visitors. However, website traffic relies on elements such as:

    • The sharing of posted content via social media platforms
    • The interaction of business to followers through replies and/or reposting of content via tagging
    • The use of relevant hashtags
    • The promotion of new content via links

    Advertise digitally

    Whether you endorse a new product through paid search, social media, or display ads, pay-per-click advertising is an efficient way to increase traffic to your website. While some users may block ads, since you only pay when your ad is clicked on, you can easily stay within a budget and attract the right audience to click and buy. 

    Send out newsletters

    Email marketing is one of the most effective means of increasing web traffic…especially if your company is hosting a sale or launching a new product. Here are a few practices that work well for those sending regular emails: 

    • Be sure to include enticing information in the subject line and body of your emails
    • Insert links and buttons to allow shoppers to click easily
    • Mobile-friendliness is essential 
    • Add touches of personalization
    • Take the time to ensure that your email is visually appealing and well-designed
    • Test each email before it’s sent

    Which of the above methods do you plan to use to increase traffic to a website? Drop a comment below to let us know. 

    Have you considered AI as part of your brand’s digital marketing strategy?

    Digital marketing has vastly grown in popularity as e-commerce business owners expand their hunt for the best methods and channels to distribute their products and services to the online masses. That said, with such an expansion, artificial intelligence (AI) has made leaps to help marketing professionals perform their jobs more efficiently than they could just a few years ago. Needless to say, since AI can be used in several ways, it’s important to determine which processes hold more value for your marketing campaigns before you invest in any type of AI-related experience. Continue reading to find new ways that you could be using AI in marketing. 

    AI predictive features add personalization 

    AI is a great resource for data collection—instead of manually sorting through each customer interaction, businesses use AI programs to compile the information into easy-to-read reports. So, why can’t businesses owners and marketing professionals alike use it to make smarter decisions for their campaigns?

    Think about times where you’ve shopped a website that was set up to offer personalization. Elements suggesting that you may also like other products is an AI customization that makes each visit unique to the consumer based on their search history and previous purchases. This not only improves the customer experience but also ensures that what’s displayed is more likely to fit the needs of the shopper, resulting in more sales, engagement, and site traffic.

    AI improves content creation

    Much of digital marketing involves creating consistent, fresh content to post on a website, making category pages and blogs an essential part of any marketing strategy. Depending on the industry, consumers may even rely on content (reviews, testimonials, etc.) to reassure their decision to make a purchase. While there’s no arguing that content is key, brainstorming topics ideas is both challenging and time-consuming. 

    With the power of AI, marketing professionals can analyze consumer behaviour on these pages through a machine learning system that provides feedback to improve future content. For example, elements such as time spent on page providers writers with some insight into how far the reader is delving into the content and where they can place photos and/or videos to increase this engagement. 

    The use of chatbots and natural language processing (NLP)

    Natural language processing (NLP) is a form of machine learning that understands, analyzes, compiles, and creates human speech. Many businesses utilize this type of AI in marketing, whether it be as a chatbot technology or as an aid when writing emails and/or blogs. 

    We’re living in a world where chatbots understand a consumer’s basic request and can respond to them based on the specific keywords or phrases provided. These AI tools make it possible for businesses to provide 24/7 service, answering questions for customers around the clock and providing long-tail sentences for those who may not be savvy with their words. 

    Trek Marketing works in partnership with Numinix Web Development using AI practices to make our client’s businesses thrive. Want to find out more? 

    Do you use AI in any of your marketing strategies? Drop a comment below to tell us more. 

    Fall-inspired social media content ideas for your business

    On the hunt for some fall social media post ideas that can offer your business that added edge? Engaging content isn’t hard to create and incorporating seasonality to make those connections sets you up for successful interaction. That being said, below are some fall-inspired content ideas to get your social media marketing strategy started. 

    Incorporate fall images

    A good social media marketing strategy involves harnessing the power of what’s going on around you to build content that’s inspiring and relatable. This means that if you want your social posts to get more engagement and clicks, perhaps offering an autumn vibe might get the attention you’re hoping for. Whether you sprinkle your products among fall colours (red, orange, yellow, and brown) or simply take some seasonal photos with the appropriate scenery (pumpkins, hay bales, and scarecrows), a stockpile of seasonal images is a great way to get yourself notice above other social media posts. 

    Offer a seasonal discount

    Who said that you needed to wait until Black Friday/Cyber Monday to offer your customers a little discount? Whether you want to highlight an upcoming Halloween sale or simply offer a coupon code that can be used until the end of October, shoppers get excited about seasonal savings and are inclined to start their holiday shopping early with the right incentive. 

    Update your followers about the seasonal activities you’re doing

    Consumers love getting an exclusive look at your personal life, whether it be with your friends and family or behind the scenes of your business, so, we recommend incorporating some fall-inspired activities into these types of posts. Share your employee pumpkin carving content, some DIY fall decor that you made for the shop, or even a trip to a local apple picking spot with your family. Also, make sure to ask your followers to comment on what they love doing this time of year as a way to connect with them. 

    Create a guide to fall essentials

    Pretty much any business can have a fall twist with the right imagination, which is why it’s important to separate your products from the ones that can be enjoyed more this time of year. Whether you sell coats, skincare products, or wine, think of an ingenious way to guide the consumer through your products and how they engage with the season. This means highlighting your water-resistant outerwear, products that keep the skin hydrated during cold weather, and seasonal wine flavours!

    Ask questions on social polls

    This is a great way to engage with shoppers on Instagram, especially if you utilize some fun GIFs on the story features. Keep in mind that not every part of your social media marketing strategy needs to be sales-focused, and at times, a greater focus needs to be on engagement and interaction. Ask your followers what their favourite activities are by giving button options for them to click, then once you’ve gathered lots of opinions, share the results back on your stories!

    Which of the above content ideas is most inspiring to you? Drop a comment below to share with our readers.

    SEO-related issues that cause search rankings and traffic to drop

    Many reasons can lead to a drop in a site’s search rankings and traffic, with everything from technical on-site issues to off-site SEO issues and other external factors. Whether you’re currently experiencing an issue or you want to prevent it from happening in the near future, we recommend reading this blog and using it as a checklist for diagnosis. That way when you’re ready to invest in a search engine optimization service, you will see the value and work that goes into getting your website noticed!

    On-site issues that cause rankings to fall 

    The way your page is optimized has a huge impact on its ability to rank well. The following on-page ranking factors can affect your website’s search: 

    • Your site needs updating: It’s crucial to keep your website up-to-date to remain competitive in your industry. Updates could include fresh content, revised backlinks, or even web development and optimization efforts
    • Lack of content: On the whole, a shortage of content provides very little value to your readers, especially if you’re lacking to utilize the power of pages and blogging to assist your SEO strategy. 
    • Removal of traffic-driving content: While it makes sense to remove duplicate and irrelevant content from your website, be sure that you don’t remove anything that is currently driving traffic. It’s a better use of your time to take care of technical SEO, such as which pages aren’t receiving traffic, rather than thinning out your more masterful pieces. 
    • You’ve recently updated your website: A new website design is usually quite good for your web traffic. However, its crawlability and indexability will face issues if you don’t remember to perform redirects. 

    Off-site issues that cause rankings to fall

    The following off-site ranking factors can affect your website’s search: 

    • Links have been removed from sites: Check to make sure you haven’t dropped any links if your traffic starts to slow down. Webmasters often clean up their links and analyzing these removals will help you to prevent a severe drop in your ranking. 
    • A site linking to you went down: If a website goes down permanently, the traffic you received from that site is likely lost. Truth be told, there’s no way for you to prevent or protect yourself from this happening. You just need to be on top of replacing that site with another one if it ever comes up. 
    • Sites linking to you have a drop in their traffic: If the site that has your links is penalized or removed from Google’s index, you will receive a loss in your traffic as a result. This is why ongoing link acquisition is crucial! 

    How do you go about tackling any or all of the above SEO-related issues?

    Before your company can consider hiring a professional to carry out a search engine optimization service, it’s important to know what it includes. Why not start your venture by delving into the custom strategy offered by Trek Marketing, which will be laid out for you upon completion of your free SEO audit?

    External changes that impact your site beyond your control

    There is an assortment of other external factors that could impact your search rankings and traffic, including:

    • Featured or rich snippet changes: If you have a snippet driving traffic, your traffic will drop significantly overnight if the SERP changes and no longer displays that snippet. 
    • Audience search behaviour changes: Your target audience changes over time, which is often a result of consumers keeping up with trending products and services. Aside from whatever is current, be prepared to switch up your SEO strategy for seasonal changes as well. 
    • Errors on the server side: Issues with servers not being able to properly serve a website puts your search ranking in trouble. Google won’t recommend your website as the answer if it’s having difficulty for a significant length of time accessing your website. 

    Do you know of other factors related to SEO that directly affect your search rankings and traffic? Drop them below to start a discussion.

    What are some benefits of quality blog writing?

    content writing

    The modern-day realism is that everyone and everything is constantly competing for attention, which is why getting noticed is incredibly important for an e-commerce business owner. Although you might consider blogging to be an old fashion marketing tool, it’s an incredible way to spread awareness about your brand. Blogs not only improve your search engine optimization (SEO), the driving force behind your website, but it also breathes a fresh look of professionalism, leading-edge knowledge and reliability. If you’re ready to create compelling, educated content writing, then it’s about time to break down the elements that go into crafting a quality blog.

    Focus on boosting your SEO

    The likelihood of potential customers finding and reading your content is entirely dependent on your ability to use relevant keywords in your content writing. When you optimize your blogs, your digital marketing efforts extend beyond a small audience. How does this work you ask? Well, many internet goers are often searching for information, such as how to do something or reviews on a particular, high-ranked product. Blogging about these fields, using strong, credible keywords, allow potential buyers to find your content writing and empower them to read and fill their gap in knowledge.

    Focus on building trust

    Blog about what you know. If you don’t know it, research it, and then blog about it anyways. Your content writing establishes your credibility and allows you to assert a leadership role within your industry. In due time, readers will rely on your blog as a knowledgeable, trustful resource for information.

    Focus on sharing your content

    Content creation goes hand-in-hand with social media marketing. Once you’re happy with the blog post that you’ve crafted, share it throughout your various social media platforms. After all, the more you spread the word in the world of digital marketing, the more people you’re able to entice people to buy.

    Focus on establishing a following online

    When you put effort into your business, it shows. By crafting engaging content, and attracting loyal readers through the use of social media, you’re able to boost your brand and further extend the reach of your audience. It’s important to establish which social platforms work well for sharing your written content in order to optimize your chances of increasing in popularity.

    Focus on building a community

    Once you gain comfort in your writing, build up your reading community by establishing a blogging schedule. Whether you aim to write a blog post a week, it’s important to remain consistent and dependable. Perhaps consider choosing a day each week to publish your content so that your readers are able to check weekly and read up on some interesting facts.

    Although blogging is a powerful digital marketing tool, not everyone has the means or ability to maintain a quality blog. In order to boost your website’s influence and engagement among potential customers, considering hiring a professional marketing team to run an engaging blog for you.

    Are there any other benefits of content writing that we’ve missed? Tell us in the comments section below.