×
  • Leading Digital Marketing Agency
  • 900+ Websites Launched
  • $100M+ Client Revenue Generated








    How to make your social campaigns more festive for St. Patrick’s Day

    While St. Patrick’s Day was first celebrated as a means of commemorating Christianity in Ireland, it has since evolved into a celebration of culture and heritage everywhere. Whether you enjoy grabbing a pint of Guinness, eating up some bangers and mash, or simply indulging in the traditional sound of Celtic music, the holiday is a great way to engage and entertain your audience with vibrant marketing ideas. Here are a few that we recommend if your social campaigns are lacking festive assets. 

    Run a promotion where customers can save some “green”  

    If you’ve been looking for a great way to segway into a sale, St. Patrick’s Day could be your business’s perfect opportunity. Not only is this festive occasion super lucky, but since it’s one where gifts aren’t needed, it’s a time where shoppers can reward themselves instead. One of the easiest ways to advertise an upcoming promotion is via social media. Whether you want to create and share a St. Patrick’s Day graphic or advertise a product that also happens to be green, there are many ways that your business can keep your audience engaged (and entertained!). 

    If you aren’t confident in your ability to shamrock-and-roll a brilliant St. Patrick’s Day campaign, Trek Marketing can assist you will your social media marketing management for this holiday and any upcoming events. 

    Host a St. Patrick’s Day giveaway or contest 

    Everyone loves a good freebie! As a business owner, contests are a great way to engage with your audience and gain train that will increase your following. While advertising your giveaway on your website is bound to create hype, we also recommend sending out an email and posting about it on your social channels for quicker and easier exposure.

    Your social media marketing management team will encourage you to include some rules that are directly beneficial for your business such as: must be following all social media accounts, must like and save social media posts, must comment and tag friends on social media posts to gain entries, and for additional entries, please share the post on stories. This creates the ultimate traction among all applicants and gives their friends an option to follow you as well. Be sure to also include contest dates and let followers know that unfollowing the account(s) will exclude them from future giveaways. 

    Post behind-the-scenes photos and videos

    Whether you take a few snaps of your team packaging post-promo orders or a couple of clips of your warehouse, these types of behind-the-scenes content give customers a better understanding of how you coordinate your business, helping to build strong relationships with customers and leads. This is especially important whenever there are holidays and you can show off your festive workspace! 

    Harness the power of “reactions” on Facebook

    There was a time when users could only select “like” on Facebook content, however, now there are six additional ways that they can respond: “love”, “angry”, “haha”, “wow”, “sad”, and more recently, “care”. These reaction buttons harness a lot of value for businesses as they allow brands to gauge the interest or feelings about how their followers are reacting to a particular topic. If you’re finding lots of “angry” or “haha” reactions to relevant, important content, perhaps it’s time to consider social media marketing management in your strategy budget. 

    Which of the following suggestions did you find most useful for the upcoming holidays? Drop a comment below and let us know.

    How to market for the travel industry

    Are you ready to get your digital marketing efforts recognized within the travel industry? If so, you aren’t alone. With spring quickly approaching people are starting to research and book their yearly travel plans. This means that you need to be ready for those searching for cheap travel deals, flights, and hotels. Here are some ideas on how you can win over consumers.

    Monitor search stats

    Leisure travellers go on a couple of trips per year, which means they must do regular research before those vacations can be booked. Each month, search engines such as Google and Bing see millions of searches using keyword varieties pertaining to many types of travel. 

    Here are some that have proven to be most popular:

    • Airline tickets
    • Airline reservations
    • Hotel and motel reservations
    • Vacation packages
    • Car Rentals
    • Cruises

    Since most customers plan ahead when booking a trip, it’s important that you plan your digital marketing strategies well in advance. Whether you manage an airline, a luggage company, or hotel digital marketing, all efforts should be catering to months ahead, while also considering last-minute travellers. 

    Understand the customer journey

    While it would be great if shoppers searched for a travel-related keyword, saw your paid search ad, clicked, and immediately purchased, the reality is that each customer journey is far more complex than that. In fact, one person may have hundreds of interactions with travel brands while researching a single trip. 

    Here are four key moments where you should aim to win over your customers using your chosen digital marketing strategies:

    • The dream stage: This is where those who are thinking about planning a trip find ideas and inspiration on where to go and what to do. While it isn’t easy to capture conversions during the dream stage, you can make an impact that will help them to consider your product or service when it’s the booking stage. 
    • The organizing stage: Once people get past the dream stage, the organization stage is where they’re in deep consideration mode. The destination has been selected and the next steps are choosing a hotel or airline to book, often based on location, cost, and timing. While there’s not much you can do to change the cost and timing as an airline, with hotel digital marketing, you can amp up your creativeness to excite shoppers about your location. 
    • The booking stage: Now that customers have made their decision, they’re ready to make reservations. This would be a great time to upsell your other services. For example, if you operate a hotel, perhaps tour packages, room upgrades, dinner reservations, and/or massage packages would be options to market at this point. 
    • The experience stage: Tied into the booking stage, the experience stage is where you have an opportunity to offer further interactions with your customers. Whether this is a further chance to upsell a service, offering a discount for a later time, or waiting until the service has been performed and asking for a review, the experience should never go overlooked. 

    After two years of limited travel through a global pandemic, people are thinking more and more about how they will be using up their vacation time. By understanding the above key moments you can influence the customer journey and increase your digital marketing conversions.

    Target the right audience

    The demographics of your target audience should be a strong consideration in your digital marketing efforts. Whether your product and/or service caters to families, seniors, or women versus men, things like age and income are also very important. For example, if your hotel wants to promote family travel, we recommend targeting women between the ages of 35 to 49. This is because they’re often the ones doing most of the research and booking. Also, be sure to write your ads or other hotel digital marketing efforts from the perspective of the buyer person to create emotion that will encourage clicks and conversions. 

    Is your business ready to welcome travellers again? Drop a comment below to share your plan with us. 

    Why is email marketing so important for small businesses?

    While email marketing for small businesses differs from email marketing that’s used by large corporations, it’s equally strategic. You start by setting goals, picking the necessary tools to determine your target audience, building a list of tactics, optimizing, formating, creating, and scheduling your content. The only defining detail that separates each email marketing strategy is the tactics used to do all of the above and the scale at which it is done.

    How can small businesses take advantage of email marketing? 

    If you haven’t already, as a small e-commerce business, you need to start reaping the benefits of email marketing. This digital service allows companies to build trust with local customers and is a huge advantage that they can hold above larger corporations who fail to resonate within these smaller communities. That said, transparency and honesty with your clientele are key, which is why unsolicited or generic emails will easily lose ground in favour of more modern approaches. 

    Before you can plunge into sending emails, you must first get customers to subscribe and agree to be a part of your email list. Not only is this a requirement for legal purposes but it allows you to ensure that your list is filled with potential buyers that are interested in your products and brand. To capture lots of emails, be sure to make the signup easy to find with minimal steps involved. While growing your list might take time, this will allow you to prepare your digital marketing goals and speak with an agency that offers email marketing services. Professional email marketing will ensure that your newsletters are of higher quality and filled with exclusive, eye-catching content to promote your brand and assert you as a knowledgeable member of your industry. Instead of screaming for attention, you’re strategically generating a buzz that helps to cement strong customer relationships. 

    How do small businesses measure email marketing success?

    There are many ways that a small business measures the effectiveness of its campaigns. Success rates can be measured with several metrics such as open rates, click-through rates, time spent on pages, and conversion rates. You should keep track of the number of emails that get marked as spam and also those that are forwarded. Then, compare that with the number of emails that were deleted before or after they were opened. All of these metrics yield valuable insights for future emails and further develop your email marketing strategy. 

    How do you improve the efficiency of your email marketing?

    Many effective methods ensure email marketing success, including:

    • Optimize emails for good display on mobile phones
    • Create a schedule for sending emails and adjust it according to metrics 
    • Cater content to a targeted audience
    • Divide your mailing list into segments and build tactics to appeal to each audience
    • Test your emails before sending them
    • Monitor their performance reports and develop ongoing changes to your email marketing strategy

    Do you have any more questions about email marketing for your small business? Drop a comment below for a prompt response.

    Will you be trying these 3 digital marketing consumer trends?

    Every year we experience revolutionary digital marketing trends that help to lay a foundation for the future of online advertising. That said, after two groundbreaking years for online shopping, 2022 is only expected to continue the rise with social shopping adding to the momentum. With these new and exciting developments to the digital world, it has become more important than ever to ensure that your business is communicating with its audience. Listed below are three of the key digital marketing consumer trends to be mindful of in 2022. 

    Work on creating some short, punchy videos

    Whether you’re more familiar with YouTube, TikTok, Instagram, or Snapchat, it’s clear that the landscape of social media has shifted in favour of short and punchy video posts. Since it would be challenging to ensure that your business is relevant across all of the above platforms, we recommend selecting one or two to focus on. Short videos zero in on our fast-paced way of life, which is a direct reflection of the way we consume content. Digital content needs to possess a simple message while also presenting content that’s engaging by asking consumers to participate; examples include the start of a viral dance move, a challenge, or a survey, but at the very least, encourages them to leave a comment. The best thing about these types of social videos is that all business owners have access to creating content like this with the help of their smartphones. Start by filming a few candid videos of your business, some behind-the-scenes, DIY, and other unpolished videos by using the apps to crop, create, and add audio to make it more appealing to your target audience. 

    Ensure that your content is telling a story

    This recurring digital marketing trend is key for a brand looking to market new and existing products. E-commerce selling in the modern landscape requires business owners to dig deep, believe in their products and/or services, and continuously show why what they offer is between than the competition. Part of your delivery should involve some form of storytelling, whether it be debunking myths about your industry, explaining how the product solves consumer problems, or showcasing testimonials through your social stories. While these efforts might not result in direct sales, they’re a great way for brands to put consumer needs at the front and center! 

    Exhibit privacy, transparency, and trust-building 

    Digital marketing trends are at an all-time high, which means that online advertising is also in overload. This means that more consumers than ever are concerned with the interaction that can happen with suspicious content. This is why it’s important to prepare your business for tighter privacy restrictions that may alter the way that they can track users’ behaviour. On that note, Google announced its curtailing of third-party cookies by 2023, which means that many marketers are going to be forced to reevaluate their strategies. While this is not the end of data-driven content, it could be the end of targeted advertising, with a new era springing forth in the trust and transparency between company and consumer. 

    Be sure that as a business you’re communicating with customers about the data that you collect and what it’s used for. This makes it easy for consumers to opt-out if they want which formulates a great foundation for a customer relationship. 

    Which of the above digital marketing trends would suit your business best? Drop a comment below to share.

    How to create attractive and engaging content

    Content marketing has quickly become a strategic approach for businesses looking to share valuable and relevant information with customers within their industry. While it may be easy to share content on your blog, social media accounts, and through email, developing great content that stands out on a consistent basis to your audience is the only way to develop your content marketing strategy. Listed below are some steps you can take to help your produce content that will reach and engage with your target consumer. 

    Know your audience

    Identifying your target audience allows you to look beyond the basics. Things like their demographics, psychographics, and behaviours help to understand the type of content that may interest them. Content creators visualize their audience before adapting marketing personas that help to establish a composite of the reader. Whether it’s the topic of a blog, a social media post, or an email, knowing your audience before creating the content will do wonders in attracting them to it. 

    Ensure that your headline is powerful 

    The headline of your blog, social media post, or email is the hook that catches and lures in the customer. While it needs to be consistent with the information that you want to present, it should also exhibit actionable keywords that help with your search engine optimization (SEO) while also utilizing language that’s attractive to the audience. 

    Tell a story

    Part of creating engaging content is using a series of words to tell a story. You shouldn’t just jump into your piece without first setting the stage nor should you simply stop writing because you’ve reached your minimum word count (unless it’s a social post, of course). All content should have a beginning, middle, and end if you’re hoping to attract and engage with your audience.  

    Provide useful information that’s quick to read

    Online shoppers are time-crunched and may have just come across your digital marketing efforts while aimlessly perusing the web. All that matters to them at that moment is what your content is doing to educate, inform, or entertain them. Many customers are consuming content while on the go, in short spurts of time between other activities. Be sure to use simple words, write direct sentences, and use an active voice in your content. 

    Are you in need of a content creator? Trek Marketing offers a wide range of digital marketing services that work to develop your business’s content. 

    What type of content attracts you as an online shopper? Drop a comment below to share with our readers. 

    3 steps to building successful digital marketing campaigns

    A successful digital marketing campaign involves the execution of a marketing strategy across a variety of digital channels where a brand’s consumers engage. Dynamic and conversion-focused, digital marketing campaigns are time-consuming and involve efforts where data is exchanged through social media, email marketing, and the process of search engine optimization (SEO). If you’re unfamiliar with launching and managing a digital marketing campaign, stick to the following steps below to ensure that your approach is efficient!  

    Start by defining your goals 

    Every great venture begins with goals in mind, however, eagerness to see results might lead some businesses to launch digital marketing campaigns without planning. Since success can be measured by sales, traffic, and improved conversion rates, depending on the specifics of your business, you must consider what you’re hoping to achieve at that moment and long term. 

    Here are some examples of goals for digital marketing campaigns: 

    • Brand awareness: While there are several ways that one can measure brand awareness, word-of-mouth, following, and knowledge of said brand are a great start. Engagement and searches are two ways to message brand awareness as both of these actions signify consumers are on the hunt for your products and/or services. 
    • Social media following: A branch of brand awareness, when a business has a strong social media following, it shows that consumers are interested in your business. While it’s worth tracking followers, we recommend measuring the rate of increase, rather than the raw number. This is because many people unfollow pages as they lose interest, which could be related to the content you’re sharing.  
    • SEO: Search engine optimization (SEO) is a complex business process that relies on many factors to influence where your website appears when consumers are entering queries on search engines. One of these is the number of backlinks your website receives from other reputable sites.

    Know your target market

    While anyone and everyone have an opportunity to purchase from your e-commerce business, shoppers that have a use for or interest in your products and/or services are more likely to complete a transaction. This is why you need to use your resources wisely to ensure these types of customers can find your website. No matter your budget, crafting your marketing materials to appeal to the demographics of your business is an efficient way to build your online presence, versus simply throwing everything at the wall to see what sticks. Begin by establishing who’s currently buying your products and how they reach your marketing and eventually branch out via digital marketing campaigns to the customers you hope to reach. 

    Define your persona

    An extension of the step above, a persona is the detailed description of your ideal customer. This includes knowing their age, possible occupations, wealth and class status, family situation, and other variables that will determine how likely they are to spend money. 

    While your target demographic is broad, your persona is more defined and detailed and often includes more information about their hobbies, interests, and/or personal lives. You might be thinking why is this information important for you to know? Well, it helps you to grow your business safely utilizing the current market but to expand your demographic by knowing more in-depth about the people that you want to be shopping with you. 

    Is there any other dynamic or traditional methods that you’ve used or plan to use to build up your digital marketing campaigns? 

    Want to set digital marketing goals for your business?

    Do you need help setting actionable goals related to digital marketing for your small business? There’s a range of measures that can assist in the control of performance across all your digital efforts, growing your sales and engaging with your audience are essential elements of a dynamic online business, and they’re easier to implement when you know how to do so. 

    Grow your sales

    While revenue is an obvious goal among all e-commerce businesses, your online transactions must lead to profits. Fortunately, there are many ways that you can strategize digital marketing techniques to sell physical goods and services, increasing your online sales performance quicker. 

    Below are some ways that you can use digital marketing to grow your sales for your small business: 

    • Ensure that your content is written using SEO-friendly tactics and that it’s honest, straightforward, and approachable to build a foundation of trust with the consumer. 
    • Invest in click ads to assist with your click-through rates.
    • Create a sense of urgency such as a time-sensitive offer or access to a limited-edition product. Target consumers respond well to positive incentives, especially if they feel pressure to commit to purchasing. 
    • Appearance is important, which is why investing in high-quality product images over simple thumbnails helps people to envision their need for the product before buying. 

    Engage more with your audience

    Brick and mortar stores achieve face-to-face interactions with their clientele daily, whereas e-commerce businesses must utilize online communication channels to engage with their audience. If your digital marketing goal is to better engage with shoppers, you can build your brand and influence sales through an assortment of online channels like Facebook, Instagram, and e-newsletters. While conversions are always at the forefront, communication with no-strings attached is more inviting and likable for customers, giving them the freedom to ask questions and make comments with an expectation to buy. This creates a trusting relationship between business and buyer. 

    Below are some ways that you can engage more with your audience:

    • Respond to queries on social media services.
    • Respond to comments on social media services.
    • Accept blogging comments and ensure that you thank visitors for leaving their input.
    • Check direct messaging on social media for questions, feedback, or comments.
    • Scan through emails to see if any are customer-related.

    What other goals have you set for 2022? Drop them below to share with our readers.

    Tight marketing budget? We recommend starting with SEO

    There’s no denying that digital marketing is essential for e-commerce businesses, and in a deep sea of competition, the best way for your companies’ website to get noticed is by investing in your online presence. While there are a variety of ways to find success digitally, search engine optimization (SEO) is the best source of action for small business owners who’re on a tight budget and need to put all their eggs in one basket. 

    What is search engine optimization? It’s the process of sorting your website via search engines, which is the best way for consumers to find your brand. However, there needs to be a consistent effort into improving your SEO to ensure its lasting success. Here’s why SEO is the right choice for those operating with tight marketing budgets. 

    Digital marketing value is maximized

    We’re aren’t suggesting that you pour every penny of your rainy-day fund into SEO, but if you can only spend your marketing budget on one service, SEO is the way to go! 

    What is search engine optimization? SEO is a cost-effective marketing strategy that’s great for tight budgets. While improving the quality and quantity of website traffic through popular search engines, SEO targets consumers with unpaid, direct traffic methods rather than paid traffic methods, meaning that through the use of searched key terms, content is formulated shifting your website up organically to be found when phrases are typed under the search bar. Although it can take time to start ranking, the results generated bring the best possible target audience to your shop front. 

    Another great element that makes SEO valuable is that it doesn’t require you to pay for advertising space or clicks. In fact, it can be free if you have the skills and time to do so. That said, if you’re skeptical about SEO strategy, you can work with an SEO strategist to make appealing changes to the website for a set budget. 

    Want to look further into the benefits of SEO for business? 

    The beauty of SEO is that it’s accessible for all. Instead of paying for traditional advertising, time is taken to formulate content that follows SEO basics, which is a greater value for your business long-term. 

    Here are a few reasons why you should find room for SEO in your marketing budget: 

    • It offers a greater opportunity for customers to find your website organically
    • It helps to create a trustworthy web experience for all
    • It encourages businesses to place a greater focus on user experience
    • It helps to improve brand awareness
    • It’s easier to conduct with a wide range of budgets
    • It’s easy to track
    • It benefits a variety of other marketing initiatives

    Are you convinced yet? Drop a comment below if you have any SEO-related questions.

    How to promote your services online as a home contractor

    With the housing market booming these past few years the need for home improvement projects has skyrocketed, as has digital marketing for small businesses. With homeowners undertaking complete or partial renovations in place of having a holiday, home maintenance services such as HVAC, roofing, electrical, plumbing, and/or landscaping, need to be taking a more aggressive marketing approach to their promotion. After all, these projects need a professional home contractor and the best place for homeowners to search for reputable companies is online. 

    Update your website

    When promoting home contracting services, your website should be where you start first. After all, why rely on word-of-mouth representation when you’re living at the peak of a digital era? While there are potential customers that enjoy visiting a physical brick-and-mortar store to get the feel of a company and ask their face-to-face questions, most prefer websites as a hub for their first glance at a service. So, if you’re a home contractor who’s offering up your tradesmen services, consider creating a website or simply updating the one you have. We recommend going beyond an online portfolio to ensure that your site is equipped with the tools that allow you to promote your specialized skills. Added pages containing your mission statement, a bit about your team and how the company started, and an up-to-date blog with topics surrounding your industry are great ways to add content to your website and instill trust with consumers. Don’t forget to have a reviews page as well highlighted prominently on your website!

    In terms of digital marketing for small businesses, there’s a lot an agency can do for your website. A professional content writer and/or search engine optimization (SEO) expert can work together to ensure your website’s copy is engaging, click-worthy, and gaining traction and traffic with a variety of other services like email marketing and pay-per-click (PPC) advertising, which link back to your website. 

    Boost your online presence and traffic

    Although simply having a website is better than nothing, as a home contractor that is competing in a heavily saturated market, you need ways for your potential clients to pick you out of the vast competition. To stand out in your industry, digital marketing services like SEO and PPC campaign must come into play. While an SEO campaign optimizes your website by producing relevant content and important links, a PPC campaign allows you to display ads on search engines. Together these types of campaigns allow you to rank, and with every successful click comes an opportunity to get noticed and gain business. Ultimately, if coordinated professional, both digital marketing strategies will help to increase your online visibility and website traffic.  

    Employ email marketing and social media marketing

    Ask an e-commerce business and they will tell you that both email marketing and social media marketing have proven to be effective and beneficial to their businesses. That said, as a home contractor, you likely already have lists of past and current clients. As such, you can use them to create a list that can then be selected wherever you want to offer promotions, describe new services offered, or simply wish them a healthy and happy New Year! On the other hand, an up-to-date social media platform also has its perks. We recommend managing a Facebook, Instagram, and LinkedIn account and utilizing them for business all while showcasing the more edgy side of your company. Post ongoing or finished projects, highlight members of your team, and network with potential clients all with your smartphone in hand. 

    The key to promoting your tradesman services is through digital marketing for small businesses. Consider the marketing strategies recommended above or contact a member of our sales team to look at other means for boosting your profits.

    What type of home contracting business do you own and/or operate? Let’s compare in the comments section below. 

    How to write the ultimate email subject lines

    Professional writers and digital marketing professionals know the importance of email subject lines. However, for those that write dozens of emails as a method of daily communication, it can be easy to forget its importance before clicking send. Since the subject line determines how quickly a recipient responds, either by opening, reading, or purchasing, reaching out to potential clients needs to be approached with the utmost care. Continue reading for nine tips to writing email subject lines, whether for email marketing, customer service responses, or beyond. 

    Tip #1: Write your email subject lines first

    While attempting to articulate virtual communication, it’s super easy to forget the subject once the email is written and proofread. That said, when email subject lines are forgotten, those emails are much more likely to go unread or get lost in spam/promotions folders. When crafting a new email, from the moment you click create, you have an intention on what you’re writing, so before anything else is jotted down, consider the subject line as your first task. 

    Tip #2: Keep it short and to the point 

    Email is one of the modern forms of communication and its intention is to professionally pass along information quickly and concisely. That’s why it’s important to keep your email subject short and punchy. Since a typical email inbox will reveal about 60 characters, use this space to get right to the point in about six to eights words so that the receiver knows what the email is about without even having to click it. 

    Tip #3: Be sure to place the most important words at the beginning

    When receivers will glace at their inboxes some will read through every email, others will look for key phrases to catch their attention or pass up on opening emails until later. That’s why bold email subject lines are so important. Since many other e-commerce businesses are sending their emails at the same optimal open times, you can squash out competition for sales by working hard to create a compelling email header. 

    Tip #4: Tap out the filler words

    While we always encourage writers to take punctuation and grammar seriously, when it comes to writing email subject lines, don’t waste time by writing unnecessary filler words like “hello”, “thanks”, or “nice to meet you”. You can save that for the email if it absolutely must be there. 

    Tip #5: Be clear and specific about the topic

    Many business owners will attempt to draw in their audience by using misleading email subject lines, and we do not believe this practice demonstrates trust with the consumer. In fact, we think building a strong foundation relationship is far more important, which is why writing clear, specific headlines will draw the right attention from the right people. 

    Tip #6: Consider the keywords you’re using for search filtering

    People that readily use their emails may have filters and/or folders set up to manage their inboxes, which is why you can harness this narrative by including keywords related to your topic that can easily be searchable later on. After all, even if your sale or product alert isn’t applicable anymore if an email receiver wants a reminder or your business, whatever the reason, shouldn’t you make it as easy as possible for them to find you down the road?

    Tip #7: Mention deadlines 

    Whether you’re inviting your email list to take advantage of an upcoming sale or announcing an item in your online store that’s available for pre-order, if your message has any deadlines, be sure to consider them in the subject line. Not only does this express a sense of urgency but it will have to avoid the pitfall of a user thinking they’ve missed out simply because of your lack of communication. 

    Tip #8: Avoid using all caps

    Some e-commerce business owners think that capped words are a great means for getting the attention they deserve, but we’re here to explain why this method in email subject lines sends off the wrong impression. It’s the digital equivalent of yelling! Since no one enjoys being yelled at, we recommend that you utilize dashes, colons, and/or exclamation points to separate any thoughts and avoid using full capped words. 

    Tip #9: Reword your work

    Like anything you write, always remember to reread over your email subject lines before they’re sent out. One of the biggest, and avoidable, mistakes you can make is copying and pasting for a large group of receivers, but forgetting to change the same or tailor the copy for each reader on the other end. Do yourself a favor and don’t be in a rush or you risk looking unprofessional and careless.

    While we don’t currently offer a service to write email subject lines for every email that a client wants to send, we do offer an email marketing service, which aside from a great design filled with content, our team member also creates a header and/or subject line using all of the above tips. 

    Do you have any other email subject lines’ tips? Drop them in the comments section below to share with our readers.