Top Qualities of a Qualified SEO Company in Vancouver

If you’re looking for an SEO agency in Vancouver, you’ve likely read the same claims over and over. What qualities actually make the top SEO companies stand out? And once those points are identified, how do they translate into getting you the online visibility you need?

Use this checklist to evaluate agencies with an apples to apples comparison. Spoiler alert: if you want to know how to choose an SEO agency, click through on all the links in this post, and you’ll see how Trek Marketing excels in every category.

Be Sure the SEO Agency You Choose is Qualified in All These Areas

You may have some additional specialized criteria to judge which SEO agency you want to work with, but the core competencies lie in these key areas:

1. Proven Track Record with Real Results

A good way to find out if a Vancouver SEO services company has the track record they claim is to review case studies. You can ask for specific case studies and testimonials aligned to what you yourself want to accomplish. Make notes and follow up with the SEO company to pin down if they can prove their claims.

2. Communication, Transparent Processes & Reporting

Signing up for a campaign is step one. Getting regular, clear status reports is key to tracking progress. Plus, receiving these reports provides a good jumping off point for you to ask questions, and ensure that the campaign is on track. 

Before you sign a contract with an SEO company, ask to see sample reports. Ensure they are easy-to-understand, and mention any points you need visualized (particular graphs or tables you would find useful for your team to review each month).

3. Local SEO Company, Vancouver Focus 

If you’re selling in the Vancouver area, a Vancouver local SEO expert is what you need to compete. This includes managing your Google Business Profile to ensure accurate business information, optimizing for location-specific keywords, and building citations—mentions of your business on local directories and websites. For example, a fast-food restaurant in Vancouver needs to be found online for terms like “Vancouver burger restaurant” and appear in local map results. A skilled SEO company knows how local search algorithms work so you can get maximum visibility.

4. White-Hat SEO Practices

When you interview SEO agencies, it’s vital to investigate if they’re using white-hat digital strategies. One way to find out if agencies are using ethical SEO practices is to get references and ask about quick rankings gains that suddenly disappeared, or unusual activities or suspect content added to their websites. Weigh this information carefully, as some agencies use black-hat tactics to get quick wins, which could end up in search engine penalties later.

5. Strong Technical SEO Knowledge

Some professional SEO services have more technical knowledge than others. The sweet spot with this is to gauge their expertise on using that technical knowledge. Again, case studies can be of help here, and you can ask them directly, “Once you detected this technical problem on the website, what steps did you take to correct it?”

During your interviews of SEO agencies, you may have been told that your site has a specific problem. If you don’t understand it, bring someone knowledgeable to the follow-up meetings with you. It’s often about issues with site speed, schema markup, mobile optimization or Core Web Vitals (Google metrics that measure user experience). Note what is said and ask for a written recap.

6. Content Strategy & On-Page Optimization

What a qualified SEO company can offer is not only content creation but experience in content strategy–how, where, when, and why to deploy content that converts people on your website (so they take actions you want like contacting you and placing orders). You might think of content as copy on service pages, blogs, or articles. It also includes micro-content such as title tags, meta descriptions and headers. Micro-content is high-value content, as it helps search engines know what your pages are about. It also entices people to click through to your website, as much of it is shown in search results pages. 

Choosing the Best Qualified SEO Company

Selecting a qualified SEO company is a pivotal decision that can shape your business’s online future. By focusing on a proven track record, transparent processes, local SEO expertise, white-hat practices, technical proficiency, and robust content strategies, you can partner with a firm that delivers real results. 

At Trek Marketing, we embody these traits, offering tailored SEO services backed by experience and skill. Please click through on all the links in the paragraphs above for examples of our knowledge and experience that will deliver the SEO results you’re looking for.

Contact us today for a free proposal. Discover how Trek Marketing excels in every category a top SEO company should be measured against.

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