Tag: SEO agency for e-commerce

SEO is all about improving a website’s placement on search engines like Google so it reaches more people. Clients may not know much about it, and that’s okay. Your job is to make it clear, useful, and relevant to them. With these guidelines, you can learn how to pitch SEO services in a way that’s instructional, relatable, and focused on your clients’ needs.

What SEO Is and Why It Matters

SEO is the practice of updating a website so it ranks higher when people search for specific key phrase terms in search engines. This could mean adjusting content, improving site speed, or building links from other reputable sites. Why does it matter? Right now, there are people searching for your client’s products and services. It’s your job to connect customers to your client.

Imagine a bakery. If it doesn’t show up when someone searches “fresh bread near me,” it’s losing customers to competitors who do. When you talk to clients, frame it simply: SEO makes their website easier to find, which can mean more visitors, more leads, and more sales.

Getting Ready to Talk to Clients

The best way to pitch SEO services to clients is to show you understand their world. Preparation turns a generic conversation into one that feels personal and practical. Here’s how to do it:

• Learn About Their Business: Go through each section of their website. Check their social media. Look at reviews. Notice what’s working—like a great blog they’ve got going—or what’s not, like a site that takes forever to load. Tools like Google’s “Site:” search (“site:theirwebsite.com”) can show you how they’re doing in search results already.
• Know Their Customers: Figure out who they’re trying to reach. A landscaper’s audience might search “backyard design ideas,” while a dentist’s might look for “teeth whitening costs.” Understanding this helps you explain how SEO can connect them to those people.
• Highlight Their Challenges: Look for areas that need improvement. Are competitors ranking higher for obvious terms? Is their site missing key information? These are opportunities to show how SEO can help, without making it about “selling” anything.
• Match Their Goals: Ask what they want: more phone calls, online orders, or just a bigger online presence. Once you know, you can tie SEO directly to that. For example, “If you want more local customers, we can focus on terms that bring them to your door.”

Your conversation needs to be about solving their problems, not pushing your services.

Explaining SEO Services Clearly

When it’s time for your sales pitch for SEO services, think of it less as a pitch and more as a helpful explanation. Here’s how to approach it:

• Start with Something They’ll Get: Open with a fact or idea like: “Most people searching for a business like yours will pick one from the first page of Google. SEO can help you be that business.” 
• Keep It Simple: Skip the tech language unless they ask. Say something like, “We’ll make your website show up higher when people search for what you offer, so more of them visit you.” That’s easier to grasp than talking about meta tags or backlinks.
• Link It to Their World: For a gym owner, you might say, “We could target ‘fitness classes near me’ so locals find you first.” For a consultant, “We’ll aim for ‘business coaching tips’ to draw in clients who need your expertise.” 
• Describe What You Do: Highlight benefits. Such as, “We’ll research the best search terms for your business and update your site so it ranks for them. That means more people see you as a trusted option.” 
• Answer Their Questions: They might ask, “How long will this take?” Be straight: “SEO builds over time. Initial progress can often be seen in 3–6 months.” Case studies can help, but try not to overload people.
• Wrap Up Simply: End with an easy next step: “If this sounds useful, we can set up a time to dig into what’d work best for you.” It’s low-pressure and keeps things moving.

This approach makes your SEO services sales pitch feel like a conversation with a purpose. It can help potential clients see how SEO fits their needs.

Key Takeaways to Share

Talking about SEO doesn’t need to be complicated or pushy. Focus on what your prospects care about and show how you can make that happen. Explain it in terms they’ll relate to, and let them connect the dots. You can try these steps next time you’re discussing SEO with a client, and you’ll find it’s less about convincing and more about collaborating on something that works for them.

Maybe you need SEO services and want a personal approach like the one we’ve outlined here. Contact Trek Marketing for a free custom proposal now.