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    Tag: Digital Marketing tips

    5 time management tips when running a business

    Posted on by Alex Wilks

    Running a business, whether it’s online, a physical shop, or both, requires effective time management to ensure that you see ample growth and productivity. After all, mastering time management skills not only optimizes daily operations but also enhances your ability to focus on strategic initiatives. Continue reading if you’re in need of some digital marketing tips to drive business growth. 

    Prioritize tasks with time blocking

    Time blocking is a powerful technique that involves scheduling specific blocks of time for different tasks or categories of work. Start by identifying your most important tasks or goals for the day, week, or month. Utilize tools like calendars or project management software to allocate dedicated time slots for tasks such as client meetings, administrative duties, and digital marketing activities. Here at Trek Marketing, we emphasize the importance of prioritizing tasks through effective time blocking to ensure that critical business functions, including digital marketing efforts, are consistently addressed. 

    Delegate effectively

    Delegation is essential for maximizing business efficiency and leveraging your team’s strengths. For some businesses, it’s easy to delegate to team members, for others, it’s far better to outsource to professional digital marketing specialists. Delegating responsibilities not only frees up your time but also allows you to focus on strategic planning and business development. Just be sure to clearly communicate expectations, provide necessary resources, and empower your team to take ownership of their assigned tasks. 

    Use technology to streamline processes

    Embracing technology tools and software solutions to streamline business processes all help to enhance productivity. We recommend that you invest in project management tools, CRM systems, and various digital marketing platforms—MailChimp for example—to automate repetitive tasks, track progress, and analyze performance metrics. You can then leverage email marketing software, social media management tools, and analytics platforms to implement effective digital marketing strategies that drive engagement and conversions. 

    Set realistic goals and deadlines

    Setting realistic goals and deadlines is crucial for maintaining focus and accountability. This allows you to break down larger objectives into smaller, more manageable tasks with specific deadlines. Consider using the SMART (specific, measurable, achievable, relevant, time-bound) goal-setting framework to ensure clarity and alignment with your business objectives. Then, regularly review and adjust goals based on progress and market conditions to stay adaptable and responsive in a competitive business environment. 

    Practice self-care and work-life balance

    Lastly, don’t forget to prioritize self-care and work-life balance to avoid burnout and maintain long-term productivity. This can be done by scheduling breaks, exercising regularly, and establishing boundaries between your work and your personal life. Since effective time management includes allocating time for relaxation, be sure to enhance your focus so that you can perform better in the long-run. 

    What do you do to drive growth within your business? Drop a comment below to share your thoughts with our readers.

    Digital marketing tips for running a medical practice

    Posted on by Alex Wilks

    Since effective marketing is crucial for the success of any business, even medical practices must pivot and enter the digital age. With the right strategies, these businesses can connect with patients, build trust, and establish a strong online presence. Continue reading to learn some invaluable digital marketing tips tailored specifically for running a medical practice.

    Create an informative website

    A well-designed and user-friendly website is the cornerstone of your business’ online presence. By creating multiple landing pages to provide essential information, you generate more opportunities for customers to find your website. As a medical practice, be sure to include a services page, bios for your physicians, office hours, and contact details. Also, be sure to work alongside a website development team so that your business site is mobile-responsive for patients to use while on the go. 

    Prioritize search engine optimization (SEO)

    Optimize your website with relevant keywords and phrases to improve its visibility on search engines like Google. Local SEO is especially important for medical practices, as it helps potential patients in your area find you easily. 

    *We offer an extensive SEO service where content is created based on industry-driven keywords. Our specialists also create new landing pages and look for opportunities for backlinks and guest posting.  

    Content is key 

    By regularly updating your website with high-quality, relevant content, you’re establishing an expertise in the medical field. Content could include blog posts, articles, videos about health topics, treatment options, and preventive care. Using a wide variety of landing pages helps to attract organic traffic to your site, which is why it’s one of our favourite digital marketing tips.  

    *We offer a blogging service where keyword-driven topics are researched and new posts are published on a weekly basis.

    Leverage the power of social media

    Similar to creating content for your site, sharing content and engaging with patients on social channels like Facebook and Instagram is a great opportunity to further your business efforts. Whether you choose to share informative posts, patient testimonials, or updates about your practice, social media works as a powerful tool for building relationships and fostering patient trust.

    *We offer a social media marketing service where our specialist will handle the content that’s shared and posted on your channels. Replies to comments and DMs are also included.

    Utilize Google My Business

    Claim and optimize your Google My Business listing. This helps your practice appear in local searches, provides essential information at a glance, and allows patients to leave reviews. 

    Send out emails

    While email marketing for a medical practice is not so much about “selling” as it is “informing”, it’s important to maintain a newsletter to keep patients up-to-date about new treatments, healthcare tips, and practice updates.

    *We offer an email marketing service that provides just that. All you have to do is tell us what’s going on and we will make sure your patients know it too!

    Which digital marketing tips will you be embracing next? Drop a comment below to share with our readers.

    Tips to managing a cookieless future

    Posted on by Alex Wilks

    Rest assured that we’re referencing third-party cookies being tossed aside and not the popular baked treat. After Google officially announced in 2020 that it was banning website cookies from its web browser Chrome—a platform that the digital advertising industry has used to monetize content—the future of data and analytics has become less clear. To help you ease the transition, listed below are some ways your business can strategically work to conquer a cookieless future.

    What are cookies?

    Known as website cookies, these snippets of code are unique IDs that is assigned to website visitors. Remembering each user, the first-party website cookies collect information to deliver a more personalized experience, whereas the third-party website cookies allow brands to re-engage targeted audiences across domains for digital advertising. 

    Why is Google killing website cookies?

    Following suit with competitors Firefox, Safari, and Apple, Google’s browser has been pressured to step back from the use of website cookies with ongoing concerns surrounding data privacy and regulations. 

    How do businesses and digital advertising companies manage a cookieless future?

    While website cookies helped to underpin audience-based digital ad campaigns to allow businesses to retarget and reach lookalike audiences in the hopes of completing a sale, there are other ways in which brands can contextualize and build their audience segments. 

    Listed below are some cookie-free techniques:

    • Use site lists for alternative targeting: Discover which referral sources account for the top sectors of your incoming traffic and build a whitelist to reach your target audience. Conversely, building a blacklist so your ads don’t appear on the wrong domains. 
    • Leverage the intelligence of your competitors: Cross-browsing behaviours can help to identify the top competitor audiences to convert to your own.
    • Monitor pay flows: Pinpoint channels that drive subscriptions to your competitors by monitoring pay flows. This will help you to allocate the budget between paid channels and search engine optimization (SEO). 
    • Power your pitch: Boost customer acquisition by optimizing your ad sales. You can harness granular traffic information and pitch to clients through ad sellers. 

    Do you have any other tips for business owners and digital marketers when Google gets rid of website cookies? Drop a comment below to share. 

    How to write the ultimate email subject lines

    Posted on by Alex Wilks

    Professional writers and digital marketing professionals know the importance of email subject lines. However, for those that write dozens of emails as a method of daily communication, it can be easy to forget its importance before clicking send. Since the subject line determines how quickly a recipient responds, either by opening, reading, or purchasing, reaching out to potential clients needs to be approached with the utmost care. Continue reading for nine tips to writing email subject lines, whether for email marketing, customer service responses, or beyond. 

    Tip #1: Write your email subject lines first

    While attempting to articulate virtual communication, it’s super easy to forget the subject once the email is written and proofread. That said, when email subject lines are forgotten, those emails are much more likely to go unread or get lost in spam/promotions folders. When crafting a new email, from the moment you click create, you have an intention on what you’re writing, so before anything else is jotted down, consider the subject line as your first task. 

    Tip #2: Keep it short and to the point 

    Email is one of the modern forms of communication and its intention is to professionally pass along information quickly and concisely. That’s why it’s important to keep your email subject short and punchy. Since a typical email inbox will reveal about 60 characters, use this space to get right to the point in about six to eights words so that the receiver knows what the email is about without even having to click it. 

    Tip #3: Be sure to place the most important words at the beginning

    When receivers will glace at their inboxes some will read through every email, others will look for key phrases to catch their attention or pass up on opening emails until later. That’s why bold email subject lines are so important. Since many other e-commerce businesses are sending their emails at the same optimal open times, you can squash out competition for sales by working hard to create a compelling email header. 

    Tip #4: Tap out the filler words

    While we always encourage writers to take punctuation and grammar seriously, when it comes to writing email subject lines, don’t waste time by writing unnecessary filler words like “hello”, “thanks”, or “nice to meet you”. You can save that for the email if it absolutely must be there. 

    Tip #5: Be clear and specific about the topic

    Many business owners will attempt to draw in their audience by using misleading email subject lines, and we do not believe this practice demonstrates trust with the consumer. In fact, we think building a strong foundation relationship is far more important, which is why writing clear, specific headlines will draw the right attention from the right people. 

    Tip #6: Consider the keywords you’re using for search filtering

    People that readily use their emails may have filters and/or folders set up to manage their inboxes, which is why you can harness this narrative by including keywords related to your topic that can easily be searchable later on. After all, even if your sale or product alert isn’t applicable anymore if an email receiver wants a reminder or your business, whatever the reason, shouldn’t you make it as easy as possible for them to find you down the road?

    Tip #7: Mention deadlines 

    Whether you’re inviting your email list to take advantage of an upcoming sale or announcing an item in your online store that’s available for pre-order, if your message has any deadlines, be sure to consider them in the subject line. Not only does this express a sense of urgency but it will have to avoid the pitfall of a user thinking they’ve missed out simply because of your lack of communication. 

    Tip #8: Avoid using all caps

    Some e-commerce business owners think that capped words are a great means for getting the attention they deserve, but we’re here to explain why this method in email subject lines sends off the wrong impression. It’s the digital equivalent of yelling! Since no one enjoys being yelled at, we recommend that you utilize dashes, colons, and/or exclamation points to separate any thoughts and avoid using full capped words. 

    Tip #9: Reword your work

    Like anything you write, always remember to reread over your email subject lines before they’re sent out. One of the biggest, and avoidable, mistakes you can make is copying and pasting for a large group of receivers, but forgetting to change the same or tailor the copy for each reader on the other end. Do yourself a favor and don’t be in a rush or you risk looking unprofessional and careless.

    While we don’t currently offer a service to write email subject lines for every email that a client wants to send, we do offer an email marketing service, which aside from a great design filled with content, our team member also creates a header and/or subject line using all of the above tips. 

    Do you have any other email subject lines’ tips? Drop them in the comments section below to share with our readers. 

    Your 6-point checklist to prepare for Black Friday & Cyber Monday

    Posted on by Alex Wilks

    Are you a business owner who’s always on the hunt for some digital marketing tips? Since online shoppers love a good deal, if you haven’t started preparing for Black Friday/Cyber Monday, now is the time to get your e-commerce store ready for customers who’re looking to indulge in some pre-holiday spending. After all, seasonal sales are the bread and butter for many merchants and there’s an assortment of ways that you can reach out to new and existing customers using our 6-point checklist below.

    #1 Offer deals in October

    With an influx of people looking to shop online for their holiday purchases, it’s best practice to plan your Black Friday/Cyber Monday strategy in October. This ensures that you have plenty of time to carry out your digital marketing campaigns and provide customers with enticing coupons and special offers that they can use leading up to the shopping holiday. 

    #2 Troubleshoot your site speed

    While it’s never recommended to change your website’s functionality within the months leading up to the holiday season, a lack of speed is a sure-fire way to turn customers off. Before drawing too much traffic to your website through special offers, consult with a web development company to ensure that your website is performing how it should and that the checkout process is ready for orders. 

    #3 Ensure that you have some enticing product and service descriptions

    It’s one thing to have really great products and services, but it’s another when their descriptions tap into the shopper’s emotions, influencing their values, and enticing them to buy. Aside from having SEO-friendly copy to get the traffic you need, we also recommend that your content be professionally written and express some urgency to persuade shoppers who may be uncertain. For example, adding phrases such as “limited time only” or “selling out fast” can make a huge difference in your sales. 

    #4 Cross-sell your products and services

    You don’t just want your customers to purchase the one thing they came for only to leave your site forever. In fact, once they landed on your website, you should use this opportunity to refer them to something that will naturally fit well with their interests. For example, if you own a footwear store and a customer has come in search of shoes, it only makes sense to also offer them some socks. That said, to consolidate your Black Friday/Cyber Monday efforts, you may want to create a specific holiday landing page or the navigation bar to make deals easier to grab for customers who’re ready to take advantage of your cross-selling approach. 

    #5 Utilize social media

    Social selling is a powerful way to prepare for shopping holidays, especially if you don’t own a business with a physical storefront. Whether you run advertisements through Facebook or schedule posts on a variety of channels, it’s important to create hype so that your campaigns reach people within your target market. Also, keep an eye out for trending hashtags that can be incorporated to boost your posts.

    #6 Send out some emails

    While the above digital marketing tips are all great ways to prepare for Black Friday/Cyber Monday, the best way to marketing to loyal customers during this annual event will always be through email to the inbox. Just because your newsletters should be actionable and sent out during the sale doesn’t mean that they can’t be prepared well in advance by having content and images ready to go. That said, if you’re sending out regular emails, alludes to your upcoming sale and leaves hints at what you will be offering for when the time comes.  

    What other points make it onto your prep checklist? Let us know in the comments section below. 

    Are you looking for some SEO tips to boost rankings?

    Posted on by Alex Wilks

    While most e-commerce business owners possess a rough understanding of how search engine optimization (SEO) affects their presence, many aren’t knowledgeable enough to increase their online rankings, which is why industry experts are needed to improve the quality of traffic and clicks. Nevertheless, with so much lucrative information available at your fingertips there are still some tasks that you can undertake to help your business crawl to the top, and if all efforts fail, an SEO agency for e-commerce who’s ready to swoop in and do all the work for you. 

    Tip #1: Focus on structured data 

    Since there are an abundance of websites that Google is crawling, the best way for this search engine to understand what each is about is through structured data giving purpose and meaning to each page. 

    Structured data is a standardized format for providing information about a page and classifying that page’s content. For example, a page displaying a recipe would include a section containing the ingredient list, another that explains the cooking time, and possibly even further subsections to describe prep, the number of calories, and so on. 

    An SEO agency for e-commerce would track to ensure that each markup is handled correctly, and follow recommendations by Google to review the companies’ online documents and monitor changes that may be needed. Tracking search engine results page (SERP) feature placements over time will also allow them to improve when there is a drop and help them to better understand if the structured data is working to the brand’s advantage. 

    Tip #2: Monitor backlinks

    While having more backlinks doesn’t always mean that your website will rank higher, an SEO agency for e-commerce will ensure that high-quality backlinks are produced, which is proven to be beneficial in boosting SEO rankings. 

    As you are likely aware, Google focuses on the authority and authenticity of every website linking to your domain, and if there are any spammy sites in that list, your ranking could be impacted negatively. These red flags are bad news for your SEO strategy efforts, so it’s always advisable to keep track of who is linking back to your website and monitor the quality of those links. 

    Tip #3: Create skyscraper content 

    Skyscraper content involves a little investigative work where you seek out already high-performing content in your niche and use it to create something better. Then, shamelessly promote it to your audience! However, since this tip involves a lot of legwork to have it done correctly, most business owners hire an SEO agency for e-commerce to handle everything involved in seeking and writing this type of specialized content. 

    Needless to say, for the go-getters, here are some tips to getting started:

    • Find out who your competitors are on Google
    • Discover which keywords best relate to your niche business
    • Add details to your website’s pages and create comprehensive posts about the topics above
    • Get insights from industry experts so that you’re able to add more value to your posts
    • Be sure to review analytics to see which content topics did well
    • Re-work your content to make it more digestible by using things like videos and infographics 

    The key to developing good skyscraper content is to get creative and make something better than anything readers and/or shoppers have ever seen before.

    Which of the above tips will you be trying out first? Drop a comment below to start a conversation with other readers.