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    How does social media help your online business?

    Regardless of whether you’re a new or seasoned e-commerce business owner, the realm of social media is constantly evolving. In Canada alone, there were approximately 25.3 million social networking users and that number is projected to grow to over 27 million by 2023. So, if you want to keep up with the competition in the coming years, you need to either learn to better use social networks or pass the torch to a social media marketing management team to handle the efforts for your business. 

    Social media creates brand awareness 

    While having a beautifully designed website is a great way to attract prospecting shoppers, one of the best ways to get your e-commerce business noticed is through web traffic. With an assortment of social media platforms at your fingertips, you’re able to start developing an advertising strategy that expands traditional word-of-mouth, and is amplified through shared content. Not only will visual content provide you with many engagement opportunities, but you’re also able to answer consumer questions, maintain growing relationships, and even find new leads through the use of social media. 

    Unsure of the media channels that would best benefit your business? Most established digital marketing agencies offer some form of social media marketing management service that will allow them to take the reins by strategizing ways to lead your presence online. 

    Social media builds relationships with new and recurring customers 

    Unlike traditional marketing, social media marketing provides an innovative opportunity for two-way interactions to take place between business owners and consumers. This enables a means of building and nurturing relationships by sharing content that your audience values rather than just using the platform to promote services and products. Social media also invites conversation by allowing customers to comment and share your posts! However, if you want to do well, remember to listen to your audience and further refine your social media marketing strategies through professional management. 

    Social media allows you to provide better customer service

    Whether you have your personal smartphone hooked up to your business social accounts or you’re simply religious about posting, social media works as a great tool to handle any discrepancies, customer lashing, or simple questions that need answering before a purchase is carried out. Unhappy people often take to social media to vent their frustrations and if your business has an online presence, there’s great opportunity to rectify a bad experience or offer your perspective to an unruly customer that’s only bashing you in hopes of receiving something for free. 

    If you have trouble winning customers over through online services, a social media marketing management team member may be the perfect addition to your staff, enabling them to be available to listen to customer complaints and reply promptly to offer solutions. 

    Are you a small or medium-sized business that is struggling to create a social media presence? Drop a comment below to discuss strategies that haven’t been working thus far for your online business.

    What type of social media marketing works best during the holidays?

    social media marketing

    If you want to prepare your business for social media marketing during the holidays you need to be prepared to mix things up and get creative with your advertisements. It’s one of the biggest times of year for shoppers which means that all of your competitors are doing the same thing and bombarding potential customers with products perks and gift ideas. In order to stand out from the crowd, continue to grow in sales and not get mixed up in the intense flurry of posting on your social channels you need to tastefully separate your brand from the rest. That being said, here are a few suggestive ways that you can capture your festive spirit through the use of social media marketing over the holiday season.

    Run a poll

    Don’t worry, we’re not talking about personally running to the North Pole. We’re simply highlighting that you should be taking advantage of an easy-to-use tool that many social channels have. Polls are a great way to be fun and festive with your audience, whilst they also yield practical value with the results they manage to gather. You can post an image on your social channels and compare two popular products, asking your followers to leave a comment stating which one they prefer. You can also create a poll on your Instagram story as a quick method to gain social attention.

    Get creative with your visuals

    Through the use of vibrant greens and lavish reds you’re able to make your content visually festive. Optimize the images across all your social media feeds and make sure that they all follow the same winter wonderland, twinkly light theme and cross-post it for the rest of the month.

    Become a storyteller

    ‘Tis the season for being merry, so, why not embellish this through the use of social media marketing. The story feature on Instagram and Snapchat allows you to create artful stories that invite your followers to engage in your heartwarming holiday spirit. Perhaps a series of images with festive captions would do the trick or simply an interview feature talking about how cozy and cute your products would look inside someone’s stocking?

    Be engaging

    It’s one thing to make sure that you’re following a regular social media marketing posting schedule and it’s another thing to ensure that you’re engaging with your fans and followers. Bring an added holiday cheer into the mix and personalize as many comments and messages as you can. Although this method can prove to be rather time consuming, customers will relish in your well thought out responses and call outs.

    Use a festive hashtag

    Whether your creative personality has allowed you to come up with a top-notch hashtag idea or you will simply be adding an already trending hashtag onto all your social posts, never neglect the power of social media tools. Using a hashtag will allow new, potential followers to find and engage with you over the holiday season. Plus, you can keep on top of your competition and see what they are posting.

    What other ways do you use social media marketing to your advantage over the holidays? Tell us in the comments section below.