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    Social media marketing mistakes to avoid

    social media marketing tips

    Social media is a terrific medium to develop and promote brand identity, but it’s different than how you maintain your personal pages.

    If you post inconsistently, post everything on your mind or even occasionally use colourful language, there are social media marketing tips you should adhere too for professional content. Learn which mistakes to avoid, so that consumers and fans continue to follow and share your stories and photos.

    Lack of direction

    It may take some time for you to find your voice and what types of posts result in the most engagement. Remember that’s okay. Followers like your company for a reason and they’re going to expect similar comfortability and familiarity with your online persona. First you need to determine your style (informative, fun, formal or casual) and themes (guest posts, news or behind the scenes videos). If it’s gaining attention then stick with it, but if it’s lacking try to keep at it until you find what helps define you.

    Absentee admins

    We’ve all seen pages that clearly have little to no administration. If any original content is posted, it’s usually because there is an autopilot setting and the rest of the time content is off-topic or offensive.

    When you’re reviewing ideas for how to use Twitter or how to use Pinterest for business keep in mind that you need someone to be in charge of those accounts. Whether it’s one person’s job or a rotating team, make sure that they are monitoring your content, skimming the comments and replying to any personal messages. These tasks will ensure your social media pages will not lose any following.

    Avoiding or erasing negative feedback

    No one likes negative reviews or comments, but they’re relatively impossible to avoid because you can’t please everyone. However, one of the most important social media marketing tips you can follow is to remember not to delete them this feedback or respond aggressively. An August 2017 report on the relationship between social media and customer service found that 65% of followers look towards social media channels for customer service and are more likely to continue patronising a company if there is timely communication.

    The most important thing you can do is respond to all comments maturely, professionally and civilly, regardless of how strong-minded the review or complaint is. If comments are harassing, threatening or abusive, then of course remove them – only after documenting and reporting them.

    Making it solely about you

    Social media is all about communicating, so treat it the same way that you would a face-to-face conversations. Don’t lose focus and remember you’re promoting your company on these pages. You should also be creating dialogue with consumers, rather than only concentrating on your products in a salesy way. Try to utilize interactive social media ideas (such as linking to posts) so that followers truly feel connected.

    You won’t have to worry about marketing mistakes with us in charge of your social media content. Let our social media marketing services help you produce memorable, shareable posts that lead to increased traffic and sales!

    Social media marketing ideas to engage your audience

    social media marketing ideas

    Like any marketing tool, social media management requires constant upkeep. It’s not just simply planning ideas and themes, but also making posts stand out in feeds and enticing consumers to respond. The following social media marketing ideas act as CTAs (calls to action) for subscribed followers and appeal to new users as well.

    Invite your audience to share

    Ask and encourage your audience to share photos of how they use your products. It’s a great way to learn what products are most popular and if consumers are looking for additional variations, or even have critical opinions.

    International Data Corporation predicts that over 50% of marketing content will most likely be user-generated by 2020. With almost everyone takes photos of seemingly anything that catches their interest on the daily it evokes some kind of sentiment. It’s an organic means to use what people already enjoy doing.

    Go live

    Live video is another terrific strategy for engaging social media content that retains customer interest and keeping followers coming back for more. Build anticipation by announcing your plans the day before or within a few hours of starting.

    Also consider the following:

    • AMA (ask me anything) session
    • A tour of facilities
    • Showing how a product is made
    • Showing how you shop for ingredients or materials

    Create unique and memorable hashtags

    There’s nothing wrong with using common hashtags as part of your social media marketing ideas, but don’t shy away from creating your own original ones. Incorporate slogans, product names and unique descriptions into these metadata tags and then repeat them throughout Twitter, Facebook, and Instagram posts. Also try to work them into emails to increase branding and establish phrases that consumers associate you with.

    Spark conversations with polls and surveys

    Polls and surveys show your audience that you listen to and value their opinions, thoughts, and suggestions. It’s a strong component of how social media can help your business by strengthening relationships with customers and making you more than just another company to like. Asking followers to vote on product features (“Do you prefer this dress in blue grey or dove grey?”), or ideas (“If you could vacation anywhere, where would you wear our shoes too?”), will also encourage sharing and tagging.

    Tell us what your vision is to boost customer engagement, then let our social media marketing services help get you there!

    Which idea do you feel works best to entice engagement? Tell us in the comments section below.

    Create Engaging Social Media Content that Retains Customer Interest

    engaging social media content

    Now more than ever, it’s easy for people to directly communicate with their favourite companies and designers. However, you need to cultivate that online relationship to keep customers interested in your products and services. Learn how to create engaging social media content that increases brand recognition, inspires purchases and makes admirers remember you.

    Designate Dedicated Social Media Admins

    Social media is an important aspect of marketing that requires dedicated time. There’s nothing wrong with allocating those duties to someone else if you can’t commit to a steady schedule. Determine what works best for you so that you can maximize the ways that social media can help a business and maintain a strong online presence.

    Utilize Interactive Ideas

    Did you know that companies are more likely to retain loyal customer engagement if they interact with them online? Whether your target audience is Millennials, Generation X, or a combination of age groups, you need to create ways to open up discussions. Take a look at what’s trending as well as what competitors are talking about and then develop ideas that will help you stand out in the market. Consider the following:

      • Polls and surveys
      • Q & As
      • Discounts and giveaways either chosen at random, for answering trivia questions, or for being a certain number respondent
      • Fun facts about employees
      • Prompts relevant to your business (share a photo of your pet, post the text you last sent, what’s your dream destination? What would you like to see added to the menu? etc.)
      • Video how-tos and tours of the company
      • Links to blog posts and e-newsletter subscriptions
      • Reminders about promotions (punch cards, first 100, etc.)
      • Interesting industry related facts and news
      • Links to community events
      • Weekly, monthly, and seasonal themes

    Maintain a Relatable Voice

    Just as with writing product descriptions that entice customers, make sure that your social media voice is real and relatable. Use unique hashtags, post photos of demos and new products and encourage sharing and tagging. A key to successful engaging social media content is showing your audience that you are indeed listening. Reply to opinions and experiences and make user-generated content a part of your posts.

    Tell us how our social media marketing services will help support your company vision!