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    A quick guide on how to conduct a competitive analysis on social media

    competitive analysis

    Social media is the heart of modern communication. It gives business owners the power of outreach and the ability to spread beyond the simple means of selling at a community market or relying on the word-of-mouth of friends. Although the use of social media to gain product hype is not a new concept, the use of competitive analysis is still relatively contemporary. Using this tactic as part of your social media strategy is a crucial element that will help you shape your competition and understand how to market your product or service.

    What is competitive analysis?

    Competitive analysis is the evaluation of your competitors, the assessment of their strategies, the determination of their strengths and weaknesses and how it all compares to your business. In the context of social media, it’s looking at your competitor’s social accounts and better understanding the methods that they are using to create a social media landscape within your industry.

    How do you conduct a competitive analysis?

    In order to understand the scope of your competitor’s success on social media, you will first need to gather as much information as you can on them. Who are they following? How often are they posting? What kind of content are they posting? Which social accounts are they using? Once you’re able to answer these questions, gather the data together and compare between each competitor and your current social media strategy.

    How do you find out who you competitors are?

    For many businesses this is an easy answer, but for others you may need to do a bit of digging around. Just remember that Google is always a good tool to help answer your questions. By typing in keywords or phrases you will be able to see who ranks above you — BAM, your competition. Be very specific in your search efforts and also take into consideration that your competition may not be local.

    Another great method that will aid you in determining your competitors is to use your audience’s social following. Chances are they are following brands that are similar to yours and might be exceeding you when it comes to sales.

    Once you make a pool of potential competitors, narrow your list to a few of the strongest ones. From there you can start investigating.

    • What social networks are they on?
    • How big is there following?
    • How often do they post?
    • Are their followers engaged?
    • What are their strengths/weaknesses?
    • How are they a threat to you?
    • Where are your opportunities to grow?

    After you have gained some useful information on your competitors, your creative process will begin. Remember to be inspiring and not merely duplicating what your competition is already doing well. Also, it is best practice to look for a bold, unconventional and unique way to approach your future engagement. Stay organized and keep at it. Establishing a strong social media presence takes time and competitive analysis is only a single step in your journey.

    If you need a little motivation to get started, consult with a professional about your social media strategy and have them dedicate the time to complete a competitive analysis for you!  

    Did you find our tips helpful? Tell us in the comments section below.

    What does it mean to have a social media strategy?

    social media strategy

    Effective social media marketing involves setting goals and creating a pathway that will get you there. When it comes to the world of social media every post, reply, like, share or comment needs to serve a purpose. The most competent way to orchestrate your success is to develop a social media strategy. This will allow you to organize your ideas and integrate them into social platforms that reach your target audience.

    What is a social media strategy?

    Social media is probably the most powerful tool a business has access to and if you use it correctly, it will allow you to create a long-lasting connection with already existing and potential customers. In order to create a social media strategy, you must first layout your company goals, brainstorm some measurable objectives and look into what has already been done by your competitors. Once you have finished this process, develop your messages, choose your channels and design a content management plan that will allow you to deliver your material online in a timely fashion.

    Creating a social media strategy

    The most important part about setting social media goals is to ensure that they are attainable. You don’t want to set unrealistic expectations right off the bat, especially if this is your first experience with developing an online presence. Here are some tips to keep in mind when you are creating a social media strategy:

    • Track your metrics: Track anything that can prove to be valuable or measurable to your business. Many social sites offer insights charts that allow you to see how your posts are converting to your audience.
    • Gather information on your audience: The best way to sell a product or service to a targeted group is by knowing them well. It is critical for you to cultivate content that is geared towards developing a relationship with your customers.
    • Research your competition: You need to understand your competition and know what they are doing effectively. Analyzing your competitors will help you to spot opportunities where you can grow that they haven’t attempted yet.

    If you’re finding that you lack inspiration and struggle to be distinctive and unique, seek professional help so that you don’t stretch yourself too thin.

    How else have you successfully carried out your social media strategy? Tell us in the comment section below.

    Social Media: How do you optimize your social media?

    social media optimization

    Social media should definitely be one of the focal components of your digital marketing plan. While it remains one of the easiest ways to reach potential and existing customers, it also has the potential to drive traffic from your social sites to your e-commerce web page. On the other hand, when you optimize your social platforms, you enable a strategic force that has the ability to drive your business to its full selling potential.

    What is social media optimization:

    When you use a number of social media networks to increase the awareness of your brand, product or service, you are optimizing your social media presence and therefore maximizing the reach you have to your target market. Instagram, Facebook and Twitter are usually the social media platforms that most businesses start off with to promote the growth of their company, but be sure to only focus on networks that will add value to your brand.

    Why is this so important? Well, by optimizing your social media, you have the power to increase your reach to potential customers and drive more traffic to your site.

    Steps to optimizing your social media profiles:

    With the opportunity to create and enhance your outreach using social media you will be able to grow your company’s online reputation, assert your voice within your niche and maintain a presence with your audience.

    • Optimize your strategy: Once you lay out a social media strategy for each social profile, you are then able to define any goals or objectives that match between them. A social media strategy should focus on growing your presence and establishing a voice for your brand with your given social networks.
    • Regularly check your keywords: Identifying phrases and topics that your audience may search for is the key to creating relevant content and optimizing your social accounts. Referencing applicable topics, hashtags and words will heighten your chance your reaching out to your target audience.
    • Optimize your social profiles: The social profile is the foundation behind any e-commerce-based company. Make sure to have a profile photo embellishing your company logo, a username that clearly states your company name and a bio section artfully filled out explaining what your company does using relevant industry keywords.
    • Optimize your content: Content is the driving force behind any social media marketing strategy. In order to successfully showcase your business, you will need a mix of created (made by you) content and curated (made by others) content. Quality always beats quantity, however, regularity (create a posting schedule) is ideal when you are trying to get yourself recognized.  

    Are there any other tips on how to optimize your social media that we haven’t mentioned? Tell us in the comments section below.

    Social Media: How to use YouTube for business

    YouTube for business

    When most business owners think of social media promotion, they think about using Twitter, Facebook or Instagram to endorse their company. However, because of YouTube’s intuitive design, it’s actually more social and influential than you may think. While some consumers are accustomed to a visual learning style, others respond better to an aural (auditory) or verbal (linguistic) approach. That’s where YouTube has the chance to shine! Below are some tips to try when you are using YouTube for business.

    Keep regular content flowing

    Popular YouTube channels remain popular because a high volume of content is posted on a regular schedule (daily or weekly). If you want to succeed in using YouTube for business purposes then you will need to craft tons of videos in order to use this advantageous marketing tool to its fullest potential.

    Highlight a clear Call to Action

    At the end of your video, or where you place necessary links in your video’s description, you should also include a call to action. This will allow viewers to respond to your video and leave you some feedback.

    Use YouTube to engage with your audience

    As your channel becomes more popular, you will notice a much larger audience is viewing your content. Naturally, with more people comes more opinions. Use this as an opportunity for you to see any patterns in your feedback and comments as well as make a habit of promptly responding and personalizing yourself as a business owner.

    Get creative when it comes to titles

    People search YouTube comparable to how they search Google, so your description, keywords and phrases are essential when using YouTube for business. Flashy titles, tags and category placements allow the pathway that once separated you and your audience to narrow in the direction of your branded content.

    Post your content to other social platforms

    Just because you’ve created your videos for YouTube, doesn’t mean they have to exclusively remain there. As part of an effective social media strategy, posting content to all your channels gives you a wider range of viewership and allows you to spread the word much faster.

    Are there any other ways that you have successfully used YouTube for business? Tell us all about it in the comments section below.


    An introduction to how social media aids in promoting your business

    social media tips

    Social media is one of the most powerful modern-day tools that businesses of all sizes can use to reach out to their target audience. Potential customers are interacting every day through social media and if you’re not taking the time to directly speak to your audience through social platforms like Facebook, Twitter or Instagram you’re truly missing out on an advantageous opportunity for your business.

    What is social media marketing?

    Social media marketing, or SMM as marketers refer to it, is an online marketing tool that allows businesses to create and share various content across all their available social media networks. This includes memes, curated and custom written blog posts, pictures, videos, quotes and basically any content that has the ability to drive engagement with consumers and your brand. Consider the following social media tips.

    How does social media marketing aid in the promotion of your business?

    The power of social media is vast, especially when it comes to spreading the word of something new. By marketing your business on social media, you have the power to increase traffic to your website, raise your brand awareness, resonate its personality, build conversions, create an identity in your niche and improve your ability to interact quickly with your audience. The more engaged you become with your consumers, the easier it will become to know how they feel about your product or service.

    Create a social media strategy

    Before jumping into the world of social media marketing start with a well-thought out plan. What are your business goals? What social media networks would best reflect your products? What audience are you targeting? Are they a particular demographic? What is the message that you want to resonate with your audience?

    Once you have these questions answered, you need to lay out a plan to ensure social media success. Don’t just throw yourself in. First understand how to use each social network to its fullest potential so you can utilize the platform when you share content about your business.

    Crafting weekly blog posts is a good way to announce to your audience that you are knowledgeable in your area. Also, posting to your social feeds at least once a day will show that you actively engage with your clientele. These posts could include daily news pieces surrounding your niche market, cool stats, informative videos and even funny memes that have the potential to get a lot of shares and likes. You don’t know it yet, but future customers are scrolling through their news feeds as we speak looking for something like your product.

    New to social media marketing? Try hiring a professional that has the skills to boost your social media following and the knowledge to curate blog posts that your audience will find interesting.

    How has social media marketing helped promote your business? Do you have any other social media tips? Tell us all about it in the comments section below.