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    How to write SEO friendly content that attracts audiences

    SEO friendly

    Have you ever wondered how certain content appears at the top of your Google search? In short, Google uses mathematical algorithms to give each website a score. That score determines the rank of each website and where it is placed when someone types keywords into google search.

    “Think of the algorithm like a collection of empty buckets. One bucket gives you a score for the quality of your site, one bucket gives you a score for how many sites link to you, one bucket gives you a score for how people trust you. Your job is to fill up more buckets in the algorithm than any other website.”

    So what is SEO?

    It’s tough for content to get noticed on the web. Using SEO friendly keywords is a smart and reliable way to improve your website traffic.

    SEO is a shorthand term for Search Engine Optimization. Basically, it is a measurable, repeatable process that is used to send signals to various search engines (Google, Bing, etc.) to show that your page is worth displaying on the Google index.

    SEO friendly content allows your website to show up more often, get more clicks, shares, likes and more overall engagement.

    How do you create SEO friendly content?

    Now that you understand a few details behind how SEO works, here are a few tips and tricks behind writing SEO enhanced content.

    • Use descriptive headlines and sub-headers
    • Add lots of links to supporting/previous content
    • Optimize the length of your article
    • Choose your keywords wisely
    • Pick clickable photos
    • Make your content shareable
    • Write quality over quantity (high quality content is much more audience friendly then extra words on a page)

    Do you know any other SEO tips that we didn’t touch on? Let us know in the comment section below.

    What is search engine optimization (SEO) and how does it work?

    What is SEO?

    Blogs are a terrific way to continuously engage with your audience and keep them interested in your company. The ideas are endless, but you may not be reaching out to your full potential if you have been disregarding any crucial blogging components. Understanding more about what SEO is and how it works is important when marketing and creating content.

    What is the purpose of SEO?

    SEO, or more technically known as search engine optimization, is essentially free advertising that attracts both new and existing customers and followers. Similar to how appealing context increases engagement on Facebook, SEO determines words and phrases that make your content stand out on SERPs (search engine result pages). Crawlers, spiders and robots often refer to tools that search engines, such as Google and Yahoo!, use to display their results. These technical applications may seem daunting, but the right keywords can significantly affect those algorithms and page rankings.

    Specific, relevant keywords

    Think of keywords as part of your marketing conversation to the consumer. Let’s use handmade soaps as an example. Instead of only referring to them that way, also use long tail keywords that are more specific fragrance-free, vegan, goat’s milk, rose petal, charcoal or glittery. Include your business name, the city or market where they’re crafted or available as well as words that can further describe certain designs, ingredients or types (San Diego farmers market bunny-shaped bar soaps).

    Whatever phrase you choose, work them into your content organically, so that it doesn’t sound scripted or forced.

    Furthermore, make sure that the keywords are relevant. If you create a post that’s off-topic it’s better that you apply search terms accordingly, or not include any at all, rather than put them in just for the sake of it.  

    Remember to also keep applicable keywords for the following:

    • Anchor text: words that lead to internal links (backlinks to other content you’ve created) and to external links (links to content from outside sources).
    • Meta descriptions: the short text that appears with links in search engine results.
    • Page URLs: www.businessname.com/lavender-unicorn-bar-soap vs. www.businessname.com/soap-399
    • Alt attributes: the descriptive text used for images which search engines crawl instead of the actual visual.

    Off-page Appeal

    As you learn more about SEO, pay attention to off-page sources. These are the ways that others mention your company’s services or products through comments and social media interaction, as well as how you engage with your audience. The more customer reviews you get the more brand recognition you can receive. This opens up the possibilities for influencers to include you in their own heavily followed pages and videos. It is important to consider this potential when you create anything online.

    We’re here to help you navigate the ever-changing SEO algorithms. Find out how our SEO services are the digital strategies you need for success!

    Common copywriting mistakes to avoid

    common copywriting mistakes

    Although blogs, social media posts, emails, e-newsletters and web pages vary in technical components, they all require a certain attention to detail. If you are able to avoid the following common copywriting mistakes, you will produce content that better appeals to marketing strategies.

    Addressing the wrong audience

    One of the most important steps in understanding content marketing is knowing your audience. As tempting as it may be to try to sell your services or products to everyone, it’s important to not lose focus if you have a niche market. Determine the target age group, income bracket and other identifying characteristics that your wares are most intended for, then adapt your voice accordingly. Make sure that your tone, vocabulary and hashtags genuinely speak to your main consumers.

    Incorrect formatting

    That extra minute spent on spell-check is well worth the effort! Firstly remember to review proper sentence structure, choice of words (affect vs. effect, etc.) and sub-header divisions. Read content out loud and if possible, ask friends, family, or colleagues to preview and proof-read for you. Increase engagement and attention by breaking up lengthy texts with photos and infographics. And with customers constantly on the go, use Google’s Mobile-Friendly Test, to check for mobile optimization.

    Outdated or incorrect links and content

    Almost everyone has at some point clicked on a link, only to find it broken or non-existent. It is important to make sure that outlinks work and internal links are still relevant. Additionally, headers, subject lines and meta descriptions should reflect the topic. Unless you state that content is explicitly your opinion, review statistics and facts for accuracy. Always remember to properly credit your sources either through hyperlinks or annotations.

    Improper SEO

    SEO (search engine optimization) is not as difficult as it may seem. However, it is necessary to create a balance between keywords to avoid using generic phrases that don’t generate results. Research engaging long tail keywords and implement them organically as if you were having a verbal conversation with your audience. The more that you understand why ecommerce businesses need a blog, the easier that it becomes to develop proper SEO.

    Lack of direction

    Think of engaging with your consumer base the same as establishing a relationship. You should talk about yourself, but remember it’s more about the other person. Don’t be self-centred, forget about a feature > benefit structure and ignore how readers and followers will feel by becoming paying customers. Include clear information and direct CTAs.


    Plagiarism is one of the most common copywriting mistakes, even if it’s done inadvertently. Let your personality come through, to find ways to make content unique and relevant to your business. If you’re still unsure how your words compare to similar posts by others, review them through a plagiarism checker tool.

    Effective content creation takes time. Let us do the work and see how our copywriting and SEO services will enhance your business!