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    Blog topic ideas for your e-commerce business

    blog topic ideas

    You’ve built your e-commerce site, linked to all your social media pages and set up a “subscribe” button for news and sales alerts. So that should be everything right? It may be enough for some businesses, however, a blog is a vital marketing tool that shouldn’t be overlooked. Consider the following blog topic ideas for developing a deeper connection with your audience and increasing interest for future sales.

    What inspires you

    Consumers love knowing any behind the scenes stories as well as what inspires people to create their products and services. Whether you dedicate a particular date for these types of posts (every Monday or mid-month etc.), or do them randomly, share insights and moments that influence your craft. If you’re a distributor or a reseller write about your own thoughts regarding the products how do they inspire you or reflect your own passions. Treat these posts like virtual coffee and tea with your target audience. Businesses that blog evoke 67% to 88% more leads per month than companies that don’t, meaning readers are responding.

    Specific products

    Utilize the same process of writing product descriptions that entice customers, and create longer posts about specific categories or products within those groups. Choose items that relate to holidays, seasons, back-to-school, or other notable search terms that may be prominent at that given time. Remember to include technical details, suggestions for use, photos and also links to coordinating products in order to make a subtle yet effective CTA.

    Industry news

    Most likely you’re constantly paying attention to industry-related news, so why not share that with your readers? Report on events and conferences you attend, or bookmark important news links as part of the blog topic ideas that reflect your place within the field. Express your opinions, and encourage readers to engage in the discussion.

    Special events, promotions and pre-orders

    Echo email and social media special announcements through their own blog posts! Nightmare Toys, a novelty retail client of ours, includes posts about items available for pre-order to get consumers excited about upcoming collectibles. These posts are terrific to share and act as a key method of organically generating brand awareness and purchasing potential.


    In addition to using your company’s history and FAQs as popular blog ideas for e-commerce business, see what lists you can also create from that info. If the company has been family owned and operated for generations, spin that and create a blog entitled “5 reasons company name is better than big box retailers.” Or take your mention of donating a percentage of proceeds and include it with a post about, “Top 3 ways your purchase makes a difference.” You can make lists for any topic or product!

    Are you looking for more expert advice about producing a successful blog? Find out how our copywriting and SEO marketing services will benefit your e-commerce site!

    What is search engine optimization (SEO) and how does it work?

    What is SEO?

    Blogs are a terrific way to continuously engage with your audience and keep them interested in your company. The ideas are endless, but you may not be reaching out to your full potential if you have been disregarding any crucial blogging components. Understanding more about what SEO is and how it works is important when marketing and creating content.

    What is the purpose of SEO?

    SEO, or more technically known as search engine optimization, is essentially free advertising that attracts both new and existing customers and followers. Similar to how appealing context increases engagement on Facebook, SEO determines words and phrases that make your content stand out on SERPs (search engine result pages). Crawlers, spiders and robots often refer to tools that search engines, such as Google and Yahoo!, use to display their results. These technical applications may seem daunting, but the right keywords can significantly affect those algorithms and page rankings.

    Specific, relevant keywords

    Think of keywords as part of your marketing conversation to the consumer. Let’s use handmade soaps as an example. Instead of only referring to them that way, also use long tail keywords that are more specific fragrance-free, vegan, goat’s milk, rose petal, charcoal or glittery. Include your business name, the city or market where they’re crafted or available as well as words that can further describe certain designs, ingredients or types (San Diego farmers market bunny-shaped bar soaps).

    Whatever phrase you choose, work them into your content organically, so that it doesn’t sound scripted or forced.

    Furthermore, make sure that the keywords are relevant. If you create a post that’s off-topic it’s better that you apply search terms accordingly, or not include any at all, rather than put them in just for the sake of it.  

    Remember to also keep applicable keywords for the following:

    • Anchor text: words that lead to internal links (backlinks to other content you’ve created) and to external links (links to content from outside sources).
    • Meta descriptions: the short text that appears with links in search engine results.
    • Page URLs: www.businessname.com/lavender-unicorn-bar-soap vs. www.businessname.com/soap-399
    • Alt attributes: the descriptive text used for images which search engines crawl instead of the actual visual.

    Off-page Appeal

    As you learn more about SEO, pay attention to off-page sources. These are the ways that others mention your company’s services or products through comments and social media interaction, as well as how you engage with your audience. The more customer reviews you get the more brand recognition you can receive. This opens up the possibilities for influencers to include you in their own heavily followed pages and videos. It is important to consider this potential when you create anything online.

    We’re here to help you navigate the ever-changing SEO algorithms. Find out how our SEO services are the digital strategies you need for success!

    Common copywriting mistakes to avoid

    common copywriting mistakes

    Although blogs, social media posts, emails, e-newsletters and web pages vary in technical components, they all require a certain attention to detail. If you are able to avoid the following common copywriting mistakes, you will produce content that better appeals to marketing strategies.

    Addressing the wrong audience

    One of the most important steps in understanding content marketing is knowing your audience. As tempting as it may be to try to sell your services or products to everyone, it’s important to not lose focus if you have a niche market. Determine the target age group, income bracket and other identifying characteristics that your wares are most intended for, then adapt your voice accordingly. Make sure that your tone, vocabulary and hashtags genuinely speak to your main consumers.

    Incorrect formatting

    That extra minute spent on spell-check is well worth the effort! Firstly remember to review proper sentence structure, choice of words (affect vs. effect, etc.) and sub-header divisions. Read content out loud and if possible, ask friends, family, or colleagues to preview and proof-read for you. Increase engagement and attention by breaking up lengthy texts with photos and infographics. And with customers constantly on the go, use Google’s Mobile-Friendly Test, to check for mobile optimization.

    Outdated or incorrect links and content

    Almost everyone has at some point clicked on a link, only to find it broken or non-existent. It is important to make sure that outlinks work and internal links are still relevant. Additionally, headers, subject lines and meta descriptions should reflect the topic. Unless you state that content is explicitly your opinion, review statistics and facts for accuracy. Always remember to properly credit your sources either through hyperlinks or annotations.

    Improper SEO

    SEO (search engine optimization) is not as difficult as it may seem. However, it is necessary to create a balance between keywords to avoid using generic phrases that don’t generate results. Research engaging long tail keywords and implement them organically as if you were having a verbal conversation with your audience. The more that you understand why ecommerce businesses need a blog, the easier that it becomes to develop proper SEO.

    Lack of direction

    Think of engaging with your consumer base the same as establishing a relationship. You should talk about yourself, but remember it’s more about the other person. Don’t be self-centred, forget about a feature > benefit structure and ignore how readers and followers will feel by becoming paying customers. Include clear information and direct CTAs.


    Plagiarism is one of the most common copywriting mistakes, even if it’s done inadvertently. Let your personality come through, to find ways to make content unique and relevant to your business. If you’re still unsure how your words compare to similar posts by others, review them through a plagiarism checker tool.

    Effective content creation takes time. Let us do the work and see how our copywriting and SEO services will enhance your business!