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Cross-Platform SEO: How TikTok, Facebook, and Instagram Content Supports Google Rankings

Posted on September 26, 2025October 5, 2025 by Bernadette Galang

You may know a certain amount about SEO for your website, or already have employed a marketing company to help you with that. If so, you’re ahead of some of your competition, but SEO is always a moving target. Different online channels rise and fall in popularity, and Google takes this into account. How can you stay on top of SEO, and how does that relate to optimizing your social media accounts?

Website SEO is one part of amping up your visibility and brand authority. Your social accounts can feed into and build upon your website SEO strategies, too. This is called cross-platform SEO. You combine the power of social media platforms like TikTok, Facebook, and Instagram, and they provide an indirect factor that influences your website’s Google rankings. It works in this way: social media gives your content the opportunity to reach your audience. This can drive traffic and potentially gain valuable backlinks from authoritative websites.

Trek Marketing’s social media SEO experts can create a cross-platform strategy to drive traffic and build brand authority for your company. Get your free social media channel audit.

TikTok SEO Strategies

Everyone’s on TikTok, it seems, but why not stand out and make it work for you? To rank well on TikTok’s “For You” page, use top hashtags, sounds, and challenges relevant to your field. TikTok’s search bar can help you identify popular terms your audience is searching for, such as “#DigitalMarketingTips” or “#FitnessHacks.” So, you might see a fitness brand create a 15-second video about a quick workout routine, using hashtags like #WorkoutPlan and a trending audio clip.

Driving Traffic to Your Website

While TikTok doesn’t allow direct links in video captions, go ahead and add a clickable link in your bio, like this: “Want the full workout plan? Check the link in our bio!” This helps Google understand that your site is a valuable resource.

Building Brand Authority

Backlinks from TikTok help Google figure out your brand’s authority, and consistent TikTok posting keeps those signals to Google going strong.

Facebook SEO Optimization

Facebook remains a dominant platform, and it pays to invest resources into it. Informative articles, polls, or live videos are what people enjoy here. How do you do it? Example: a local bakery might share a behind-the-scenes video of a cake-making process, with a recipe link from their blog.

Optimizing Your Facebook Profile

Include a clear business description, contact information, and a link to your website. Use relevant keywords in your page’s “About” section and posts to improve discoverability. Example: a tech company might include terms like “cloud computing solutions” in their page description.

Benefits of Facebook Groups

Don’t forget to join Facebook Groups aligned with your field. Post, share and comment to build backlinks and get involved with the community to open up new connections with your audience.

Instagram SEO Tips

You’ll want to build interactions and authority around posting high-quality visuals and strategic captions. Use relevant hashtags and keywords in your captions to make your posts discoverable. So, if you are a fashion brand, you might use #SustainableFashion alongside niche-specific tags like #EcoFriendlyClothing. Instagram Stories with polls, questions, or swipe-up links (for accounts with 10,000+ followers) can direct users to your website.

Leveraging Instagram Reels

Reels are Instagram’s short-form video platform. Short, engaging videos optimized with trending audio and hashtags work here. Say you’re a travel agency, you could post a Reel showcasing a destination with a call to action like “Book your trip via the link in our bio!”

Building Backlinks Through Collaborations

Partnering with social media influencers or brands can generate backlinks to your website. Influencers’ followers may link to your site from blogs or other platforms, enhancing your SEO.

The Power of Cross-Linking

Get the most out of this by sharing TikTok videos on Instagram Reels or Facebook Stories to maximize exposure. A TikTok video can be repurposed as a Reel with a link to your website in the caption. You can also embed Facebook posts on your website’s blog to drive engagement and keep visitors on your site longer.

Key takeaway: Most companies know they should, for branding purposes, stay consistent with messaging and branded visuals across TikTok, Facebook, and Instagram. Besides overall branding, social media profiles often rank in branded search results, so that gives your brand multiple touchpoints on Google’s first page.

Build Your Brand with Trek Marketing’s Cross-Platform SEO Campaigns

The main reason you want to engage on social media always goes back to two things:

1) To be real and show people you have the best answers to what matters to them, and

2) SEO/Online visibility: to speed up Google indexing, drive traffic, build backlinks, and establish brand authority.

With a cohesive strategy that connects your social content to your website, you’ll accomplish these goals.
Ready to boost your Google rankings and skyrocket your social media reach? Trek Marketing’s social media experts will build you a custom strategy to power your brand’s success! Contact us for your free proposal!

Bernadette Galang

Which social media channel will attract your target audience?

Posted on April 23, 2019May 31, 2019 by Alex Wilks

It won’t matter how creative, innovative or aspiring your product or service is if it’s not being marketed to the right target audience. Many business owners make the mistake of taking over their own marketing efforts when they first start out. Although they should never feel discouraged to learn and grow in their in-house abilities, working with a professional digital marketing team will allow them to persuade and engage with their customers in a receptive way. After all, instead of simply marketing to anyone and everyone, a team in charge of your social media marketing strategy will start their efforts firstly by breaking down your target audience and curving the appeal towards that demographic. So, if you want to get noticed in your industry, you must first work towards identifying which social media channel will attract the right customers for you.

Who uses Facebook?

Facebook still holds onto first place as the most widely used social media platform across the world. With a monthly log in of over 2.23 billion users, 30% of which are aged between 25 through to 34, beginning your social media marketing campaigns on Facebook is always a safe bet. Once you create your business page remember to post regularly, promote your page, engage with your followers and contrive your page layout and content to appeal to your target audience. After all, if you’re hoping for a high level of engagement, your Facebook profile needs to be geared to attract the right shoppers.

Who uses Twitter?

The nice thing about Twitter is that the demographics of its users tend to possess a smaller age gap in comparison to the vast age range of Facebook users. With roughly 326 million people engaging on Twitter monthly, 37% of users are between 18 and 25, while 25% of them are 30 and 49-years-old. This means that young adults make up over 60% of the audience on Twitter. So, if your product or service would appeal to this age range, it might be worth setting up a Twitter account and regularly tweeting to the users compelling them to click.

Who uses Instagram?

Instagram has quickly made its way to one of the most active social media channels worldwide, especially among young women. This photo-sharing, smart-phone app is plentiful within the millennial generation (1982 – 2004) and allows business owners to get a little creative by sharing enticing visuals, using engaging hashtags and taking advantage of the story feature to promote their business. Considering so many people make purchases based on things they see through their Instagram feed, it’s a great way to exploit social media marketing to get your products or services noticed.

What are a few tips to help attract your target audience?

Now that you’ve narrowed down your essential social media platforms you might need a little help reaching out to potential shoppers. The following tips can help you to entice your business’s target audience.

Survey your customers to find out what they like
Determine your audience size do you know how often to post
Find a connection to your audience
Reach out to customers through the use of other social media groups
Tailor your content to appeal to your audience
Balance out your content plan to include something for everyone
Use visual quotes for motivation
Boost your content with promotional posts
Share education content from within your niche

Which social media channel do you use to target your company’s demographic? Tell us in the comments section below.

Alex Wilks

Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.

How to use social media marketing for your tradesman business

Posted on February 12, 2019July 30, 2022 by Alex Wilks

As a Tradesman, using social media marketing as a promotional tool is an advantageous way to let the world know about your innovative business. It’s also a great way to communicate with existing clients and build your online reputation. That being said, although this brilliant tool has the power to spread the word about your business, that doesn’t mean that you need to be invested in every social platform. Social media for tradesmen is no different than any other business, it’s a crucial part of marketing and depending on your target audience, you may want to consider using the following three platforms.

Facebook for tradesmen

When you take the time to set up a Facebook business page for your handicraft you’re taking advantage of a huge marketing opportunity. Created in minutes, Facebook allows you to share content that is relevant to your trade, updates about your business, blogs you’ve written about what your company does and maybe even some recent photos of your facility or workshop.

Be sure to keep a close eye on your page by engaging with your followers or passersby that have any questions in regards to your work. Liking comments, sending a private message to someone that is serious about receiving a quote or combating negative responses and reviews allow you to maintain an up-to-date, active profile within your tradesmen community.

Twitter for tradesmen

A Twitter account has its own set of advantages when it comes to promoting your trade’s business. The 140-character tweets make your messages short, sweet and to the point and many customers appreciate this shorthand lingo. Your company logo should be used as your display picture, while a short description of what your company does should be outlined in the biography section. Your tweets can include images, quotes, links and short videos which gives you an opportunity to discuss or share anything industry-specific. This platform also allows you to tag your tweets with trending hashtags in order to increase the chances of people who are searching for a particular term to find you.

LinkedIn for tradesmen

While LinkedIn has proven to be a successful form of communication for the white collared world, it can also be a good form of social media for tradesmen. The whole premise of a LinkedIn account is about making connections and using this form of social networking as a means to connect to other businesses and learn about other trades and tradespeople. Who knows? Maybe you can connect with another trade specialist and exchange contacts? After all, builders, plumbers, electricians and gas fitters are all tradesmen working towards a common goal.

How do you achieve social media success?

Use images to catch the eye of potential customers and to make your content more visually appealing.
Be professional in the language you use which means avoiding any punctuation or grammar mistakes.
Be active on your social channels and reply to comments regularly.
Keep your brand consistent across all your social channels.
Share a mix of content including customer reviews, behind the scenes photos and industry tricks.

If you’re simply too busy working to commit the time that’s necessary to run social media for tradesmen, then consider hiring a marketing team to handle everything for you.

Now that you know how to promote social media marketing for tradesmen, how do you plan to get started? Tell us in the comments section below.