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    Which social media channel will attract your target audience?

    social media marketing

    It won’t matter how creative, innovative or aspiring your product or service is if it’s not being marketed to the right target audience. Many business owners make the mistake of taking over their own marketing efforts when they first start out. Although they should never feel discouraged to learn and grow in their in-house abilities, working with a professional digital marketing team will allow them to persuade and engage with their customers in a receptive way. After all, instead of simply marketing to anyone and everyone, a team in charge of your social media marketing strategy will start their efforts firstly by breaking down your target audience and curving the appeal towards that demographic. So, if you want to get noticed in your industry, you must first work towards identifying which social media channel will attract the right customers for you.

    Who uses Facebook?

    Facebook still holds onto first place as the most widely used social media platform across the world. With a monthly log in of over 2.23 billion users, 30% of which are aged between 25 through to 34, beginning your social media marketing campaigns on Facebook is always a safe bet. Once you create your business page remember to post regularly, promote your page, engage with your followers and contrive your page layout and content to appeal to your target audience. After all, if you’re hoping for a high level of engagement, your Facebook profile needs to be geared to attract the right shoppers.

    Who uses Twitter?

    The nice thing about Twitter is that the demographics of its users tend to possess a smaller age gap in comparison to the vast age range of Facebook users. With roughly 326 million people engaging on Twitter monthly, 37% of users are between 18 and 25, while 25% of them are 30 and 49-years-old. This means that young adults make up over 60% of the audience on Twitter. So, if your product or service would appeal to this age range, it might be worth setting up a Twitter account and regularly tweeting to the users compelling them to click.

    Who uses Instagram?

    Instagram has quickly made its way to one of the most active social media channels worldwide, especially among young women. This photo-sharing, smart-phone app is plentiful within the millennial generation (1982 – 2004) and allows business owners to get a little creative by sharing enticing visuals, using engaging hashtags and taking advantage of the story feature to promote their business. Considering so many people make purchases based on things they see through their Instagram feed, it’s a great way to exploit social media marketing to get your products or services noticed.

    What are a few tips to help attract your target audience?

    Now that you’ve narrowed down your essential social media platforms you might need a little help reaching out to potential shoppers. The following tips can help you to entice your business’s target audience.

    • Survey your customers to find out what they like
    • Determine your audience size do you know how often to post
    • Find a connection to your audience
    • Reach out to customers through the use of other social media groups
    • Tailor your content to appeal to your audience
    • Balance out your content plan to include something for everyone
    • Use visual quotes for motivation
    • Boost your content with promotional posts
    • Share education content from within your niche

    Which social media channel do you use to target your company’s demographic? Tell us in the comments section below.


    How to use social media marketing for your tradesman business

    social media for tradesmen

    As a Tradesman, using social media marketing as a promotional tool is an advantageous way to let the world know about your innovative business. It’s also a great way to communicate with existing clients and build your online reputation. That being said, although this brilliant tool has the power to spread the word about your business, that doesn’t mean that you need to be invested in every social platform. Social media for tradesmen is no different than any other business, it’s a crucial part of marketing and depending on your target audience, you may want to consider using the following three platforms.

    Facebook for tradesmen

    When you take the time to set up a Facebook business page for your handicraft you’re taking advantage of a huge marketing opportunity. Created in minutes, Facebook allows you to share content that is relevant to your trade, updates about your business, blogs you’ve written about what your company does and maybe even some recent photos of your facility or workshop.

    Be sure to keep a close eye on your page by engaging with your followers or passersby that have any questions in regards to your work. Liking comments, sending a private message to someone that is serious about receiving a quote or combating negative responses and reviews allow you to maintain an up-to-date, active profile within your tradesmen community.

    Twitter for tradesmen

    A Twitter account has its own set of advantages when it comes to promoting your trade’s business. The 140-character tweets make your messages short, sweet and to the point and many customers appreciate this shorthand lingo. Your company logo should be used as your display picture, while a short description of what your company does should be outlined in the biography section. Your tweets can include images, quotes, links and short videos which gives you an opportunity to discuss or share anything industry-specific. This platform also allows you to tag your tweets with trending hashtags in order to increase the chances of people who are searching for a particular term to find you.

    LinkedIn for tradesmen

    While LinkedIn has proven to be a successful form of communication for the white collared world, it can also be a good form of social media for tradesmen. The whole premise of a LinkedIn account is about making connections and using this form of social networking as a means to connect to other businesses and learn about other trades and tradespeople. Who knows? Maybe you can connect with another trade specialist and exchange contacts? After all, builders, plumbers, electricians and gas fitters are all tradesmen working towards a common goal.

    How do you achieve social media success?

    • Use images to catch the eye of potential customers and to make your content more visually appealing.
    • Be professional in the language you use which means avoiding any punctuation or grammar mistakes.
    • Be active on your social channels and reply to comments regularly.
    • Keep your brand consistent across all your social channels.
    • Share a mix of content including customer reviews, behind the scenes photos and industry tricks.

    If you’re simply too busy working to commit the time that’s necessary to run social media for tradesmen, then consider hiring a marketing team to handle everything for you.

    Now that you know how to promote social media marketing for tradesmen, how do you plan to get started? Tell us in the comments section below.