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    Why Is It Important to Have a Blog on Your Company Website?

    importance of having a blog

    Have you ever asked yourself, “what can blogging really do for my company?” A regular blogging calendar can give you the opportunity to create and share relevant content that your consumers may find interesting. It can also be used as strategic marketing tool that has the ability to drive traffic back to your website.

    Needless to say, if you think of a blog as a giant advertisement, then you are in the business of writing ads and not blogs. Crafting innovative blogging content allows you to research your niche and formulate topics that your audience is passionate about.

    Reasons you need to blog:

    • To drive traffic to your website
    • To increase your SEO/SERP
    • To position your brand/voice as a leader in your industry
    • To develop better customer relationships

    Blogging should be an integral part of your online content marketing strategy, regardless if you are a small business or multinational company.

    Issues that matter  

    Humanizing your brand is one of the most important ways to reach out to your community. For example, let’s say a local school is in danger of closing down and the public is outraged. Taking action by blogging about the news can help your business connect to what’s going on and possibly even boost your website traffic in the process. Since the topic would already be trending online, sharp coverage within all your social media channels would bring attention to your service or brand and show support within your community.

    Promote a product without actually promoting it

    Blogging is an amazing tool that allows companies to promote their products using a more indirect approach.

    If you are an instrument company that focuses your energy on selling guitars, it is important to be unique when you are formulating new content for your blog. Promoting sales and new inventory all the time can become boring and outdated quickly. Instead, focus your efforts on discussing famous musicians who use a specific brand or model of guitar that you are wanting to promote. Then you can organically place links to your products or comments about your product stock throughout the article.

    The strategy here is to not always make your post an advertisement. If you focus on putting together more engaging content, audiences are more likely to read and potentially share it across their social media channels.

    The goal is to use created content as a way to connect with your audience without always bombarding them with an expectation to purchase.

    Crafting the perfect blog post can be a time consuming is task. If you’re too busy managing your business, leaving little time to write engaging content, Trek Marketing can help launch your blog. To find out how we can help, contact us at [email protected].

    How has your company benefited from blogging? Tell us in the comments section below.

    Tips to revamping your “about us” page

    create an about us page

    A visually stimulating homepage menu is no longer enough to fully engage with your audience. Consumers want to know where their money is going and why your business is the best choice for their needs. Moreover, it’s important to include relevant background information about your company or persona whether you’re an entrepreneur, small business owner, or part of a nationally/internationally known chain.

    Learn how to create an “about us” page that gives your audience the illusion of actually conversing with you in person.

    Outline the old school report elements

    Ask yourself the 5Ws, including “how”, when you create an about us page. These questions are lessons that still command attention and application long after you’ve left school. As you work with professional marketing strategists to develop a noticeable online presence, answer the following for your “about” page:

    • Who: Regardless of your years of experience, how did you get started? What inspired you? How do you relate to your product or service?
    • What: What benefits, advantages, or solutions does your expertise provide?
    • Where: Are you remote only? Do you have brick and mortar locations, pop-ups, or attend certain events? Are phone and Skype consultations applicable?
    • When: Similar to “where” details, note anything pertinent to availability or purchasing/contracting options.
    • Why: Why do you continue to do what you do and how do you view its importance to the community and target audience?
    • How: How are your products/services different than others? How will they affect consumer experiences?

    Craft a simple and authentic story

    Tell a story that echoes your vision and core values, while genuinely representing your voice. The purpose is to establish trust and build engagement in a way that’s unique to you and not just a carbon copy of what competitors say. Use a streamlined, appealing template, or graphics that don’t distract from the text. Keep the story succinct with the most relevant and relatable details. Also consider saving extra material for blog ideas for your e-commerce business, or as social media prompts.

    Additional ideas for how to create an “about us” page

    • Use infographics or timelines to make your company’s history more visually appealing and easier to comprehend.
    • Apply videos of your work, participation at events, or contribution to causes.
    • Testimonials and quotes from customers and significant sources.
    • Showcase any awards and recognitions.
    • Add employee bios and photos that fit the industry – retailers/producers of novelty toys might incorporate pop culture elements and quirky facts into their bios, whereas therapists and attorneys may list credentials and follow a more formal template.

    Repeat key CTAs

    Although you should have a separate “contact” page, and display social media and e-newsletter links on your homepage, it’s a good idea to repeat that information in your “about us” section allowing readers to immediately respond to CTAs (calls to action).

    Want to make sure that every page of your website reaches its maximum potential? Contact us today, to enlist our copywriting and SEO services for your “about” page and more!