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Understanding Evergreen Content
Evergreen content is the workhorse of digital marketing — articles, videos, and infographics that remain relevant long after their initial publication. Unlike trendy pieces that fizzle out, evergreen assets provide sustained value, attracting traffic, engagement, and backlinks over time.
Why Create Evergreen Content?
Countless marketers and business owners pour energy into creating content that drives demand, only to see their hard work wither after a few weeks. If this cycle resonates, it may be time to switch to an approach that both delivers immediate results and continues to pay dividends into the future.
What is evergreen content? Think of it as articles, videos, and SEO assets that stay relevant long after publication. Unlike trendy pieces that fizzle out, this content provides sustained value, attracting traffic, engagement, and backlinks over time.
Benefits of Creating Evergreen Content
Why do so many professionals prioritize creating this type of content? Here are a few key reasons:
Longevity and Sustained Traffic
Evergreen content continues to attract organic traffic long after the publish date. Unlike a news article that quickly loses relevance, a how-to guide or comprehensive resource can keep bringing in readers.
SEO Value
This type of content boosts your authority and search rankings over time. High-quality, relevant articles earn backlinks from other sites as they remain useful. Plus, they often rank for a variety of keywords related to your niche.
Time and Resource Efficiency
Creating an article takes time and resources. So, does promoting it. Evergreen content allows you to maximize that initial investment and get more from your work as you funnel additional traffic through SEO, social media, and email marketing.
Tips For Creating Evergreen Content
People want information and insights that stand the test of time. Here are a few popular types of content to consider:
How-To Guides
Do it yourself seems to be a pretty popular concept — just look at how many home projects people shared during the pandemic! Comprehensive guides explaining everything from learning to ride a bike to building a shed in your backyard still attract search traffic.
FAQs
What do people always need help with? If you give them answers and solutions, you can drive traffic to your article.
Product Reviews
People are always searching for advice on the latest and greatest — and not-so-greatest — products. A comprehensive blog article reviewing everything on a car or tech company’s latest release often stays relevant for years.
Case Studies and Research
If you’re operating from an authoritative position, it stands to reason that more people in the industry and associated industries will pay attention. Then, if they quote your research and insights in their articles, you get valuable external links.
Choosing Topics that Stand the Test of Time
The reality is, it’s tough to know how to make evergreen content. Even SEO experts struggle to identify topics worth prioritizing.
Focus on Industry Staples
What do you always need to have? Start there.
Answer Big Questions
What do people always want to know?
Provide Proven Solutions
What problems continually impact your industry? As long as they persist, so, too, will your article.
Updating Existing Content
Just because something is no longer fresh doesn’t mean it’s not valuable.
Identify Past Hits
What articles, videos, and other types of content attracted traffic and engagement? If people were interested, odds are good that they still are.
Validate and Revise
Before you make a few edits and put your work back into circulation, validate whether the existing suggestions and insights still hold true. If not, revise what you have and improve it. If so, polish it and present it as new.
Leverage Trek.ca Services for Content Creation
The hardest part of content creation may just be getting started. If that’s the case, why not take the easy way out and partner with Trek.ca’s experienced SEO and content creation pros? Instead of inventing ways to make content evergreen, immerse yourself in topics that only require a TikTok video today and explore potential opportunities for tomorrow.
Final Word on Evergreen Content Strategy
Creating evergreen content isn’t about turning your back on time-sensitive posts. Instead, it’s about building a collaborative process that delivers both quick wins and long-term results. Contact Trek.ca to learn more about content and SEO services.
Nurul Afsar is a seasoned SEO expert with a decade of experience under his belt. He has a deep understanding of search engine algorithms and a proven track record of delivering outstanding results for his clients. Afsar specializes in technical SEO, on-page and off-page optimization techniques, including keyword research, link building, and content creation. He has experience working with a wide range of industries and is well-versed in the latest SEO trends and best practices. He is passionate about helping businesses succeed online and is dedicated to delivering measurable results for his clients.