If you’ve ever scrolled through Pinterest and wondered how some brands make their products go viral while yours barely get a glance, you’re not alone. Pinterest marketing is an art, and I’ve cracked the code for my clients.

Why Pinterest Is Your Secret Weapon

Pinterest is a goldmine. If your competitors are using it and you’re not, they’re winning. Let me show you why. In 2025, Pinterest remains a top platform for ecommerce brands, with over 460 million monthly active users actively seeking products and inspiration. Unlike other social media platforms, Pinterest is a search engine at its core. Users are more likely to make purchases after discovering products on Pinterest than any other platform. But here’s the kicker: while the average Pinterest user spends 14 minutes a day on the app, many businesses still don’t leverage Pinterest’s full potential.

The average online business generates less than 10% of its revenue from Pinterest. That means there’s an enormous opportunity for growth if you know what you’re doing. Pinterest buyers spend 2x as much as Facebook buyers and are 3x more likely to purchase after seeing a pin. The data doesn’t lie: if your competitors are winning with Pinterest ads, it’s because most businesses using Pinterest are doing it wrong.

The 80/20 Rule: Working Smart, Not Hard

Most businesses don’t have a Pinterest marketing strategy but think they do. They’re missing the point. Most people use Pinterest wrong and focus on cake ideas instead of B2C marketing. If you’re just pinning more of what you already sell, it’s pointless. You need to stop wasting time on Pinterest ads and Pinterest trends and learn how to make what you’re already posting turn into sales.

Why video pins work but pointless pin designs don’t. Why you should be pinning to group boards when ad spend is 2x less effective than it is on Facebook and Google. Let’s break it down.

Creating Pins that Convert: The Art & Science

Not every pin is worth the same. I’ll break down why this pin went viral and why this other one flopped. Learn which fonts convert, which colors are stealing from your sales, and why you’ve been wasting your time with Canva templates that make no money.

Here’s a guaranteed method to see the difference: recreating high-performing pins, reversing the styles of your competitors, and testing under which ones sell.

The biggest mistake you don’t know you’re making. Why Pinterest SEO is better than blogging. Why some boards trap you in a sports niche and how others get more customers than you do.

Driving Traffic Without Paying Pinterest Ads

People think PPC traffic is insane. It is, but everyone’s doing it now, and you don’t need to spend $500 on pins, do you?

If you’re still relying on Pinterest ads, you’re doing it wrong. Organic Pinterest traffic converts like crazy if you know how to do it right. I’ll show you why some pins outperform ad campaigns without spending a dime.

How do I know this? Because I’ve already reversed my competitors’ marketing strategies, gotten clients from Google, and now they pay me to grow their businesses. Here’s how I do it:

• Focusing on low-competition Pinterest keywords that drive traffic and make sales
• Creating fathead vs. long-tail keywords using Pinterest Keyword Planner
• Growing Pinterest audiences without backlinks
• Having Pinterest Group boards save your pins at 10x speed
• Still using Pinterest ads but at half the cost

Real Results, Real Strategies

As a Pinterest marketing expert, I’ve helped my clients increase their Pinterest-generated sales by over 30% this year by reversing what their competitors are doing wrong. Want to know how? Let’s talk.

Nurul Afsar

Nurul Afsar is a seasoned SEO expert with a decade of experience under his belt. He has a deep understanding of search engine algorithms and a proven track record of delivering outstanding results for his clients. Afsar specializes in technical SEO, on-page and off-page optimization techniques, including keyword research, link building, and content creation. He has experience working with a wide range of industries and is well-versed in the latest SEO trends and best practices. He is passionate about helping businesses succeed online and is dedicated to delivering measurable results for his clients.