It isn’t unheard of for a customer to book a hotel or resort by means of an external booking site such as booking.com or trivago.com. In fact, it’s probably the most common method of booking people use. How you choose to position your hotel on your website and through social media channels helps potential guests to recognize your brand and steer them in the direction of your online presence. It’s all about presenting the right content, in the right place, at the right time that makes what you have to offer so desirable. But, just how do you choose which social media networks to use and how do you decide what content to post?
Choosing the right social media channels
Firstly, it’s important to know that there is no one-way street when it comes to social media marketing. What works for one hotel’s branding may not be the same case for another. You may operate a hostel that caters specifically to lower budget traveling. On the other hand, your business may be targeting business people that travel for work. Which social media channel you choose should be reflective of your target audience and geared towards engaging with them. Here are a few questions you could ask yourself before getting started:
- How many social media channels do I have the time and money to run?
- Which social media channels do my customers use the most?
- How can I integrate my social media marketing strategy across the channels that I have chosen?
Once you answer the above questions you will be able to narrow your scope to a couple social media channels that appeal to your target audience.
Choosing the right content
In order to dominate your social media marketing strategy, you’ll need to post intriguing, eye-catching content that makes customers want to click and explore. The top social media channels for hotels and resorts are Facebook, Instagram, Twitter and Pinterest. It’s also recommended that you keep up-to-date on TripAdvisor as well.
Facebook is the perfect general-use social media network for hotels and resorts. This platform allows you to add extra tabs, gain followers, post pictures, memes and stories as well as contact your guests easily and conveniently.
Instagram, on the other hand, is incredibly important if you hope to draw in customers by the use of visual content. You want people to get excited about your hotel and by posting beautiful images of your local sites, activities, dining and rooms, you’ll be able to help paint a picture to your guests about what they can expect upon booking.
That being said, Twitter is a great tool for hotels to conduct their customer service or any other time-sensitive updates and events.
Lastly, Pinterest allows user to spend time pinning images of places and hotels they would like to visit sometime. Who knows? Maybe your unique hotel will be added to boards used by people all across the world?
What social media channels do you think would work best for your hotel and why? Tell us all about it in the comments section below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.