If 2020 has taught us anything as digital marketing professionals, it’s that consumers heavily relied on available online conveniences to keep themselves safe during these crazy times. Whether it was virtual doctor’s appointments, online grocery shopping, or simply transitioning to ordering more of their necessities through e-commerce sources, it’s clear that the digital age is evolving and growing to suit this new normal. So, if your business missed out on some of the digital opportunities that were available, why not start 2021 off right by crushing your digital marketing goals? 

Invest in professional search engine optimization services

For business owners who don’t already know, search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website or web page via search engines. Since SEO targets unpaid traffic rather than direct or paid traffic, it can take a bit of time to improve your business ranking, especially if you aren’t using professional search engine optimization services. SEO is broken down into two categories, requiring work to be completed both on-site and off-site. 

Some examples of on-site work that your SEO specialist would do as part of your search engine optimization service would include: 

• Page layout optimizations
• SEO audits
• Page speed optimizations
• Finding and fixing broken links
• The creation of engaging content

Some examples of off-site that your SEO specialist would do as part of your search engine optimization service would include:

• Public relations
• Guest posting
• The creation of engaging content for back linking 

Consider the benefits of pay-per-click advertising

Pay-per-click advertising, better known in the digital marketing industry as PPC, is a method of online marketing where business owners can place ads in strategic places online and pay a fee only when that ad is clicked on by a visitor. It’s a quick way to buy quality visits to your site rather than attracting them organically, which can take time as we’ve discussed above. 

How does it work, you ask? Well, when a user clicks the ad, your business will pay the host a specified fee, which can range between $1 to $2 and as high as $50 depending on where your impression is posted. 

Here are some of the best benefits achieved through PPC:

• Ads are extremely targeted to your audience
• Ads retarget previous visitors
• Ads are cost-effective
• Ads are trackable
• Ads are fast 

Email marketing is good for sales and brand loyalty 

Email marketing is the act of sending online messages and newsletters to a group of subscriber emails. In its simplest form, each email strives to target new and recurring customers to come back to the website and make a purchase. While email marketing relies heavily on sending advertisements to solicit sales and traffic, it also works as an opportunity to offer industry-news, business updates, or up-to-date inventory revisions. 

Here are some of the best benefits of email marketing:

• It’s good for customer acquisition
• It’s an economic and cost-effect digital marketing strategy
• Each email can be personalized through customization
• Newsletters are designed to be action-oriented
• It’s easy to measure profit using the appropriate tracking tools

If you aren’t marketing on social networks, you should be

Social media marketing is the use of an assortment of social media platforms and websites to promote your businesses’ products and/or services. Although it’s challenging to create a following with a strictly sales-oriented agenda, many business owners utilize the power of each platform to create a relationship with their customers by sharing images/videos and posting other engaging content. 

Here are some of the best benefits of social media marketing: 

• Increases brand awareness
• Improves search engine rankings
• Increases conversion rates
• Leads to better customer satisfaction
• Offers more brand authority
• Allows you to gain valuable insights

Top it all off with some insightful blogging

Business blogging, while not as easy to track conversions, is an essential element that should be part of every digital marketing strategy. Business blogs are a space where you can create custom content that may appease your customer’s interests or even answer questions they have pertaining to your products, services, or the general larger umbrella of your niche industry.

Here are some of the best benefits of business blogging: 

• Increase your business visibility online
• Builds brand awareness
• Builds up SEO authority 
• Asserts your position as an expert within your industry
• Offers free content to your subscribers
• Supports the growth of your business
• Engage with customers

Do you have any further questions about any of the above digital marketing services? One of our Client Success Managers would be happy to answer your questions via email, by phone, or through a virtual chat.

Which of the above digital marketing services would your business benefit most from? Drop a comment below to compare with other e-commerce business owners.