You’ve spent a lot of time and effort developing your new company. Getting your products and services in front of customers is now your main focus. You want the phone to ring faster and get more signups and downloads. How do you ramp up that momentum?

Building an online presence takes time, but you need some quick wins to gain traction. That’s where paid search advertising comes in. Unlike organic methods that take time to build influence, SEM delivers immediate results. It’s a vital tool for new businesses when it’s managed effectively.

How SEM Works

SEM operates on a pay-per-click (PPC) model. Businesses bid on keywords tied to their products or services. Ads appear at the top of the search engine results pages (SERPs) and on ad networks, driving targeted traffic to a website. Depending on how much you bid, and the competitiveness of the niche, your business can get seen by interested people, right when they’re looking for what you’re selling.

Top Ad Networks for New Businesses

So, the next question becomes, ‘where should you place your ads?’ These ad networks (there are many others; some specialized to various niches) can deliver targeted traffic to your website:

• Google Ads: Google offers massive reach through search and display ads.
• Microsoft Advertising: This can be a budget-friendly adjunct to your Google campaign, for targeting specific demographics with potentially less competition.
• Facebook Ads: Use Facebook to build brand awareness and potentially reach a highly targeted audience.
• LinkedIn Ads: This platform can connect you with professionals and decision-makers.

Tip: Research where your target audience likes to spend time online, and buy ads on those networks. For example, start with some Google Ads and targeted Facebook or LinkedIn campaigns and adjust as you review your analytics.

Trek Marketing can help you get quick wins on the online ad networks that your customers frequent. Call us 855.686.4649 ext.707 or contact us online for your free SEM proposal.

Why Immediate Visibility Matters for Startups

Immediate visibility means generating leads, making sales, and building brand awareness fast. This quick exposure can mean the difference between just making it in a crowded market and becoming successful. With SEM, there’s no waiting. Ads put your business front and center, showing your potential clients that you have what they want.

SEM vs SEO: Why SEM Wins Early

SEO is a long-term play. SEM can bring faster results to get the phone ringing and the contact forms pouring in. With Google Ads for startups, the waiting game gets skipped. The process needs to be expertly managed to ensure you reach the right people, and your cost per acquisition for each customer is within your budget.

Key SEM Strategies for New Businesses

Small business digital marketing is especially tied to budgetary constraints, where there’s a fine line between competing with big business and staying within your spending limit. 

• Focused strategies can maximize impact and keep SEM costs in check. Mastering these points will help you create ads that motivate your audience to contact you:
• Keyword Research: Pinpoint high-intent keywords that match what the target audience searches for.
• Compelling Ad Copy: Write ads that hit pain points and spark interest, with a clear call to action.
• Landing Page Optimization: Landing pages (pages linked to your ads) must be designed to convert visitors into customers. They need to provide a straightforward experience and a strong pitch.
• Budget Management: Start small, test often, and scale up your best performing ads. These tasks require continuous management via humans and automated tools.

SEM can drive traffic, but needs to be managed by experts to stay within budget and get the results you want. Call Trek Marketing 855.686.4649 ext.707 or contact us online for your free SEM proposal.

Common Mistakes to Avoid

SEM can give you fast results, but watch for pitfalls:

Overbidding on Keywords: Throwing too much cash at popular terms can burn through a budget fast. Your SEM agency can identify less costly keywords to deliver steady traffic.

Neglecting Negative Keywords: Irrelevant terms must be excluded to prevent reaching the wrong audience.

Ignoring Analytics: Performance tracking is a must. An experienced SEM agency can proactively adjust ads to drive targeted traffic for the greatest return on investment.

Trek Marketing: SEM Experts Who Connect You to Customers

SEM for new business isn’t just an option—it’s a must-have. With its power to provide instant online visibility and act as a quick traffic generation strategy, SEM levels the playing field for startups facing off against big players. The benefits of search engine marketing shine through: fast results, precise targeting, and trackable success. For new businesses ready to grow, SEM is the launchpad that works.

Contact Trek Marketing now for your free SEM campaign proposal.