Email Marketing has been around for quite some time now. Some people are starting to question its relevance in today’s world, where there are thousands of alternatives, including social media. Does email marketing still work? Yes, it remains one of the most effective marketing strategies for small to large businesses if done correctly. Once you build that quality email list, you’ll be surprised by how much traffic, brand awareness you’ll get by consistently sending quality emails.

Statistics show that emails are expected to go even higher, at least for the next three years, which means more opportunities for business owners. However, with so many companies trying their luck on the email marketing strategy, it has been crucial to practice the best methods proven effective in helping your businesses stand out from the rest.

In this blog, we’ll share some of the best email marketing tools to try and ensure that your email strategy is top-notch and will undoubtedly get you some hot leads. Before that, let’s discuss some of the criteria for choosing the best tools to use for your email marketing.

Things to consider in choosing email marketing tools?

Before we go straight to the best tools we recommend, we’ve had some criteria that help us gauge whether these email marketing tools are worthy or not. 

Easy to Use

Usability is essential, especially in today’s world. There’s no reason to use complicated tools if you can get the same results using simple basic tools, right? This allows you to have a more efficient workflow and smoothly integrate it into your marketing systems.

Affordability

With so many free marketing tools, it’s essential to know that you are getting your money’s worth if you plan to pay for a particular tool. You don’t want to spend loads of money on something that you can get somewhere for free.

Features

Last but not least, you want to find something that has features that would allow you to do things you couldn’t do before, which is the purpose of using a tool. Email marketing will seem a lot more fun, more manageable, and effective once you use these tools that we’re about to mention.

Best Email Marketing Tools

Here are some of our most recommended tools that you should use for the best email marketing strategy!

ActiveCampaign

As marketing goes larger than numbers and more on to customer satisfaction and experience, so is the goal of ActiveCampaign when it comes to developing their systems. It remains one of the leading email marketing tools out there. They conveniently provide a seamless approach to email marketing tackling on all cylinders, whether for e-commerce, B2C, and B2-B companies.

Suppose you’re looking for a comprehensive toolkit. In that case, ActiveCampaign is very promising as they can provide a holistic approach without complicating each step to garner as much traffic as possible. Their set of tools aims to reach, nurture, convert, and grow, which is what it takes to grow a business in today’s world. Easily manage your sales, live chat, email marketing, and more features delivered all in one place with ActiveCampaign!

You can try them for free with no credit card required as they offer an instant setup of a 14-day trial.

MailerLite

As we mentioned a while ago, money’s worth is a huge thing to consider before jumping on some online tools, and this email marketing tool is truly worth the investment. Whether your focus is on email marketing, automation, newsletter editors, or even personalized email to build customer relationships, MailerLite has all those problems taken care of.

MailerLite does an excellent job catering to a wide range of needs, whether for personal, small businesses, or even large businesses, in helping them improve their email campaign across all cylinders. Give them a shot and see for yourself by signing up for their 30-day free trial with access to their premium features.

Mailjet

Email Marketing is consistently taking leaps, even faster than ever before. You’ll also have to kick it up a notch in your email marketing strategies, as many other companies are trying to push for the same thing. This is why you’ll love Mailjet and what it can offer to improve your marketing efforts.

Sending generic emails won’t cut it in today’s market, so you’ll benefit a lot from the features of Mailjet. They provide email builders, contact management, segmentations, and comprehensive analytics so you can analyze your data and gradually optimize them to create the most effective email campaign. Having an integrated platform into your CRM and the ability to manage your mailing list all in one dashboard is also one of the many cool things about Mailjet.

Omnisend

Getting more than in less time is what you want if you’re planning to grow your business, and this is exactly what Omnisend is trying to offer. Email Marketing isn’t just about sending emails to random people, segmentation and finding the right people for your message is a huge game-changer. You could do this using Omnisend features. 

What’s impressive about Omnisend is how easy it is to integrate with your existing strategy. They even provide email templates focused on lessening cart abandonment and driving more sales to your business. Any brand that focuses on e-commerce could undoubtedly benefit from using this fantastic tool, and it deserves to be in the best email marketing tools. Their pricing includes added features, privileges, and other info that varies in each plan.

Drip

Drip is taking all the proper steps when it comes to growing brands. They focus on running sophisticated email and SMS marketing systems that are proven to drive more sales without the need for coding skills.

Easily integrate Drip on any mainstream e-commerce platforms known, such as Magento, Shopify, woo commerce, etc. Using Drip is almost a no-brainer as they offer many valuable tools effective for email marketing, such as built-in revenue analytics, customer engagement across multiple channels, and many more, with fair pricing that starts at $19/month.

Mailchimp

If you’ve been searching for marketing tools for quite some time now, there is a big chance that you’re already familiar with Mailchimp. They are one of the leading email marketing tool providers online, which features automation, scheduling, intelligent recommendations, and audience insights to offer you an all-around gear in improving your marketing strategies.

You could also conveniently store images and files by using their content manager feature, which could be very handy so you’ll quickly go back to it when you need it. Mailchimp indeed turns emails into revenue, and you as a business would get so much more from this tool!

Final Thoughts.

With all the available tools in your arsenal, it’s an excellent time to own a business as there are tons of different ways for small and even large companies to grow and flourish organically. We hope that you’ll find what works for you in these email marketing toolkits and turn your emails into cash in no time!

Albert Astillero