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    Why E-Commerce Businesses Need a Blog and How a Company Like Trek Can Help

    Person blogging for business on laptop at wooden desk

    What Should I Blog About? Let’s be logical here for a moment. Your business is in a certain niche, perhaps a sub-niche, and you’re trying to get your SEO efforts right. You’ve been recommended blogging and now need to identify what to blog about. It shouldn’t be difficult, your business is what you need to blog about. Think of it as creating a series of content topics within your niche and creating, with the right internal linking relationships, possible content to blog about, such as Guides, Comparisons, Topical News, Offers, and Events happening within your industry. Think about what your customers are asking you, what they’re talking about, and create content to supply them the answers. You don’t always need to reinvent the wheel; if there are already wheels out there, some sites say who the real Expert is, it still may be worth your while to make an additional post on the topic and provide your expertise in your own words. You may want to ensure you also monitor what’s happening in your industry to ensure you’re on top of things to keep you blog current and relevant.

    MacBook Pro used for SEO research and eCommerce blogging strategy

    How You Can Blog on an Inventory Website If you’re running a straight inventory website, creating content could seem fairly pointless. Most of your pages are product pages and they each only have a small amount of content. The solution could lie in an option I use on my inventory sections, I have a section for each of my main products which lead to a description and list of that type of product. Each section has a section in the header that highlights a few general tips regarding this product type and the potential it can have in the future, Car Seat Cover Product Page Example. By focusing a small section on the blog style content, you have a blog influenced product page that can also be SEO beneficial.

    blog ideas for online businesses

    Why Are Blogs So Valuable? While blogging might seem redundant, and kind of old-fashioned in the way we can communicate today, here are some key points just to confirm the clean air: – Your voice, your direction, your content – Original, Relevant, Knowledgeable, Fresh – You own the space—Advertising, Product recommendations, Supply/Demand and Bidding – Social Media Content – Content that doesn’t get pushed down to be re-created each time you need a new post – Outside Traffic, Trust, Authority, Brands – Listicles, Top 10s, Industry News, Resources – Welcoming your customers and encouraging them to stay

    What Blogging Software Does Trek Recommend? When it comes to blogging with WordPress, I recommend Blogify, the premium version by Blogify Plugin Developer. I’ve used this plugin on a number of sites, and what I’ve found I particularly like is the visual editor that allows you to see the formatting and code styling without having to open up the special editor. Let the journeys begin!

    Person planning blog content on paper representing WordPress blogging tools

    Your website is likely mostly sales-oriented. While that’s okay because website sales customers generally like to shop quickly, get out, and get on with their lives, it doesn’t offer enough opportunities for SEO. While I have found that establishing one kind of blog that offers content sales while I develop a country of professional blog topics that help you to help you build credibility. So as you can see, we can be creative with our thinking, and the ownership of the content that can be created for the website is almost limitless. While I would recommend you do ensure that each post created is with the intent to drive traffic from the search engine and furthermore you take that traffic one step further and ensure that you care also of your SEO In-Links, you can still gain additional traffic from returning visitors, and rewinding your posts will be a helpful exercise. What are you waiting for? Get blogging! And maybe, just maybe, this time round, the company-branded products would be the best place to start. We invite you to stay tuned for additional website development and SEO articles from Trek.

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