×
  • Leading Digital Marketing Agency
  • 900+ Websites Launched
  • $100M+ Client Revenue Generated








    855.686.4649 ext.707 Get A Proposal

    Tag: paid advertising

    Performance Marketing Strategies for Shopify Plus Brands

    Posted on by Bernadette Galang
    E-commerce performance marketing team planning for Shopify Plus growth

    Shopify Plus brands operate in highly competitive environments where each marketing dollar must yield tangible returns. In this landscape, performance marketing—which includes paid advertising and conversion optimization—plays a pivotal role in amplifying return on investment. This article serves as a comprehensive guide for e-commerce businesses on Shopify Plus aiming to boost ad efficiency and achieve scalable growth.

    Shopify for local SEO market

    What is performance marketing for Shopify Plus?

    Performance marketing involves running data-driven campaigns where success is measured by clear outcomes such as sales and customer acquisition. For Shopify Plus brands, it means creating ad campaigns that can be closely tracked for ROI and implementing A/B tests to improve conversion rates.

    • ROI-Focused Campaigns: Allocating budget to channels that demonstrate real returns.
    • A/B Testing: Comparing different ads, landing pages, and funnels to find high-performing variations.
    • Data Analysis: Using metrics like ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) to guide decisions.
    Analytics chart showing marketing data for paid channels

    Choosing the right paid channels

    Not all advertising platforms are equally effective for Shopify Plus stores. Brands should focus on channels where their target audience is most active and where tracking is robust.

    Google Ads: capturing high-intent shoppers

    Google Search campaigns are ideal for targeting customers when they’re actively searching for products. Best practices include:

    • Using Exact Match and Branded Keywords: Ensuring visibility for relevant searches.
    • Implementing Smart Bidding: Automating bid adjustments to maximize conversions.
    • Running Remarketing Lists for Search Ads (RLSA): Re-engaging previous site visitors on search.

    Beyond Search, Google’s Shopping ads serve visual product listings above traditional results. Optimizing product feeds via Google Merchant Center can increase visibility among high-intent buyers. Advanced advertisers also benefit from Layerise’s AI-enhanced bidding software, which automatically adjusts bids based on real-time data across Search and Shopping campaigns, maximizing Return on Ad Spend (RoAS) while accounting for conversion lag and seasonality. Layerise leverages both proprietary AI and Google’s in-market signals to identify purchase-ready users, enabling Shopify Plus brands to outbid competitors for top-tier traffic efficiently.

    Call our Vancouver Digital Marketing Agency

    Facebook and Instagram Ads: driving discovery & retargeting

    Social platforms excel at introducing brands to new audiences and nurturing warm prospects through retargeting. Consider pairing paid social with Social Media Marketing strategies for full-funnel impact.

    • Lookalike Audiences: Finding users similar to existing customers.
    • Dynamic Product Ads: Automatically showcasing relevant products to interested users.
    • Pixel Tracking: Measuring on-site behavior and optimizing for valuable actions.

    Beyond traditional targeting, Layerise’s platform empowers Shopify Plus brands to tap into granular audience segments using AI. By analyzing first-party data and real-time social trends, Layerise can create micro-lookalike and interest-based segments that aren’t readily available through Facebook’s native tools. Coupled with automated A/B testing and cross-channel budget management, this helps brands not only scale prospecting campaigns but also adapt to platform algorithm changes with minimal manual intervention. Ultimately, Layerise transforms Facebook and Instagram from mere advertising channels into dynamic growth engines.

    Retargeting: turning interest into sales

    A well-executed retargeting campaign can increase conversion rates by reminding potential customers about products they viewed.

    Shopify Plus brands should prioritize retargeting high-intent visitors who have engaged with key touchpoints, such as adding items to their cart or spending time on product pages. Limited-time offers, such as “Buy now and save 20%” or bundling incentives, can serve as powerful nudges to convert window-shoppers into paying customers. Brands can also revive abandoned carts by staggering recall ads at predetermined intervals—one showcasing the product benefit, another emphasizing social proof, and a final reminder highlighting scarcity with messages like “Only 3 left in stock.” Using Layerise’s AI-powered campaign manager, retargeting sequences based on user behavior are set up automatically. For example, the platform can trigger a specific flow when a visitor abandons a cart, optimizing messaging and frequency to maximize conversion while minimizing ad fatigue. Ready to scale? Contact us.

    How to Build a Successful Shopify Store with SEO & Digital Marketing

    Posted on by Bernadette Galang

    In the ever-evolving world of ecommerce, Shopify stands out as a user-friendly and robust platform that empowers entrepreneurs to launch online stores with ease. However, a well-designed Shopify store is just the first step towards ecommerce success. To thrive in a competitive market, store owners need to harness the power of SEO and digital marketing services strategies tailored to Shopify’s unique ecosystem. This article explores actionable ways to optimize a Shopify store using SEO fundamentals and smart marketing techniques, ensuring better visibility, increased traffic, and higher conversions in 2025 and beyond. 

    flower shop business owner working service

     

    Unlocking Shopify’s Built-in SEO Potential

    Many Shopify users remain unaware of the platform’s built-in SEO features. While Shopify provides a solid foundation, optimizing these settings is critical for organic search success. Key actions include customizing title tags and meta descriptions to make search listings more compelling, structuring URLs for readability, and optimizing product pages with clear headings and keyword-rich descriptions. Additionally, generating and submitting an XML sitemap through Shopify ensures that search engines can effectively crawl and index your pages. These relatively straightforward optimizations can significantly improve your store’s ranking without the need for technical expertise. Learn more on why URL structure matters for your ecommerce product pages.

    CRO-conversion

    Content Strategy That Converts

    A strategic approach to content is equally important. Beyond product descriptions, consider creating a content roadmap that balances transactional and informational content. Transactional pages focus on converting shoppers, such as optimized category pages and product-specific landing pages. Informational content—like how-to guides, blog articles, and gift guides—attracts potential customers earlier in the buying journey and can be driven by keywords relevant to your industry. For example, an online boutique could publish posts about fashion trends, styling tips, or seasonal gift ideas. This not only drives organic traffic but also helps build trust and brand authority.

    close up woman hand using credit card shopping online

    Enhancing Marketing with Shopify Apps

    Shopify’s vast app ecosystem offers tools to complement your SEO and digital marketing efforts. Apps for reputation management can automate the collection and display of customer reviews, boosting social proof and search visibility. Email marketing automations keep your audience engaged with personalized follow-ups and promotions. Paid advertising integrations provide insightful reporting, helping you fine-tune your campaigns for a better return on investment. Furthermore, conversion optimization tools based on customer behavior can suggest data-driven tweaks to your site, improving the likelihood that visitors will complete a purchase. Leveraging these apps allows store owners to operate more efficiently while optimizing the customer journey.

    mobile-technology

    Mobile and Speed Optimization

    With the majority of ecommerce traffic coming from mobile devices, Shopify stores must prioritize speed and usability on all screens. Google’s mobile-first indexing means your site’s mobile version is the primary basis for search rankings. To meet this demand, your store should employ responsive design, optimize images for faster load times, reduce unnecessary plugins, and simplify navigation. A smooth shopping experience across desktop, tablet, and smartphone not only reduces bounce rates but also contributes to higher rankings in search results. Shopify’s themes are generally well-optimized, but it’s important to monitor and continually fine-tune performance metrics to maintain an edge. Discover key insights on mobile-first marketing and how Core Web Vitals impact your SEO rankings.

    focused indian financial analyst or software developer

    Accessing Expert Guidance

    While Shopify provides many marketing tools, accessing specialized ecommerce expertise can accelerate your growth. Trek Marketing offers tailored solutions for Shopify stores, including search engine marketing, conversion rate optimization, and analytics consulting. For stores with limited internal resources, outsourcing key marketing functions to experienced professionals ensures that best practices are implemented strategically and efficiently. Trek Marketing’s transparent pricing and industry focus provide peace of mind, allowing store owners to invest confidently in long-term success without the overhead of a full team.

    Online Shop Ecommerce

    Maximizing Your Shopify Investment

    Successfully growing a Shopify store requires more than a good product—it demands a thoughtful SEO and digital marketing strategy that aligns with the platform’s strengths. By optimizing basic SEO settings, executing a content plan that engages shoppers, leveraging helpful apps, and prioritizing mobile performance, store owners can increase visibility, attract more qualified traffic, and drive higher conversion rates. For those seeking expert support, Trek Marketing offers ecommerce-specific consulting and marketing services designed for the unique needs of Shopify merchants. With the right strategy and partnerships, your Shopify store can flourish in the competitive ecommerce landscape. Contact us today to learn how we can help you maximize your Shopify investment.

    Leveraging Micro-Influencers for E-Commerce Growth in Small Cities

    Posted on by Bernadette Galang

    Why Micro-Influencers Are Ideal for Small City E-Commerce

    In 2025, e-commerce brands looking to grow beyond major urban centers are turning to micro-influencers as a powerful, cost-effective alternative to traditional advertising. Micro-influencers typically have 5,000 to 50,000 followers and boast engagement rates two to three times higher than larger influencers. Their audiences trust their recommendations, making them ideal for promoting products in smaller, localized markets where authenticity matters most.

    Unlike broad-reach campaigns that can be expensive and less targeted, micro-influencers allow brands to connect with niche communities. For e-commerce businesses in small Canadian cities, partnering with local creators helps establish brand credibility and drives measurable sales. This approach also reflects a broader shift in consumer behavior, where trust in traditional advertising continues to decline, and peer recommendations have become a primary influence on buying decisions.

    a marketing team searching for influencers

    Finding and Collaborating with Micro-Influencers

    Successful influencer marketing starts with finding the right partners. Begin by researching local content creators whose values align with your brand. Trek.ca’s digital marketing team recommends looking for influencers who actively engage with their community and have a genuine interest in your product category. This alignment ensures that promotions feel natural and authentic, rather than forced or purely transactional.

    When reaching out, focus on building authentic relationships rather than one-off campaigns. Collaboration ideas include product reviews, unboxing videos, giveaways, and co-created content that resonates with their audience. Small city influencers appreciate working with brands that support their creative vision. Remember, an influencer who feels genuinely enthusiastic about your product is more likely to produce compelling content that resonates with their followers.

    a young graphic designer

    Integrating Micro-Influencers into Your Digital Strategy

    Micro-influencer campaigns should complement your overall digital marketing efforts. Combine influencer partnerships with Trek.ca’s proven SEO strategies by creating content that amplifies influencer stories. For example, blog posts, social media highlights, and email newsletters can extend the reach of your campaigns. Each platform offers a unique opportunity to reinforce the influencer’s message and introduce your brand to a broader audience.

    Additionally, consider supporting influencer promotions with targeted Google Ads or social media advertising to drive conversions. Trek.ca’s team can help you develop a cohesive marketing plan that leverages micro-influencers alongside SEO, SEM, and other channels. By synchronizing these efforts, you create multiple touchpoints that guide potential customers from awareness to purchase.

    Discussing analytics

    Tracking Success and Measuring ROI

    One of the benefits of micro-influencer marketing is its measurability. Use unique promo codes, trackable links, or dedicated landing pages to monitor performance. Key metrics include engagement rates, website traffic from influencer referrals, and e-commerce sales attributed to each partnership. This data not only demonstrates the value of each collaboration but also informs future investment decisions.

    Trek.ca can assist with setting up analytics dashboards and providing insights on which influencer collaborations deliver the best return on investment, ensuring your marketing budget is well spent. By continually optimizing based on real-world results, you can scale the most effective partnerships for sustained growth.

    Wooden blocks with the word ROI and green arrow up

    Unlocking E-Commerce Growth with Micro-Influencers in 2025

    As digital marketing evolves, micro-influencers offer e-commerce brands an effective way to break into small city markets. By partnering with local creators, integrating campaigns with SEO and advertising, and tracking results closely, your business can achieve sustainable growth in Canada’s emerging regions. This strategy not only drives immediate sales but also builds long-term brand loyalty in communities where word-of-mouth carries significant weight.

    Consider working with Trek.ca to start your micro-influencer marketing journey and see how this strategy can complement your existing digital efforts. With their expertise in local SEO, paid advertising, and influencer integrations, Trek.ca can tailor a comprehensive plan that maximizes the impact of each partnership and positions your brand for success in Canada’s small city e-commerce landscape.

    Digital marketing strategies that could remain post-COVID

    Posted on by Alex Wilks

    The digital age has immensely changed the way we live our lives, similarly to how the pandemic has paved way for a new set of guidelines. Businesses, big and small, have continued to operate under modified restrictions, but with such a huge growth in the online sector, there is an upward trajectory for many practices to continue long-term, even when the post-COVID era hits. If you are wondering which trends may find their way into our continued new normal, dive into the article below to explore the digital marketing strategies that we think are likely to stick around. 

    Businesses will continue to utilize the lower costs of paid advertising

    The last year has widened the horizons of digital marketing, with a huge increase globally to online traffic bringing online storefronts a much wider audience. With these changes brings the slots for paid advertising have increased, and the costs to the business owner have decreased, making 2021 the golden opportunity for small brands and startups to opt for the option of paid advertising. While this trend could see an increase in cost as the months go on, our professional digital marketing agency believes now is a great time to utilize the low-cost of paid advertising. 

    Email marketing, social media marketing, and blogging will still hold their value 

    Not only do all of the above professional digital marketing services allow you to spread brand awareness and connect with your customers but if they perform well, it will allow you to attract a larger audience to your products and services. Be sure to include personalization to allow your business to thrive. For example, when the pandemic first time, many businesses ensured their customers that business operations would continue with safer working conditions, and even went as far as to explain how they would consider COVID safety in the workplace. Now, you still have online posts and emails showing subjects wearing masks and gloves to show how well marketing has adapted to the current state of the world. So, even when some sense of our past normalcy returns, we recommend that you remain involved with global affairs and continue to adapt your strategies to offer the best digital marketing in an age where we prefer to connect online. 

    Brands will maintain a variety of payment options

    With more shoppers rushing online in 2020, business owners quickly realized that the more payment options that were offered, the more likely they were to appeal to a wider audience. Convenience is the epitome of e-commerce shopping and when it is easy to make a purchase from your website, the higher the chances are for more purchases and returning shoppers. Aside from offering typical options such as VISA, Mastercard, and American Express, consider others like Square, PayPal, Apple Pay, and Google Pay to broaden your availability. Also, if you are able to set up a payment plan system, we recommend offering this option to your customers, giving them the freedom to buy now with a small sum and pay later or in smaller installments. 

    What has been your experience dealing with the changes in your industry? Drop a comment below to compare with other business owners.