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    Tag: LinkedIn for business

    How to make the most of your LinkedIn profile for business

    Posted on by Alex Wilks

    LinkedIn stands out as the premier platform for fostering business relationships (B2B), showcasing expertise, and expanding your professional presence through professional networking. Whether you’re an entrepreneur, a freelancer, or a corporate professional, optimizing your LinkedIn profile can significantly enhance your visibility and credibility in your industry. Continue reading to learn more about what we do to manage LinkedIn for business. 

    Optimize your profile

    Your LinkedIn profile serves as your digital business card and resume combined. Aside from creating an account, you should take some time to complete your profile. This includes using a professional profile picture and a compelling headline that clearly states your role and expertise. We also recommend that you create a bio that summarizes the highlights of your professional journey, skills, and achievements. 

    Build a strong network

    LinkedIn is all about networking, so actively connect with professionals in your industry. You can start with colleagues, clients, and industry leaders that you know. Then you can join relevant LinkedIn groups and participate in discussions to expand your network organically. Lastly, be sure to personalize your connection requests to establish a genuine connection rather than a generic outreach. 

    Showcase your expertise

    Position yourself as a thought leader in your field by sharing valuable content regularly. Write LinkedIn posts that demonstrate your industry knowledge and insights. Use the LinkedIn publishing platform to share long-form content like guides and case studies related to your expertise. You can also engage with your network by commenting on and sharing insightful posts from others. 

    Highlight achievements and skills

    Utilize the “Experience” and “Skill & Endorsements” sections of your profile effectively. Describe your roles and accomplishments using bullet points to make them easy to read and request some endorsements from your peers to validate your skills. Additionally, showcase projects you’ve worked on or awards you’ve received to further establish credibility. 

    Seek recommendations

    Genuine recommendations can add significant value to your profile. This can be achieved by requesting recommendations from colleagues, clients, or supervisors who can speak to your work ethic and expertise. Offer to write recommendations for others as well—this reciprocity can strengthen professional relationships and enhance your profile’s credibility. 

    Engage consistently

    Engagement is key to maintaining an active and influential presence on LinkedIn. This can be done by regularly sharing updates about your professional achievements, projects that you’re currently working on, or industry trends. Remember to engage with your connections’ posts by liking, commenting, and sharing relevant content. This interaction helps keep you top-of-mind among your network. 

    Utilize LinkedIn Ads

    For businesses looking to expand their reach beyond organic methods, LinkedIn Ads can be a powerful tool. By targeting specific demographics or job titles, you can better reach your ideal audience. You can also experiment with different ad formats such as sponsored content or text ads to promote your business offerings effectively. 

    Stay professional and authentic

    Above all, you need to maintain a professional and authentic presence on LinkedIn by sharing content that aligns with your values and expertise. Your professionalism is demonstrated through your actions and interactions on the platform, so as long as you focus on building trust, it will all come together with time. 

    What else do you use LinkedIn for? Drop a comment below to share with our readers.

    Social Media: How to use LinkedIn for business

    Posted on by Alex Wilks

    LinkedIn for business

    Although many business owners are drawn to using Facebook, Twitter or Instagram as key components of their social media strategy, companies are neglecting the power that LinkedIn has to spread the word. While it is one of the best networking tools that is used by people seeking jobs, it is also an excellent platform to advertise your business. Attracting talent, positioning your company as a thought leader in your niche and promoting your products and services are just a few of the basic networking strategies that are beneficial to business owners. Furthermore, here is how you can use LinkedIn for business.

    Create a LinkedIn company page

    By creating a custom LinkedIn company page, you open your business to a world of potential customers. A company page allows consumers to learn about your business, brand, products, services and job opportunities and it only requires a verified email address. Remember to edit your page to include a company description using keywords as well as describe the history and mission of your business. There will also be an option to fill in details such as location, company size and any specialties that you are known for. Be sure to use this platform to advertise your company logo. Sometimes pictures are easier to remember than names.

    Create a career page

    If you are seeking employees that have the skills and the means to fit into your company culture, then creating a career page is simply a must. This portion of your LinkedIn account allows you to tell a story which will help the talented job seekers measure how their goals meet your own. You are also able to upload photo galleries, company insights and videos to this section.

    Tips and tricks to using your LinkedIn page

    Now it’s time to start promoting LinkedIn for business. Creating a company and career page are just the sections that get your started but how do you build your business with these pages?

    • Get followers: Publishing content is absolutely pointless unless someone is seeing it on the other end. It’s important to gain a following so that you have an audience that is benefiting from your knowledge and expertise. Try not to be overly promotional and use this as an opportunity to connect with your audience.
    • Publish and share content: Make sure you publish regular and relevant content that your audiences find interesting and enticing.
    • Try to keep on schedule with a content calendar: Since publishing regularly is the key to social media success, sometimes setting up a content calendar, where you will post how and what is to be scheduled, is the best way to ensure you are using this platform to your advantage.
    • Use social media days to your advantage: Playing off of specific stat holidays or even social media only holidays are a good way to ensure that your content offers a nice mixture to your audience.
    • Track your results: The best way to know if what you are posting is engaging your audience is to track the past post in order to determine what is working and what is not.
    • Experiment with both photos and videos: LinkedIn offers users a video and photo feature within the mobile app, where you can post it directly to your timeline. This is a good opportunity for you to share behind the scenes content that you don’t offer on your other social media channels.

    Too busy to manage all your social media platforms? Allow the Trek team to take over some of the responsibility so, you don’t get too burnt out.

    How have you used LinkedIn for business? Tell us about it in the comments section below.