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You may know a certain amount about SEO for your website, or already have employed a marketing company to help you with that. If so, you’re ahead of some of your competition, but SEO is always a moving target. Different online channels rise and fall in popularity, and Google takes this into account. How can you stay on top of SEO, and how does that relate to optimizing your social media accounts?
Website SEO is one part of amping up your visibility and brand authority. Your social accounts can feed into and build upon your website SEO strategies, too. This is called cross-platform SEO. You combine the power of social media platforms like TikTok, Facebook, and Instagram, and they provide an indirect factor that influences your website’s Google rankings. It works in this way: social media gives your content the opportunity to reach your audience. This can drive traffic and potentially gain valuable backlinks from authoritative websites.
Trek Marketing’s social media SEO experts can create a cross-platform strategy to drive traffic and build brand authority for your company. Get your free social media channel audit.
TikTok SEO Strategies
Everyone’s on TikTok, it seems, but why not stand out and make it work for you? To rank well on TikTok’s “For You” page, use top hashtags, sounds, and challenges relevant to your field. TikTok’s search bar can help you identify popular terms your audience is searching for, such as “#DigitalMarketingTips” or “#FitnessHacks.” So, you might see a fitness brand create a 15-second video about a quick workout routine, using hashtags like #WorkoutPlan and a trending audio clip.
Driving Traffic to Your Website
While TikTok doesn’t allow direct links in video captions, go ahead and add a clickable link in your bio, like this: “Want the full workout plan? Check the link in our bio!” This helps Google understand that your site is a valuable resource.
Building Brand Authority
Backlinks from TikTok help Google figure out your brand’s authority, and consistent TikTok posting keeps those signals to Google going strong.
Facebook SEO Optimization
Facebook remains a dominant platform, and it pays to invest resources into it. Informative articles, polls, or live videos are what people enjoy here. How do you do it? Example: a local bakery might share a behind-the-scenes video of a cake-making process, with a recipe link from their blog.
Optimizing Your Facebook Profile
Include a clear business description, contact information, and a link to your website. Use relevant keywords in your page’s “About” section and posts to improve discoverability. Example: a tech company might include terms like “cloud computing solutions” in their page description.
Benefits of Facebook Groups
Don’t forget to join Facebook Groups aligned with your field. Post, share and comment to build backlinks and get involved with the community to open up new connections with your audience.
Instagram SEO Tips
You’ll want to build interactions and authority around posting high-quality visuals and strategic captions. Use relevant hashtags and keywords in your captions to make your posts discoverable. So, if you are a fashion brand, you might use #SustainableFashion alongside niche-specific tags like #EcoFriendlyClothing. Instagram Stories with polls, questions, or swipe-up links (for accounts with 10,000+ followers) can direct users to your website.
Leveraging Instagram Reels
Reels are Instagram’s short-form video platform. Short, engaging videos optimized with trending audio and hashtags work here. Say you’re a travel agency, you could post a Reel showcasing a destination with a call to action like “Book your trip via the link in our bio!”
Building Backlinks Through Collaborations
Partnering with social media influencers or brands can generate backlinks to your website. Influencers’ followers may link to your site from blogs or other platforms, enhancing your SEO.
The Power of Cross-Linking
Get the most out of this by sharing TikTok videos on Instagram Reels or Facebook Stories to maximize exposure. A TikTok video can be repurposed as a Reel with a link to your website in the caption. You can also embed Facebook posts on your website’s blog to drive engagement and keep visitors on your site longer.
Key takeaway: Most companies know they should, for branding purposes, stay consistent with messaging and branded visuals across TikTok, Facebook, and Instagram. Besides overall branding, social media profiles often rank in branded search results, so that gives your brand multiple touchpoints on Google’s first page.
Build Your Brand with Trek Marketing’s Cross-Platform SEO Campaigns
The main reason you want to engage on social media always goes back to two things:
1) To be real and show people you have the best answers to what matters to them, and
2) SEO/Online visibility: to speed up Google indexing, drive traffic, build backlinks, and establish brand authority.
With a cohesive strategy that connects your social content to your website, you’ll accomplish these goals.
Ready to boost your Google rankings and skyrocket your social media reach? Trek Marketing’s social media experts will build you a custom strategy to power your brand’s success! Contact us for your free proposal!
