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Artificial intelligence (AI) has become a cornerstone of how search engines, including Google, deliver search results. Appearing in these results is becoming more important from an SEO perspective. How business owners can position their websites as sources that Google’s AI selects to support its summaries is something companies want to know more about. We’ll also take a look at if users can disable AI in Google search.
What Are AI-Generated Search Results?
When you type a query into Google, Google AI search results show a summary at the top of the page. This summary aims to directly answer your question by pulling and compiling information from multiple websites. How the AI summary works is that it provides a detailed response, often in paragraph form.
Key point: The AI summary is tightly aligned to the user’s intent (what the user is searching for–just information; desire to make comparisons; or ready to buy). We’ll discuss how you can use this point as one of the ways to get found in AI search results.
How AI Search Results Affect SEO
For example, if you search “How does AI affect SEO?” you might see a brief AI summary section, that directly links to articles or websites that provide detailed insights on the topic. These linked websites are the backbone of the summary, and being one of them is a golden opportunity for businesses seeking online visibility.
The authority you gain from being listed in the AI summary in search results is an implicit endorsement which can elevate your brand’s reputation. Google’s AI prioritizes content that satisfies user intent. We’ll discuss a tried and true tactic that can help you align what you offer to what people are searching for.
Strategies to Appear in AI Search Results
So, how do you ensure your website becomes one of those coveted links backing up Google’s AI summaries? The good news is that the foundation aligns with a timeless SEO principle: create great content. Here’s how:
Identify the Questions People Are Asking
Tools like Ahrefs, SEMrush, or AnswerThePublic can reveal trending questions, keywords and phrases. Additionally, hand-searching Google’s “People Also Ask” section gives insights you can build content around. For instance, you might see searchers ask, “What are the benefits of sustainable packaging?” If you sell these, it’s important to craft targeted content to address that exact question.
Include data, photos, examples, expert quotes, or case studies. Your goal is to have your content stand out as a valuable resource, thereby pointing to you as the company people should buy from.
Optimize your content with relevant key phrases and ensure your HTML title and meta description are unique for every page, so search engines can be certain as to what these pages are about, which will help you rank better for your page topic.
Add Structured Data
If you’re wondering how to appear in AI search results, adding schema markup (structured data) to your content can help because it assists Google with understanding context. Your SEO agency will know about this. It’s code to add to your website that tells search engines what type of content you have on the page. While not a guaranteed ticket to AI summaries, it makes your content more machine-readable.
Can You Disable AI Results in Google Search?
Some people wonder how to disable AI summaries in Google search, perhaps preferring a classic results list. As of now, Google doesn’t offer a way to turn off AI results in Google search. Sometimes, browser extensions can be used to hide page elements like AI-generated sections. Using incognito mode might alter results displays, though this isn’t foolproof.
Trek Marketing Provides Innovative & Effective SEO Services
Businesses need every advantage they can get against competitors in search results. AI in search results, particularly on Google, is redefining how businesses approach SEO. Being featured in AI summaries offers high visibility, credibility, and traffic.
Most people don’t want to scroll for too long, so being listed on the first page within the AI results is a big plus. Even if your website isn’t the top-ranked result in the AI summary, just being one of the sites listed in and linked from that summary can drive significant organic traffic.
Key takeaway: create user-focused content that goes deep when answering top questions people have about a topic. Provide data, photos, videos, and more noteworthy and authoritative elements than competitors do. Optimize your content with SEO best practices and keep it up-to-date.
Trek Marketing specializes in creating the exact type of influential content that Google and other search engines deem relevant and trustworthy. Ensure your content instills trust and get the conversions you’re looking for. Call Trek Marketing (855.686.4649 ext.707) for your free project proposal now, or contact us online.
