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    Tag: user experience

    Why User Experience (UX) Design Matters

    Posted on by Wall E
    UX design concept on chalkboard with SEO elements

    The Importance of UX Design

    In today’s digital world, first impressions matter. Your website needs to impress—and fast. Studies show that users decide within just a few seconds whether they’re going to stay on a site or leave. That split-second decision is often based on how easy your website is to use.

    This is where user experience design, or UX design, comes into play. Good UX design makes it simple for visitors to find what they’re looking for, understand what you want them to do, and have a positive feeling about your brand. It’s more than just pretty buttons and nice fonts; it’s about understanding your users and designing for their needs.

    How to Make Your Website UX-Friendly

    Various devices showcasing responsive web design

    Want more surprises? Half of all web traffic comes from mobile devices, but many sites aren’t designed for small screens.

    Plus, less than 70% of people who search for local businesses online find what they’re looking for RIGHT AWAY.

    Your website has to be:

    • Fast: Websites that load slowly can quickly drive users away. To maintain user engagement, aim for a loading time of three seconds or less. Optimize images, leverage browser caching, and minimize HTTP requests to ensure swift page performance.
    • Easy to Navigate: A well-structured menu is crucial for user experience. Ensure that your navigation is intuitive, with clearly labeled categories and logical organization. Consider implementing breadcrumb trails and easily accessible search features. This helps users find what they need without confusion.
    • Responsive: Your website must provide a seamless experience across all devices, including desktops, tablets, and smartphones. Utilize flexible grid layouts and media queries to adapt your design to different screen sizes. Prioritize touch-friendly elements for mobile users to enhance usability.
    • Accessible: It’s essential that your website is usable by everyone, including individuals with disabilities. Implement features like alt-text for images, keyboard navigation, and screen reader compatibility. Adhering to the Web Content Accessibility Guidelines (WCAG) will help ensure inclusivity and broaden your audience.

    Small Changes That Make a Big UX Impact

    Person sketching a UX design layout on paper

    Sometimes, small tweaks lead to huge results.

    For example, adjusting button size and color can draw the eye and encourage clicks. Changing button text to action-oriented phrases like “Get Started” instead of just “Submit” can clarify what you want users to do.

    Having clear headings, short paragraphs, and plenty of white space make your content easier to scan.

    Every word, color, and click counts when creating a great customer experience.

    How Trek.ca Improves Website UX

    Dancing woman on pavement representing dynamic website UX improvements

    At Trek Digital, we take UX design seriously. Our website is designed with you in mind. We’ve organized our menu to make it simple to find what you’re looking for, streamlined our pages for faster loading times, and ensured everything is responsive.

    But we also know that even great websites need regular attention, so we constantly analyze how visitors use our site.

    Based on real user behavior, we:

    Next Steps in User Experience Design

    UX Design on a paper

    Understanding why user experience (UX) design matters is the first step. Making it a priority on your website is the next.

    Start by examining how users currently interact with your site. What’s working? What’s causing frustration? Use that information to get started.

    Don’t forget to continually test and refine your UX. A website isn’t “done” once it’s launched; it’s an ongoing project that evolves with your business and your users.

    Need help? Contact Trek Digital. As an experienced digital marketing agency in Vancouver, we combine great UX design with expert SEO, ensuring users not only enjoy your site but can also find it with ease.

    What to do if your website loses traffic in the May 2021 update

    Posted on by Alex Wilks

    While there’s an assortment of benefits to Google’s May 2021 SEO update, you may have noticed that the latest algorithm change has affected your page rankings. Since Google is now highlighting search results that possess great page experiences, your business needs to improve on signals such as page load times, mobile-friendliness, HTTPS setups, and more to ensure that you remain easy to spot on the search rankings. Here’s a breakdown of the 2021 SEO update along with some practical tips that you can take to stay on top. 

    What is the Google Page Experience Update and how is it measured?

    Google will now evaluate website pages based on a set of signals—page loading times, the mobile-friendliness of the website, whether the site runs on HTTPS, if it has intrusive interstitials, and if content jumps between page loads. All of the above factors affect the page experience and are considered to be refining metrics that impact the website speed and usability for users. These refinements are referred to as Core Web Vitals. 

    Google’s Core Web Vitals are explained below:

    • Loading times: The Google Page Experience update measures the perceived load time of your website’s pages and ranks it based on how quickly the main website content becomes available. 
    • The interactivity through smart devices: Just like the load time is important, so is how quick the website allows interactions, including between pages on a smart device. 
    • If the website is visually stable: While a website may load content quickly, is the content loading properly? First impressions are a huge factor in the May 2021 SEO update and visual stability is just as important as improving page speed. 

    If your website isn’t optimized for one or more of the above Core Web Vitals, we recommend that you speak with an experienced SEO Specialist to ensure that your efforts are making a positive impact on your organic search results. 

    There are now visual indicators highlighting the user experience in Google search results

    Now that Google’s Page Experience update is live, you will notice that there are visual indicators in the search results informing searchers if specific websites offer great experiences. These visual indicators act as a reward to the websites that have taken the time to improve their page experiences leading to the update. Any business website that has met all of the Google Page Experience criteria will receive an indicator next to the snippet of context to show that they offer users quality web experiences. 

    What can you do right now to improve your page experience?

    If you haven’t prepared your website for the new ranking factors, it’s an excellent time to improve web performance in the following areas:

    Do you possess all the fundamentals to receive Google’s visual indicator? If not, what efforts are on your upcoming to-do list?