As an e-commerce business owner, you are constantly being bombarded with research that tells you how to sell your product(s) online to consumers. You may find yourself asking questions like, “why do people buy this or what influences their decision?” Needless to say, it is important to understand some of the “motivation that exist behind a purchaser’s decision, [so that] it becomes that much easier to adapt your messaging so that you can get better results in the future.”

To put it simply, if you are able master your understanding of why people do what they do, you have the power to gain incredible influence over your targeted audience.

Use the theory of “Social Proof” to your advantage

You have probably heard your parents say at some point in time, “if your friends jumped off a bridge, would you do it too?” Yet, Dr. Robert Cialdini actually studied this concept of persuasion. Essentially, the study showed that we are more willing to do something, or in this case purchase something, if we see that other people are doing it. Everyone has the desire to want to fit in and by keeping up with the societal trends, we are able to achieve a certain degree of popularity.

Authority will influence your brand

Consumers want to get their information from someone who is more knowledgeable than themselves. That is where you need to assert yourself as the authority figure. As an expert in your field, you should use content marketing as a way to showcase your understanding. By sharing your experiences and using it as a way to personalize your branding, your company voice will resonate with your consumers and potentially become more influential as you learn how to sell your product online.

If you need help with content marketing, the Trek team is experienced in Digital Strategy and Search Engine Optimization.

Less is often more when it comes to marketing

If you have the product inventory, it’s great to offer as many choices as you can to your customers. The only problem that comes from this is that you are throwing lots of information at your consumers, causing them to become a little overwhelmed with your product variety. In most cases it is suggested that you give people fewer options to aid with their decision on whether to make a purchase. Sometimes limiting the choices makes it easier on the consumer.

Are there any other tricks that have worked for you in the past? Tell us about it in the comments section below.

Alex Wilks

Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.