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    Search Engine Optimization for Ecommerce

    Maximize Your Budget With SEO

    Unlike PPC and other types of advertising (both traditional and contemporary), Search Engine Optimization is an affordable way for eCommerce companies who are working on a tight budget to continue to grow their annual revenue. Unlike the aforementioned types of marketing, SEO works on organic (or free) traffic on search engines, bringing in visitors and potential customers when your website successfully answers their query. For example, you might have asked Google (or another search engine) how SEO works for eCommerce Marketing and our website showed up because of the following:

    Benefits of eCommerce SEO

    One of the biggest benefits of doing SEO for an eCommerce website is that it is driving relevant traffic to your website. PPC will usually do that too, but it comes at a much higher cost and once you’ve decided that you no longer want to spend money, the traffic stops coming into your website. However, with Search Engine Optimization, the lifetime cost decreases with each click through to your website and even if you’re no longer doing SEO work on your website, if the work was done correctly, you should still be reaping the rewards of that work with an improved ranking on the Search Engine Results Pages.

    eCommerce SEO Services

    There’s a school of thought when it comes to Search Engine Optimization in that it breaks down into two specific categories, on-site and off-site SEO. Most other SEO agencies will only offer solutions for on page (or “on site”) SEO. At Trek, we believe that for SEO to be truly successful, both onsite and offsite SEO needs to be in focus. So, what is included in offsite and onsite SEO for e-commerce websites?

    On Page SEO for eCommerce

    • Page Layout Optimizations
    • SEO Audits
    • Page Speed Optimizations
    • Finding and Fixing Broken Links
    • Ensuring Best Practices like Headers, URLs and Meta Tags
    • Basic and Advanced Schema Markup
    • Optimizations for Voice Search
    • Original and Engaging Content Creation

    Off Site SEO for eCommerce

    • Local Directories and Listings
    • Claiming Missed Opportunities
    • Public Relations
    • Guest Posting
    • Content Creation for Back linking