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Social Media Marketing
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Social media marketing (SMM) is the use of social platforms and websites to promote products or services. In addition to providing companies with a means of engaging with existing customers and reaching new ones, SMM also allows marketers to track the success of their efforts to change their strategy to fit new business needs.
FEATURED PLATFORMS
- TikTok
Description
What to expect from each social service:
- Facebook: While many social platforms offer marketing opportunities, Facebook remains a powerhouse. Not only should businesses maintain a Facebook presence, but they should utilize its reach to create a marketing strategy that will help them to better connect with their target audience.
Our SMM service for Facebook promotes your business, products, and services directly from your account by employing a strategy based on goals or objectives. Whether you’re looking to improve the quality of your sales through Facebook or mirror what the competition is doing, this service is a great starting point for companies that want to generate content that will produce the most engagement and resonate best with their followers.
This service includes: -
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- Publishing a mix of content to your Facebook feed
- Designing creative assets to share
- Monitoring audience trends to ensure higher engagement
- Engaging with your audience by replying to comments and messages
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- LinkedIn: While all social platforms are crowded with businesses trying to make their mark and get noticed, LinkedIn is a niche platform where professionals flock to create profiles that stand out from the crowds. For some, this SMM platform is a branding tool, but for others, it works as a hiring hub, offering access to a wide assortment of people with a professional history in their industry.Our SMM service for LinkedIn will help your business to establish expertise and authority within your industry. As a popular distribution platform to highlight company culture and achievements, it’s also a place where storytelling and thought leadership flourishes.This service includes:
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- Posts that promote company events
- Posts that announce new products, product plans, or pricing tiers
- Posts that stand on social issues
- Posts that promote “behind-the-scenes” or “day-in-the-life” content
- Updates that celebrate new hires or promotions
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- TikTok: Promoting a brand, product, or service to consumers has never been easier than with TikTok. This hosting platform allows users to create content, edit posts, and auto-publish them across a wide variety of social media channels through a convenient media management system. Not only does this mean that your audience reach is larger, but it also allows you to hop onto the latest trend-driven ideas to ensure that your promotional campaigns see the most opportunities.TikTok marketing is very popular among young consumers, with the Gen Z cohort and Millennials scrolling the platform. Using videos, popular hashtags, pop culture audio clips, and more, TikTok incorporates an assortment of visual effects that makes it easy to spend hours enjoying it as a free source of entertainment.This service includes:
-
-
- Develop content that helps to increase brand awareness
- Build engagement within the community
- Provide customer service
- Target audiences that are interested in buying products and services
-
- Instagram: Although Instagram marketing can be competitive, a well-developed strategy allows businesses to utilize photos and videos to connect their brand with a wider audience. Connecting creators, influencers, and entrepreneurs under one social media umbrella, this platform easily allows lead and sale expansion as well as increased engagement and awareness.While Instagram possesses an assortment of personal and business accounts, it’s the content that distinguishes them. Whether you want to become the trendsetter or simply jump on what’s new and popular, Instagram is one of the best ways to grow your business online, no matter your industry or goals.This service includes:
- Photo, video, or carousel posts
- Ongoing reels and stories
- The opportunity to connect with influencers
- An online storefront that includes a shop tab and product tags
Related products
Partnered with
Facebook Marketing Service
While many social platforms offer marketing opportunities, Facebook remains a powerhouse. Not only should businesses maintain a Facebook presence, but they should utilize its reach to create a marketing strategy that will help them to better connect with their target audience.
Our SMM service for Facebook promotes your business, products, and services directly from your account by employing a strategy based on goals or objectives. Whether you’re looking to improve the quality of your sales through Facebook or mirror what the competition is doing, this service is a great starting point for companies that want to generate content that will produce the most engagement and resonate best with their followers.
This service includes:
- Publishing a mix of content to your Facebook feed
- Designing creative assets to share
- Monitoring audience trends to ensure higher engagement
- Engaging with your audience by replying to comments and messages
LinkedIn Marketing Service
While all social platforms are crowded with businesses trying to make their mark and get noticed, LinkedIn is a niche platform where professionals flock to create profiles that stand out from the crowds. For some, this SMM platform is a branding tool, but for others, it works as a hiring hub, offering access to a wide assortment of people with a professional history in their industry.Our SMM service for LinkedIn will help your business to establish expertise and authority within your industry. As a popular distribution platform to highlight company culture and achievements, it’s also a place where storytelling and thought leadership flourishes.
This service includes:
- Posts that promote company events
- Posts that announce new products, product plans, or pricing tiers
- Posts that stand on social issues
- Posts that promote “behind-the-scenes” or “day-in-the-life” content
- Updates that celebrate new hires or promotions
TikTok Marketing Service
Promoting a brand, product, or service to consumers has never been easier than with TikTok. This hosting platform allows users to create content, edit posts, and auto-publish them across a wide variety of social media channels through a convenient media management system. Not only does this mean that your audience reach is larger, but it also allows you to hop onto the latest trend-driven ideas to ensure that your promotional campaigns see the most opportunities.TikTok marketing is very popular among young consumers, with the Gen Z cohort and Millennials scrolling the platform. Using videos, popular hashtags, pop culture audio clips, and more, TikTok incorporates an assortment of visual effects that makes it easy to spend hours enjoying it as a free source of entertainment.
This service includes:
- Develop content that helps to increase brand awareness
- Build engagement within the community
- Provide customer service
- Target audiences that are interested in buying products and services
Instagram Marketing Service
Although Instagram marketing can be competitive, a well-developed strategy allows businesses to utilize photos and videos to connect their brand with a wider audience. Connecting creators, influencers, and entrepreneurs under one social media umbrella, this platform easily allows lead and sale expansion as well as increased engagement and awareness.While Instagram possesses an assortment of personal and business accounts, it’s the content that distinguishes them. Whether you want to become the trendsetter or simply jump on what’s new and popular, Instagram is one of the best ways to grow your business online, no matter your industry or goals.
This service includes:
- Photo, video, or carousel posts
- Ongoing reels and stories
- The opportunity to connect with influencers
- An online storefront that includes a shop tab and product tags
Upscale Menswear
Upscalemenswear.com is an online retailer that specializes in high-end men's clothing and accessories. The website offers a wide range of upscale menswear options, including suits, dress shirts, shoes, and accessories from top designers and brands such as Zegna, Brioni, and Canali. They were keen to continue their year over year growth while also expanding their online presence in order to acquire new customers. Trek Marketing started working with Upscale Menswear in July 2019 to improve their organic traffic, revenue, and conversion rate.
45.1%
Increase in organic revenue
76.02%
Increase in transactions
30.39%
Increase in organic traffic
Digs
Digs Showroom is a home furnishing store located in Seattle, Washington. The store offers a variety of furniture, decor, lighting, rugs, and other home accessories from well-known and emerging designers. Their main goal was to maintain their growth from the previous year and simultaneously enhance their online reach to attract fresh clientele. Trek Marketing started working with Digs Showroom in July 2019 to improve their organic traffic, revenue, and conversion rate.
32.6%
Increase in organic revenue
131.56%
Increase in transactions
81.59%
Increase in organic traffic
Best Pro Lighting
Best Pro Lighting is a leading retailer of outdoor landscape lighting solutions. Trek Marketing has been working with Best Pro Lighting since 2016. Best Pro Lighting approached Trek Marketing, asking us to manage their entire online presence, including multiple forms of PPC advertising. Trek Marketing’s primary challenge involved splitting Best Pro Lighting’s PPC budget between multiple ad platforms in order to achieve the highest impact, taking into consideration the distinct seasonalities in their business.
213%
Increase in total Paid Search
178%
Increase in revenue from Google Ads
76%
Increase in total website revenue
Redline Engineering
Redline Stands is a large brand and supplier of professional-grade automotive shop equipment. They were keen to continue their year over year growth while also expanding their online presence in order to acquire new customers. In addition, they wanted to drive phone calls, as many of their higher value products are sold over the phone. A comprehensive strategy needed to be developed in order to properly measure their return on investment.
94%
Google Shopping revenue
447%
Google Search campaign revenue
133%
Total website revenue
Poco Marine
Poco Marine is a supplier of marine parts and equipment. Poco Marine had an established brick and mortar store when Trek Marketing started working with them in November, 2018. Their goal was to improve their online presence through PPC advertising, while maintaining a very high return on ad spend due to low industry margins.
38%
Increase in total website revenue
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