Email Marketing

As one of the oldest forms of digital communication, email marketing remains one of the most effective ways to promote, up-sell, and advertise products and services. Since consumers are interrupted by ads at every turn, email allows the reader an opportunity to engage with business materials, or respectively, decline them. Since this digital marketing service is fairly intuitive with added options to automate, before you can see campaign success, you will need to leverage a strategy from the ground up. 

This type of marketing requires businesses to create an account with an email marketing platform (EMP), which allows them to manage an email list, as well as design and execute automated email campaigns.

FEATURED PLATFORMS:

• MailChimp: This EMP is the most popular choice among businesses. Not only does it have a wide variety of pre-built email templates, but its impressive functionality allows users to segment audience lists, input engaging animations, analyze data to improve future performance, and more, all while broadcasting messages to the uploaded email database.
  
• Benchmark: Trademarked as the “quickest way to grow” this EMP was developed to reach audiences and attract new customers using powered AI tools, marketing automation, and landing pages through strategic email marketing. While it differs slightly from MailChimp, Benchmark offers many of the same features, including a free starter plan.
• Klaviyo: This EMP is used primarily for email marketing and SMS marketing. Automate your company’s communications using effective and personalized templates that strategically cater to creating productive and long-lasting consumer relationships.
• Shopify: This subscription-based e-commerce platform allows businesses to send emails from the same online directory that hosts their storefront. Streamlined with an assortment of built-in tools, this method of email marketing makes it easy to explore and expand your sales channels.
• Mailerlite: Often overlooked, but seemingly comparable with more popular EMPs, Mailerlite offers users automation and landing pages that are user-friendly and simple but attentive to customer needs. With seamless integration options, it’s a top suggestion by our team.