Create Engaging Social Media Content that Retains Customer Interest

Posted on April 10, 2018November 22, 2019 by Alex Wilks

Now more than ever, it’s easy for people to directly communicate with their favourite companies and designers. However, you need to cultivate that online relationship to keep customers interested in your products and services. Learn how to create engaging social media content that increases brand recognition, inspires purchases and makes admirers remember you.

Designate Dedicated Social Media Admins

Social media is an important aspect of marketing that requires dedicated time. There’s nothing wrong with allocating those duties to someone else if you can’t commit to a steady schedule. Determine what works best for you so that you can maximize the ways that social media can help a business and maintain a strong online presence.

Utilize Interactive Ideas

Did you know that companies are more likely to retain loyal customer engagement if they interact with them online? Whether your target audience is Millennials, Generation X, or a combination of age groups, you need to create ways to open up discussions. Take a look at what’s trending as well as what competitors are talking about and then develop ideas that will help you stand out in the market. Consider the following:

- Polls and surveys
- Q & As
- Discounts and giveaways either chosen at random, for answering trivia questions, or for being a certain number respondent
- Fun facts about employees
- Prompts relevant to your business (share a photo of your pet, post the text you last sent, what’s your dream destination? What would you like to see added to the menu? etc.)
- Video how-tos and tours of the company
- Links to blog posts and e-newsletter subscriptions
- Reminders about promotions (punch cards, first 100, etc.)
- Interesting industry related facts and news
- Links to community events
- Weekly, monthly, and seasonal themes

Maintain a Relatable Voice

Just as with writing product descriptions that entice customers, make sure that your social media voice is real and relatable. Use unique hashtags, post photos of demos and new products and encourage sharing and tagging. A key to successful engaging social media content is showing your audience that you are indeed listening. Reply to opinions and experiences and make user-generated content a part of your posts.

Tell us how our social media marketing services will help support your company vision!

How to Write Product Descriptions that Entice Customers and Boost Sales

Posted on April 3, 2018April 14, 2018 by Alex Wilks

Product descriptions seem easy: simply write exactly what they are or just use the manufacturer’s copy, right? Sure, if you want a routine site that lags in attracting customers. Implement the following suggestions, and learn how to write product descriptions that grab attention and increase sales.

Act as Your Customer

You obviously know your products, but how familiar are your customers with them? Who is your target audience? Identify the demographics and choose language that speaks to them. Use an active, second person voice, with relatable vocabulary for that market – there’s a difference between using hashtags and emojis to sell artisanal cupcakes to millennials and more straightforward language that makes antioxidant herbal teas appealing to baby boomers. Also, remember the level of experience – professional contractors don’t have to be told about why they need a mitre instead of a jig saw, but hobbyists and general DIYers do.

Tell a Unique and Succinct Story

While it is beneficial to take certain information from your manufacturer’s specs if you’re a reseller, it is crucial to give your customers more than what they’ll find elsewhere. Ask yourself what some of the most common questions about that product may be, and answer them within the description. Use sensory words to tell an enthusiastic story that customers can imagine themselves in.

Utilize some of the methods that are ideal as blog ideas for eccommerce business to support a feature > benefit structure. For products that are similar, such as shirts with a slightly varied sleeve style, alternate highlights and try to find something individual so each description has distinctive appeal.

Use bullet points after the intro, to effectively summarize the product’s main selling points. This also helps retain attention, because even if customers skip the story, they’ll still have a checklist to refer to. Place keywords organically, don’t stuff them randomly into the text, and link to coordinating products for an additional present or future sale.

Provide All the Facts

Another important part of knowing how to write product descriptions is presenting more facts than fluff. Your running shoes are terrific because multi-layered EVA cushioning protects against hard impact. You’re highly regarded because of awards, endorsements, and patented technologies. Include information that can deter returns or unsatisfactory reviews, such as if a product is heat-sensitive or may fade after repeated washings. Mention allergens and directions for use to boost customer confidence in choosing you.

Not sure if you have the time to create stand-out product descriptions? Find out how our professional copywriting services for web content can help you!

Social Media: Tips to Increase Engagement on Twitter

Posted on February 27, 2018September 21, 2021 by Alex Wilks

An increasing number of businesses are now using Twitter to build brand awareness, provide speedy customer service, and discover new trends in their industry. While scheduling regular Tweets is good practice, how can your business stand out and encourage current and potential customers to interact with your content? This blog post will provide you with three helpful tips to increase engagement on Twitter.

What is Engagement?

Engagement consists of various ways that users interact with your content. Some examples are replies, retweets, mentions, Tweet expansions, follows and favorites, as well as hashtag, link, or username clicks.

Use Images and Illustrations

Give your Tweets an edge by adding images and illustrations. In an experiment conducted by Buffer, Tweets with images resulted in 18% more clicks, 89% more favorites, and 150% more retweets when compared to text-only Tweets.

Provide customers with an opportunity to get to know your company’s culture or get a sneak peek of the behind-the-scenes by posting original photos rather than relying heavily on stock photos. Use images with bold, as opposed to bland colors, and fun illustrations to catch people’s attention.

Use Twitter Polls

Polls are an excellent way to gather feedback from and show people that their opinion matters. From “just for fun” questions to questions about your products and services to questions about your industry, the options are endless.

If you are in the fashion industry for instance and have a product that comes in three different colors. You can ask your audience which is their favorite. By incorporating a trending hashtag, other users who are not necessarily following you may want to weigh in on the topic too, expanding your reach further. In addition to providing that particular product with more exposure online, the Twitter polls can also help you make business decisions based on valuable customer feedback.

Include a Call-to-Action (CTA)

Another way to increase engagement on Twitter is to include a Call-to-Action in your Tweets. There are a multitude of ways to do so. CTAs can range from retweet requests to link clicks to outright asking your audience to buy your products.

Creating a contest, for instance, and asking your followers to share or retweet (RT) for the chance to win a prize or giveaway can be highly effective. If you’re donating a portion of your profits for a good cause, you can ask people to help you spread the word by retweeting your message.

Will you be using these tips to increase engagement on Twitter? Let us know what works for you in the comments section below.

Social Media Marketing: How to Use Twitter for Business

Posted on February 13, 2018February 25, 2018 by Alex Wilks

Twitter is a unique social messaging platform whereby someone or a company sends out a Tweet to begin a conversation that others can retweet, respond to, and like, amplifying their message across the world. According to the social media giant, over 500 million tweets are sent each day, making various text, photos, links, GIFs, and videos visible to a wide range of followers and users. If you operate a company and are wondering how to use Twitter for business, read on.

Increase Your Company’s Brand Awareness

By regularly tweeting information that your potential customers or industry influencers find valuable, you increase the likelihood of being discovered by new followers. Incorporating relevant or trending hashtags into your tweets will further help you connect with those interested in those topics. For instance, if you specialize in men’s fashion, using hashtags such as #mensfashion, #mensstyle, or #menswear will make your tweet visible to users following those particular topics, which could prompt them to visit your Twitter profile and start following you, hence expanding your circle.

Respond to Customers

Twitter is an excellent customer support platform. Increasingly, customers are abandoning email as a way to contact companies and choosing social media instead. Users often discuss products they use and like (or dislike) on social media, making it an excellent avenue to provide prompt customer service. Make it a habit of monitoring your business’ mentions as often as possible since people’s Tweets aren’t restricted to business hours. Responding to both positive feedback and concerns promptly is a great way to build a good reputation and strong relationship with your customers.

Participate in Discussions

By following various hashtags, influencers, and brand advocates, you can participate in discussions and discover what’s happening in your industry at that very moment. As people take notice, you will begin to establish yourself as an expert in the subject matter, which can increase your number of followers.

How does your business use Twitter? Tell us in the comments section below.

Social Media Marketing: How to Use Instagram for Business

Posted on February 6, 2018September 21, 2021 by Alex Wilks

Instagram users use the popular visual platform to discover content and brands that appeal to them. How can your online store capture their interest? Here is how to use Instagram for business.

Set Up an Instagram Business Account

Creating an account on Instagram is easy. Simply download their app and sign up using your company email address or Facebook login if you are set up as an administrator. Go to your profile and click on your settings. Scroll down and change select “Switch to Business Account.” Doing so will enable you to input important business information like your store hours, business address, or phone number. A business account also provides you with access to real-time metrics and valuable insights into your followers and their interactions with your posts.

Develop a Visual Theme for Your Account

Since Instagram is a highly visual medium, your photos, videos, stories, and captions need to have a cohesive look and feel for maximum impact. It’s always a great idea to include the colors of your logo, for instance, so that customers can quickly and instinctively recognize your brand. Or, maybe you want your feed to have a particular hue to evoke a certain emotion when customers are browsing your images. Deciding on a theme will help you choose the most appropriate photos and filters for your feed.

Post Visually Captivating Photos and Videos

Even if you don’t have a professional photographer on staff, you can create visually appealing photos and videos within the app using filters and editing tools. Mix it up and get creative! While you can focus on showcasing your products, you don’t want your account to look like a collection of ads. Instead, share candid photos of your staff, snaps of your beautiful office space, inspirational quotes, or behind the scenes. Don’t be afraid to experiment with stories. You can, for example, do mini how-tos or tutorials to show your customers how they can use your products.

Don’t Neglect Captions

Captions serve a multitude of functions. They provide more information about your posts and are a great way to show your company’s personality. You can engage your audience by asking questions and include hashtags to categorize your content. Since people can now follow hashtags, using them also means that you increase your discoverability on the platform.

Follow Users

You’re probably wondering who your business should follow. One way to start is to identify influencers in your industry; follow them and people who follow them since they are also likely to have an interest in your brand. Another option is to use relevant hashtags and find out who is interacting with posts containing those. The goal is that the people you follow follow you back, so make sure you also like or participate in discussions in order to get noticed.

Did you find our How to Use Instagram for Business post helpful? Share your thoughts in the comments section below.

How to Increase Engagement on Facebook

Posted on January 23, 2018January 29, 2018 by Alex Wilks

Posting on your Facebook page is an excellent way to keep your customers informed of what’s going on with your business. However, if you’re merely posting text, images, and video content without engaging with your audience, you are not utilizing the platform to its full potential.

What Is Facebook Engagement?

Social media engagement refers to various actions that your fans or followers perform on your page or profile. For Facebook, it can be liking a post, leaving a comment, responding to someone else’s comment, sharing your post, or clicking on an image, link, or video.

In addition to engaging with your audience, it also leads to increased organic reach, which can help you drive additional traffic to your page, and eventually, increase sales. If you’re struggling to increase engagement on Facebook, here are three easy strategies that can help you.

Initiate a Conversation

A popular method to start a conversation on Facebook is to use content to engage your audience. For instance, if you schedule a blog post on your Facebook account, accompany it with a question, as demonstrated by one of our customers, Zeus E-Juice. Instead of merely posting a link to that week’s blog post, we asked their customers a question and invited them to share their personal story: “Has vaping helped you quit smoking? Share your story in the comments section below.”

Host a Facebook Live Broadcast

Hosting a live broadcast can help you increase engagement on Facebook, but it is essential that you promote the event in advance so that people can plan to attend. Sephora, for example, hosted a demonstration, followed by a Q&A session with makeup influencer, Samantha Ravndahl. Not only did they give their audience a heads up, but they also made it clear what the broadcast was going to be about and encouraged fans to come up with questions ahead of time.

Respond to Customer Comments and Questions Promptly

Social media is fast becoming the most preferred channel for customers to communicate with companies, which means that you will often get comments and feedback, both positive and negative. Making sure that you respond quickly makes the potential or current customer feel like their input is valued and that their concerns have been acknowledged. Whenever possible, aim to provide your audience with a satisfactory answer, illustrated by the example below.

What strategies do you use to increase engagement on Facebook? Share your tips in the comments section below.

Social Media: How to Use Pinterest for Business

Posted on January 16, 2018May 31, 2019 by Alex Wilks

This is How to Use Pinterest for Your Business Marketing

While all social media platforms provide businesses with a way to promote visual content that captures their audience’s attention for a limited time, Pinterest remains the only platform where its 200 million worldwide users, or Pinners, can curate images that they can access for an indefinite period of time.

What is Pinterest?

Pinterest is a virtual visual board, used to discover and save multimedia content, known as pins, on online boards that Pinners can access via the site or the Pinterest app. Although primarily comprised of images, Pinterest supports gifs and video as well.

How to Use Pinterest for Business

While social platforms such as Facebook and Twitter have more users than Pinterest, they are used mainly for social networking. Pinterest, on the other hand, is principally used as a content discovery medium, enabling Pinners to connect and engage with content that they are interested in and actively seeking. So, if you’re now wondering how to use Pinterest for business, read on.

Use Pinterest to drive brand or product awareness

Since Pinners use Pinterest to discover new ideas to try and products to buy, companies using the platform can share content that meets their interests, including information about their own brands and products.

As Pinterest’s receptive audience starts to notice your engaging imagery, users are likely to save your pins or follow your account. According to Pinterest, “67% of Pinners say they’ve discovered a new brand or product from business content on Pinterest.”

Use Pinterest to drive traffic to your blog, website, or online store

When Pinners see something they like, they usually pin it onto their boards. Doing so makes your content not only accessible to that particular user but also visible to all their followers, driving referral traffic to your blog, website, or online store.

If you want to increase your audience, Pinterest provides you with the option to create paid ads, known as a Promoted Pins, giving you access to an even broader audience.

Use Pinterest to increase sales

93% of pinners say they use the platform to plan future purchases, so providing them with rich product pins that include pricing and availability information and links to your product make it easier for them to purchase your items. In fact, 87% of users report having bought a product on Pinterest. However, since pinners take time to plan their purchases on Pinterest, conversions typically take longer.

Will you be using our “how to use Pinterest for business” ideas for your ecommerce business? Tell us in the comments section below.

4 Ways Social Media Can Help Your Business

Posted on January 9, 2018September 21, 2021 by Alex Wilks

In the US alone, there were approximately 208 million social media users in 2017, and that number is projected to reach over 220 million in 2022, fueled in part by people’s voracious appetite for social networking and the rapid increase in mobile browsing. If you’re new to the game and wondering how social media can help your business, read on.

Social media can help your business increase brand awareness

Once you have launched your business, you need traffic, whether it’s foot traffic or web traffic. An excellent way to get the word out about your new business is to use social media. Not only does it provide you with word-of-mouth advertising, but due to ease of which content can be shared online, it is amplified. Businesses are now using social media to create awareness and build anticipation even before they launch.

Social media can help you build relationships with your audience

Unlike traditional marketing, social media marketing provides two-way interaction. It enables you to build and nurture relationships with your customers by sharing content that they value, rather than merely promoting products, and engaging with them in a conversation. Listening to what your audience is saying can help you further refine your marketing strategies.

Social media can help you provide better customer service

People on social media can be very vocal. We have all witnessed an angry customer lashing out at a business on Twitter or Facebook. Don’t let that intimidate you. Unhappy customers will vent on social media whether you have a presence or not. Having a social media profile gives you an opportunity to have a say in that conversation. It enables you to listen to their concerns, get in touch with them, and provide a solution and is ultimately an opportunity to win that customer over.

Social media can increase sales

People who follow you on social media have implicitly expressed interest in your company, whether they do so because of the humorous posts you share, the helpful tips you provide, the relevant updates you give, or the amazing products that you offer. This audience is far more likely to respond positively to sales messaging. Promoting various products or sales on your social media can result in higher conversions.

Are you a small or medium-sized business who uses social media? Tell us what strategies worked for you in the comments section below!

4 Blog Ideas for Your Ecommerce Business

Posted on January 2, 2018September 21, 2021 by Alex Wilks

If you operate an ecommerce business, a blog is an invaluable tool to help you connect with your current and potential customers. Not only can regularly-scheduled posts drive traffic to your website and boost sales, but they can also help improve SEO. If you’ve been considering adding a blog section to your company website, here are four blog ideas for online businesses that you can start with.

The History of Your Business

Share the story of how your ecommerce business came to be. For instance, if you sell organic dog treats online, what inspired you to start your online store? Was it your passion for our furry friends, or perhaps the lack of healthy options available on the market? Sharing your story with your audience is an excellent way to build a relationship with your audience.

Tips and Tricks or How-Tos

The options are limitless when it comes to tips and tricks and how-tos. Let’s take the example of one of Trek Marketing’s clients, Upscale Menswear, a company that sells high-end clothing and accessories online. Their blog is regularly updated with articles focused on helping their customers look their best. In the blog post titled “What to Avoid When Wearing a Suit,” the clothing e-tailer provide style advice while incorporating links to their products in the text in a way that flows naturally. The idea is not to push a specific product but to provide helpful style tips and concrete examples to their clientele.

Share Information About Your Product

How do your products differ from your competitors? Prime Vapor, another client of ours, is a company that offers flavor cartridges and vape juice for e-cigarettes and vaporizers. Since all their products are propylene glycol-free, their blog post titled “Vape Juice Bases: PG vs. VG” educates their customers about their deliberate choice to only use vegetable glycerin as a base, which resonates with those who have concerns about or allergies to propylene glycol, making them more likely to purchase their vaping products from them.

Answer Frequently Asked Questions

Do you find that you are getting asked the same question over and over again? Address it in depth in a blog post, and each time a customer asks the same question, send them a link to the article. It will save you time, and the customer will appreciate the detailed explanation. For instance, Bonjour Mauritius, a website that specializes in transfers and excursions, wrote an article titled “5 Reasons Why You Should Pre-Book Your Mauritius Airport Pickup” in their “Travel Tips” blog category. This article doesn’t only help answer the common question of pre-booking transfers, but it also brings additional traffic to the site since the link to the blog post shows up in various search results around airport pickups in Mauritius.

We hope you found these blog ideas for online businesses helpful. If writing isn’t your strong suit, or if you don’t have sufficient time to maintain a blog, get in touch with us to get started!

Digital Marketing: What is Content Marketing?

Posted on December 26, 2017September 21, 2021 by Alex Wilks

Content marketing is not a new phenomenon; it has been around since the 1880s “as technological advances in transportation and communications allowed companies to forge stronger connections with their customers.” Even back then, brands such as John Deer recognized an opportunity to build customer trust by providing them with information that met their interests and needs, rather than just advertising to them. In 1885, they launched a magazine with the goal of providing useful advice and information to farmers who wanted to increase their profitability.

What is Content Marketing?

According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Some examples of content marketing are magazines, blogs, podcasts, videos, and infographics that potential customers will value and that they can share across various platforms.

Strategic

For content marketing to be effective, it needs to be strategic, which means that companies need to identify the goal they want to accomplish using this technique. For instance, if your goal is to increase awareness of your business, the content you produce and share will vary significantly from information aimed at helping a customer research products to help them make a decision.

Relevant, Valuable, and Consistent

Content needs to be valuable and relevant, but value and relevance are subjective. Haphazardly creating content without knowing the audience will not produce the results that you seek. For example, if you own a clothing company, your audience may be interested in the latest fashion trends, or they may be interested in knowing how to accessorize for various occasions.

Since many companies use content marketing as part of their digital marketing strategy, competition is fierce. One way to stand out is by ensuring that you produce and share high-quality information consistently. Maintaining a regular schedule will increase the credibility of your business as your prospects start viewing you as an industry leader and an expert.

Profitable Customer Action

Content marketing enables businesses to build a relationship with their audience, and when your potential clients trust you, they are more likely to buy from you or recommend your company to their family and friends.

Is content marketing an integral part of your marketing strategy? Tell us how content marketing has helped you achieve your business goals?

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